Vindi

What Vindi does

Vindi is a Brazil-based payment platform that combines a payment gateway / intermediador (Vindi Pagamentos) with a recurring-billing and subscription engine (Vindi Recorrência), targeting subscription clubs, SaaS billing, fan-membership programs, education, fitness, health, insurance, telecom, and e-commerce merchants. The platform is PCI DSS 4.0 certified as a Service Provider and pioneered credit-card tokenization in Brazil. Its proprietary technology stack includes the Renova Cartões feature (co-developed with Cybersource, a Visa company) for automatic refresh of expired cards, the Renova Vindi feature (built on Cielo) priced at R$19.90/month, and a suite of intelligent retries (Inteligência de Saldo, Troca de Adquirente, Troca de Perfil de Pagamento) that the company claims deliver 26% higher assertion, an 18 percentage-point uplift, and up to 54% reversal of balance-related declines. The platform also offers Pix Automático for recurring Pix charges, a Régua de Cobrança multi-channel notification system (email, SMS, WhatsApp), and a chargeback-guaranteed product for eligible merchants.

The company operates under the LWSA group (Locaweb + empresas) as its corporate parent, with Vindi's privacy policies hosted at lwsa.tech. Monetization combines per-transaction fees (0.95% on Pix with R$1.60 minimum, plus tiered credit-card/boleto/BolePix rates), subscription SaaS plans for the Recorrência platform with a freemium entry tier (free up to R$10,000 in transactions), usage-based add-ons (Renova Cartões at R$5.00 per successful substitution), receivables anticipation (Antecipação de Recebíveis), and Professional Services for enterprise rollouts. Distribution is hybrid: sales-led motion with revenue-qualified CTAs, self-serve free-plan signup, an agency / "Agências Parceiras" implementation network, marketplace listings across Shopify, WooCommerce, VTEX, Magento, Tray, Yampi, Wake, and Bagy, and an open API with a documented SDK-PHP and sandbox. Notable enterprise customers include Palmeiras (200,000-member Avanti fan program, R$6.1M best month in March 2024, R$16.5M best quarter Q1 2024), Petlove (recurring pet-health plans, recovered 10% of monthly revenue in one month), PaGol (R$200M first-year revenue on the platform), Cacau Show, Exame, Sami Saúde, Qive, Caffeine Army, and Mendelics. The site displays a Reclame Aqui RA 1000 seal, and the company holds more than 100 native integrations across e-commerce, ERP, CRM, antifraud, and fiscal categories.

Name

Vindi

Legal name

Vindi

Website

https://vindi.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Vindi is a Brazil-based PCI DSS 4.0-certified payment platform combining a gateway (Vindi Pagamentos) with a recurring-billing engine (Vindi Recorrência), serving subscription clubs, SaaS, e-commerce, education, fitness, health, and fan-membership merchants across more than 100 native integrations.

Ownership category

akta.pro rank

Product category

Payment Processing & Subscription Billing Software

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221), Other Activities Related to Credit Intermediation (522390)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Accounts Payable Automation & Invoice Payments for Travel Suppliers (THACAJAI), Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE)

Keywords

• Recurring billing platform
• Payment gateway services
• Subscription management software
• Credit card tokenization
• Brazilian payment processing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Pix transaction fees: Per-transaction fee of 0.95% on approved Pix transactions with a minimum of R$1.60; charged only on approved transactions, billed as usage-based pricing.
2. Payment gateway / intermediador fees: Per-transaction fees across credit card, boleto, Pix, BolePix and payment-link transactions processed through Vindi's gateway and intermediador; tiered by plan and payment method.
3. Subscription SaaS plans (Vindi Recorrência): Recurring SaaS plans for the Vindi Recorrência platform, billed monthly according to usage/consumo de plano, with paid upgrade options once merchants exceed the free plan threshold of R$10,000 in transactions.
4. Free plan (Freemium entry tier): "Plano Gratuito" with no monthly fee allowing merchants to transact up to R$10,000 with custom checkout and unlimited payment links; not applicable to e-commerce platform integrations. Drives land-and-expand to paid tiers.
5. Renova Vindi add-on: Add-on feature priced at R$19.90/month that automatically renews expired/cancelled cards via the Cielo acquirer, sold as a subscription attach to the recurrence platform.
6. Renova Cartões add-on: Usage-based add-on priced at R$5.00 per successful card substitution, leveraging tokenization across Mastercard/Visa.
7. Professional Services / technical consulting: Paid technical consulting and implementation services for enterprise clients (e.g., Palmeiras Avanti, Petlove, Caffeine Army), covering project design and rollout of complex recurring programs.
8. Antecipação de recebíveis (receivables anticipation): Service that provides immediate liquidity on future receivables, generating fees/discount revenue for Vindi while accelerating merchant cash flow.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels11 records

Core offering

Vindi operates a cloud-based payments platform combining a payment gateway/intermediador (Vindi Pagamentos) with a recurring billing engine (Vindi Recorrência), PCI DSS 4.0 certified, that processes one-off and subscription transactions across credit card, boleto, Pix, Pix Automático, BolePix and payment links. The platform bundles automated card-data refresh (Renova Cartões/Renova Vindi), smart retries across acquirers and payment profiles, an Intelligent Collection Ruler across email/SMS/WhatsApp, antifraud, an open REST API, and 100+ native integrations for Brazilian merchants running subscription, e-commerce, SaaS, education, fitness, healthcare, insurance, telecom and fan-membership businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Vindi Pagamentos: Payment gateway / intermediador product line used for one-off online transactions (including chat support at intermediador.yapay.com.br) and related developer documentation; distinct from the recurring-billing product.
• Vindi Recorrência

Products and services

• Vindi Pagamentos (Payment Gateway / Intermediador)

Quantifiable outcome

• 99% transaction approval rate
• +10 more outcomes

Named customers13 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration75 records

AI capability2 records

Feature12 records

Partnerships

24 partnerships are on record, tiered flagship and core.

• LWSAflagshipStrategic or Co-development PartnerLWSA (Locaweb + empresas) is shown as Vindi's parent/group in the website footer with a direct link to lwsa.tech, and Vindi's privacy and cookie policies are hosted under lwsa.tech/politicas, indicating a deep corporate/strategic ownership relationship within the LWSA group.
• Cybersource (a Visa company)flagshipStrategic or Co-development PartnerCo-development partner behind the Renova Cartões feature: "O Renova Cartões é fruto de uma parceria da Vindi com a Cybersource, uma multinacional que pertence à VISA." Enables automatic recovery of expired/cancelled cards for Mastercard and Visa (93% of cards in Brazil).
• ShopifycoreTechnology or IntegrationE-commerce platform integration listed on Vindi's integrations page and homepage logo wall, allowing merchants to plug Vindi into Shopify storefronts.
• WooCommerceflagshipTechnology or IntegrationNative integration with detailed installation, configuration and webhooks documentation, including support for BolePix, Pix, cartão de crédito, boleto, sandbox, recorrência and complementary plugins (Brazilian Market, Checkout Field Editor, Subscriptions).
• VTEXcoreTechnology or IntegrationE-commerce platform integration featured on the homepage integration wall; Vindi documented VTEX installation is provided via its knowledge base.
• Magento (1.x and 2.x)coreTechnology or IntegrationMagento 1 and Magento 2 (versions 1.x and 2.x) modules with detailed knowledge-base documentation, including Pix/BolePix configuration, subscription management and split recurring.
• TraycoreTechnology or IntegrationE-commerce platform integration listed on Vindi's integration wall; Lojista Tray is also supported with dedicated customer-support routing.
• YampicoreTechnology or IntegrationE-commerce platform integration listed on Vindi's homepage integration wall.
• Wake CommercecoreTechnology or IntegrationE-commerce platform integration listed on Vindi's homepage integration wall.
• BagycoreTechnology or IntegrationE-commerce platform integration listed on Vindi's homepage integration wall.
• UnimestrecoreTechnology or IntegrationEducation ERP integration ("Integração Oficial") for online enrollment, recurring tuition payment, integrated NFe and academic/financial management in the cloud.
• CieloflagshipTechnology or IntegrationAcquirer (adquirente) with native Vindi integration. The Renova Vindi feature is built on Cielo's card-update query mechanism.
• E-rede (Rede / Itaú)coreTechnology or IntegrationAcquirer integration listed on Vindi's integrations page; also a "Data Only" integration pattern documented in the Vindi knowledge base.
• StonecoreTechnology or IntegrationAcquirer integration with dedicated Vindi knowledge-base documentation ("Integração da Nova API da Stone para Clientes Vindi", "Como Atualizar seu Gateway Stone").
• GetnetcoreTechnology or IntegrationAcquirer integration listed on Vindi's integrations page as a payment-acquirer option.
• ClearSalecoreTechnology or IntegrationAntifraud partner with both "ClearSale Realtime Decision" and "ClearSale Total" integration options documented in the Vindi knowledge base.
• KondutocoreTechnology or IntegrationAntifraud integration documented in Vindi's knowledge base (article "Como configurar a integração com a Konduto").
• NFe.ioflagshipTechnology or IntegrationFiscal/NFe integration with detailed configuration, including adaptation to Brazil's tax reform (IBS, CBS, IS) and per-product customization rules.
• PlugacoreChannel Partner/ Reseller/ DistributorIntegration / automation hub that distributes dozens of Vindi integrations (ActiveCampaign, Agendor, Asana, Bkper, Bling, ClickUp, Google Sheets, HubSpot CRM, Mailchimp, Pipefy, RD Station, Slack, Trello, etc.) and is documented in Vindi's knowledge base.
• RD StationcoreTechnology or IntegrationMarketing automation / CRM integration distributed via Pluga, connecting Vindi subscription and billing data to RD Station Marketing and CRM.
• Omie ERP / Omie CRMcoreTechnology or IntegrationERP and CRM integration via Pluga.
• TOTVScoreTechnology or IntegrationMajor Brazilian ERP integration listed on Vindi's integrations page.
• Zenvia Canais
• Strategic agency partners ("Agências Parceiras")coreImplementation/ SI/ Consulting PartnerNetwork of specialized agencies that help merchants integrate Vindi into open-source commerce platforms (WooCommerce, Magento, etc.); Vindi actively recruits new partner agencies via the "Quero cadastrar minha agência" CTA.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pagar.me: Brazilian payment gateway and intermediador offering credit card, boleto, Pix and recurring processing for e-commerce and SaaS. Direct overlap with Vindi's Vindi Pagamentos product line and recurrence workflows.
• Iugu: Brazilian recurring-billing and online payments specialist with an API-first model for SaaS and subscription businesses. Closely comparable in product surface (recurrence, gateway, antifraud) and target customer (subscription merchants).
• Cobre Fácil: Brazilian B2B-focused payments and recurring billing platform serving SaaS and service-based businesses with boleto, Pix and card. Comparable target use case (subscription/billing) and Brazilian-only footprint.
• Asaas: Brazilian payments-as-a-service platform with strong recurring billing, Pix, boleto and credit card processing for SMBs and SaaS. Most direct functional comparator to Vindi's combination of gateway + subscription engine in the Brazilian market.

Emerging players

• Yuno: LatAm-focused payment orchestration and gateway-aggregation startup. Adjacent to Vindi's multi-acquirer orchestration story (intelligent routing, retries) but targets larger cross-border merchants and is still scaling its Brazil presence.

Broad incumbents

• Cielo: Largest Brazilian acquirer, also a partner via Renova Vindi. Cielo offers its own online gateway and is encroaching up the stack into recurring and SMB tools that overlap with Vindi's product surface.
• Mercado Pago: Broad Brazilian incumbent offering acquiring, gateway, Pix, credit, and an increasingly broader subscription/payment-link feature set. Overlaps with Vindi on e-commerce and SMB payments but operates as a wider super-app ecosystem.
• PagBank PagSeguro: Listed Brazilian digital payments incumbent offering acquiring, gateway, accounts and lending, with built-in recurring billing tools. Competes with Vindi across SMB merchants and increasingly in subscription use cases.
• Stone Co. Brazilian acquirer and broader fintech that owns Pagar.me and has built recurring/online payment capabilities. Overlaps with Vindi's gateway and recurrence products from the acquirer side, with materially larger scale.

Regional players

• EBANX: Brazil-headquartered cross-border payments platform focused on LatAm merchants. Comparable as a Brazilian-origin payments specialist, though its core wedge is cross-border rather than domestic recurring billing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vindibr
• GitHubgithub.com/vindi
• YouTubeyoutube.com/vindibr
• Facebookfacebook.com/VindiBR
• LinkedInlinkedin.com/company/vindi
• Instagraminstagram.com/vindibr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds9 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vindi