Record360

What Record360 does

Record360 is a Seattle-based, privately held software company founded in 2012 that provides a mobile-first digital inspection platform purpose-built for the rental and fleet handoff moment. The platform serves equipment rental companies, truck and trailer rental operators, and auto rental businesses, with adjacent expansion into service, private fleet, and dealership use cases. Named customers span mid-market operators (Midway Chevrolet, Bay Area Auto Rental, State Van Rental, Truckway Leasing) and enterprise fleets (Komatsu West, Avis Budget, Synergy Equipment, AIM Transportation Solutions, PDQ Rentals, Coastline Equipment), with geographic coverage across the United States, United Kingdom, Europe, and Australia/New Zealand supported by multi-language UI (English, French, German, Spanish).

The core product is a cloud-based, offline-capable mobile application available on iOS and Android that guides field technicians through structured inspection workflows, captures timestamped and geo-located photo and video evidence, collects customer e-signatures at check-in and check-out, and generates audit-ready condition reports. Distinctive technical components include AI-powered real-time blur detection, AI-powered damage identification, OCR-based VIN barcode scanning, an AI license plate scanner, conditional logic inspection forms, rule-based task automations, and a V3 Integration API that connects to more than 20 third-party systems including Point of Rental, HBS Systems, Karmak, Procede, TSD, CDK Global, Decisiv, and Zapier. The platform also offers an InspectPro premium module and a public Developer Portal at docs.record360.com.

Record360 operates a tiered SaaS subscription model (Standard+ and Professional tiers) with quote-based pricing, distributed through a hybrid go-to-market combining product-led growth via mobile app stores, enterprise field sales for large multi-location fleets, and channel partnerships with rental and dealer management system providers. The company has raised approximately $2.2 million across three Alliance of Angels rounds between 2014 and 2017 and has not disclosed subsequent funding. It is led by CEO Abby Chao and co-founder Damon Haber.

Name

Record360

Legal name

Record360

Website

https://record360.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Record360 is a Seattle-based mobile inspection platform that helps equipment, truck, and auto rental operators document asset condition with AI-powered photo and video capture, e-signatures, and integrations to rental management systems.

Ownership category

akta.pro rank

Product category

Rental Inspection Software

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Rental inspection software
• Damage documentation platform
• Asset condition management
• Fleet inspection mobile app
• AI damage detection

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Record360 operates on a software-as-a-service subscription model with tiered pricing plans (Standard+, Professional). Revenue is generated through recurring subscription fees based on team size, location count, and feature access. The platform offers different tiers with varying capabilities including driver license scanning, OFAC screening, and integration features.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Record360 provides a mobile-first digital inspection platform that enables rental operators in heavy equipment, truck and trailer, and auto rental industries to capture timestamped, geo-located photo and video evidence, complete guided checklists, collect e-signatures, and generate audit-ready condition reports at asset handoff. The platform uses AI-powered damage and blur detection and integrates with major rental management systems via a V3 Integration API to streamline damage recovery, compliance documentation, and fleet operations.

Product overview

Record360 is a mobile-first digital inspection platform designed for rental equipment, truck, and auto industries to protect assets, reduce damage disputes, and ensure compliance. The core Record360 platform provides mobile inspection software with photo/video capture, guided checklists, e-signatures, and AI-powered damage detection. InspectPro is an enhanced workflow module offering advanced features like inline photos and custom integrations. The product suite also includes a Developer Portal with V3 Integration API for system integrations. Together, these products enable consistent inspection documentation across check-in, check-out, delivery, and return workflows with automated task triggering and real-time visibility.

Differentiator

Problem solved

Functional benefit

Brands

• InspectPro: Product offered by Record360 for inspection management.

Products and services

• Record360 Inspection Platform Mobile-first digital inspection platform enabling field teams in heavy equipment, truck, and auto rental industries to capture photo and video evidence, complete guided checklists, collect e-signatures, and generate audit-ready condition reports. Supports offline functionality with automatic sync when connectivity returns.
• InspectPro Premium inspection workflow module within Record360 featuring enhanced capabilities including inline photos associated with checklist items, custom integrations, and advanced automation for professional-grade inspections.
• Record360 Developer Portal and V3 Integration API Integration hub providing API documentation, guides, and tools for developers to build integrations with Record360, including V3 Integration API for inspection data, unit management, tasks, and scheduling.

Quantifiable outcome

• 75% reduction in damage disputes through e-signed inspections
• +8 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered core.

• Point of RentalcoreTechnology or IntegrationIntegration partnership with Point of Rental rental management system. Enables seamless data flow between Record360 inspections and Point of Rental inventory management, simplifying workflow for rental operators using both platforms.
• DecisivcoreTechnology or IntegrationLaunched integrated inspections to streamline service workflows. Partnership connects Record360 inspection data with Decisiv service management platform for improved service workflow automation.
• KarmakcoreTechnology or IntegrationIntegration with Karmak dealer management system enables automatic import of unit inventory and inspection data synchronization for truck and equipment dealers.
• ProcedecoreTechnology or IntegrationIntegration with Procede dealer management system for seamless inspection data exchange and inventory synchronization.
• TSDcoreTechnology or IntegrationIntegration with TSD (Truck Sales Documentation) system for truck fleet inspection data synchronization and compliance documentation.
• CDK GlobalcoreTechnology or IntegrationIntegration with CDK Global dealer management platform for auto dealership inspection and inventory management synchronization.
• POFR (Point of Rental)coreTechnology or IntegrationPOFR integration enabling rental operators to search and import inventory directly into Record360 at time of inspection.
• HBS SystemscoreTechnology or IntegrationIntegration partnership announced in June 2024 webinar. Enables seamless connection between HBS Systems inventory and Record360, reducing administrative tasks for inspectors and rental operators.

Scale indicators16 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Whip Around: Mobile-first vehicle and equipment inspection platform serving fleet and rental operators with digital pre-trip inspections, defect management, and photo/video documentation. Closest direct competitor to Record360 in the digital inspection workflow space.
• Fleetio: Fleet management SaaS with built-in vehicle inspection, maintenance, and fuel management capabilities. Serves a comparable mid-market fleet customer base and overlaps with Record360 on inspection-driven workflows for trucks and equipment.

Broad incumbents

• Samsara: Public, well-capitalized fleet operations platform offering video-based safety, AI dashcams, telematics, and asset tracking. Competes broadly in fleet management and is progressively expanding into inspection-adjacent workflows with AI vision capabilities similar to Record360's.
• Motive: AI-powered fleet management platform combining dashcams, vehicle telematics, equipment monitoring, and asset tracking. Overlaps with Record360 on AI vision for fleet asset documentation and condition verification.
• Lytx: Video telematics and AI dashcam provider for commercial fleets with computer vision for driver behavior and asset condition. Operates in adjacent fleet video intelligence territory with overlapping AI vision technology.
• Geotab: Large fleet telematics platform with connected vehicle data and an expanding ecosystem of integrations. Overlaps indirectly with Record360 on fleet asset operations and inspection data capture workflows.
• Verizon Connect: Enterprise fleet management and telematics suite serving large commercial fleets with vehicle tracking, maintenance, and inspection features. Competes for the same enterprise fleet customer wallet.

Others

• Decisiv: Service management platform for commercial vehicles and equipment with which Record360 has a launched integration. Adjacent ecosystem participant rather than direct competitor, but connected via shared dealer/service customers.
• Point of Rental: Rental management software serving equipment rental operators—a core Record360 integration partner. Adjacent vertical SaaS rather than a competitor, but a critical distribution and workflow partner for Record360.
• HBS Systems: Dealer and rental management system for heavy equipment dealers with which Record360 has a native integration. Functions as a channel and workflow partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1401516423442435
• LinkedInlinkedin.com/company/record360-inc-
• Instagraminstagram.com/record.360
• Xx.com/Record360

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Record360