HealthKick
HealthKick is a B2B digital wellness platform that aggregates 500+ consumer health, fitness, and wellness brands into a single benefit offering sold to employers. It serves HR and benefits teams at companies from under 100 to 20,000+ employees, providing brand access, stipend administration, engagement challenges, and wellness concierge services.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HealthKick does
HealthKick, Inc. is a privately held digital wellness company founded in 2016 and headquartered in New York City, operating a B2B2E platform that enables employers to deliver curated wellness benefits to their workforce. The platform aggregates access to more than 500 consumer health, fitness, and wellness brands organized across five pillars — SWEAT, NOURISH, THRIVE, GROOM, and WEAR — through a Personal Wellbeing Hub that surfaces personalized brand recommendations, exclusive member rates, and engagement challenges. Complementary product modules include a Digital Wellness Wallet for stipend administration (pre-loaded debit cards, receipt tracking, and spend analytics), Challenges & Experiences for ongoing engagement, and a Wellness Concierge service for end-to-end management of fitness classes, seminars, mindfulness sessions, and corporate events. Implementation is positioned at 2-3 weeks with a dedicated Account Manager.
The company generates revenue through annual enterprise subscriptions priced by company size, targeting HR departments and benefits managers at organizations ranging from under 100 to 20,000+ employees. Named customers span financial services, construction, technology, fashion, professional services, media, food and beverage, hospitality, HR consulting, accounting, and nonprofit sectors — including Cerberus, Suffolk, Infor, Hugo Boss, Turner and Townsend, Ogilvy Health, BGB Group, Pillsbury, and LISC. HealthKick employs 11-50 people, maintains a network of wellness experts (yoga, mindfulness, sleep, parenting, and executive coaches), and has earned media coverage in Forbes, HR Dive, Business Insider, CNBC, Fast Company, The Ladders, and Thrive Global. The company is founder-led by CEO Erika Zauner and has raised approximately $3.52M across three funding events, the most recent being a $3M round in January 2020.
HealthKick firmographics
Firmographics- Name
- HealthKick
- Legal name
- HealthKick, Inc.
- Website
- https://health-kick.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HealthKick is a B2B digital wellness platform that aggregates 500+ consumer health, fitness, and wellness brands into a single benefit offering sold to employers. It serves HR and benefits teams at companies from under 100 to 20,000+ employees, providing brand access, stipend administration, engagement challenges, and wellness concierge services.
- Ownership category
- akta.pro rank
HealthKick industry classification
Industry- Product category
- Corporate Wellness Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
- akta.pro secondary industries
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where HealthKick is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HealthKick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Corporate Wellness Subscription: HealthKick generates revenue by charging employers a subscription fee to provide the wellness platform as an employee benefit. Employers pay based on company size and selected services. The platform offers flexible setup options where companies can enroll all or a portion of their workforce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription based on company size |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
HealthKick product offering
Product offeringCore offering
HealthKick operates a digital employee wellness platform that aggregates access to 500+ consumer health, fitness, and wellness brands through a unified portal. Employers subscribe to offer the platform as an employee benefit, providing staff with a Personal Wellbeing Hub, a Digital Wellness Wallet for stipend administration, monthly engagement challenges, and a Wellness Concierge for custom wellness events.
Product overview
HealthKick is a digital employee wellness platform that aggregates access to 500+ consumer health, fitness, and wellness brands through a unified portal. The platform consists of four core product components: the Personal Wellbeing Hub (brand discovery and access portal), the Digital Wellness Wallet (stipend management and reimbursement system), Challenges & Experiences (engagement programs), and Wellness Concierge (custom event programming). The five Wellbeing Pillars (SWEAT, NOURISH, THRIVE, GROOM, WEAR) categorize the brand offerings across physical, mental, emotional, and financial health dimensions. The platform operates as a B2B2C model where employers provide access as an employee benefit.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Wellbeing Hub A personalized digital portal providing employees exclusive access to 500+ leading health, fitness, and wellness brands with exclusive member rates, personalized brand recommendations, and insightful metrics for employers. Sold as part of the HealthKick enterprise subscription to HR departments and benefits managers.
- Digital Wellness Wallet A flexible stipend administration solution for employers offering wellness benefits through pre-loaded debit cards, upfront funding or recurring monthly installments, receipt tracking, and usage analytics to measure program impact.
- Challenges & Experiences Monthly wellbeing challenges and exclusive member experiences delivered through the HealthKick platform to drive ongoing employee engagement, team building, and healthy habit development.
- Wellness Concierge A customized wellness programming and events service offering end-to-end management of fitness classes, nutrition seminars, mindfulness sessions, chair massage, and team or client wellness events managed by a dedicated concierge team.
Quantifiable outcome
- 2-3 week implementation timeline
- +2 more outcomes
Companies that use HealthKick
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
HealthKick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HealthKick partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Oura RingcoreWearable technology brand providing sleep and activity tracking devices. Part of HealthKick's curated partner network offering employees access to high-performance wellness technology.
- SoulCyclecoreBoutique indoor cycling studio brand. Partner brand available through HealthKick's platform for employee access to fitness classes.
- FactorcoreMeal kit and prepared meal delivery service. Partner brand offering employees access to nutritious meal options through HealthKick's Nourish pillar.
- BetterHelpcoreOnline therapy and mental health platform. Partner providing mental health support services through HealthKick's Thrive pillar.
- CorePower YogacoreYoga studio chain offering various yoga styles from foundational to hot yoga. Part of HealthKick's Sweat pillar for employee fitness access.
- ZeelcoreWellness platform providing massage therapy and wellness services. Partner offering on-demand and in-home massage services through HealthKick's Groom pillar.
- Barry's BootcampcoreHigh-intensity interval training gym brand. Partner brand available through HealthKick's platform for employee access to intensive fitness experiences.
- Aura HealthcoreMeditation and mindfulness app. Partner providing mental wellness tools through HealthKick's Thrive pillar.
- Sun BasketcoreOrganic meal kit delivery service. Partner offering healthy meal options through HealthKick's Nourish pillar.
- AG1 (Athletic Greens)coreDaily nutrition supplement brand. Partner providing wellness supplements and nutrition products through HealthKick's platform.
- HungryrootcoreHealthy grocery and meal service. Partner providing nutritious food options through HealthKick's Nourish pillar.
- New York Sports ClubminorFitness club chain. Partner since 2019 with seen tremendous growth in new memberships. Members satisfied with HealthKick's concierge approach.
- Wellness Brand Partners NetworkcoreHealthKick's established corporate network provides exclusive access to employees interested in fitness and wellbeing services. The company offers marketing support, event participation opportunities, and monthly challenges to brand partners to help grow their business.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
HealthKick competitors and assessment
Company assessmentDirect peers
- Wellable: Wellable is a corporate wellness platform that aggregates third-party wellness perks, fitness challenges, and rewards for employers. It directly mirrors HealthKick's B2B2E model of bundling consumer wellness brands into a single HR-facing benefit, with similar target buyer (HR/benefits managers) and customer base (mid-market and enterprise).
- Limeade: Limeade is an employee experience platform combining wellbeing, engagement, and inclusion tools for mid-market and enterprise employers. It competes head-to-head with HealthKick for HR/benefits budget, with a heavier focus on engagement surveys and analytics but overlapping goal of consolidating wellness benefits.
- Headspace for Work: Headspace's B2B arm sells mindfulness, meditation, and mental wellness benefits to employers. While HealthKick spans physical, mental, emotional, and financial wellness, both target the same HR buyer with subscription mental wellness benefits and frequently co-exist or compete for the same wellness line item.
- Calm Business: Calm Business is the enterprise arm of Calm, providing meditation, sleep, and mental wellness benefits to employer customers. Like Headspace, it directly competes for the mental wellness slice of the employer budget that HealthKick also addresses through its THRIVE pillar.
- Wellbeats: Wellbeats is a corporate wellness platform offering on-demand fitness, nutrition, and mindfulness content to employees. It targets the same enterprise HR buyer as HealthKick and overlaps most directly with HealthKick's SWEAT and NOURISH pillars, though as a content provider rather than a brand aggregator.
- Wellable Rewards / MoveSpring: MoveSpring (acquired by Wellable) is a corporate wellness challenges and rewards platform focused on step challenges and fitness engagement. It directly mirrors HealthKick's Challenges & Experiences product and competes for engagement-focused wellness spend.
Broad incumbents
- Virgin Pulse: Virgin Pulse (now part of Personify Health) is one of the largest enterprise corporate wellness platforms globally. It serves the same employer buyer as HealthKick with a broader portfolio including biometric screenings, health risk assessments, and coaching, making it a broad incumbent threat rather than a direct niche competitor.
- Gympass / Wellhub: Wellhub (formerly Gympass) is a global corporate fitness and wellness platform giving employees access to a network of gyms, studios, and wellness apps. It competes directly for the same corporate fitness/wellness budget that HealthKick's SWEAT pillar addresses, but at much larger scale across geographies.
- Thrive Global: Thrive Global (founded by Arianna Huffington) sells enterprise behavior-change and wellbeing platforms to large employers. It targets a similar buyer with a heavier emphasis on productivity and burnout rather than brand aggregation, but competes for the same corporate wellness budget line.
Emerging players
- Spring Health: Spring Health is a mental health benefit platform for employers offering therapy, coaching, and medication management. It overlaps with HealthKick's THRIVE pillar and competes for mental wellness budget allocation within HR/benefits packages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HealthKick social profiles
Digital presenceHealthKick financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthKick leadership team
Management profileNumber of profiles
Profiles1 record
HealthKick funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthKick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthKick
What does HealthKick do?
HealthKick operates a digital employee wellness platform that aggregates access to 500+ consumer health, fitness, and wellness brands through a unified portal. Employers subscribe to offer the platform as an employee benefit, providing staff with a Personal Wellbeing Hub, a Digital Wellness Wallet for stipend administration, monthly engagement challenges, and a Wellness Concierge for custom wellness events.
Is HealthKick a public or private company?
HealthKick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HealthKick founded?
HealthKick was founded in 2016. It employs 11 to 50 people.
Where is HealthKick based?
HealthKick is headquartered in New York, United States, in the North America region.
How does HealthKick make money?
One revenue line is on record: corporate Wellness Subscription.
Who are HealthKick's main competitors?
Direct peers on record are Wellable, Limeade, Headspace for Work, Calm Business, Wellbeats and Wellable Rewards / MoveSpring. Broad incumbents are Virgin Pulse, Gympass / Wellhub and Thrive Global. Spring Health is listed as an emerging player.
Does HealthKick have an API?
No public API is recorded for HealthKick.
What industry is HealthKick in?
HealthKick's product category is Corporate Wellness Platform. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 51621 and its SIC code is 8000.