Kactus

What Kactus does

Kactus is a Paris-based B2B marketplace platform, founded in 2016, that connects corporate event planners with venues, restaurants, and team-building activities across France. The platform indexes over 19,000 venues and activities and serves both large enterprises (through a dedicated Kactus Corporate offering aimed at rationalizing MICE spending) and SMEs seeking meeting rooms, seminars, training sessions, and team events.

The company's core technology is a curated marketplace featuring a search engine with extensive SEO-optimized category and city pages, venue verification under its own quality charter, centralized quote management, a unique supplier code system that simplifies administrative processes for recurring corporate clients, and ESG ratings from FairMoove Solution integrated into listings. An AI-powered chatbot assists users in venue discovery. Pricing is per-person package-based, with venues publishing rates starting from approximately €28 HT per person for a half-day study package, and Kactus guarantees same-price-as-direct booking.

Kactus generates revenue primarily through marketplace commissions and transaction fees on bookings facilitated through its platform. The go-to-market is hybrid: self-serve web discovery complemented by a dedicated expert team providing assisted sales for enterprise accounts. The company distributes exclusively through its owned digital platform (kactus.com) in a single country (France). Following the 2020 acquisition of Bird Office and a November 2023 partial asset contribution that absorbed Bird Office's client management operations, Kactus has expanded its portfolio and appears to operate in close coordination with the Groupe La Poste ecosystem, including La Poste as a named enterprise customer.

Name

Kactus

Legal name

KACTUS

Website

https://kactus.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Kactus is a Paris-based B2B marketplace platform connecting corporate event planners with over 19,000 venues and team-building activities across France, serving both large enterprises and SMEs via self-serve search and assisted sales.

Ownership category

akta.pro rank

Product category

Corporate Event Marketplace

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Venue Sourcing & Contract Negotiation Specialists (THAHACAH)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Corporate event booking
• Venue marketplace platform
• MICE event management
• Team building activities
• Seminar venue search

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace Commission / Transaction Fees: Kactus acts as an intermediary between event organizers (companies) and venue/activity providers, earning revenue through transaction fees or commissions on bookings facilitated through its platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kactus operates an online B2B marketplace connecting corporate event planners with over 19,000 verified venues, restaurants, and team-building activities across France. The platform enables search, comparison, and quote management for seminars, conferences, meetings, training rooms, corporate evenings, and team-building events, with a dedicated corporate module for large enterprises to centralize MICE spending.

Product overview

Kactus operates a unified B2B event venue and services marketplace platform connecting companies with venues, restaurants, and team building activities for professional events across France. The core offering comprises the main Kactus Platform for venue discovery and booking, complemented by Kactus Corporate for enterprise MICE expense management, along with specialized search capabilities for team building activities, restaurants, and diverse venue types including seminars, conferences, training rooms, and meeting spaces. The platform aggregates over 19,000 venues and activities, offering quote comparison and centralized booking management.

Differentiator

Problem solved

Functional benefit

Products and services

• Kactus Platform Online marketplace connecting businesses with venues, restaurants, and team-building activities for professional events across France. The platform enables users to search, compare, and request quotes for over 19,000 event spaces and activities.
• Kactus Corporate

Quantifiable outcome

• 19,000+ venues and activities listed on the platform
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BIRD OFFICEcoreStrategic or Co-development PartnerKactus completed a partial asset contribution (apport partiel d'actif) from BIRD OFFICE, effective November 2023. BIRD OFFICE transferred its complete and autonomous operational branch of client contract management to Kactus. The net assets transferred amounted to €1,855,784, with Kactus issuing 107,226 shares to BIRD OFFICE. This transaction significantly expanded Kactus's venue and client portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cvent: Cvent is the dominant global B2B event management platform offering venue sourcing, event registration, and attendee management. It directly competes with Kactus in the corporate event venue sourcing space, though at a much larger global scale.
• Bizzabo: Bizzabo provides an end-to-end event experience platform with registration, agenda, and engagement tools for B2B events. It overlaps with Kactus's enterprise event management offering, particularly for larger corporate conferences.
• Aventri: Aventri offers event management software with venue sourcing, registration, and attendee engagement tools. It targets mid-market and enterprise customers with similar event planning workflows to Kactus's enterprise offering.
• Eventsair: Eventsair provides comprehensive event management software for conferences and corporate events. It competes in the same enterprise MICE space as Kactus, with overlapping venue sourcing and registration capabilities.
• Eventdrive: Eventdrive is a French B2B event management platform offering event creation, registration, and attendee management. It is a direct French-market peer to Kactus, competing for the same enterprise MICE budgets with a more SaaS-focused approach.
• Planning Pod: Planning Pod offers event planning software for venues and corporate event planners with venue management, registration, and collaboration tools. It targets a similar SMB-to-mid-market event planning segment as Kactus.
• Social Tables: Social Tables (now part of Cvent) provides event diagramming, seating, and venue management software. It is directly comparable to Kactus in addressing venue and event layout workflows for corporate events and meetings.
• Eventsforce: Eventsforce is an event management software platform focused on corporate events, conferences, and training. It directly competes with Kactus in the B2B event management space with similar registration, marketing, and reporting capabilities.

Broad incumbents

• Eventbrite: Eventbrite is a large public event ticketing and management platform with broad consumer and prosumer reach. While more consumer-focused, it competes for some of the same corporate event organization budgets and serves as a broad incumbent in event discovery.

Emerging players

• Hopin: Hopin pioneered virtual and hybrid event platforms and expanded into in-person event management tools. It represents an emerging player targeting the same enterprise event organizer persona with a tech-forward platform approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kactusevents
• Facebookfacebook.com/kactusevents
• LinkedInlinkedin.com/company/kactus.com
• Instagraminstagram.com/kactus_events

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kactus