Positron
Positron is a premium XR cinema company that designs and deploys the Voyager VR motion chair platform and turnkey XR Cinema solutions for location-based entertainment venues, including cinemas, museums, tourist attractions, cruise ships, and universities, across approximately 19 global locations.
- Company typePrivate
- Founded2015
- HeadquartersMontrose, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Positron does
Positron is a premium XR cinema company founded by engineer-turned-filmmaker Jeffrey Travis, headquartered in Los Angeles, California, with the company operating or deploying its technology across approximately 19 global locations spanning the United States, Canada, Australia, and Italy. The company designs, manufactures, and operates the Voyager VR motion chair platform and bundles it into turnkey XR Cinema solutions for location-based entertainment venues including cinemas, museums, tourist attractions, cruise ships, universities, and 5G innovation centers. Founded in 2014/2015 (the precise year is reported inconsistently across sources), Positron operates as a private, venture-backed company with 11-50 employees.
Positron's flagship product is the Voyager VR motion chair, a patented full-motion platform with motorized pitch (-14° to +45°) and unlimited 360° yaw rotation, haptic feedback pillows, an optional scent dispenser supporting up to 6 scents per experience, and integrated LED mood lighting. The hardware is paired with HP Reverb G2 high-resolution 4K VR headsets and an enterprise-grade PC with high-end GPU infrastructure. Positron also operates a content library spanning documentary, sci-fi, fantasy, horror, comedy, family-friendly, tourism, and drama genres, featuring both original productions (including the 2021 Lumiere Award-winning "Machu Picchu and the Spirit of the Condor") and licensed content from major studios including Disney, DreamWorks Animation, Universal Studios, Technicolor, and Walmart. The intellectual property is protected by a granted patent on the motion system and registered Voyager trademarks.
Positron's revenue model is multi-stream: hardware sales of Voyager chairs and XR Cinema packages to venue operators (typically 20 chairs per venue at ~$200,000 USD monthly gross revenue per location), content licensing to studios and venues, ticket revenue sharing at deployed venues (average ticket price ~$20 USD), and a global IP licensing program launched in 2020 with partner Brogent. The company has raised funding from Star Strong Capital (2021), JB Capital (2022), and Expert Dojo (2024), in addition to earlier rounds from Other World Computing ($1.4M in 2018) and a $565K round in 2017. The go-to-market approach is enterprise field sales targeting venue operators globally, with a 10-city expansion plan announced in 2022.
Positron firmographics
Firmographics- Name
- Positron
- Legal name
- Positron
- Website
- https://gopositron.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Positron is a premium XR cinema company that designs and deploys the Voyager VR motion chair platform and turnkey XR Cinema solutions for location-based entertainment venues, including cinemas, museums, tourist attractions, cruise ships, and universities, across approximately 19 global locations.
- Ownership category
- akta.pro rank
Positron industry classification
Industry- Product category
- VR Motion Simulation Hardware
- NAICS
- Motion Picture and Video Exhibition (51213), Amusement Parks and Arcades (7131)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industries
- VR/AR/XR Game Studios (MPAFAAAE), VR/AR Gaming Platforms (BPAMAKAG), VR Headsets & Accessories Retail (CRACAFAE)
Keywords
Where Positron is headquartered
LocationHeadquarters
- HQ city
- Montrose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Positron business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- VR Motion Chair Hardware Sales: Sale of Voyager VR motion chairs and XR Cinema systems to venue operators. The chairs feature proprietary motion control, haptics, scent technology, and LED lighting. Deployments to entertainment venues worldwide including museums, theaters, tourist attractions, cruise ships and malls.
- VR Content Production & Licensing: Production and licensing of original VR content. Positron produces premium VR films with volumetric capture, photogrammetry, and 360 films. Has partnered with major studios for custom VR content including Universal Studios, Disney, DreamWorks, and Technicolor.
- Venue Ticket Revenue: Venue operators generate revenue through ticket sales at approximately $20 USD average ticket price. Positron's economics show $200,000 USD monthly average gross revenue per location with 50% footfall conversion rate and average 20 chairs per venue.
- Global IP Licensing Program: Launched in 2020, Positron offers a global intellectual property licensing program for third parties to use the Voyager technology platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Venue XR Cinema deployment - quote-based pricing |
| Unit Pricing | Pay-as-you-go | Consumer ticket pricing - varies by venue |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Positron product offering
Product offeringCore offering
Positron designs, manufactures and sells the Voyager VR motion chair — a patented full-motion platform with pitch (-14° to +45°), unlimited 360° yaw rotation, integrated haptic feedback, scent dispensers, and LED mood lighting. The company packages the chairs as turnkey Positron XR Cinema installations (typically ~20 chairs per venue) for venue operators and also licenses its premium VR content library (from original productions and partners including Universal Studios, Disney, and DreamWorks) to those venues.
Product overview
Positron is a premium XR cinema company offering a unified platform centered on the Voyager VR motion chair. The core product is the Voyager chair - a full-motion platform with patented motion control, haptic feedback, and scent technology - which serves as the foundation for the Positron XR Cinema turnkey solution. The company bundles the chair hardware with an intuitive operating system, enterprise PC infrastructure, and access to their growing library of premium VR content (from both original productions and licensed partnerships with Universal Studios, Disney, DreamWorks). The portfolio includes the flagship Voyager motion chair, the complete XR Cinema installation package (typically 20 chairs per venue), and the associated content library spanning documentary, sci-fi, fantasy, horror, comedy, family-friendly, and tourism genres. Revenue is generated through venue operator sales, ticket sales (~$20 average), and an intellectual property licensing program for the Voyager technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Voyager VR Motion Chair Flagship full-motion VR chair platform with patented motorized yaw and pitch motion, haptic feedback, scent dispensers (up to 6 scents per experience), LED mood lighting, and tethered 4K HP Reverb G2 headset support. Designed for venue operators running cinematic VR experiences and engineered to eliminate motion sickness.
- Positron XR Cinema Turnkey VR theater solution bundling ~20 Voyager chairs with an intuitive operating system, enterprise PC infrastructure, and access to the premium VR content library. Sized for ~1,000 sq ft footprint per location; venue operators typically earn ~$200,000 USD monthly gross revenue per location at an average ticket price of ~$20.
- Voyager VR Content Library Growing library of premium VR films distributed to Voyager-equipped venues, including licensed titles from Universal Studios, Disney, DreamWorks Animation, and Technicolor, plus award-winning originals such as Machu Picchu and the Spirit of the Condor. Spans documentary, sci-fi, fantasy, horror, comedy, family, tourism, and drama genres with experiences ranging 5–35 minutes.
- Original VR Productions Positron-produced VR films using volumetric capture, photogrammetry, and 360 filming techniques, plus custom co-productions with studios such as Universal Pictures (e.g., First Man, Jurassic World Blue).
- Voyager IP License Program Global licensing program enabling third parties to use Positron's Voyager VR motion chair technology platform under IP license, including with Brogent as a licensing partner.
Quantifiable outcome
- $200,000 USD monthly average gross revenue per venue location
- +6 more outcomes
Companies that use Positron
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
Positron technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Positron partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- DisneycoreCollaborates with Disney to deliver licensed Disney content in virtual reality theaters around the world.
- DreamWorks AnimationcorePartnership with DreamWorks Animation to deliver licensed animated content in VR format for the Voyager platform.
- Universal StudioscorePartnership with Universal Pictures for custom VR content including First Man, Jurassic World Blue, and other titles. Austin Barker, EVP Creative Content at Universal Pictures, has praised Voyager's value for VR creators.
- TechnicolorcoreCollaboration with Technicolor for premium VR content production and distribution services.
- HPcoreHP provides Reverb G2 high-resolution tethered 4K VR headsets for the Voyager platform. HP Mars Home Planet VR content is available in the Positron library.
- WalmartminorPartnership with Walmart for custom VR content development and deployment.
- RYOTminorRYOT is a venue partner location and VR studio that creates immersive content for the Voyager platform.
- Sundance Film FestivalcoreVoyager debuted at the 2017 Sundance Film Festival, marking the first cinematic VR chair debut at the festival. Positron continues to participate in festival VR programming.
- Cannes XRcoreCannes XR partnership featuring A.R. Rahman's Le Musk VR film premiere in Cannes 2022 with immersive Positron Voyager chairs. Le Musk won Cannes XR Lumiere award.
- AccentureminorAccenture logo appears in partner section, indicating a strategic partnership for VR/XR consulting or technology services.
- VerizoncoreVerizon 5G Labs installations feature Voyager VR experiences in New York and innovation centers. Partnership leverages 5G technology for enhanced VR experiences.
- Felix & Paul StudiosminorFelix & Paul Studios debuted Space Explorers VR documentary at Sundance, which is available on the Positron Voyager platform.
- BrogentminorBrogent partnership for the Voyager IP License Program, enabling third parties to license Positron's VR technology.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Positron competitors and assessment
Company assessmentDirect peers
- Sandbox VR: Sandbox VR operates location-based VR experiences with full-body motion tracking and multi-person group sessions. It is the most direct competitor to Positron's XR Cinema model, both targeting venue-based immersive entertainment for paying consumers.
- Hologate: Hologate provides compact VR arena and ride systems for location-based entertainment venues, including arcades and FECs. It is directly comparable to Positron's XR Cinema turnkey approach, targeting similar venue operator customers with multi-player VR packages.
- Zero Latency: Zero Latency operates free-roam, multiplayer VR experiences at venues worldwide using dedicated warehouse-scale setups. It competes with Positron in the location-based VR entertainment category, although its offering emphasizes room-scale group gameplay rather than seated cinematic VR.
- Dreamscape Immersive: Dreamscape Immersive runs location-based VR experiences in venues such as malls and AMC theaters, offering story-driven multi-person VR. It overlaps with Positron in the venue-based cinematic VR category, including partnerships with major studios and exhibitors.
- Survios: Survios is a VR game developer and operator of location-based VR entertainment (including its own Survios VR Arcade venues). Like Positron, it combines VR content production with venue deployment, and serves as a peer in location-based cinematic and interactive VR.
Emerging players
- Two Bit Circus: Two Bit Circus operates micro-amusement parks and VR experiences in physical venues, combining immersive technology with food and beverage. It is a comparable niche player in the location-based immersive entertainment space where Positron's XR Cinema also operates.
Broad incumbents
- Felix & Paul Studios: Felix & Paul Studios is a leading immersive VR/AR content studio whose titles (e.g., Space Explorers) are also distributed on the Positron Voyager platform. Compare as a content producer and partner in the premium cinematic VR space where Positron operates.
- HTC VIVE: HTC VIVE is a leading VR headset and platform provider whose hardware powers many location-based VR venues. While Positron uses HP Reverb G2 headsets, HTC is a comparable VR hardware/platform incumbent with overlapping ecosystem and venue partnerships.
- CJ 4DPLEX: CJ 4DPLEX provides premium cinema format technologies (4DX motion seats, ScreenX) for movie theaters globally. It is comparable to Positron as a provider of motion-enhanced cinema experiences, though operating at a larger scale and in conventional theaters rather than VR.
Regional players
- Brogent Technologies: Brogent is a Taiwanese immersive media company that partners with Positron for the Voyager IP licensing program. It is comparable as an immersive-attraction technology provider and global licensing partner for cinematic VR experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Positron social profiles
Digital presencePositron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positron leadership team
Management profileNumber of profiles
Profiles6 records
Positron funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positron
What does Positron do?
Positron designs, manufactures and sells the Voyager VR motion chair — a patented full-motion platform with pitch (-14° to +45°), unlimited 360° yaw rotation, integrated haptic feedback, scent dispensers, and LED mood lighting. The company packages the chairs as turnkey Positron XR Cinema installations (typically ~20 chairs per venue) for venue operators and also licenses its premium VR content library (from original productions and partners including Universal Studios, Disney, and DreamWorks) to those venues.
Is Positron a public or private company?
Positron is a private company. It is classified as venture growth investor backed and is currently operating.
When was Positron founded?
Positron was founded in 2015. It employs 11 to 50 people.
Where is Positron based?
Positron is headquartered in Montrose, United States, in the North America region.
How does Positron make money?
Four revenue lines are on record. VR Motion Chair Hardware Sales are the primary driver. The others are VR Content Production & Licensing, venue Ticket Revenue and global IP Licensing Program.
Who are Positron's main competitors?
Direct peers on record are Sandbox VR, Hologate, Zero Latency, Dreamscape Immersive and Survios. Two Bit Circus is listed as an emerging player. Broad incumbents are Felix & Paul Studios, HTC VIVE and CJ 4DPLEX. Brogent Technologies is listed as a regional player.
Does Positron have an API?
No public API is recorded for Positron.
What industry is Positron in?
Positron's product category is VR Motion Simulation Hardware. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 51213 and its SIC code is 7830.