Cognitive3D
Cognitive3D is a Vancouver-based XR (VR/AR) spatial analytics SaaS platform that captures 3,000+ behavioral data points per user per minute, serving 1,400+ companies including Walmart, Meta, Johnson & Johnson, and NASA across training simulation, gaming, research, and enterprise segments.
- Company typePrivate
- Founded2015
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cognitive3D does
Cognitive3D (legally COGNITIVEVR INC.) is a Vancouver-based spatial analytics SaaS company founded in 2015 that provides an XR (VR/AR) behavioral analytics platform. The platform is built on native SDKs for Unity, Unreal Engine, WebXR, AndroidXR, and visionOS, capturing more than 3,000 data points per minute per user — including gaze, controller movement, object interactions, scene geometry, and biometric sensor data (HR, GSR, EEG). The system supports 3D session replay, heatmap visualization, an Objectives system for goal-tracking, voice capture, and an MCP Server (launched 2026-02) that allows natural language queries of spatial analytics via Anthropic's Claude. Data is exported via CSV, JSON, PDF, and LMS integrations (xAPI/SCORM), with native R and Python packages for programmatic access.
The company operates a tiered SaaS business model: a free tier (500 monthly tracked users), Growth ($99/month), Pro ($499/month), Academic (custom institutional pricing with 365-day replay), and Enterprise (custom pricing with SOC2, SSO, audit logs, dedicated cloud or on-premises deployment, and SLA). Distribution combines product-led growth (Unity Asset Store, GitHub, freemium) with an enterprise field-sales overlay for large accounts. Cognitive3D serves 1,400+ companies across training simulation, gaming/entertainment, consumer research, academic research, and enterprise verticals, with named customers including Walmart, Meta, Johnson & Johnson, NASA, Magnopus, and Odders. The platform has accumulated 17+ million sessions, 181+ million minutes of activity, 250,000+ 3D scenes, and 543 billion device inputs.
The company is privately held, headquartered in Vancouver, BC, and led by CEO Tony Bevilacqua. It raised a $2.5 million seed round in September 2022 led by Konvoy (with Space Capital, Boost VC; an Electronic Arts representative joined the board) and closed a follow-on round in August 2024 with Hartmann Capital and MetaVision International. The company holds SOC2 Type 2 certification and is compliant with GDPR, CCPA, LGPD, and PIPEDA, and maintains an XR Privacy Framework to address biometric data handling across its deployments.
Cognitive3D firmographics
Firmographics- Name
- Cognitive3D
- Legal name
- COGNITIVEVR INC.
- Website
- https://cognitive3d.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cognitive3D is a Vancouver-based XR (VR/AR) spatial analytics SaaS platform that captures 3,000+ behavioral data points per user per minute, serving 1,400+ companies including Walmart, Meta, Johnson & Johnson, and NASA across training simulation, gaming, research, and enterprise segments.
- Ownership category
- akta.pro rank
Cognitive3D industry classification
Industry- Product category
- XR Analytics Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ), VR/AR Gaming Platforms (BPAMAKAG), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)
Keywords
Where Cognitive3D is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Cognitive3D business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Free Tier: Free tier providing 500 Monthly Tracked Users (MTUs) with basic tracking capabilities. Serves as acquisition layer for product-led growth motion.
- Subscription - Growth Tier: $99/month subscription tier with enhanced features including 30-day replay, user tracking, behavioral assessment, advanced queries, and custom dashboards. Annual billing saves 30%.
- Subscription - Pro Tier: $499/month subscription tier with full feature access including 60-day replay, object engagement tracking, eye movement recording, biometric sensor connectivity, API and MCP Server access, and A/B testing capabilities. Annual billing saves 30%.
- Academic/Education Subscription: Specialized tier for academic research and learning institutions with 365-day replay, biometric sensor connectivity, and lab licensing options.
- Enterprise Subscription: Custom pricing for larger enterprises with complex requirements including custom MTU volume, custom replays and data retention, dedicated cloud or on-premises deployment, custom user roles, audit log, SOC2, SSO, and priority support with SLA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 500 MTUs for basic XR analytics benchmarking |
| Subscription | Monthly | Growth tier at $99/month with enhanced analytics and 30-day replay |
| Subscription | Monthly | Pro tier at $499/month with full feature access and 60-day replay |
| Subscription | Annual | Academic/Education tier with institutional lab licensing |
| Subscription | Multi-year contract | Enterprise tier with custom pricing for complex requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cognitive3D product offering
Product offeringCore offering
Cognitive3D provides a cloud-based spatial analytics platform for XR (VR/AR) experiences that records 3D session data, captures device inputs, gaze, biometric signals, and object interactions, and replays sessions in 3D. It sells SDKs for Unity, Unreal, WebXR, Apple visionOS, and AndroidXR so developers and enterprises can integrate behavior analytics directly into immersive applications. The platform is delivered via a self-serve freemium SaaS model with paid Growth, Pro, Academic, and Enterprise subscription tiers.
Product overview
Cognitive3D is an XR (VR/AR) spatial analytics platform that measures human behavior in immersive 3D environments. The platform operates as a unified platform-plus-modules architecture comprising core analytics modules (Track XR Experiences, Explore Individual Behaviour, Analyze Aggregate Insights, and Identify) alongside engine-specific SDKs (Unity Analytics, Unreal Analytics), an MCP Server for AI integration, and R/Python packages for programmatic access. The platform captures over 3,000 data points per minute including user movement, gaze, headset position, object interactions, and biometric data, enabling researchers and enterprises to analyze, replay, and optimize XR experiences. Pricing tiers include Free (500 MTUs/month), Growth ($99/month), Pro ($499/month), Academic/Education, and Enterprise plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Cognitive3D XR Analytics Platform Cloud-based spatial analytics platform that records XR app activity, captures device inputs, gaze, object interactions, and biometric data, and replays sessions in 3D for developers, researchers, and enterprises building VR/AR experiences.
- Unity Analytics SDK Pre-built SDK that integrates Cognitive3D spatial analytics into Unity-based VR and AR applications for game and enterprise developers.
- Unreal Analytics SDK Pre-built SDK that integrates Cognitive3D spatial analytics into Unreal Engine-based VR and AR applications.
- WebXR SDK Software development kit that brings Cognitive3D spatial analytics to WebXR browser-based VR and AR applications.
- MCP Server for LLM-enabled Insights Model Context Protocol server that exposes Cognitive3D XR analytics to AI assistants so users can ask natural-language questions about spatial behavior, gaze, and session data.
- Cognitive3D R and Python Packages Native R and Python packages that let researchers and data scientists query, analyze, and export Cognitive3D XR session data programmatically.
- Apple Vision Pro Support Native Cognitive3D SDK and Unity integration support for Apple Vision Pro visionOS spatial computing applications.
Companies that use Cognitive3D
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Cognitive3D technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature8 records
Cognitive3D partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Electronic ArtsflagshipA representative from Electronic Arts joined Cognitive3D's board as part of the September 2022 seed funding round. EA brings gaming industry expertise and potential strategic alignment for XR analytics in gaming.
- Amazon Web ServicescoreCloud provider infrastructure partner. AWS hosts Cognitive3D's cloud platform and services. Listed as subprocessors in the Data Processing Agreement.
- GooglecoreCloud, analytics, workspace, and AI service provider. Google provides cloud infrastructure and Gemini AI services. Listed as subprocessors in the Data Processing Agreement.
- MicrosoftcoreCloud and workspace provider. Microsoft Azure services support Cognitive3D platform operations. Listed as subprocessors in the Data Processing Agreement.
- AnthropiccoreAI service provider (Claude). Anthropic's Claude AI is integrated via MCP Server for natural language XR analytics queries. Listed as subprocessors in the Data Processing Agreement.
- StripecorePayment processing provider for subscription billing and payment collection. Listed as subprocessors in the Data Processing Agreement.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Cognitive3D competitors and assessment
Company assessmentBroad incumbents
- Adobe Analytics: Enterprise-grade analytics suite from Adobe for cross-channel customer intelligence. Competes for the same enterprise analytics budgets at large customers like Walmart and J&J, but lacks XR-specific spatial capture and replay.
- Unity Analytics: Unity's first-party analytics offering integrated into the Unity engine. As a platform incumbent with massive distribution, it competes with Cognitive3D's Unity SDK by bundling analytics into the engine itself, though it lacks Cognitive3D's depth in spatial-specific 3D replay and gaze/eye-tracking.
- Pendo: Product experience platform combining analytics, in-app guidance, and feedback for enterprise software. Adjacent in serving enterprise product teams with behavioral analytics and user research, though focused on SaaS/web rather than XR.
- Heap: Autocapture product analytics platform serving digital products. Comparable PLG motion and behavioral analytics use cases, but lacks the spatial/XR-specific capture and replay that differentiate Cognitive3D.
- Amplitude: Enterprise product analytics platform competing for the same product/UX decision-maker budgets. Comparable on cohort analysis and behavioral analytics, but does not natively handle XR spatial data or 3D session replay.
- Mixpanel: Leading product analytics platform for web and mobile. Broader product analytics incumbent whose event-based model could extend to XR via standard SDK integrations; lacks 3D session replay, gaze, and biometric capture that define Cognitive3D.
Emerging players
- Smartlook: Session replay and product analytics platform with focus on visual session reconstruction. Comparable feature surface around session replay for behavioral insights, but optimized for web/mobile rather than 3D XR environments.
- Umami: Privacy-focused, open-source web analytics platform. Adjacent self-serve analytics competitor with developer-friendly positioning, but focused on web traffic analytics without the XR/3D spatial layer.
- Hotjar: Behavior analytics platform offering heatmaps, session recordings, and user feedback for websites. Comparable on session replay and heatmap visualization, but built for 2D web interfaces rather than immersive 3D environments.
Direct peers
- GameAnalytics: Free-to-use game analytics platform with Unity and Unreal SDKs serving thousands of studios. Directly comparable in target market (game developers using Unity/Unreal) and freemium GTM, but focuses on standard 2D metrics rather than 3D spatial analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cognitive3D social profiles
Digital presenceCognitive3D compliance and trust
Trust signalCompliance5 records
Cognitive3D financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cognitive3D leadership team
Management profileNumber of profiles
Profiles1 record
Cognitive3D funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cognitive3D M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cognitive3D
What does Cognitive3D do?
Cognitive3D provides a cloud-based spatial analytics platform for XR (VR/AR) experiences that records 3D session data, captures device inputs, gaze, biometric signals, and object interactions, and replays sessions in 3D. It sells SDKs for Unity, Unreal, WebXR, Apple visionOS, and AndroidXR so developers and enterprises can integrate behavior analytics directly into immersive applications. The platform is delivered via a self-serve freemium SaaS model with paid Growth, Pro, Academic, and Enterprise subscription tiers.
Is Cognitive3D a public or private company?
Cognitive3D is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cognitive3D founded?
Cognitive3D was founded in 2015. It employs 11 to 50 people.
Where is Cognitive3D based?
Cognitive3D is headquartered in Vancouver, Canada, in the North America region.
How does Cognitive3D make money?
Five revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Growth Tier, subscription - Pro Tier, academic/Education Subscription and enterprise Subscription.
Who are Cognitive3D's main competitors?
Broad incumbents on record are Adobe Analytics, Unity Analytics, Pendo, Heap, Amplitude and Mixpanel. Emerging players are Smartlook, Umami and Hotjar. GameAnalytics is listed as a direct peer.
Does Cognitive3D have an API?
Yes. Cognitive3D provides a public API and SDK for integrating XR analytics into applications. The platform offers native R and Python packages for programmatic access to XR session data, enabling users to construct API requests, manage pagination, and access analytics programmatically. MCP Server is available for LLM-enabled insights, allowing users to access, interpret, and understand XR analytics data using natural language through AI assistants. Data export options include CSV, JSON, PDF, and screenshots. Integration with Learning Management Systems is supported via xAPI and SCORM protocols. Developer documentation is at docs.cognitive3d.com.
What industry is Cognitive3D in?
Cognitive3D's product category is XR Analytics Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision). Its NAICS code is 5132 and its SIC code is 7371.