Kactus
Kactus is a Paris-based B2B marketplace platform connecting corporate event planners with over 19,000 venues and team-building activities across France, serving both large enterprises and SMEs via self-serve search and assisted sales.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Kactus does
Kactus is a Paris-based B2B marketplace platform, founded in 2016, that connects corporate event planners with venues, restaurants, and team-building activities across France. The platform indexes over 19,000 venues and activities and serves both large enterprises (through a dedicated Kactus Corporate offering aimed at rationalizing MICE spending) and SMEs seeking meeting rooms, seminars, training sessions, and team events.
The company's core technology is a curated marketplace featuring a search engine with extensive SEO-optimized category and city pages, venue verification under its own quality charter, centralized quote management, a unique supplier code system that simplifies administrative processes for recurring corporate clients, and ESG ratings from FairMoove Solution integrated into listings. An AI-powered chatbot assists users in venue discovery. Pricing is per-person package-based, with venues publishing rates starting from approximately €28 HT per person for a half-day study package, and Kactus guarantees same-price-as-direct booking.
Kactus generates revenue primarily through marketplace commissions and transaction fees on bookings facilitated through its platform. The go-to-market is hybrid: self-serve web discovery complemented by a dedicated expert team providing assisted sales for enterprise accounts. The company distributes exclusively through its owned digital platform (kactus.com) in a single country (France). Following the 2020 acquisition of Bird Office and a November 2023 partial asset contribution that absorbed Bird Office's client management operations, Kactus has expanded its portfolio and appears to operate in close coordination with the Groupe La Poste ecosystem, including La Poste as a named enterprise customer.
Kactus firmographics
Firmographics- Name
- Kactus
- Legal name
- KACTUS
- Website
- https://kactus.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kactus is a Paris-based B2B marketplace platform connecting corporate event planners with over 19,000 venues and team-building activities across France, serving both large enterprises and SMEs via self-serve search and assisted sales.
- Ownership category
- akta.pro rank
Kactus industry classification
Industry- Product category
- Corporate Event Marketplace
- NAICS
- Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Venue Sourcing & Contract Negotiation Specialists (THAHACAH)
- akta.pro secondary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
Keywords
Where Kactus is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Kactus business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketplace Commission / Transaction Fees: Kactus acts as an intermediary between event organizers (companies) and venue/activity providers, earning revenue through transaction fees or commissions on bookings facilitated through its platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Platform-wide marketplace pricing — per-person packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Kactus product offering
Product offeringCore offering
Kactus operates an online B2B marketplace connecting corporate event planners with over 19,000 verified venues, restaurants, and team-building activities across France. The platform enables search, comparison, and quote management for seminars, conferences, meetings, training rooms, corporate evenings, and team-building events, with a dedicated corporate module for large enterprises to centralize MICE spending.
Product overview
Kactus operates a unified B2B event venue and services marketplace platform connecting companies with venues, restaurants, and team building activities for professional events across France. The core offering comprises the main Kactus Platform for venue discovery and booking, complemented by Kactus Corporate for enterprise MICE expense management, along with specialized search capabilities for team building activities, restaurants, and diverse venue types including seminars, conferences, training rooms, and meeting spaces. The platform aggregates over 19,000 venues and activities, offering quote comparison and centralized booking management.
Differentiator
Problem solved
Functional benefit
Products and services
- Kactus Platform Online marketplace connecting businesses with venues, restaurants, and team-building activities for professional events across France. The platform enables users to search, compare, and request quotes for over 19,000 event spaces and activities.
- Kactus Corporate
Quantifiable outcome
- 19,000+ venues and activities listed on the platform
- +2 more outcomes
Companies that use Kactus
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Kactus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kactus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BIRD OFFICEcoreKactus completed a partial asset contribution (apport partiel d'actif) from BIRD OFFICE, effective November 2023. BIRD OFFICE transferred its complete and autonomous operational branch of client contract management to Kactus. The net assets transferred amounted to €1,855,784, with Kactus issuing 107,226 shares to BIRD OFFICE. This transaction significantly expanded Kactus's venue and client portfolio.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kactus competitors and assessment
Company assessmentDirect peers
- Cvent: Cvent is the dominant global B2B event management platform offering venue sourcing, event registration, and attendee management. It directly competes with Kactus in the corporate event venue sourcing space, though at a much larger global scale.
- Bizzabo: Bizzabo provides an end-to-end event experience platform with registration, agenda, and engagement tools for B2B events. It overlaps with Kactus's enterprise event management offering, particularly for larger corporate conferences.
- Aventri: Aventri offers event management software with venue sourcing, registration, and attendee engagement tools. It targets mid-market and enterprise customers with similar event planning workflows to Kactus's enterprise offering.
- Eventsair: Eventsair provides comprehensive event management software for conferences and corporate events. It competes in the same enterprise MICE space as Kactus, with overlapping venue sourcing and registration capabilities.
- Eventdrive: Eventdrive is a French B2B event management platform offering event creation, registration, and attendee management. It is a direct French-market peer to Kactus, competing for the same enterprise MICE budgets with a more SaaS-focused approach.
- Planning Pod: Planning Pod offers event planning software for venues and corporate event planners with venue management, registration, and collaboration tools. It targets a similar SMB-to-mid-market event planning segment as Kactus.
- Social Tables: Social Tables (now part of Cvent) provides event diagramming, seating, and venue management software. It is directly comparable to Kactus in addressing venue and event layout workflows for corporate events and meetings.
- Eventsforce: Eventsforce is an event management software platform focused on corporate events, conferences, and training. It directly competes with Kactus in the B2B event management space with similar registration, marketing, and reporting capabilities.
Broad incumbents
- Eventbrite: Eventbrite is a large public event ticketing and management platform with broad consumer and prosumer reach. While more consumer-focused, it competes for some of the same corporate event organization budgets and serves as a broad incumbent in event discovery.
Emerging players
- Hopin: Hopin pioneered virtual and hybrid event platforms and expanded into in-person event management tools. It represents an emerging player targeting the same enterprise event organizer persona with a tech-forward platform approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kactus social profiles
Digital presenceKactus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kactus leadership team
Management profileNumber of profiles
Profiles2 records
Kactus funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kactus M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kactus
What does Kactus do?
Kactus operates an online B2B marketplace connecting corporate event planners with over 19,000 verified venues, restaurants, and team-building activities across France. The platform enables search, comparison, and quote management for seminars, conferences, meetings, training rooms, corporate evenings, and team-building events, with a dedicated corporate module for large enterprises to centralize MICE spending.
Is Kactus a public or private company?
Kactus is a private company. It is classified as corporate owned and is currently operating.
When was Kactus founded?
Kactus was founded in 2016. It employs 101 to 250 people.
Where is Kactus based?
Kactus is headquartered in Paris, France, in the Europe region.
How does Kactus make money?
One revenue line is on record: marketplace Commission / Transaction Fees.
Who are Kactus's main competitors?
Direct peers on record are Cvent, Bizzabo, Aventri, Eventsair, Eventdrive, Planning Pod, Social Tables and Eventsforce. Eventbrite is listed as a broad incumbent. Hopin is listed as an emerging player.
Does Kactus have an API?
No public API is recorded for Kactus.
What industry is Kactus in?
Kactus's product category is Corporate Event Marketplace. Its primary akta.pro industry code is THAHACAH, Venue Sourcing & Contract Negotiation Specialists, with a secondary code of THAHACAK, Sponsorship, Exhibitor & Partnership Management Services. Its NAICS code is 561920.