CARE

What CARE does

CARE is a Swiss health technology startup founded in Winterthur in 2021–2022 that delivers personalized preventive medicine through a combination of in-person biomarker testing, physician-reviewed recommendations, and a mobile health tracking platform. The company serves health-conscious consumers seeking early detection of risk factors for cardiovascular and metabolic disease, longevity optimization, weight management, and personalized supplementation. Its core technical platform combines a network of partner laboratories capable of measuring 100+ biomarkers in approximately 20 minutes with a proprietary CARE Score and biological age calculation engine, surfaced through iOS and Android applications that consolidate results and longitudinal tracking.

The product portfolio is anchored by the Ganzkörper Check-up (Full Body Check-up) at CHF 690 and the Blut Check-up (Blood Check-up) at CHF 490, supplemented by modular add-on tests including Longevity Insight, Men's Health, Women's Health, Immune Support, EKG, Full Body MRI, personalized supplements, and a medically supervised weight loss program. Tests are delivered through 12 physical retail locations across Switzerland, with revenue generated via one-time per-test pricing (ranging from CHF 120 to CHF 1,990), a subscription weight-loss program billed at CHF 14.50 per day, and three-month personalized supplement supplies at CHF 180.

CARE's go-to-market is direct-to-consumer with a strong insurance-channel overlay: the company has secured supplementary insurance (Zusatzversicherung) reimbursement arrangements with seven major Swiss providers (Atupri, CSS, Groupe Mutuel, KPT, Swica, Sympany, Visana), enabling up to 90% cost recovery for members. As of late 2023 the company had generated over $1 million in annual recurring revenue from its first Zurich store within six months of opening, raised approximately 8 million Swiss francs across seed and strategic funding, and announced plans to expand into the U.S. market beginning with a Miami location in January 2024 and a target of seven U.S. stores by end of 2024.

Name

CARE

Legal name

care

Website

https://care.me

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

CARE is a Swiss health tech startup offering personalized preventive medicine through 100+ biomarker blood tests, a proprietary CARE Score and biological age calculation, and a mobile tracking app. It serves health-conscious consumers via 12 Swiss retail locations and a growing U.S. footprint.

Ownership category

akta.pro rank

Product category

Preventive Healthcare Services

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

akta.pro secondary industry

Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI)

Keywords

• Preventive health check-ups
• Biomarker blood testing
• Longevity health assessment
• Digital health platform
• Medical weight loss

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Health Check-up Services: One-time and recurring health assessment services including full body check-ups, blood panels, and specialized health tests (MRI, EKG, longevity insights). Customers pay per test/service with prices ranging from CHF 120 to CHF 1,990.
2. Medical Weight Loss Program: Subscription-style daily program combining blood values, muscle-fat analyses, physician video consultations, and app support. Billed at CHF 14.50 per day.
3. Personalized Supplements: Customized micronutrient supplements based on individual blood test results, sold as 3-month supplies for CHF 180.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

CARE delivers preventive health assessments through a network of partner laboratories, measuring up to 100+ biomarkers in roughly 20 minutes and combining the results with a proprietary CARE Score and biological age metric. Customers access physician-reviewed personalized recommendations via the CARE mobile app, with offerings spanning Full Body Check-ups, blood panels, longevity, hormone, immune, EKG, MRI tests, personalized supplements, and a medically-supervised weight loss program.

Product overview

CARE is a Swiss health tech startup offering personalized preventive medicine services through a combination of physical health tests and a digital app platform. The core offering includes the CARE App (for tracking health data, receiving personalized recommendations, and viewing biological age assessments) combined with a portfolio of biomarker tests: the flagship Ganzkörper Check-up (Full Body Check-up, CHF 690) and Blut Check-up (Blood Check-up, CHF 490) as primary diagnostic products, supplemented by specialized add-on modules including Longevity Insight, Men's Health, Women's Health, Immune Support, EKG, Ganzkörper MRI, Personalised Supplements, and Medical Weight Loss. Tests are conducted at partner laboratories across 12 Swiss locations, with results delivered digitally via the app with physician-reviewed recommendations. The company accepts supplementary health insurance reimbursement from Swiss providers including Atupri, CSS, Groupe Mutuel, KPT, Swica, Sympany, and Visana.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Body Check-up (Ganzkörper Check-up) Comprehensive preventive health assessment that detects risk factors for heart disease, metabolic disorders, and other conditions by testing up to 100+ biomarkers in roughly 20 minutes. Targeted at health-conscious individuals seeking proactive, evidence-based prevention; reimbursed up to 90% by Swiss supplementary insurers.
• Blood Check-up (Blut Check-up) Blood test designed for proactive health management that detects early signs of heart disease, metabolic disorders, and other conditions. Priced at CHF 490 for health-conscious individuals who want ongoing monitoring.
• Longevity Insight Specialized blood test measuring Omega-3 Index and homocysteine levels to support longevity-focused supplementation and health optimization. Priced at CHF 280.
• Men's Health Hormone panel for men that detects imbalances affecting metabolism, libido, energy, and mood. Priced at CHF 150.
• Women's Health Female hormone and cycle health assessment that helps identify potential causes of mood swings, weight gain, and fatigue. Price not publicly disclosed.
• Immune Support Micronutrient test that identifies mineral deficiencies related to immune system function and informs personalized supplementation. Priced at CHF 390.
• Electrocardiogram (EKG) Electrocardiogram that monitors the electrical activity of the heart and detects possible irregularities early, providing heart-health insights. Priced at CHF 120.
• Full Body MRI (Ganzkörper MRI) Radiation-free whole-body MRI scan used as a complement to evidence-based prevention, accompanied by a structured pre-risk assessment and physician interpretation. Priced at CHF 1,990.
• Personalized Supplements (Personalisierte Supplements) Customized micronutrient supplements formulated based on individual CARE blood test results, addressing detected deficiencies. Priced at CHF 180 for a 3-month supply.
• Medical Weight Loss (Medizinisches Abnehmen) Subscription-style medically-supervised weight loss program combining blood value analysis, muscle-fat analysis, physician video consultations, and the CARE app. Priced at CHF 14.50 per day with a free initial check-up.
• CARE App Mobile application (iOS and Android) that displays CARE test results, delivers personalized recommendations from medical specialists, and tracks biological age and other health metrics over time. Available on the Apple App Store and Google Play Store.
• CARE Founders Club (Early Access Program) Early-access program for a CARE total wellness platform that integrates biological, psychological, social, and spiritual health into a connected ecosystem. Launched as a phased rollout beginning February 2026.

Quantifiable outcome

• $1 million ARR generated from Zurich store within 6 months
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Swiss Supplementary Insurance ProviderscoreStrategic or Co-development PartnerPartnership with Swiss supplementary insurance providers (Zusatzversicherung) including Atupri, CSS, Groupe Mutuel, KPT, Swica, Sympany, and Visana. These partnerships enable customers to receive up to 90% reimbursement of CARE services through their supplementary health insurance.
• Partner LaboratoriescoreStrategic or Co-development PartnerNetwork of partner laboratories across 12 Swiss locations where medical professionals conduct check-ups in under 20 minutes. The partner laboratories form the physical foundation of the service delivery.
• FMH (Swiss Medical Association)minorOthersMedical team is associated with FMH (Foederatio Medicorum Helveticorum), the Swiss Medical Association, providing credibility and professional oversight.
• AGLA/GSLAminorOthersMedical team association with AGLA/GSLA (Swiss Society for Lipid Research and Nutrition), supporting preventive medicine and longevity expertise.
• SEMSminorOthersMedical team association with SEMS (Swiss Emergency Medicine Society), contributing to emergency and preventive medicine capabilities.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Function Health: Function Health is a US-based DTC preventive health platform offering comprehensive blood testing for 100+ biomarkers with personalized insights. It is the most direct competitor to CARE in the consumer preventive biomarker testing category, targeting similar health-conscious individuals seeking longevity optimization.
• InsideTracker: InsideTracker offers personalized blood biomarker analysis for longevity, performance, and health optimization with science-based recommendations. It directly competes with CARE's Blood Check-up and longevity-focused offerings with a similar DTC value proposition.
• Prenuvo: Prenuvo provides whole-body MRI screening for early disease detection as a premium preventive service. It directly competes with CARE's CHF 1,990 Full Body MRI offering in the high-end preventive imaging category.
• Ezra: Ezra offers full-body MRI scans for early cancer detection with a direct-to-consumer model. It directly competes with CARE's MRI service and shares the preventive imaging value proposition targeting health-conscious consumers.
• Thorne: Thorne is a science-backed supplements and health diagnostics company offering at-home biomarker tests and personalized supplements. It directly competes with CARE's Personalized Supplements and broader test-and-supplement workflow.
• Viome: Viome offers at-home health testing (gut microbiome, blood, saliva) combined with personalized nutrition recommendations and supplements. It is a direct competitor in the DTC test-and-personalize category with similar biomarker-driven health optimization framing.

Emerging players

• Superpower: Superpower is a newer entrant offering a comprehensive health testing and biomarker platform with a focus on longevity. It overlaps with CARE's value proposition but is still building market presence and operational scale.
• Lifeforce: Lifeforce is a digital health platform focused on longevity that combines biomarker testing, supplements, and telehealth consultations. It has meaningful overlap with CARE's prevention and longevity positioning but is still establishing scale.

Broad incumbents

• Parsley Health: Parsley Health is a functional medicine platform offering comprehensive preventive care including advanced biomarker testing, physician consultations, and personalized health plans. It overlaps with CARE's preventive, data-driven health optimization model but operates more as a clinical practice.

Regional players

• Medgate: Medgate is Switzerland's leading telemedicine provider offering 24/7 medical consultations and digital health services. While primarily telehealth-focused, it shares the Swiss digital health market with CARE and represents an adjacent regional player that could expand into preventive diagnostics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hellocareme
• YouTubeyoutube.com/channel/UC3EjT4dLhHpbCAFy5ZDc0Cw
• Facebookfacebook.com/care.hello
• LinkedInlinkedin.com/company/carehello
• Instagraminstagram.com/care.preventive
• TikToktiktok.com/@care.preventive

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARE