Medbelle
Medbelle is a UK-based digital hospital platform that combines a Bupa-administered Care Programme membership, a free surgeon practice management suite (Medbelle OS), and human Patient Care Advisers to coordinate private specialist care for self-pay patients, consultants, insurers and case managers.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Medbelle does
Medbelle is a London-headquartered digital healthcare company founded in 2016 by Leander de Laporte and Daniel, operating as MB Global Health Ltd with an additional office in Berlin. The company positions itself as the "first digital hospital," combining a patient-facing care coordination platform, a surgeon-facing practice management suite called Medbelle OS, and a human Patient Care Adviser (PCA) team that guides patients from initial enquiry through recovery. Its nationwide UK network spans 130+ surgeons across orthopaedics, ophthalmology and cosmetics and over 1,000 healthcare facilities, with pricing standardised against CCSD codes.
The core technology stack comprises Medbelle OS (free practice management software with patient records, document storage, appointment diaries, imaging access, dictation, theatre list booking, health code integration, online payments, PROMs collection and online booking), Medbelle PatientConnect (enquiry management and automated booking), a patient app, a value-based matching algorithm, and an automatic PROMs/PREMs outcomes collection system. The Medbelle Care Programme is a £75 annual membership administered with Bupa that gives patients access to Bupa-approved surgeons and hospitals, a virtual GP service and a dedicated PCA. Surgeon-side revenue is freemium and relies on indirect monetisation via pathway coordination, while the company generates income from membership fees, managed care pathway coordination and B2B partnerships with insurers, case management companies and corporate health providers.
Medbelle's go-to-market is a hybrid B2B/B2C model: partnerships managers onboard surgeons, physiotherapists, GPs and payers (HCML, Benenden Health, Doctors Clinic Group, myGP, Bupa, Bodyset, Ascenti, Physio First, Aberdeen Orthopaedics), while self-pay patients are acquired directly through the website, app, content marketing and a Friends & Family Referral Programme. Disclosed outcomes include a 50% SLA performance improvement reported by HCML versus other providers, nearly 150 patients supported via the Aberdeen Orthopaedics engagement, and a top-rated UK healthcare provider rating on Trustpilot with NPS in the high 80s or above. The most recent public signal indicates Medbelle is winding down operations.
Medbelle firmographics
Firmographics- Name
- Medbelle
- Legal name
- MB Global Health Ltd
- Website
- https://medbelle.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Medbelle is a UK-based digital hospital platform that combines a Bupa-administered Care Programme membership, a free surgeon practice management suite (Medbelle OS), and human Patient Care Advisers to coordinate private specialist care for self-pay patients, consultants, insurers and case managers.
- Ownership category
- akta.pro rank
Medbelle industry classification
Industry- Product category
- Digital Healthcare Coordination
- NAICS
- Offices of All Other Miscellaneous Health Practitioners (621399)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where Medbelle is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Medbelle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Medbelle Care Programme Membership: Annual membership programme at £75 per year providing patients with dedicated Patient Care Advisers, access to Bupa-approved hospitals and surgeons, virtual GP services, transparent pricing, and favourable rates for future surgeries. Revenue generated from patient membership fees.
- Practice Management Services (Medbelle OS): Free practice management software for consultants; revenue model not explicitly disclosed but presumably generates value through network effects and patient referrals to the platform.
- Healthcare Pathway Coordination: Revenue from coordinating the entire patient journey including consultations, diagnostics, surgery and aftercare, consolidating invoicing into a single source.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Medbelle Care Programme - Standard Membership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Medbelle product offering
Product offeringCore offering
Medbelle operates a digital hospital platform that coordinates end-to-end private healthcare for self-pay patients in the UK, including consultation booking, transparent CCSD-coded pricing, and dedicated Patient Care Adviser guidance through treatment and aftercare. The platform pairs a £75/year Medbelle Care Programme membership (administered with Bupa) with the free Medbelle OS practice management software used by 130+ consultant surgeons across orthopaedics, ophthalmology, and cosmetics.
Product overview
Medbelle is a digital hospital platform providing simpler, smarter, more personal healthcare across the UK. The company's offering centres on the Medbelle Care Programme membership service combined with the Medbelle OS practice management software. Medbelle OS serves as the core surgeon-facing platform providing patient management, document storage, appointment scheduling, invoicing, PROMs collection, and online booking. The Medbelle Care Programme is the patient-facing membership tier providing dedicated Patient Care Advisers, virtual GP access, and access to a Bupa-partnered network of surgeons and hospitals. Medbelle PatientConnect adds enquiry management and automated booking capabilities for consultants. The platform coordinates a nationwide network of surgeons across orthopaedic, ophthalmology, and cosmetic specialties, with Patient Care Advisers guiding patients throughout their entire treatment journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Medbelle Care Programme Annual patient membership programme administered with Bupa, priced at £75/year, providing swift access to accredited consultants and hospitals, transparent pricing, and one-to-one guidance from personal Patient Care Advisers. Includes access to a Bupa-approved hospital and surgeon network and a virtual GP service (typically £149/year). Patients referred from consultant practices are enrolled at no extra cost; self-referring patients pay the £75 fee.
Quantifiable outcome
- 50% improvement in SLA performance compared to other providers
- +3 more outcomes
Companies that use Medbelle
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Medbelle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Medbelle partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, secondary and minor.
- HCMLcorePartnership with HCML, a leader in case management and rehabilitation, since June 2023. Medbelle simplifies referral coordination across hospital groups and consultants, creating smoother patient journeys. HCML expanded partnership from low-severity teams to Personal Injury Case Management and Corporate Health & Wellbeing teams. Medbelle improved SLA performance by 50% compared to other providers.
- BupacoreThe Medbelle Care Programme is administered with Bupa, granting patients access to Bupa-approved hospitals and surgeons nationwide. This partnership provides patients with Bupa membership numbers for facility access and benefits, while Medbelle handles care coordination and pathway management.
- Aberdeen OrthopaedicscorePartnership with Scotland's largest private specialist group for musculoskeletal conditions. All 12 consultants are partnered with Medbelle. The partnership provides digital pathways for private patients while helping clinicians manage and grow their practices. Already helped nearly 150 patients, with particular benefit for remote areas in North-East Scotland.
- Benenden HealthcorePartnership announced to expand access to private surgery for thousands of Benenden Health members across the UK.
- BodysetsecondaryDigital partnership to combine strengths in digital health and fix communication deficits between physiotherapists and surgeons, providing smoother patient experience between primary and secondary care.
- AscentisecondaryPilot partnership integrating digital technology to provide patients with smoother experience between primary and secondary care.
- Doctors Clinic GroupsecondaryPartnership combines Doctors Clinic Group's expertise in Primary and Secondary care with Medbelle's digital and patient-centred approach, streamlining referrals for patients.
- myGPsecondaryIntegration of digital primary and digital secondary care for simpler, smarter and more personal healthcare.
- Physio FirstsecondaryPartnership with one of the largest physiotherapy groups in the country to change the way patients use healthcare and create a value-based model.
- Watkins PhysiotherapyminorPartnership with specialists in sports injuries and provider to Wimbledon Tennis to improve transfer of care between primary and secondary care.
- Toll House ClinicminorPartnership to help patients dealing with fragmented world of private healthcare by streamlining referrals and providing individual support.
- Bode ClinicminorCollaboration expands network reach and allows streamlined patient journeys across primary and secondary care.
- Scan.comsecondaryMRI scan partner providing diagnostic imaging services as part of the coordinated care pathway.
- Pure PhysiominorCPD event collaboration and digital integration for better connected physiotherapy care.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Medbelle competitors and assessment
Company assessmentDirect peers
- Practo: International healthcare platform offering appointment booking, practice management software (Practo Ray), and digital health tools to patients and providers across Asia and Latin America. Comparable two-sided marketplace with integrated practice management.
- Doctor Care Anywhere: UK-based digital healthcare provider offering private GP consultations and specialist referrals via app and web. Comparable membership-style D2C offering combined with insurance partnerships in the UK private market.
- Doctolib: European online healthcare platform offering appointment booking, practice management software, and patient coordination across Germany, France, Italy, and the UK. Directly comparable as a two-sided marketplace connecting patients with practitioners via digital tools.
- Push Doctor: UK digital health platform offering online consultations with NHS and private GPs and specialists. Comparable UK market positioning with digital-first patient access and coordination of private care pathways.
- HealthTap: US digital health platform connecting patients with doctors for virtual consultations and care coordination, with a SaaS component for providers. Comparable digital marketplace model combining patient access with provider-facing tools.
- Kry: European digital healthcare platform (formerly Livi) operating across the Nordics, UK, France, and Germany. Comparable digital-first patient-to-clinician platform with practice management software for healthcare professionals.
- Zocdoc: US-based online medical care appointment booking service that lets patients search for doctors and book appointments instantly. Comparable two-sided marketplace model with patient-facing booking and provider-facing practice tools.
Broad incumbents
- Nuffield Health: UK-wide private hospital and healthcare network with charitable status, offering surgical, diagnostic, and wellness services. Comparable in that it serves the same UK self-pay and insured patient base seeking private surgical pathways.
- Circle Health Group: UK private hospital operator with 50+ facilities providing surgical and outpatient services, including hip, knee, and ophthalmic procedures. Comparable as a UK private surgical care provider that Medbelle's surgeon network refers into.
Emerging players
- Babylon Health: Former UK digital health unicorn offering AI-enabled triage, virtual consultations, and NHS partnerships. Comparable UK-based digital health model, though Babylon's well-documented scaling challenges serve as a cautionary peer.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Medbelle social profiles
Digital presenceMedbelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medbelle leadership team
Management profileNumber of profiles
Profiles19 records
Medbelle funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medbelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medbelle
What does Medbelle do?
Medbelle operates a digital hospital platform that coordinates end-to-end private healthcare for self-pay patients in the UK, including consultation booking, transparent CCSD-coded pricing, and dedicated Patient Care Adviser guidance through treatment and aftercare. The platform pairs a £75/year Medbelle Care Programme membership (administered with Bupa) with the free Medbelle OS practice management software used by 130+ consultant surgeons across orthopaedics, ophthalmology, and cosmetics.
Is Medbelle a public or private company?
Medbelle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Medbelle founded?
Medbelle was founded in 2016. It employs 51 to 100 people.
Where is Medbelle based?
Medbelle is headquartered in London, United Kingdom, in the Europe region.
How does Medbelle make money?
Three revenue lines are on record. Medbelle Care Programme Membership is the primary driver. The others are practice Management Services (Medbelle OS) and healthcare Pathway Coordination.
Who are Medbelle's main competitors?
Direct peers on record are Practo, Doctor Care Anywhere, Doctolib, Push Doctor, HealthTap, Kry and Zocdoc. Broad incumbents are Nuffield Health and Circle Health Group. Babylon Health is listed as an emerging player.
Does Medbelle have an API?
No public API is recorded for Medbelle.
What industry is Medbelle in?
Medbelle's product category is Digital Healthcare Coordination. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 621399 and its SIC code is 8000.