Record360
Record360 is a Seattle-based mobile inspection platform that helps equipment, truck, and auto rental operators document asset condition with AI-powered photo and video capture, e-signatures, and integrations to rental management systems.
- Company typePrivate
- Founded2012
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Record360 does
Record360 is a Seattle-based, privately held software company founded in 2012 that provides a mobile-first digital inspection platform purpose-built for the rental and fleet handoff moment. The platform serves equipment rental companies, truck and trailer rental operators, and auto rental businesses, with adjacent expansion into service, private fleet, and dealership use cases. Named customers span mid-market operators (Midway Chevrolet, Bay Area Auto Rental, State Van Rental, Truckway Leasing) and enterprise fleets (Komatsu West, Avis Budget, Synergy Equipment, AIM Transportation Solutions, PDQ Rentals, Coastline Equipment), with geographic coverage across the United States, United Kingdom, Europe, and Australia/New Zealand supported by multi-language UI (English, French, German, Spanish).
The core product is a cloud-based, offline-capable mobile application available on iOS and Android that guides field technicians through structured inspection workflows, captures timestamped and geo-located photo and video evidence, collects customer e-signatures at check-in and check-out, and generates audit-ready condition reports. Distinctive technical components include AI-powered real-time blur detection, AI-powered damage identification, OCR-based VIN barcode scanning, an AI license plate scanner, conditional logic inspection forms, rule-based task automations, and a V3 Integration API that connects to more than 20 third-party systems including Point of Rental, HBS Systems, Karmak, Procede, TSD, CDK Global, Decisiv, and Zapier. The platform also offers an InspectPro premium module and a public Developer Portal at docs.record360.com.
Record360 operates a tiered SaaS subscription model (Standard+ and Professional tiers) with quote-based pricing, distributed through a hybrid go-to-market combining product-led growth via mobile app stores, enterprise field sales for large multi-location fleets, and channel partnerships with rental and dealer management system providers. The company has raised approximately $2.2 million across three Alliance of Angels rounds between 2014 and 2017 and has not disclosed subsequent funding. It is led by CEO Abby Chao and co-founder Damon Haber.
Record360 firmographics
Firmographics- Name
- Record360
- Legal name
- Record360
- Website
- https://record360.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Record360 is a Seattle-based mobile inspection platform that helps equipment, truck, and auto rental operators document asset condition with AI-powered photo and video capture, e-signatures, and integrations to rental management systems.
- Ownership category
- akta.pro rank
Record360 industry classification
Industry- Product category
- Rental Inspection Software
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Record360 is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Record360 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Record360 operates on a software-as-a-service subscription model with tiered pricing plans (Standard+, Professional). Revenue is generated through recurring subscription fees based on team size, location count, and feature access. The platform offers different tiers with varying capabilities including driver license scanning, OFAC screening, and integration features.
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Record360 product offering
Product offeringCore offering
Record360 provides a mobile-first digital inspection platform that enables rental operators in heavy equipment, truck and trailer, and auto rental industries to capture timestamped, geo-located photo and video evidence, complete guided checklists, collect e-signatures, and generate audit-ready condition reports at asset handoff. The platform uses AI-powered damage and blur detection and integrates with major rental management systems via a V3 Integration API to streamline damage recovery, compliance documentation, and fleet operations.
Product overview
Record360 is a mobile-first digital inspection platform designed for rental equipment, truck, and auto industries to protect assets, reduce damage disputes, and ensure compliance. The core Record360 platform provides mobile inspection software with photo/video capture, guided checklists, e-signatures, and AI-powered damage detection. InspectPro is an enhanced workflow module offering advanced features like inline photos and custom integrations. The product suite also includes a Developer Portal with V3 Integration API for system integrations. Together, these products enable consistent inspection documentation across check-in, check-out, delivery, and return workflows with automated task triggering and real-time visibility.
Differentiator
Problem solved
Functional benefit
Brands
- InspectPro: Product offered by Record360 for inspection management.
Products and services
- Record360 Inspection Platform Mobile-first digital inspection platform enabling field teams in heavy equipment, truck, and auto rental industries to capture photo and video evidence, complete guided checklists, collect e-signatures, and generate audit-ready condition reports. Supports offline functionality with automatic sync when connectivity returns.
- InspectPro Premium inspection workflow module within Record360 featuring enhanced capabilities including inline photos associated with checklist items, custom integrations, and advanced automation for professional-grade inspections.
- Record360 Developer Portal and V3 Integration API Integration hub providing API documentation, guides, and tools for developers to build integrations with Record360, including V3 Integration API for inspection data, unit management, tasks, and scheduling.
Quantifiable outcome
- 75% reduction in damage disputes through e-signed inspections
- +8 more outcomes
Companies that use Record360
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Record360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature13 records
Record360 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Point of RentalcoreIntegration partnership with Point of Rental rental management system. Enables seamless data flow between Record360 inspections and Point of Rental inventory management, simplifying workflow for rental operators using both platforms.
- DecisivcoreLaunched integrated inspections to streamline service workflows. Partnership connects Record360 inspection data with Decisiv service management platform for improved service workflow automation.
- KarmakcoreIntegration with Karmak dealer management system enables automatic import of unit inventory and inspection data synchronization for truck and equipment dealers.
- ProcedecoreIntegration with Procede dealer management system for seamless inspection data exchange and inventory synchronization.
- TSDcoreIntegration with TSD (Truck Sales Documentation) system for truck fleet inspection data synchronization and compliance documentation.
- CDK GlobalcoreIntegration with CDK Global dealer management platform for auto dealership inspection and inventory management synchronization.
- POFR (Point of Rental)corePOFR integration enabling rental operators to search and import inventory directly into Record360 at time of inspection.
- HBS SystemscoreIntegration partnership announced in June 2024 webinar. Enables seamless connection between HBS Systems inventory and Record360, reducing administrative tasks for inspectors and rental operators.
Scale indicators16 records
Recent moves6 records
Expansion highlights2 records
Record360 competitors and assessment
Company assessmentDirect peers
- Whip Around: Mobile-first vehicle and equipment inspection platform serving fleet and rental operators with digital pre-trip inspections, defect management, and photo/video documentation. Closest direct competitor to Record360 in the digital inspection workflow space.
- Fleetio: Fleet management SaaS with built-in vehicle inspection, maintenance, and fuel management capabilities. Serves a comparable mid-market fleet customer base and overlaps with Record360 on inspection-driven workflows for trucks and equipment.
Broad incumbents
- Samsara: Public, well-capitalized fleet operations platform offering video-based safety, AI dashcams, telematics, and asset tracking. Competes broadly in fleet management and is progressively expanding into inspection-adjacent workflows with AI vision capabilities similar to Record360's.
- Motive: AI-powered fleet management platform combining dashcams, vehicle telematics, equipment monitoring, and asset tracking. Overlaps with Record360 on AI vision for fleet asset documentation and condition verification.
- Lytx: Video telematics and AI dashcam provider for commercial fleets with computer vision for driver behavior and asset condition. Operates in adjacent fleet video intelligence territory with overlapping AI vision technology.
- Geotab: Large fleet telematics platform with connected vehicle data and an expanding ecosystem of integrations. Overlaps indirectly with Record360 on fleet asset operations and inspection data capture workflows.
- Verizon Connect: Enterprise fleet management and telematics suite serving large commercial fleets with vehicle tracking, maintenance, and inspection features. Competes for the same enterprise fleet customer wallet.
Others
- Decisiv: Service management platform for commercial vehicles and equipment with which Record360 has a launched integration. Adjacent ecosystem participant rather than direct competitor, but connected via shared dealer/service customers.
- Point of Rental: Rental management software serving equipment rental operators—a core Record360 integration partner. Adjacent vertical SaaS rather than a competitor, but a critical distribution and workflow partner for Record360.
- HBS Systems: Dealer and rental management system for heavy equipment dealers with which Record360 has a native integration. Functions as a channel and workflow partner rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Record360 social profiles
Digital presenceRecord360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Record360 leadership team
Management profileNumber of profiles
Profiles2 records
Record360 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Record360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Record360
What does Record360 do?
Record360 provides a mobile-first digital inspection platform that enables rental operators in heavy equipment, truck and trailer, and auto rental industries to capture timestamped, geo-located photo and video evidence, complete guided checklists, collect e-signatures, and generate audit-ready condition reports at asset handoff. The platform uses AI-powered damage and blur detection and integrates with major rental management systems via a V3 Integration API to streamline damage recovery, compliance documentation, and fleet operations.
Is Record360 a public or private company?
Record360 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Record360 founded?
Record360 was founded in 2012. It employs 11 to 50 people.
Where is Record360 based?
Record360 is headquartered in Seattle, United States, in the North America region.
How does Record360 make money?
One revenue line is on record: saaS Subscription.
Who are Record360's main competitors?
Direct peers on record are Whip Around and Fleetio. Broad incumbents are Samsara, Motive, Lytx, Geotab and Verizon Connect. Others are Decisiv, Point of Rental and HBS Systems.
Does Record360 have an API?
Yes. Record360 offers a V3 Integration API enabling developers to integrate inspection data, unit management, tasks, and scheduling into existing systems. The API supports automating workflows with key events, syncing inspection data bidirectionally, and creating/updating/viewing units. A Developer Portal at docs.record360.com provides guides and API documentation for quick integration. Developer documentation is at docs.record360.com.
What industry is Record360 in?
Record360's product category is Rental Inspection Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms.