What Simcoach Games does

Simcoach Games, operating as Etcetera Edutainment, Inc. (Delaware-incorporated, headquartered at 2026 E Carson St, Pittsburgh, PA), is a small private game studio founded in 2005 that builds evidence-based mobile and PC games for individuals with intellectual, developmental, and behavioral disabilities and the clinicians, educators, and parents who support them. The company's portfolio of 12+ titles is explicitly mapped to established behavioral assessment frameworks — VB-MAPP (Verbal Behavior Milestones Assessment and Placement Program), AFLS (Assessment of Functional Living Skills), and ABLLS-R (Assessment of Basic Language and Learning Skills, Revised) — and spans skill domains including job readiness (JobPro: Get Hired / Get Prepared / Get Dressed; On Register), financial literacy (Cash Skills Collection), transportation (First Stop), visual perception and assessment (Simcoach Card Deck with 350+ customizable cards, Booeys: A Rip in the Rift, Photo Match), STEM/career exploration (Booeys: A Ghost's Code, Cobot Putt Factory), and sensory/relaxation (Fidget Worlds). The Simcoach Skill Arcade serves as the core platform aggregating the mobile catalog on iOS and Android.

The technology stack is built on native iOS and Android applications distributed through the Apple App Store and Google Play, with select PC titles (notably Booeys: A Rip in the Rift) sold through Steam and itch.io, hosted on Amazon Web Services and instrumented with Google Analytics. The company captures in-game user progress data intended to feed back into clinical and educational interventions, and offers customization primitives (e.g., a 350+ card deck builder) so that clinicians and educators can tailor content to individual treatment plans. Revenue is generated through a mix of one-time mobile and PC app purchases, a paid Simcoach Skill Arcade subscription tier, and forthcoming BACB-approved continuing education unit (CEU) courses enabled by its 2024 ACE Provider accreditation.

Simcoach serves three primary personas — Board Certified Behavior Analysts (BCBAs), BCaBAs, and Registered Behavior Technicians (RBTs) in clinical practice; general and special education teachers; and parents of children receiving therapy services — with a flagship September 2024 co-development partnership with StepOne Neurodiversity Services providing its primary clinical channel. The company is led by CEO Brian Kaleida, with founder Jessica Trybus serving in a strategic advisor capacity. To date, Simcoach has raised approximately $605,000 in disclosed external funding, with the most recent — a $265,000 seed round in May 2025 led by the Richard King Mellon Foundation — earmarked for three new gamified job-readiness learning tools for individuals with behavioral disabilities.

Name

Simcoach Games

Legal name

Etcetera Edutainment, Inc.

Website

https://simcoachgames.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Simcoach Games is a Pittsburgh-based studio building evidence-based mobile and PC games aligned to ABA frameworks (VB-MAPP, AFLS, ABLLS-R) to teach life, vocational, and job-readiness skills to individuals with intellectual and developmental disabilities, serving clinicians, educators, and parents.

Ownership category

akta.pro rank

Product category

Gamified Learning Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Player Support & Community Operations (Customer Support, Moderation, CRM) (MPAFAKAD)

Keywords

• Serious games
• Applied behavior analysis
• Vocational training software
• Educational game development
• Behavioral assessment tools

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Mobile app sales: One-time purchases of Simcoach mobile apps distributed through the Apple App Store and Google Play Store, including titles such as First Stop, Cash Skills Collection, JobPro: Get Hired/Prepared/Get Dressed, On Register, Photo Match, Simcoach Card Deck, Fidget Worlds, Cobot Putt Factory, and Booeys: A Ghost's Code.
2. PC/indie game sales: One-time purchase revenue from select titles distributed through Steam (e.g., Booeys: Rip in the Rift, App ID 2853300) and itch.io (simcoachgames.itch.io), targeting VB-MAPP-aligned assessment use cases for clinicians.
3. Paid Simcoach accounts: Users can upgrade their Simcoach account to a paid plan to access Simcoach Skill Arcade and other Simcoach Games services, with fees (including taxes) charged on a timely basis; pricing subject to change and contractually agreed terms honored during contract term.
4. BACB ACE continuing education (CEU) offerings: As an Authorized Continuing Education (ACE) Provider approved by the Behavior Analyst Certification Board (BACB), Simcoach Games will offer continuing education unit (CEU) courses and workshops for BCBAs, BCaBAs, and RBTs, integrating game-based learning techniques into professional development.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels6 records

Core offering

Simcoach Games develops and publishes a portfolio of 12+ mobile and PC games purpose-built around evidence-based Applied Behavior Analysis (ABA) frameworks (VB-MAPP, AFLS, ABLLS-R). Its titles span assessment, job readiness, life skills, financial literacy, and STEM/career exploration for individuals with intellectual, developmental, and behavioral disabilities, distributed through consumer app stores (Apple App Store, Google Play, Steam, itch.io) and sold to clinicians, educators, and parents. The company also operates a subscription-based Simcoach Skill Arcade platform and is a BACB Authorized Continuing Education (ACE) Provider for clinicians.

Product overview

Simcoach Games operates a multi-game portfolio centered on a core platform — the Simcoach Skill Arcade mobile app — that aggregates and distributes a family of career-, life-, and STEM-skills mini-games to end users via the Apple App Store and Google Play. The portfolio includes the Booeys series (A Rip in the Rift and A Ghost's Code), the JobPro series (Get Hired!, Get Prepared!, Get Dressed!), the Cash Skills Collection, First Stop, On Register, the Simcoach Card Deck, Photo Match, and standalone titles Fidget Worlds and Cobot Putt Factory distributed via Steam and itch.io. The games function both as standalone offerings and as modules within the Skill Arcade platform, sharing a consistent focus on building employability, financial literacy, transportation, and STEM competencies for diverse learners.

Differentiator

Problem solved

Functional benefit

Brands

• Simcoach Skill Arcade: Mobile software application and associated platform (simcoachskillarcade.com) operated as a separate-branded service under Etcetera Edutainment, Inc.

Products and services

• Simcoach Skill Arcade Mobile application that aggregates and distributes Simcoach Games' career and life-skills mini-games for end users, available via Apple App Store and Google Play under Etcetera Edutainment, Inc.
• Booeys: A Rip in the Rift Supernatural sorting game aligned with VB-MAPP milestones for visual perception, color/shape/object sorting, and matching, with Custom Mode and built-in data tracking for clinicians.
• Booeys: A Ghost's Code STEM-focused educational game featuring the Booeys characters, teaching coding and computational thinking concepts.
• JobPro: Get Hired! Career-skills game simulating the job-application and hiring process to help players practice job-seeking behaviors.
• JobPro: Get Prepared! Interview-preparation game featuring an interactive interview avatar with body language simulation and post-interview performance feedback.
• JobPro: Get Dressed! Career-readiness game teaching appropriate interview attire and professional appearance.
• Cash Skills Collection Financial-literacy game bundle teaching money management, budgeting, and related real-world financial skills.
• First Stop Transportation-skill game teaching bus-riding independence and public transit safety.
• On Register Multiplayer, controller-supported point-of-sale simulator that mirrors real-world point-of-sale operation to build vocational skills aligned with the Assessment of Functional Living Skills (AFLS).
• Simcoach Card Deck Digital card-based assessment and learning tool with 350+ cards depicting objects, colors, and shapes, allowing clinicians, educators, and parents to build custom decks with drag-and-drop, matching, and sorting activities.
• Photo Match Visual-perception and memory game used as a cognitive skill-building exercise.
• Fidget Worlds Relaxation/sensory game designed to provide calming sensory interaction, available on mobile app stores, Steam, and itch.io.
• Cobot Putt Factory STEM/robotics-themed game built around collaborative robot (cobot) mini-golf mechanics, available on mobile app stores, Steam, and itch.io.
• BACB ACE Provider CEU Courses Continuing education unit (CEU) courses and workshops for Board Certified Behavior Analysts (BCBAs), Board Certified Assistant Behavior Analysts (BCaBAs), and Registered Behavior Technicians (RBTs), delivered under Simcoach Games' BACB Authorized Continuing Education (ACE) Provider status and integrating game-based learning techniques into professional development.

Quantifiable outcome

• Preliminary ABAI/BATCAGE field results show increased engagement, improved decision-making, and positive behavioral changes in clients using Simcoach games (as reported by Simcoach Games at the conferences).
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• StepOne Neurodiversity ServicesflagshipStrategic or Co-development Partner · 23 September 2024Co-development partnership announced September 23, 2024 in which Simcoach Games' game design experts collaborate with StepOne's seasoned clinicians to build cross-functional teams developing a portfolio of games grounded in evidence-based ABA practices. The partnership targets individuals with autism and intellectual/developmental disabilities, with the goal of producing measurable improvements in behavior and learning and empowering clinicians with data-driven insights into client progress. StepOne was also a joint presenter with Simcoach Games at the 2024 ABAI Conference.
• Amazon Web Services (AWS)coreTechnology or IntegrationSimcoach Games uses AWS as a third-party infrastructure and analytics provider to develop and analyze the use of its Services, as disclosed in the company's Privacy Policy. AWS supports the company's data collection, analytics, and product development workflows.
• Google AnalyticscoreTechnology or IntegrationSimcoach Games uses Google Analytics and Advertiser Features including Demographics and Interest reports, Remarketing, GDN Impression Reporting, and DoubleClick Campaign Manager integration. Users may opt out via the Google Analytics Opt-out Browser Add-on.
• Behavior Analyst Certification Board (BACB)flagshipStrategic or Co-development PartnerBACB has approved Simcoach Games as an Authorized Continuing Education (ACE) Provider, enabling Simcoach to develop and deliver game-based CEU courses and workshops that contribute to the professional development and certification maintenance of BCBAs, BCaBAs, and RBTs in the field of behavior analysis.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Akili Interactive: Developer of EndeavorRx, an FDA-cleared prescription digital therapeutic delivered through a video game interface for ADHD; directly comparable to Simcoach in building clinically validated, game-based digital interventions targeting neurodevelopmental conditions.
• Mightier: Game-based platform for emotional regulation and social-emotional learning in children, including those with autism and developmental differences; shares Simcoach's game-based approach to skill-building for neurodiverse learners and clinician/parent channel.
• RethinkEd (Rethink First): Special education and ABA-aligned online learning platform with evidence-based curricula, progress monitoring, and professional development for educators and clinicians; comparable in serving the same BCBA/special-ed buyer with skill-building and CE workflows.
• Attainment Company: Educational publisher of curricula, games, and digital tools for students with intellectual, developmental, and behavioral disabilities; directly comparable in delivering vocational, life-skills, and assessment content to special education classrooms.
• KneoWorld: Game-based learning platform designed for special educational needs and neurodiverse learners, including interactive assessments and life-skills activities; closely overlaps Simcoach's evidence-based, game-delivered skill-building approach for IDD audiences.

Broad incumbents

• CentralReach: Larger ABA practice management and clinical software platform serving BCBAs with scheduling, billing, data collection, and learning modules; competes for the same clinician wallet and increasingly bundles ABA-aligned content alongside operations software.
• Therapy Brands: Broadly diversified practice management software group serving ABA, behavioral health, speech, and occupational therapy practices; a well-capitalized incumbent that competes for the same clinical and educator customers with integrated EHR and learning workflows.
• Behaviorsoft: ABA practice management and clinical data software for BCBAs and RBTs; comparable in serving the BACB-certified clinician segment with tools that increasingly extend into skill-building and curriculum delivery.

Emerging players

• STMath (MIND Research): Game-based visual math learning platform with usage in special education and Title I settings; comparable in delivering self-paced game-based learning to K–12 learners and in pursuing educator/district channel sales, though focused on math rather than ABA.
• Filament Games: Educational game studio building game-based learning products for K–12 publishers and education companies; comparable as a fellow game-based learning developer serving educational buyers, though without the ABA clinical specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Simcoachgames
• Facebookfacebook.com/simcoachgames
• LinkedInlinkedin.com/company/simcoach-games
• Xx.com/simcoachgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simcoach Games