Zelus Analytics
Zelus Analytics (now Teamworks Intelligence) provides ML-powered sports analytics to 30+ professional and collegiate sports organizations globally, delivering sport-specific predictive models for athlete evaluation, roster construction, contract valuation, and game strategy.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zelus Analytics does
Zelus Analytics, now operating as Teamworks Intelligence following its integration into the Teamworks platform, provides a sports analytics platform built on advanced machine learning and probabilistic modeling. The company's core offering consists of sport-specific predictive models and metrics that support athlete evaluation, roster construction, contract valuation, in-game strategy, and recruiting for professional franchises and collegiate programs across football, basketball, hockey, baseball, soccer, golf, and Olympic disciplines. The platform is distinguished by a research bench of 25+ PhDs and 12 former team-side R&D leads with over a century of combined front-office experience, and by configurable building blocks that allow in-house R&D teams to deploy custom analytics on top of the core models.
The company sells via a direct enterprise sales motion targeting professional sports front offices and collegiate athletic departments through a quote-based, demo-driven engagement. Revenue is generated through subscription-based annual contracts, with no publicly disclosed pricing; customers include NFL teams (Miami Dolphins), NBA teams (Washington Wizards), Ligue 1 clubs (Toulouse FC), and a broader base of 30+ front offices globally. Through its November 2023 acquisition of TourIQ Golf, the company expanded into individual-sport analytics for professional and amateur golfers. The firm was founded in 2019 and is headquartered in Austin, Texas (with the parent Teamworks headquartered in Durham, North Carolina), serving organizations across North America and Europe.
Zelus Analytics firmographics
Firmographics- Name
- Zelus Analytics
- Legal name
- Zelus Analytics
- Website
- https://zelusanalytics.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zelus Analytics (now Teamworks Intelligence) provides ML-powered sports analytics to 30+ professional and collegiate sports organizations globally, delivering sport-specific predictive models for athlete evaluation, roster construction, contract valuation, and game strategy.
- Ownership category
- akta.pro rank
Zelus Analytics industry classification
Industry- Product category
- Sports Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where Zelus Analytics is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zelus Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Sports Analytics Platform Subscription: Subscription-based access to Teamworks Intelligence platform providing analytics, predictive models, and decision-support tools for sports organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Zelus Analytics product offering
Product offeringCore offering
Zelus Analytics, now operating as Teamworks Intelligence, provides a sports analytics platform that uses advanced machine learning and probabilistic predictive models to deliver sport-specific metrics for athlete evaluation, roster construction, contract valuation, and game strategy. The platform serves elite professional sports front offices (NFL, NBA, NHL, MLB, global soccer), collegiate athletic programs, Olympic and national governing bodies, and the golf market (via the TourIQ Golf acquisition).
Product overview
Teamworks Intelligence (formerly Zelus Analytics) operates as a unified sports analytics platform offering machine learning-powered predictive models and metrics. The core product suite includes Intelligence for Professional Sports (serving NFL, NHL, MLB, and global soccer teams) and Intelligence for College Sports (supporting collegiate recruiting and roster decisions). The platform delivers sport-specific analytics for athlete evaluation, roster construction, contract valuation, and game strategy. Zelus Analytics expanded its portfolio through the acquisition of TourIQ Golf, entering the professional golf analytics market.
Differentiator
Problem solved
Functional benefit
Products and services
- Teamworks Intelligence (formerly Zelus Analytics) Leading sports analytics solution using advanced machine learning to deliver sport-specific predictive models and metrics for athlete evaluation, roster construction, contract valuation, and game strategy. Serves elite teams across professional sports and college athletics.
- Intelligence for Professional Sports Analytics solution tailored for professional sports organizations including NFL, NHL, MLB, and global soccer teams. Provides decision-support for front office operations, player personnel evaluation, and competitive strategy.
- Intelligence for College Sports Analytics solution designed for collegiate athletic programs, supporting recruiting, scouting, roster management, and game preparation across multiple college sports divisions.
- TourIQ Golf Golf analytics service providing advanced analytics for professional golfers and the amateur market. Acquired by Zelus Analytics to expand sports analytics offerings into professional golf.
Quantifiable outcome
- Enables identification of players that were previously unthinkable for recruitment
- +1 more outcomes
Companies that use Zelus Analytics
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Zelus Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Zelus Analytics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TourIQ GolfcoreZelus Analytics acquired TourIQ Golf, a golf analytics firm founded by Cory Jez, to expand sports analytics capabilities into individual sports including professional golf and amateur market. This acquisition supports development of advanced analytics for golfers and broadens the client base.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Zelus Analytics competitors and assessment
Company assessmentDirect peers
- Hudl: Video and data analytics platform serving collegiate and professional sports teams for scouting, recruiting, and game preparation. Directly comparable on collegiate-customer overlap and player-evaluation use cases.
- Sportlogiq: AI-driven sports analytics company focused on hockey and soccer, providing player tracking and tactical insights to professional teams and leagues. Closely comparable on AI/ML modeling and team-customer profile.
- Catapult Sports: Provider of athlete performance monitoring, wearable tracking, and analytics for professional and elite sports teams. Directly comparable to Teamworks Intelligence as both sell data-driven decision-support tools into the same professional and collegiate front offices.
- Second Spectrum: AI-powered sports tracking and analytics company specializing in computer vision for NBA and other leagues. Highly comparable on the machine-learning/predictive-modeling layer and team-customer overlap.
- Synergy Sports: Video-based scouting and analytics platform for basketball and other sports organizations. Comparable on analytics-for-decision-support model and professional team customer base.
Broad incumbents
- Genius Sports: Sports data, technology, and media company with deep league partnerships and a wide product portfolio spanning data, betting, and media. Overlaps with Teamworks Intelligence in data-driven sports products but operates at broader scale.
- Stats Perform: Large sports data and AI company formed from the merger of STATS and Perform, serving leagues, teams, broadcasters, and bettors. Comparable sports-analytics category but a much broader portfolio and incumbency advantage.
- SAS Institute (Sports Analytics): Enterprise analytics vendor with sports-specific analytics solutions for teams, leagues, and media organizations. Overlaps on advanced analytics and predictive modeling capabilities but is a generalist enterprise software player.
Emerging players
- KinaTrax: Biomechanics and analytics provider using markerless motion capture for professional sports performance and injury analysis. Comparable on advanced analytics for athlete evaluation, though narrower in scope.
Others
- Zebra Technologies (Sports & Entertainment): Provider of RFID-based player tracking and location data widely used across the NFL. Overlaps with Teamworks Intelligence on data-rich sports analytics but is a much larger diversified technology incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zelus Analytics social profiles
Digital presenceZelus Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zelus Analytics leadership team
Management profileNumber of profiles
Profiles6 records
Zelus Analytics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zelus Analytics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zelus Analytics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zelus Analytics
What does Zelus Analytics do?
Zelus Analytics, now operating as Teamworks Intelligence, provides a sports analytics platform that uses advanced machine learning and probabilistic predictive models to deliver sport-specific metrics for athlete evaluation, roster construction, contract valuation, and game strategy. The platform serves elite professional sports front offices (NFL, NBA, NHL, MLB, global soccer), collegiate athletic programs, Olympic and national governing bodies, and the golf market (via the TourIQ Golf acquisition).
Is Zelus Analytics a public or private company?
Zelus Analytics is a private company. It is classified as corporate owned and is currently operating.
When was Zelus Analytics founded?
Zelus Analytics was founded in 2019. It employs 51 to 100 people.
Where is Zelus Analytics based?
Zelus Analytics is headquartered in Austin, United States, in the North America region.
How does Zelus Analytics make money?
One revenue line is on record: sports Analytics Platform Subscription.
Who are Zelus Analytics's main competitors?
Direct peers on record are Hudl, Sportlogiq, Catapult Sports, Second Spectrum and Synergy Sports. Broad incumbents are Genius Sports, Stats Perform and SAS Institute (Sports Analytics). KinaTrax is listed as an emerging player. Zebra Technologies (Sports & Entertainment) is listed as an others.
Does Zelus Analytics have an API?
No public API is recorded for Zelus Analytics.
What industry is Zelus Analytics in?
Zelus Analytics's product category is Sports Analytics. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 541910 and its SIC code is 8700.