Luda Partners
- Company typePrivate
- Founded2017
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Luda Partners firmographics
Firmographics- Name
- Luda Partners
- Legal name
- LUDA CREATE, S.L.
- Website
- https://ludapartners.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Luda Partners industry classification
Industry- Product category
- Pharmacy Network Platform
- NAICS
- Pharmacies and Drug Retailers (456110), Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)
- akta.pro secondary industries
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA), Pharmacy & Health Essentials Delivery (CRAFAFAI)
Keywords
Where Luda Partners is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Luda Partners business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction-based fees: LUDA charges pharmacies on a success basis - only invoicing when a parapharmacy sale is made through the platform. No installation, training, maintenance, or cancellation costs.
- Laboratory and Marketplace integrations: Revenue generated from connecting laboratories and marketplaces to the pharmacy network for online parapharmacy sales, with LUDA managing logistics, payments, and customer service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Pharmacy Network Access - Free |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Luda Partners product offering
Product offeringCore offering
Luda Partners operates a digital pharmacy network platform connecting 3,700+ pharmacies across all 50 Spanish provinces, enabling real-time localization of out-of-stock and supply-problem medications and powering online parapharmacy sales through laboratory websites, marketplaces (Miravia, Carrefour), and quick commerce platforms (Glovo, Uber Eats, Just Eat). Pharmacies can join the network free of charge and LUDA earns transaction-based fees on sales fulfilled through the platform, while also managing logistics, payments, and customer service.
Product overview
LUDA Partners operates as a digital pharmacy network platform comprising two core products — the Proyecto Asistencial (medication localization service) and the Proyecto Venta Online (online parapharmacy sales). The core LUDA platform connects 3,700+ pharmacies across Spain, enabling real-time drug shortage searches and managing online orders from quick commerce apps (Glovo, Uber Eats, Just Eat), laboratory websites, and marketplaces. Built on top of the core platform are specialized modules: LUDA Trends (AI-powered drug shortage prediction with 75%+ accuracy), OTC via Glovo (regulatory-compliant OTC sales), LUDA Academy (video tutorials), and the Patient Portal. An additional sub-brand partnership brings Bodyarmor functional beverages into the pharmacy network. LUDA's infrastructure connects pharmacy management systems (real-time stock queries) to consumer-facing platforms, with LUDA handling logistics, delivery, and payment. The platform is ISO 27001 certified.
Differentiator
Problem solved
Functional benefit
Brands
- LUDA: The main digital tool/platform for pharmacies to locate medications and manage online parapharmacy sales
- LUDA Trends
- LUDA Academy
Products and services
- Proyecto Asistencial (Medication Localization Service) Real-time search service enabling pharmacists to find the nearest pharmacy on the LUDA network that has an out-of-stock or supply-problem medication available for their patients. The service reports 98% efficacy and supports 20,000+ medication localizations per month, with the fulfilling pharmacy compensated through LUDA's collaborative model.
- Proyecto Venta Online (Online Parapharmacy Sales) Service that connects pharmacies to laboratory websites, quick commerce apps (Glovo, Uber Eats, Just Eat), and marketplaces (Miravia, Carrefour) so the nearest pharmacy with available stock can fulfill online parapharmacy orders. LUDA manages logistics, pickup from pharmacy, delivery, and payment to the pharmacy.
- LUDA Trends (AI Drug Shortage Prediction) AI-based service that predicts which medications will go out of stock with over 75% accuracy, enabling pharmacies to proactively build safety stock. The service analyzes real-time pharmacy inventory and historical patterns, and pharmacies using LUDA Trends report returns exceeding €4,000 per month.
- OTC (Over-the-Counter) via Glovo Service enabling pharmacies to legally sell OTC/prescription-free medicines online through the Glovo app. Only pharmacies registered on the AEMPS regulatory portal Distafarma can sell through LUDA, ensuring regulatory compliance; Glovo acts as an access channel and patients complete purchases on the pharmacy's own website.
- LUDA Platform (Core Digital Tool) Central digital tool connecting pharmacies across Spain and integrating with pharmacy management software, providing a single interface for both real-time medication localization searches and e-commerce order management from laboratories, quick commerce platforms, and marketplaces.
Quantifiable outcome
- 630,000+ patients helped find their medication through the network
- +5 more outcomes
Companies that use Luda Partners
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Luda Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature4 records
Luda Partners partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- GlovocoreQuick commerce platform enabling pharmacies to receive and fulfill parapharmacy delivery orders through Glovo app. Part of LUDA's quick commerce strategy.
- Uber EatscoreDelivery platform integrated with LUDA allowing pharmacies to sell parapharmacy products for delivery. Includes tablet solution for order management.
- Just EatcorePartnership for OTC medication delivery through Pearl Chemist Group in UK (South London and Surrey), powered by LUDA technology. Expansion planned nationwide.
- MiraviacoreInternational marketplace partner; LUDA recognized as Certified Partner 2024 for contribution to health vertical development.
- CarrefourcoreMarketplace connecting pharmacies to sell parapharmacy products through Carrefour's parafarmacia section.
- Almi ClubminorLaboratory with online store integrated with LUDA network for parapharmacy sales through pharmacies.
- ZzzQuilminorSleep and wellness brand integrated with LUDA for pharmacy-based online sales.
- Nordic PharmaminorPharmaceutical laboratory partner integrated with LUDA network for parapharmacy distribution.
- NHCO NutritionminorNutritional supplements laboratory with online sales through LUDA-connected pharmacies.
- Procter & Gamble (P&G)minorConsumer goods company with parapharmacy products distributed through LUDA pharmacy network.
- DistroargarminorPharmacy purchasing group with 260 associated pharmacies and 100 laboratories, promoting LUDA services to members.
- Farma10minorPurchasing group of 250+ pharmacists offering collective bargaining power, integrated with LUDA for member services.
- AdefarmaminorAssociation of Madrid pharmacy business owners (60% of community pharmacies), founded 1978.
- OnlyPharmaminorDigital marketing agency for pharmacies founded 2017, specializing in 360° pharmacy digitalization services.
- Universidad Complutense de MadridminorAcademic collaboration: LUDA gives lectures to pharmacy students, organizes facility visits, and hosts internship programs.
- Pearl Chemist GroupcoreIndependent pharmacy group in South London and Surrey delivering OTC medications via Just Eat, powered by LUDA technology.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Luda Partners competitors and assessment
Company assessmentDirect peers
- PromoFarma: Spanish online parapharmacy marketplace that aggregates products across multiple retailers; competes directly with LUDA's Proyecto Venta Online channel for online parapharmacy sales in the same Iberian market.
- Mifarma: Spanish online pharmacy offering OTC and parapharmacy products with home delivery; competes for the same online pharmacy consumer demand that LUDA channels route to its member pharmacies.
- DocMorris: Large European online pharmacy marketplace operating across Switzerland, Germany, Spain, and other markets; a scaled analog of LUDA's marketplace model with broader geographic footprint.
Broad incumbents
- Shop Apotheke (now Redcare Pharmacy): Leading European online pharmacy listed on the Frankfurt Stock Exchange; overlaps with LUDA's online parapharmacy and OTC fulfillment mission but operates its own B2C storefront rather than a pharmacy network.
- Amazon Pharmacy: US-headquartered online pharmacy operating across the UK and EU markets; represents the broad incumbent threat to pharmacy-network plays like LUDA via direct-to-consumer fulfillment.
- Boots Online Pharmacy: Large UK pharmacy chain with its own online pharmacy storefront and delivery; sets incumbent expectations for UK pharmacy e-commerce that LUDA's UK expansion must compete against.
Emerging players
- NowPatient: UK-based digital pharmacy platform delivering prescriptions and OTC products through app and home delivery; overlaps with LUDA's UK Just Eat/Pearl Chemist OTC delivery expansion.
- Charac: UK pharmacy SaaS and patient-app platform connecting independent pharmacies to NHS services and digital consultations; comparable to LUDA's role as a digital enablement layer for independent pharmacies.
Regional players
- Pharmacy2U: UK-focused online pharmacy and NHS prescription delivery service; comparable to LUDA's UK OTC delivery use case but primarily domestic in scope.
Others
- Alliance Healthcare: Pharmaceutical wholesale distributor serving Spanish community pharmacies; comparable as the upstream supply-chain layer that complements LUDA's downstream network effects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Luda Partners social profiles
Digital presenceLuda Partners compliance and trust
Trust signalCompliance3 records
Luda Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luda Partners leadership team
Management profileNumber of profiles
Profiles3 records
Luda Partners funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luda Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luda Partners
What does Luda Partners do?
Luda Partners operates a digital pharmacy network platform connecting 3,700+ pharmacies across all 50 Spanish provinces, enabling real-time localization of out-of-stock and supply-problem medications and powering online parapharmacy sales through laboratory websites, marketplaces (Miravia, Carrefour), and quick commerce platforms (Glovo, Uber Eats, Just Eat). Pharmacies can join the network free of charge and LUDA earns transaction-based fees on sales fulfilled through the platform, while also managing logistics, payments, and customer service.
Is Luda Partners a public or private company?
Luda Partners is a private company. It is classified as venture growth investor backed and is currently operating.
When was Luda Partners founded?
Luda Partners was founded in 2017. It employs 11 to 50 people.
Where is Luda Partners based?
Luda Partners is headquartered in Madrid, Spain, in the Europe region.
How does Luda Partners make money?
Two revenue lines are on record. Transaction-based fees are the primary driver. The others are laboratory and Marketplace integrations.
Who are Luda Partners's main competitors?
Direct peers on record are PromoFarma, Mifarma and DocMorris. Broad incumbents are Shop Apotheke (now Redcare Pharmacy), Amazon Pharmacy and Boots Online Pharmacy. Emerging players are NowPatient and Charac. Pharmacy2U is listed as a regional player. Alliance Healthcare is listed as an others.
Does Luda Partners have an API?
No public API is recorded for Luda Partners.
What industry is Luda Partners in?
Luda Partners's product category is Pharmacy Network Platform. Its primary akta.pro industry code is HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces, with a secondary code of HLAFALAA, Retail & Community Pharmacies (Chain/Independent). Its NAICS code is 456110 and its SIC code is 5912.