Eden Life
Eden Life is a Nigerian home concierge platform offering bundled food, laundry, cleaning, and marketplace services via subscription, operating across Nigeria and Kenya. It is pivoting from B2C subscriptions to B2B corporate catering and industrial food operations as of February 2026.
- Company typePrivate
- Founded2020
- HeadquartersNguru, Nigeria
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Eden Life does
Eden Life is a Nigerian home services and concierge platform that bundles food, laundry, cleaning, and ancillary household services into configurable subscriptions, augmented by a curated marketplace of third-party vendors. The platform is delivered through iOS and Android apps, a web storefront, and four physical retail/showroom locations across Lagos (Surulere, Oniru, Egbeda, Yaba), with a regional presence in Kenya established via the April 2022 acquisition of Lynk. Its core technical assets are a subscription management system that supports weekly (1–3 weeks) and monthly (1–6 month) plans with adjustable budgets and minimum-spend rules per service category, a "Gardener" assignment model that pairs customers with dedicated in-home service personnel, and Paystack-integrated payment processing.
The business model is multi-stream: B2C subscription revenue (food, laundry, cleaning) priced in Nigerian Naira at ₦50,000–₦150,000 weekly budgets; B2B corporate catering and employee benefits via the Eden for Business sub-brand; marketplace transactions with verified vendors; and ancillary lines including Homemade by Eden (chef-cooked meals with physical pickup), Gifting (gift cards and service gifting), and Health/Dietary Meals / Simbi (dietitian-led diet plans). Distribution is hybrid — self-serve mobile/web for consumers, direct enterprise sales for B2B, and physical store pickup for food. Sub-brands include Eden for Business, Homemade by Eden, Eden Gifting, and Simbi, all under the legal entity Eden Life, Inc., governed by the laws of Lagos.
In February 2026, Eden Life paused its consumer (B2C) operations in both Nigeria and Kenya to concentrate on higher-margin corporate catering and industrial food operations, with a stated goal of reaching profitability by 2026. The pivot was driven by sustained macroeconomic pressure in Nigeria, including approximately 40% food inflation, Naira devaluation, rising logistics costs, and a shrinking middle class. The company has raised approximately $1.5 million in total disclosed funding, led by a $1.4 million seed round in October 2021 (LocalGlobe lead, with Future Africa, Samurai Incubate, Village Global, Rising Tide Africa, and Enza Capital), followed by a $100,000 Google for Startups tranche in May 2022.
Eden Life firmographics
Firmographics- Name
- Eden Life
- Legal name
- Eden Life, Inc.
- Website
- https://ouredenlife.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Eden Life is a Nigerian home concierge platform offering bundled food, laundry, cleaning, and marketplace services via subscription, operating across Nigeria and Kenya. It is pivoting from B2C subscriptions to B2B corporate catering and industrial food operations as of February 2026.
- Ownership category
- akta.pro rank
Eden Life industry classification
Industry- Product category
- Home Concierge Services
- NAICS
- Personal and Laundry Services (812), All Other Personal Services (812990)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Subscription / Membership Wash-and-Fold Plans (HSAJABAH)
- akta.pro secondary industry
- Subscription / Membership Laundry Pickup & Delivery (HSAJACAC)
Keywords
Where Eden Life is headquartered
LocationHeadquarters
- HQ city
- Nguru
- HQ country
- Nigeria
- HQ region
- Africa
Offices6 records
Markets served
Eden Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2C Subscription Services: Monthly and weekly subscription fees for food, laundry, and cleaning services delivered to customers' homes. Customers select budget levels and service types through the platform.
- B2B Corporate Catering: Corporate employee benefits including food subscriptions, cleaning, and laundry services delivered to employees' homes and offices. The company has pivoted to focus on this higher-margin segment.
- Marketplace & One-time Orders: One-time food orders, gift cards, and marketplace purchases from verified vendors. Includes homemade meal delivery from physical store locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Weekly Plan - Flexible 1-3 week subscriptions |
| Subscription | Monthly | Monthly Plan - Flexible 1-6 month subscriptions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Eden Life product offering
Product offeringCore offering
Eden Life provides subscription-based home concierge services covering chef-cooked meal delivery, laundry pickup/delivery, and home cleaning, with dedicated assigned "Gardeners" performing services at customer residences. Customers select weekly (1-3 weeks) or monthly (1-6 months) subscription plans with configurable budgets ranging from ₦50,000 to ₦150,000. The company also operates Eden for Business, a separate B2B platform offering corporate employee benefits including food subscriptions, cleaning, and laundry services.
Product overview
Eden Life operates a platform-plus-modules architecture offering home concierge services across Nigeria and Kenya. The core platform provides subscription-based access to food, laundry, and cleaning services, supported by a Marketplace of curated third-party vendors. Module offerings include Eden for Business (corporate employee benefits), Gifting (gift cards and service gifting), Homemade (chef-cooked meal delivery with physical stores), and Health/Dietary Meals (dietitian-consulted meal planning). The company also acquired Lynk in Kenya (2022) and has recently pivoted from B2C consumer services to B2B corporate catering. Subscription plans range from weekly to monthly terms with customizable budgets, while the business segment offers configurable employee perk programs with productivity metrics.
Differentiator
Problem solved
Functional benefit
Brands
- Homemade by Eden: Fresh chef-cooked meals delivered to doorstep with physical store locations in Lagos including Surulere, Oniru, Egbeda, and Yaba.
- Eden for Business
- Eden Gifting
- Simbi
Products and services
- Eden Subscription Plans
Quantifiable outcome
- 91.28% increased productivity rate for B2B corporate clients
- +2 more outcomes
Companies that use Eden Life
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Eden Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Eden Life partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LynkmajorKenyan technology company connecting unemployed Kenyans with job opportunities. Acquired by Eden Life in April 2022 to support expansion into the Kenyan market. The acquisition was facilitated by Enza Capital.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Eden Life competitors and assessment
Company assessmentDirect peers
- Rinse: US-based subscription laundry and dry cleaning pickup-and-delivery service. Directly comparable to Eden Life's laundry subscription line on business model, recurring revenue, and doorstep service delivery.
- Handy: On-demand platform for booking home cleaning and other household services. Comparable to Eden Life on integrated home-services marketplace model and consumer/professional service delivery.
- Cleanly: Subscription-based laundry pickup, cleaning, and dry-cleaning service. Closely mirrors Eden Life's weekly/monthly subscription concierge framing and multi-service bundling.
- Glovo: Multi-category on-demand delivery platform that operates across Nigeria and Kenya. Directly comparable to Eden Life on geographies served, food delivery, and B2B corporate offering overlap.
- Wolt: Food and grocery delivery platform with strong premium-brand positioning. Comparable to Eden Life on curated vendor marketplace, subscription-like behaviour, and emphasis on service quality.
- Laundrapp: UK-based laundry and dry-cleaning subscription service with scheduled pickup and delivery. Closely mirrors Eden Life's subscription laundry model and weekly/monthly plan structure.
Regional players
- Chowdeck: Nigerian food delivery and restaurant ordering platform. Closest regional peer to Eden Life's Homemade and food subscription lines, with overlapping Lagos customer base.
- Sendy: Kenyan on-demand delivery and logistics platform. Comparable to Eden Life on Kenya market presence and last-mile delivery infrastructure supporting the B2B pivot.
- Bolt Food: Food delivery arm of Bolt, active across African markets. Comparable to Eden Life's food subscription line and operates in overlapping geographies, representing both a competitor and a potential logistics partner.
Broad incumbents
- TaskRabbit: Established marketplace for booking local household task services. Comparable to Eden Life on the household-services category and assigned-tasker model, though TaskRabbit operates as a pure marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Eden Life social profiles
Digital presenceEden Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eden Life leadership team
Management profileNumber of profiles
Profiles4 records
Eden Life subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eden Life funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eden Life M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eden Life
What does Eden Life do?
Eden Life provides subscription-based home concierge services covering chef-cooked meal delivery, laundry pickup/delivery, and home cleaning, with dedicated assigned "Gardeners" performing services at customer residences. Customers select weekly (1-3 weeks) or monthly (1-6 months) subscription plans with configurable budgets ranging from ₦50,000 to ₦150,000. The company also operates Eden for Business, a separate B2B platform offering corporate employee benefits including food subscriptions, cleaning, and laundry services.
Is Eden Life a public or private company?
Eden Life is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eden Life founded?
Eden Life was founded in 2020. It employs 51 to 100 people.
Where is Eden Life based?
Eden Life is headquartered in Nguru, Nigeria, in the Africa region.
How does Eden Life make money?
Three revenue lines are on record. B2C Subscription Services are the primary driver. The others are B2B Corporate Catering and marketplace & One-time Orders.
Who are Eden Life's main competitors?
Direct peers on record are Rinse, Handy, Cleanly, Glovo, Wolt and Laundrapp. Regional players are Chowdeck, Sendy and Bolt Food. TaskRabbit is listed as a broad incumbent.
Does Eden Life have an API?
No public API is recorded for Eden Life.
What industry is Eden Life in?
Eden Life's product category is Home Concierge Services. Its primary akta.pro industry code is HSAJABAH, Subscription / Membership Wash-and-Fold Plans, with a secondary code of HSAJACAC, Subscription / Membership Laundry Pickup & Delivery. Its NAICS code is 812 and its SIC code is 7359.