Viirtue
- Company typePrivate
- Founded2018
- HeadquartersSt. Petersburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Viirtue does
Viirtue is a wholesale cloud communications distributor that operates an exclusive channel-partner go-to-market, providing MSPs, ISPs, telecom resellers, and IT consultants with a white-label VoIP and UCaaS platform. The company serves more than 13,000 end customers averaging 15-22 users each, delivered entirely through its three partnership tiers (White Label, Channel+, and Channel referral) with no direct-to-end-customer sales motion. Geography is US and Canada, with corporate operations centered in St. Petersburg, Florida.
The platform combines a NetSapiens-based Class 5 hosted PBX, carrier-grade SIP trunking, AI voice agents, AI-powered sentiment analysis, Microsoft Teams voice integration, and HIPAA-compliant fax-to-email — all running across redundant data centers in Florida, New Jersey, and Las Vegas with a 99.99% uptime SLA. The proprietary ViiBE engine is the operational backbone: it handles quote building, telecom tax automation, usage-based rating, dunning, branded invoicing, and end-customer portals in a single integrated system. Viirtue monetizes through wholesale subscription fees, usage-based charges (minutes, DIDs, SMS, AI voice calls), equipment rentals, activation fees, and administrative surcharges — with partners retaining 50-75% margins on resale.
Revenue mechanics are anchored by approximately 140,000+ subscribers across the partner base, with AI voice agents positioned as a high-margin usage-based upsell that the company says can roughly double partner UCaaS revenue per SMB account. Viirtue has raised $10.8 million in Series A funding (March 2023) from Ballast Point Ventures IV and is led by CEO and co-founder Dan Rosenrauch alongside co-founder Rob Finch and Chief Revenue and Marketing Officer Eric Brooker. The company has won the TMCnet Unified Communications Product of the Year award for five consecutive years (2021-2026), driven in part by its AI voice agent platform.
Viirtue firmographics
Firmographics- Name
- Viirtue
- Legal name
- Viirtue Inc.
- Website
- https://viirtue.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Viirtue industry classification
Industry- Product category
- Cloud Communications Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (513210)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Virtualized IMS & VoIP Core (vIMS) (HDAFANAE)
Keywords
Where Viirtue is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Viirtue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Wholesale UCaaS/VoIP Reseller Revenue: Viirtue generates revenue by providing MSPs, ISPs, and telecom resellers with a white-label VoIP and UCaaS platform. Partners purchase services at wholesale rates and resell to end customers at retail rates, keeping 50–75% margins. Revenue is generated through seat-based subscriptions, usage-based charges (DIDs, minutes, SMS, surcharges), and recurring monthly billing.
- Usage-Based Services: Charges for usage-based services including DID numbers, call minutes, SMS/MMS, surcharges, and overage fees. Usage is automatically calculated by ViiBE and added to recurring invoices. This stream allows partners to monetize variable consumption without manual rating work.
- AI Voice Agent Revenue: Partners can add AI voice agents as high-margin, usage-based add-on features. AI agents are priced per agent with usage-based billing for calls, and revenue is metered, marked up, and taxed automatically within ViiBE. This increases ARPU for partners on existing customer accounts.
- Equipment Sales and Rentals: Viirtue offers IP phones, multimedia terminal adapters, and other equipment for purchase or rental (36-month term). Equipment sales provide one-time revenue; rentals generate recurring revenue over the term.
- Activation and Installation Fees: Fees for new retail customer activations: $99/user for 1-year term, $79/user for 2-year term, $55/user for 3-year term. On-site installation within 60 miles of operating offices. These fees are charged per user at point of activation.
- Administrative and Regulatory Fees: Administrative surcharges including regulatory recovery fees, emergency services fees, universal service recovery fees, and similar charges. These are separate from taxes and are not subject to tax exemption, providing a margin-contributing revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | White Label Partner: Full brand control with 70–75% margins |
| Subscription | Monthly | Channel+ Partner: Pricing control with Viirtue handling billing and taxes |
| Subscription | Monthly | Channel Partner: Referral-based, earn residual commissions |
| Unit Pricing | One time/ perpetual license | New Retail Customer Activation Fees |
| Subscription | Hourly | Technical Support and SLA |
| Usage-based | Pay-as-you-go | Conference Bridge |
| Transaction based/ take rate | Monthly | Payment Processing |
| Subscription | Multi-year contract | Equipment Rental |
| Subscription | Monthly | 30-Day Satisfaction Guarantee Cancellations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Viirtue product offering
Product offeringCore offering
Viirtue operates a wholesale, white-label VoIP and UCaaS platform that enables MSPs, ISPs, telecom resellers, and VARs to sell hosted PBX, SIP trunking, AI voice agents, fax, and unified communications services under their own brand. The platform includes ViiBE, a proprietary quote-to-cash engine for billing, telecom tax automation, and usage rating, and is delivered with full white-label branding, partner margins up to 75%, and a 99.99% uptime SLA.
Product overview
Viirtue is a white-label VoIP and UCaaS platform built for MSPs, telecom resellers, and channel partners. The platform operates as a unified communications suite combining core voice services (Hosted PBX, SIP Trunking, Microsoft Teams integration) with a proprietary quote-to-cash engine called ViiBE. ViiBE serves as the operational backbone, integrating billing, tax automation, usage rating, quoting, number ordering, marketing assets, and end-customer portals into a single white-label platform. AI capabilities are delivered through AI Voice Agents (autonomous call handling agents) and AI Insights (sentiment analysis and call analytics). Additional modules include fax-to-email, softphones (NetSapiens, Acrobits), WebPhone, MobileConnect, and Coro cybersecurity integration. Partners can offer fully branded solutions with up to 75% margins through White Label, Channel+, or Channel partnership models.
Differentiator
Problem solved
Functional benefit
Brands
- ViiBE: Viirtue Billing Engine - a free, full-service quote-to-cash tool for MSPs that includes quoting, billing, tax automation, usage rating, and payment portal features.
Products and services
- ViiBE (Viirtue Billing Engine) Proprietary quote-to-cash platform that provides automated billing, telecom tax compliance, guided quoting, usage rating, branded payment portals, and advanced revenue reporting for MSPs, ISPs, and telecom resellers.
- AI Voice Agents (A.I.V.A.) AI-powered voice agents that automate inbound call handling with natural language understanding, smart routing, task completion, and SIP endpoint integration, enabling partners to deliver conversational AI under their own brand.
- AI Insights Post-call AI analytics module providing sentiment analysis, emotion detection, call transcription with sentiment tags, AI-generated call summaries, and conversational insights to spot churn risk and coaching moments.
- Hosted PBX Cloud-based Class 5 PBX providing HD voice, call flows, IVR, ring groups, voicemail-to-email, SMS/MMS, fax-to-email, number porting, softphones, and Teams voice integration for white-label resale.
- Microsoft Teams Integration
Quantifiable outcome
- Partners can earn up to 75% margins on VoIP and UCaaS resale
- +5 more outcomes
Companies that use Viirtue
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Viirtue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature9 records
Viirtue partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Coro (Coro Cybersecurity)coreCoro offers cybersecurity with 14+ modules (endpoint security, zero trust network access, email protection, and more) within one platform. Viirtue's white-label program integrates Coro offerings, with ViiBE handling all billing, tax calculations, seat management, and bundling of Coro modules alongside VoIP, UCaaS, and fax services on a single branded invoice. Partners get single sign-on to all tools, marketing templates, and Coro co-branding with white-label support options.
- NetSapienscoreNetSapiens provides the underlying UCaaS platform technology that Viirtue uses as the foundation for its hosted PBX and softphone offerings. Viirtue uses NetSapiens as the core platform with full engineering control over customization and feature development.
- AcrobitssupportingAcrobits provides softphone applications integrated into Viirtue's white-label UCaaS stack. Acrobits softphones are offered alongside NetSapiens as part of Viirtue's branded mobile and desktop app offering for end customers.
- Microsoft (Teams Integration)supportingViirtue provides VoIP calling integration directly into Microsoft Teams, allowing channel partners to offer Teams voice capabilities under their brand. This is a native product integration that expands the use cases for Viirtue's platform within existing Microsoft 365 environments.
- Google (Calendar Integration)supportingGoogle Calendar integration enables scheduling and calendar synchronization within Viirtue's branded UCaaS platform, supporting workflow automation for end customers.
- Microsoft (Outlook Calendar Integration)supportingOutlook Calendar integration provides scheduling and calendar synchronization within the Viirtue UCaaS platform, complementing Google Calendar integration.
- ZapiersupportingAI voice agents and workflow automation integrate with Zapier for webhook-based workflow automation, allowing partners to connect AI call handling with thousands of business applications without custom development.
- QuickBookssupportingViiBE billing engine integrates with QuickBooks for accounting synchronization, allowing partners to flow billing and financial data into their accounting workflows.
- ConnectWisesupportingViiBE billing engine integrates with ConnectWise for PSA (Professional Services Automation) and financial synchronization, targeting MSPs already using ConnectWise for their practice management.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Viirtue competitors and assessment
Company assessmentDirect peers
- Intermedia: UCaaS, contact center, and Microsoft Teams voice provider with a partner program. Listed by Viirtue as a named competitor in its marketing materials.
- 3CX: Channel-focused UCaaS/VoIP platform that partners can white-label and resell. Named by Viirtue as a comparison; 3CX's self-host model and pricing changes are positioned as weaknesses Viirtue differentiates against.
- SkySwitch: Wholesale white-label UCaaS and VoIP platform for MSPs and resellers. Viirtue explicitly names SkySwitch as a direct competitor and contrasts its offering on margin, true white-label branding, and ViiBE billing.
- Telnyx: Wholesale voice, SIP trunking, and communications platform with a partner program for service providers. Overlaps Viirtue on carrier-grade SIP, AI voice, and channel-led UCaaS distribution.
- Alianza: Cloud-native wholesale UCaaS platform purpose-built for service providers and resellers, with a similar carrier-grade voice core and channel-only go-to-market as Viirtue.
- Yeastar: Provider of UCaaS, PBX, and VoIP platforms sold through a global channel of MSPs and resellers. Explicitly named as a comparison on Viirtue's competitive landing pages.
- CoreDial: Wholesale VoIP/UCaaS provider serving MSPs, VARs, and telecom agents with white-label delivery. Comparable business model of powering partners with carrier-grade voice.
Others
- NetSapiens: Underlying UCaaS platform provider that powers Viirtue's hosted PBX and softphone stack. Technically adjacent as the platform layer Viirtue reskins and extends rather than a direct reseller competitor.
Broad incumbents
- RingCentral: Public UCaaS incumbent with an extensive partner program (RingCentral Partners) and deep SMB footprint. Competes indirectly with Viirtue by bundling voice into broader CX suites.
- 8x8: Public UCaaS and CCaaS incumbent selling to SMB and mid-market, with channel partners. Adjacent competitor targeting the same MSPs and SMB end customers Viirtue serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Viirtue social profiles
Digital presenceViirtue compliance and trust
Trust signalCompliance3 records
Viirtue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viirtue leadership team
Management profileNumber of profiles
Profiles3 records
Viirtue funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viirtue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viirtue
What does Viirtue do?
Viirtue operates a wholesale, white-label VoIP and UCaaS platform that enables MSPs, ISPs, telecom resellers, and VARs to sell hosted PBX, SIP trunking, AI voice agents, fax, and unified communications services under their own brand. The platform includes ViiBE, a proprietary quote-to-cash engine for billing, telecom tax automation, and usage rating, and is delivered with full white-label branding, partner margins up to 75%, and a 99.99% uptime SLA.
Is Viirtue a public or private company?
Viirtue is a private company. It is classified as venture growth investor backed and is currently operating.
When was Viirtue founded?
Viirtue was founded in 2018. It employs 11 to 50 people.
Where is Viirtue based?
Viirtue is headquartered in St. Petersburg, United States, in the North America region.
How does Viirtue make money?
Six revenue lines are on record. Wholesale UCaaS/VoIP Reseller Revenue is the primary driver. The others are usage-Based Services, AI Voice Agent Revenue, equipment Sales and Rentals, activation and Installation Fees and administrative and Regulatory Fees.
Who are Viirtue's main competitors?
Direct peers on record are Intermedia, 3CX, SkySwitch, Telnyx, Alianza, Yeastar and CoreDial. NetSapiens is listed as an others. Broad incumbents are RingCentral and 8x8.
Does Viirtue have an API?
Yes. Viirtue provides API access for developers and partners. The platform supports integrations with 40+ CRMs via MCP (Model Context Protocol), webhook integrations, and Zapier for workflow automation. The API enables partners to build custom AI voice agents and access platform features programmatically. Developer documentation is at support.viirtue.com/hc/en-us.
What industry is Viirtue in?
Viirtue's product category is Cloud Communications Platform. Its primary akta.pro industry code is HDAFANAE, Virtualized IMS & VoIP Core (vIMS). Its NAICS code is 518 and its SIC code is 7385.