Xeno

What Xeno does

Xeno is an AI-powered customer engagement platform purpose-built for retailers, founded in 2015 and headquartered in New Delhi, India. The company unifies a Customer Data Platform (CDP), Next Gen CRM, Next Gen Loyalty, and Next Gen Offers into a single suite that creates 360-degree customer profiles by integrating online and offline data, then orchestrates personalized campaigns across email, SMS, WhatsApp, push, Facebook, and Instagram. Its core technology stack combines predictive models (next order likelihood, winback propensity, channel affinity, propensity scoring) with a 2024-launched Agentic Marketing Platform that layers autonomous AI agents for real-time decisioning, on-brand generative content, and a personal-shopper conversational agent.

The company sells annual subscription contracts on a quote-based, non-publicly-disclosed pricing model, primarily through a direct enterprise and mid-market field sales motion targeting CRM heads and marketing VPs in retail. Customer segments are concentrated by vertical — fashion and apparel, beauty and cosmetics, restaurants and F&B, and multi-brand retail groups — with named enterprise logos including Taco Bell India, Bestseller India, Forever New, Levi's, Tommy Hilfiger (via Apparel UAE), Kaya Clinics, Lotto, Colorbar, and Nando's India, alongside mid-market customers such as G3+ Fashions, Iba Cosmetics, and Chumbak. Operationally, Xeno runs offices in New Delhi, Mumbai, Bengaluru, Dubai, San Francisco, and Vietnam, serving customers across India, the Middle East, Southeast Asia, and North America. The company has raised $1.6M in disclosed seed funding (March 2022) and is privately held and founder-led.

Name

Xeno

Legal name

XENO

Website

https://getxeno.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Xeno is an AI-powered customer engagement platform purpose-built for retail, unifying CDP, CRM, Loyalty, and Offers with autonomous AI agents for personalized cross-channel campaigns. It serves enterprise and mid-market retail brands across fashion, beauty, F&B, and multi-brand groups in India, the Middle East, Southeast Asia, and the US.

Ownership category

akta.pro rank

Product category

Retail Customer Engagement Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• Retail CRM software
• Customer loyalty platform
• AI marketing automation
• Customer data platform
• Personalization software

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS CRM Platform Subscription: AI-powered CRM, Loyalty, and Offers platform provided as subscription service to enterprise and mid-market retail brands. Revenue generated through recurring platform fees based on customer base size and module usage (CRM, Loyalty, Offers).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Xeno is an AI-powered customer engagement platform purpose-built for retail brands, combining a Next Gen CRM, Next Gen Loyalty program management, and Next Gen Offers into a single suite on top of a Customer Data Platform. The platform unifies online and offline customer data into 360-degree profiles and uses AI-driven decisioning to deliver personalized, multi-channel marketing across email, SMS, WhatsApp, push, and social. It also offers an Agentic Marketing Platform with autonomous AI agents for real-time engagement, content generation, and shopper assistance.

Product overview

Xeno is an AI-powered customer engagement platform purpose-built for retailers, consisting of a unified Customer Engagement Suite with three core products: Next Gen CRM, Next Gen Loyalty, and Next Gen Offers. These modules work together as an integrated system—the CRM captures and unifies customer data, the CDP creates 360-degree profiles, Loyalty drives retention through rewards, and Offers enables personalized promotions. The platform also includes an Agentic Marketing Platform featuring autonomous AI agents (AI Decisioning, AI Content Studio, AI Personal Shopper Agent) that handle real-time marketing decisions and content creation 24/7. Additional tools include an ROI Calculator and the Xeno Pulse newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Agentic Marketing Platform: AI-powered marketing platform featuring autonomous agents for retail customer engagement, including AI Decisioning, AI Content Studio, and AI Personal Shopper Agent capabilities.

Products and services

• Next Gen CRM AI-powered CRM that engages retail customers with personalized communications across email, SMS, WhatsApp, push, and social channels; includes customer segmentation, 360-degree customer profiles, and automated campaign management.
• Next Gen Loyalty Loyalty management solution for retail brands featuring tier-based engagement, configurable loyalty structures, surprise gift campaigns, and exclusive rewards and experiences designed to drive customer retention.
• Next Gen Offers Offer management system for retail brands that acquires and retains customers with behavior-tailored offers, enabling code-free offer redemption and AI-driven campaign optimization.
• Customer Data Platform (CDP) Data platform that consolidates customer data from multiple touchpoints to create unified 360-degree customer profiles, enabling personalized marketing campaigns across the Xeno suite.
• Agentic Marketing Platform AI agent platform for retail brands that orchestrates multiple autonomous agents, including AI Decisioning, AI Content Studio, and AI Personal Shopper Agent, to make real-time 1:1 marketing decisions, generate on-brand content, and engage customers in real time across website, WhatsApp, and calls.

Quantifiable outcome

• 60x ROI on average marketing spend
• +20 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature12 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Meta Platforms (Facebook and Instagram)coreTechnology or IntegrationXeno syncs customer data with Meta's advertising platforms for delivering personalized advertisements on Facebook and Instagram. Part of core platform functionality for targeted advertising campaigns.
• PolicyBazaarminorOthersInsurance partner providing health insurance coverage for all Xeno employees (HappyXens). Part of employee benefits program.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CleverTap: India-headquartered customer engagement and retention platform serving retail, F&B, and consumer brands globally with AI-driven personalization. Closest direct competitor to Xeno, with a substantially larger funding base and overlapping vertical focus.
• MoEngage: Bengaluru-based AI-powered customer engagement platform serving retail, F&B, and consumer brands across India, SEA, and Middle East. Direct peer with similar product positioning (CRM + AI personalization + loyalty-adjacent capabilities) and overlapping GTM in India/MENA retail.
• WebEngage: India- and SEA-focused retention and engagement platform serving consumer brands with marketing automation, personalization, and analytics. Directly competes with Xeno in mid-market retail and consumer verticals across India and Middle East.
• Klaviyo: Public US-based customer engagement platform purpose-built for ecommerce and retail brands with AI-driven personalization and loyalty features. Comparable retail-vertical SaaS model and increasingly comparable AI agentic marketing capabilities.
• Insider: AI-native personalization and customer engagement platform serving retail, ecommerce, and F&B brands across emerging and developed markets. Competes with Xeno's Agentic Marketing Platform on AI-driven 1:1 personalization across channels.
• Iterable: Cross-channel marketing automation platform serving retail and consumer brands with AI-driven personalization and lifecycle campaigns. Comparable SaaS business model and product surface to Xeno's CRM and Offers modules.
• Capillary Technologies: India-headquartered loyalty, CRM, and customer engagement platform serving retail brands across Asia, Middle East, and globally. Closest peer in retail-vertical loyalty + CRM, with comparable India/MENA enterprise retail customer base.

Broad incumbents

• Braze: Public US-based customer engagement platform serving enterprise brands across multiple verticals with cross-channel messaging and AI personalization. Broad incumbent offering that overlaps with Xeno's CRM and decisioning capabilities for larger retail brands.
• Salesforce Marketing Cloud: Enterprise CRM and marketing cloud from Salesforce with CDP, AI (Einstein), loyalty, and offers capabilities. Large incumbent that competes for enterprise retail CRM deals; Xeno differentiates via retail-specialization and lower-cost mid-market positioning.
• HubSpot: Public CRM and marketing platform with AI-driven content, email, and customer engagement tools. Broad incumbent that increasingly overlaps with Xeno's CRM and Agentic AI capabilities for mid-market customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/xenohq
• Facebookfacebook.com/xenohq
• LinkedInlinkedin.com/company/xeno-pvt-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xeno