What Lative does

Lative is an AI-native GTM (Go-to-Market) Planning and Decision Intelligence platform founded in 2022 and headquartered in Dublin, Ireland, with US operations in San Francisco (595 Pacific Ave #120). The company targets enterprise revenue organizations — specifically revenue leaders, revenue operations teams, sales leadership, and executives/boards — that need to align marketing intelligence with sales execution. The platform is structured around three integrated modules: Insights (AI-powered sales productivity, efficiency, performance, and revenue marketing analytics), Planning (predictive targeting, quota setting, and capacity modeling), and Execution (prediction monitoring and benchmarking against targets). Underlying architecture is a single live model that consolidates top-down GTM plans with bottom-up operational data via 150+ data source integrations, including certified connections with Salesforce, HubSpot, and Snowflake.

Lative employs a sales-led, demo-driven go-to-market motion aimed at mid-to-large enterprises, with a quote-based annual subscription pricing model and no publicly disclosed tiers. The platform is SOC 2 Type 2 certified and is delivered as a web-based SaaS via app.lative.io. The company has raised approximately $10.5 million across three funding rounds (2022, January 2024, November 2025), with the most recent $7.5 million round co-led by Act Venture Capital and Senovo VC, and additional participation from Elkstone, Enterprise Ireland, WestWave Capital, Handshake Ventures, and Shuttle. In May 2026, Lative acquired Mperativ, extending its footprint in the GTM intelligence stack. Named enterprise customers include Intercom, Avalara, Seismic, Benchling, Aiven, Version 1, Oneflow, Popmenu, Marcura, SalesHood, EnterpriseDB, Ocorian, Inercom, and KX, and the platform has received G2 recognition in Sales Planning for Best Estimated ROI, Best Support, and Momentum Leader (2026). The company is led by co-founder and CEO Werner Schmidt and co-founder and CPO Laura Tortosa Sancho.

Name

Lative

Legal name

Lative Limited

Website

https://lative.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Lative is an AI-native GTM Planning and Decision Intelligence platform that connects marketing intelligence to sales execution. It serves enterprise revenue teams — revenue leaders, RevOps, and sales leadership — through Insights, Planning, and Execution modules integrating 150+ data sources.

Ownership category

akta.pro rank

Product category

Sales Planning Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

• Sales planning software
• Revenue operations platform
• GTM planning software
• Sales capacity planning
• Marketing intelligence analytics

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Lative operates as a cloud-based SaaS platform offering subscription access to its AI-powered GTM Planning and Decision Intelligence platform. The platform connects marketing intelligence to sales execution through a single live model. Given the enterprise-focused sales motion and demo-based acquisition, pricing is likely tiered based on team size or feature access, with annual billing typical for enterprise contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Lative is an AI-native GTM Planning and Decision Intelligence platform that connects marketing intelligence to sales execution through a single live model. The platform combines three core modules—Insights, Planning, and Execution—to deliver predictive targeting, quota and capacity modeling, and execution benchmarking for enterprise revenue teams. It integrates with 150+ data sources, including Salesforce, HubSpot, and Snowflake, to replace manual spreadsheet-driven GTM planning.

Product overview

Lative is an AI-native GTM (Go-to-Market) Planning and Decision Intelligence platform consisting of a unified platform with three core product components: Insights, Planning, and Execution. The Insights module provides AI-powered sales productivity, efficiency, performance and revenue marketing analytics. The Planning module offers AI-native predictive targeting, quota setting, and capacity modelling for creating scalable plans and optimizing hiring. The Execution module delivers AI-native prediction monitoring and benchmarking for staying proactive and hitting targets. These three modules connect top-down GTM plans with bottom-up operational data into a single live model. The platform also includes specialized solutions for Revenue Leaders, Revenue Operations, and Executives/Board across use cases including Revenue Planning, Sales Capacity Planning, Sales Efficiency Analysis, Sales Productivity Analysis, and Marketing Intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• GTM Planning and Decision Intelligence Platform AI-native unified SaaS platform that connects top-down GTM plans with bottom-up operational data into a single live model. Targets enterprise revenue leaders, revenue operations teams, and sales leadership to enable accurate plans from day one, capacity-aligned headcount and budgets, and visibility into why targets are hit or missed.

Quantifiable outcome

• Up to 24% improvement in sales productivity
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSalesforce Certified integration partner. Connect Lative to Salesforce in minutes for an always-on, real-time view of revenue data. Certified partnership indicates deep technical integration and joint go-to-market support.
• HubSpotcoreTechnology or IntegrationHubSpot Certified integration partner. Seamlessly connect Lative to HubSpot, enabling quick setup and utilization of revenue data. Certified partnership indicates deep technical integration and joint go-to-market support.
• SnowflakecoreTechnology or IntegrationSnowflake Ready certified partner. Easily connect and share revenue team, activity and cost data from Snowflake's AI Data Cloud. Certified partnership indicates technical compatibility and integration support.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Clari: Clari is a revenue intelligence and sales forecasting platform that helps revenue teams predict, manage, and inspect pipeline and forecast accuracy. It is the most direct competitor to Lative in AI-driven sales planning and revenue operations.
• Gong.io: Gong is a revenue intelligence platform that analyzes sales conversations and deal data to surface risks and coaching opportunities. It overlaps with Lative on the predictive and prescriptive intelligence side of revenue operations, though anchored in conversation data.
• BoostUp: BoostUp is an AI-powered sales forecasting and pipeline management platform aimed at revenue operations leaders. It is directly comparable to Lative on forecast accuracy, pipeline inspection, and capacity planning use cases.
• Aviso: Aviso is an AI-driven revenue intelligence and forecasting platform for enterprise sales teams, with predictive forecasting and pipeline analytics. It competes head-to-head with Lative in AI-native sales planning and forecasting.
• People.ai: People.ai is a revenue intelligence platform that automatically captures sales activity and ties it to pipeline and outcomes. It overlaps with Lative on AI-driven productivity analytics and revenue attribution.
• InsightSquared: InsightSquared provides sales analytics, forecasting, and pipeline management software for SMB and mid-market revenue teams. It is comparable to Lative on the sales productivity, capacity, and efficiency analytics layer.
• Pigment: Pigment is a business planning platform used for sales, headcount, and revenue planning with scenario modeling. It overlaps with Lative on the AI-native planning and capacity modeling use cases for GTM teams.

Broad incumbents

• Anaplan: Anaplan is a large enterprise planning platform spanning finance, sales, and workforce planning. It is comparable to Lative as a broader incumbent in revenue and capacity planning, though not specialized for RevOps AI-native workflows.
• Salesloft: Salesloft is a sales engagement platform with workflow, cadence, and increasingly forecasting/analytics features. It is a broad incumbent in the sales tech stack that overlaps with Lative on pipeline execution visibility.
• Outreach: Outreach is a sales execution platform with sales engagement, conversation intelligence, and forecasting capabilities. It is comparable to Lative as a broad incumbent increasingly layering in AI-driven planning and forecasting features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/Lative_io
• LinkedInlinkedin.com/company/lative-limited
• Facebookfacebook.com/Lative-108924438594214

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lative