What MSPbots.ai does

MSPbots.ai (legal entity MSPBots, Inc., incorporated in Illinois) is a Chicago-based SaaS company founded in 2019 by Daniel Wang and commercially launched in December 2021. The company sells a unified business intelligence and automation platform purpose-built for Managed Service Providers (MSPs), the IT firms that deliver outsourced IT operations to other businesses. The platform integrates with more than 80 MSP tools across PSA (ConnectWise Manage via SQL/API, Autotask, Halo PSA, Kaseya BMS), RMM (Datto, NinjaOne, Kaseya VSA), accounting (QuickBooks, Xero), documentation (IT Glue, Hudu), security (Huntress, SentinelOne, Sophos), backup (Datto, Veeam, Acronis), and communication (Microsoft Teams, Slack) categories, providing real-time KPI dashboards, process automation bots, and AI-driven ticket operations on a single data layer.

The platform is organized in three layers: a core Business Intelligence and automation suite (BI Dashboards with 5,000+ MSP-specific templates, Micro Training Bots delivered into Teams/Slack, and Next Ticket intelligent dispatch), a portfolio of AI applications (AI Ticket Triage, AI Ticket Intake voice agent, AI Ticket QA, Sentiment Max), and featured apps such as Agreement Profitability and TruPeer Smart Numbers. AI features are built on Microsoft Azure OpenAI with claimed 80%+ triage accuracy from day one and 90%+ sentiment accuracy in internal testing; the company cites RLHF training on MSP-specific ticket patterns. Infrastructure is SOC 2 Type II certified, hosted in a downtown Chicago data center with Azure disaster recovery, and the platform is GDPR, HIPAA, and PCI DSS compliant.

MSPbots monetizes through tiered AI credit subscriptions ($399-$1,799/month, Basic to Scale), per-admin BI subscriptions ($89-$179/month), per-seat Bots ($50/user/month), an enterprise Professional Bundle ($990/month for 10 users), usage-based AI credit overages at $0.20/credit, and Professional Services at $90/hour. Distribution is direct (enterprise field sales, inside sales, self-serve PLG with 3,000-credit free trial) supplemented by consulting and peer-group channel partners (Gozynta, TruPeer). The company reports 1,600+ MSP customers worldwide, 114 employees, and has raised approximately $5.65M in total outside capital ($5M Mercury seed in July 2023 plus a ~$650K follow-on in March 2025).

Name

MSPbots.ai

Legal name

MSPBots, Inc.

Website

https://mspbots.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

MSPbots.ai is a Chicago-based SaaS platform that provides Managed Service Providers with integrated business intelligence dashboards, process automation bots, and AI applications for ticket triage, voice intake, QA, and sentiment analysis across 80+ PSA, RMM, and accounting integrations.

Ownership category

akta.pro rank

Product category

MSP Operations Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

akta.pro secondary industries

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• MSP automation software
• AI ticket triage
• Business intelligence dashboards
• PSA integrations
• Process automation bots

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI Credit Subscriptions: Primary SaaS subscription revenue based on AI credit bundles. Tiers range from $399/month (Basic, 2,000 credits) to $1,799/month (Scale, 32,000 credits). Each AI action (ticket categorization, spam filtering, duplicate detection, AI summary) consumes 1 credit per ticket; enabling all features uses up to 4 credits per ticket. Credits expire monthly. Annual payment discounts of 10-15% available. Additional credits purchasable at $0.20/credit (500 minimum).
2. Business Intelligence SaaS: BI platform subscription with tiered per-admin-user pricing: $179/month for RMM/Accounting admin, $129/month for others, $29/month per additional admin. Includes unlimited dashboards, scorecards, and snapshots. Often bundled with Bots and Next Ticket as a platform.
3. Bots (Process Automation): $50/user/month for Micro Training Bots. Requires BI Package for integration first. Revenue scales with MSP team size (per-seat model).
4. Professional Bundle: $990/month bundled package including Business Intelligence, Bots, Next Ticket, and 10 users ($99/month per additional user). Includes 4-hour response SLA, unlimited integrations, and 2 hours of Professional Services. Represents the primary enterprise MSP upsell bundle.
5. Professional Services & Onboarding: Onboarding services charged per service at ~$800 value (waived for 2025 signups). Professional Services create custom datasets, widgets, dashboards, and bots at $90/hour. Provides high-touch revenue stream alongside self-serve platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

MSPbots is a unified cloud-based SaaS platform built exclusively for Managed Service Providers (MSPs) that combines real-time Business Intelligence dashboards, no-code process automation bots, and an AI-powered service desk layer. It integrates with 80+ MSP tools (PSAs, RMMs, accounting, communication) to surface KPIs, automate ticket triage and routing, perform sentiment analysis and QA, and route inbound support calls via a voice AI agent. The platform is sold to MSP decision-makers through subscription tiers plus usage-based AI credits, and serves 1,600+ MSPs worldwide.

Product overview

MSPbots is a unified platform for MSP intelligence that combines Business Intelligence Dashboards, Micro Training Bots, and Next Ticket as core offerings, supplemented by a suite of AI-powered applications including AI Ticket Triage, AI Ticket Intake (voice-first AI agent), Sentiment Max, AI Ticket QA, and AI Sentiment Analysis. The platform integrates with 80+ MSP tools including leading PSA platforms (ConnectWise Manage, Autotask, Halo PSA), RMM tools, and accounting software. The AI apps operate on Microsoft Azure OpenAI and use credits-based pricing, while core BI and Bot products use per-user/month pricing. The platform serves 1,600+ MSPs worldwide and is headquartered in Chicago.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Intelligence Dashboards Real-time dashboard engine that pulls KPIs from 80+ MSP tool integrations (ConnectWise, Autotask, Datto, NinjaOne, Halo PSA, QuickBooks, etc.) into one platform with 5,000+ MSP-specific templates covering SLA performance, technician utilization, ticket health, agreement profitability, and client reporting. Sold primarily to MSP owners, CTOs, and service managers.
• Micro Training Bots No-code/low-code process automation bots that notify, coach, and guide MSP technicians in real time via Microsoft Teams or Slack. Cover use cases such as time entry alerts, SLA monitoring, ticket aging, state ticket detection, and backup verification. Configurable by MSP managers without engineering support.
• Next Ticket Manager Real-time intelligent ticket routing engine that automatically dispatches tickets to the right technician based on priority, skill, SLA urgency, and current workload. Reduces dispatcher time by up to 80% and is sold to MSP service delivery managers and operations leaders as part of the Professional Bundle.
• AI Ticket Triage AI-powered ticket triage built on Microsoft Azure OpenAI that categorizes, prioritizes, de-duplicates (within a 2-hour window), filters spam, and summarizes every ticket within seconds of creation. Sold to MSPs under AI Credit subscription tiers ($399–$1,799/month) targeting owners, service managers, and CTOs who want to cut manual triage time.
• AI Ticket Intake Voice-first AI agent that picks up inbound support calls, creates clean PSA tickets, and autonomously resolves Tier-1 issues such as password resets and VPN reconnects. Includes multi-accent speech recognition, a humanized prosody engine, Skills in Plain English training, and on-call escalation with hold music. Sold to MSPs seeking to reduce after-hours answering service costs.
• Sentiment Max AI sentiment analysis engine with five tiers that scans every ticket note in near real time to surface negative or critical-risk client interactions. Triggers alerts, tracks trends by client and team, and suggests action items. Targeted at MSP service managers responsible for client satisfaction and retention.
• AI Ticket QA (TicketQA) Automated service quality evaluation that scores every completed ticket against customizable SOP rules tied to the Operational Maturity Ladder (OML) framework. Auto-writes failed tickets back to QA-failed status, sends Teams/Slack notifications, and tracks per-technician pass rates. Sold to MSP QA analysts, service managers, and CTOs seeking 100% ticket QA coverage.
• AI Sentiment Analysis Near real-time monitoring of ticket notes that uses AI to detect client sentiment red flags so MSPs can respond faster and act before clients complain. Targeted at service delivery managers and account managers responsible for client experience.
• Agreement Profitability App Profit margin dashboard app that reveals the true profit of each MSP client agreement after labor and product costs. Includes heat maps, trend tracking, and additions billing breakdown. Sells to MSP owners, CFOs, and service managers looking to identify margin-eroding contracts.
• TruPeer Smart Numbers App Automated dashboard and reporting app that integrates directly with PSA, RMM, and accounting tools to deliver near real-time service delivery, financial, and operational KPIs. Co-branded with TruPeer (an MSP peer group) and sold to MSP owners and operations leaders seeking benchmarking and leadership visibility.

Quantifiable outcome

• 80% reduction in ticketing time (dispatcher triage overhead)
• +10 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration83 records

AI capability12 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• Halo PSAcoreTechnology or IntegrationDeep PSA integration partnership. AI Ticket Intake, Agreement Profitability, and TruPeer Smart Numbers all support Halo PSA alongside ConnectWise and Autotask. Halo PSA integration enables ticket creation, queue management, and client data sync for MSPbots AI features. Co-marketing webinar with Gozynta Consulting on Halo PSA data utilization.
• TruPeercoreGTM or Marketing PartnerTruPeer Smart Numbers App is a co-branded product integration and co-marketing partnership. TruPeer is an MSP peer group network that facilitates benchmarking and business performance comparison among MSPs. The app automates PSP, RMM, and accounting integration for TruPeer members, positioning MSPbots as the data platform within the TruPeer ecosystem.
• Gozynta ConsultingstrategicImplementation/ SI/ Consulting PartnerGozynta Consulting is an MSP consulting firm that resells and implements MSPbots as part of its Halo PSA customer engagements. Joint webinar (January 2026) on turning Halo PSA data into actionable insights demonstrates co-marketing GTM motion. Gozynta promotes MSPbots to its consulting client base as a preferred BI and automation platform.
• Microsoft (Azure OpenAI)coreTechnology or IntegrationAI Ticket Triage, Sentiment Max, and AI Ticket QA are all built on Microsoft Azure OpenAI infrastructure, which provides enterprise-grade security, SOC 2 compliance, and zero data retention for model training. Azure OpenAI underpins all AI features, making Microsoft a critical technology infrastructure partner.
• 80+ Integration Partners (ConnectWise, Autotask, Datto, NinjaOne, Slack, Teams, etc.)coreTechnology or Integration80+ technology integrations spanning PSAs (ConnectWise Manage/SQL/API, Autotask, Halo PSA, Kaseya BMS, SuperOps), RMMs (Datto RMM, NinjaOne, Kaseya VSA, Auvik), communication (Microsoft Teams, Slack), accounting (QuickBooks, Xero, Chargebee), CRM (HubSpot), documentation (Hudu, IT Glue), security (Huntress, SentinelOne, Sophos), and backup (Acronis, Datto, Veeam). These integrations form the data backbone of the MSPbots platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BrightGauge: BrightGauge provides BI dashboards and reporting specifically for MSPs, integrating with ConnectWise, Autotask, and other PSA/RMM tools. It is the most direct MSP-only BI competitor, and is explicitly named in MSPbots customer testimonials as the displaced incumbent (I.T. Resources, ThinkIP). BrightGauge pioneered the MSP BI category that MSPbots now competes in with deeper automation and AI features.
• Rewst: Rewst is a no-code automation platform purpose-built for MSPs, offering workflow automation across PSA, RMM, documentation, and security tools. It competes most directly with MSPbots' Micro Training Bots and Next Ticket Manager for MSP process automation spend, and is increasingly competing on AI-driven ticket handling workflows.
• HaloPSA: HaloPSA is a modern PSA platform for MSPs and IT service providers, with workflow automation, ticketing, and reporting. As an emerging PSA competitor — and a deep MSPbots integration partner via Gozynta Consulting — HaloPSA competes in the PSA layer that MSPbots integrates with and increasingly bundles features that overlap with MSPbots' BI and automation value.

Broad incumbents

• ConnectWise: ConnectWise is a leading PSA and business management platform for MSPs (ConnectWise Manage, Automate, Sell). As the dominant PSA vendor and integration anchor for MSPbots' deepest integrations, ConnectWise is both a critical partner and the most significant competitive threat if it bundles native AI automation into its suite.
• Kaseya: Kaseya offers an integrated suite for MSPs including VSA (RMM), BMS (PSA), and IT Glue (documentation). As a broad incumbent with end-to-end MSP tooling, Kaseya competes with MSPbots on multiple fronts — RMM, PSA, and increasingly automation — and could bundle competing features across its installed base.
• N-able: N-able is a global RMM and MSP security vendor offering N-central, N-sight, and security products. As a broad incumbent in MSP infrastructure tooling, N-able's expanding automation and reporting features compete with MSPbots in the mid-market and enterprise MSP segment.

Emerging players

• Liongard: Liongard provides automated IT configuration auditing and documentation for MSPs, integrating with PSAs and RMMs to track configuration drift. It overlaps with MSPbots on documentation, configuration data, and automated MSP reporting — and is itself listed as an MSPbots integration partner, indicating both partnership and overlap.
• Auvik: Auvik provides network monitoring and management software for MSPs, with automated network discovery and SaaS-based dashboards. While Auvik's core is network visibility rather than BI/automation, it competes for MSP tooling wallet share and overlaps with MSPbots' monitoring-data integration story (listed as an MSPbots integration).
• Syncro: Syncro is an all-in-one PSA+RMM platform for MSPs with built-in remote access, ticketing, and automation. While smaller than ConnectWise/Kaseya, Syncro increasingly bundles automation features that compete with MSPbots' standalone automation layer, especially for SMB MSPs.
• Pulseway: Pulseway offers PSA, RMM, and remote monitoring tools targeted at SMB and mid-market MSPs. It competes in the integrated MSP tooling layer and has been expanding its automation features, overlapping with the operational automation MSPbots targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mspbots
• Facebookfacebook.com/mspbots
• LinkedInlinkedin.com/company/mspbots

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSPbots.ai