Affinaquest
Affinaquest provides Salesforce-based Advancement CRM and collegiate athletics data solutions for educational institutions and complex fundraising organizations, now operating as a subsidiary of Kindsight following its July 2025 acquisition.
- Company typePrivate
- Founded2009
- HeadquartersRichardson, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Affinaquest does
Affinaquest is a Richardson, Texas-based software company founded in 2009 that provides Advancement CRM and athletics data solutions built on the Salesforce platform for educational institutions and complex fundraising organizations. Its core products include AdvancementRM, an Advancement CRM for managing donor relationships, engagement tracking, and advancement operations, and the Collegiate Athletics Data Platform (comprising AthleticsRM and Central Intelligence), which supports athletic fundraising and data management for collegiate programs. The company targets a narrow vertical of universities and institutions with structured fundraising operations, addressing pain points around donor data management, engagement tracking, and athletic fundraising workflows.
On July 24, 2025, Affinaquest was acquired by Kindsight, a fundraising intelligence platform serving education, healthcare, faith-based, arts and culture, community foundations, and nonprofit segments. Post-acquisition, Affinaquest's products are integrated into Kindsight's broader suite alongside the Fundraising Platform, Ascend (enterprise fundraising CRM), iWave (prospect research), Connect (constituent portal), and Kindsight Intelligence (AI fundraising assistant). This positions Affinaquest as the advancement- and athletics-specialized component within a larger vertical SaaS portfolio. The company is privately held, employs 1-10 people, and has raised approximately $5.6M in cumulative disclosed funding across rounds dating back to 2013.
Revenue mechanics are not publicly disclosed. The business model is implied to be SaaS-based, with institutional customers paying for CRM seats and data solutions, though pricing is not published. Affinaquest's go-to-market has historically been narrow and vertical, focused on advancement offices at universities with significant athletic programs; the Kindsight acquisition broadens distribution channels through Kindsight's existing enterprise sales motion and partner ecosystem.
Affinaquest firmographics
Firmographics- Name
- Affinaquest
- Website
- https://affinaquest.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Affinaquest provides Salesforce-based Advancement CRM and collegiate athletics data solutions for educational institutions and complex fundraising organizations, now operating as a subsidiary of Kindsight following its July 2025 acquisition.
- Ownership category
- akta.pro rank
Affinaquest industry classification
Industry- Product category
- Fundraising and Advancement CRM Software
- akta.pro primary industry
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)
- akta.pro secondary industry
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
Keywords
Where Affinaquest is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Markets served
Affinaquest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Affinaquest product offering
Product offeringCore offering
Affinaquest provides Advancement CRM (AdvancementRM) and Collegiate Athletics Data Solutions (AthleticsRM and Central Intelligence) built on the Salesforce platform, designed to manage donor relationships, alumni engagement, and collegiate athletics fundraising programs for educational institutions and complex fundraising organizations. Following its acquisition by Kindsight in July 2025, these products are now part of Kindsight's broader fundraising intelligence platform.
Product overview
Affinaquest was a provider of Advancement CRM and Athletics Data Solutions. Following its acquisition by Kindsight in July 2025, its products became part of Kindsight's fundraising intelligence platform. The core offerings include AdvancementRM (an Advancement CRM for managing donor relations and advancement operations) and the Collegiate Athletics Data Platform (which includes AthleticsRM and Central Intelligence for athletics fundraising data management). These products integrate with Kindsight's broader suite of fundraising tools including the Fundraising Platform, Ascend, iWave, Connect, and Kindsight Intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- AdvancementRM Advancement CRM solution for managing fundraising and alumni relations, providing tools for donor management, engagement tracking, and advancement operations at educational institutions and complex fundraising organizations.
- Collegiate Athletics Data Platform Athletics data solutions including AthleticsRM and Central Intelligence, designed to support collegiate athletics fundraising and data management for educational institutions with athletic programs.
Companies that use Affinaquest
Customer profileSegments1 record
Ideal customer profiles1 record
Affinaquest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature2 records
Affinaquest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KindsightflagshipKindsight acquired Affinaquest to strengthen its fundraising technology offerings. The acquisition aims to support complex fundraising organizations with advanced data and engagement tools, emphasizing continued client support and strategic growth. This acquisition is part of Kindsight's broader effort to strengthen its market position and enhance its offerings in fundraising intelligence.
Recent moves4 records
Expansion highlights5 records
Affinaquest competitors and assessment
Company assessmentBroad incumbents
- Blackbaud: Blackbaud is the dominant incumbent in nonprofit and higher-ed fundraising software (RE NXT, Raiser's Edge, eTapestry) and is the most direct competitor to Affinaquest's AdvancementRM in educational advancement offices. It operates at significantly larger scale across the same vertical.
- Salesforce.org / Nonprofit Cloud: Salesforce is both Affinaquest's underlying platform and a competitor through its Nonprofit Success Pack (NPSP) and Nonprofit Cloud offerings. It provides out-of-the-box fundraising and donor management functionality that overlaps with AdvancementRM.
- Ellucian: Ellucian provides SIS and higher-education software, including advancement-related modules, and competes with Affinaquest for budget and procurement within college and university advancement offices.
Direct peers
- iWave: iWave, now part of Kindsight, is a prospect-research and donor-intelligence platform. It is a sister company under the same parent and directly overlaps with Affinaquest's intelligence and donor-data capabilities for the same fundraising buyer.
- DonorPerfect: DonorPerfect is a long-standing fundraising CRM used by nonprofits, schools, and faith-based organizations. It competes head-to-head with AdvancementRM in the small-to-mid-market advancement and donor-management segment.
- Bloomerang: Bloomerang is a modern donor-management CRM focused on nonprofit fundraising and donor retention. It targets the same advancement and fundraising-office buyer as Affinaquest with an emphasis on UX and engagement analytics.
Emerging players
- Funraise: Funraise is a modern, cloud-native fundraising platform built on Salesforce targeting nonprofits. It is a more recent, design-led competitor that overlaps with Affinaquest's CRM, online giving, and donor engagement capabilities.
- Givebutter: Givebutter is a fast-growing fundraising and donor-engagement platform serving nonprofits and schools. It competes with Affinaquest in adjacent fundraising use cases (online giving, events, donor CRM) with a lower-cost, consumer-grade positioning.
- GiveCampus: GiveCampus is a fundraising and alumni-engagement platform purpose-built for educational institutions. It competes with Affinaquest in higher-ed fundraising workflows, particularly for advancement and annual-fund use cases.
Regional players
- Jenzabar: Jenzabar offers SIS and advancement software for higher education, including donor and alumni management. It overlaps with Affinaquest's advancement CRM capabilities, particularly in smaller and private institutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Affinaquest social profiles
Digital presenceAffinaquest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinaquest leadership team
Management profileNumber of profiles
Profiles6 records
Affinaquest funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinaquest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinaquest
What does Affinaquest do?
Affinaquest provides Advancement CRM (AdvancementRM) and Collegiate Athletics Data Solutions (AthleticsRM and Central Intelligence) built on the Salesforce platform, designed to manage donor relationships, alumni engagement, and collegiate athletics fundraising programs for educational institutions and complex fundraising organizations. Following its acquisition by Kindsight in July 2025, these products are now part of Kindsight's broader fundraising intelligence platform.
Is Affinaquest a public or private company?
Affinaquest is a private company. It is classified as corporate owned and is currently acquired.
When was Affinaquest founded?
Affinaquest was founded in 2009. It employs 1 to 10 people.
Where is Affinaquest based?
Affinaquest is headquartered in Richardson, United States, in the North America region.
Who are Affinaquest's main competitors?
Broad incumbents on record are Blackbaud, Salesforce.org / Nonprofit Cloud and Ellucian. Direct peers are iWave, DonorPerfect and Bloomerang. Emerging players are Funraise, Givebutter and GiveCampus. Jenzabar is listed as a regional player.
Does Affinaquest have an API?
No public API is recorded for Affinaquest.
What industry is Affinaquest in?
Affinaquest's product category is Fundraising and Advancement CRM Software. Its primary akta.pro industry code is EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support, with a secondary code of EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship).