What WiserNotify does

WiserNotify, operated by Tatvam Cloud Solutions Inc. (Delaware-incorporated, with team presence in Surat, India), is a SaaS social proof and FOMO marketing platform serving online businesses globally. The platform displays real-time notifications — including recent purchase alerts, sign-up counters, live visitor counts, reviews, and countdown timers — on customer websites to build trust, create urgency, and improve conversion rates for e-commerce merchants, SaaS companies, online course creators, and digital marketing agencies. The company states it is used by 11,000+ online businesses and cites an average 17% uplift in conversion rate across its user base, with cumulative platform metrics of 102,000+ notifications created, 20,000+ active websites, and 40M+ monthly impressions.

The platform is built around an embeddable JavaScript pixel that runs on customer websites and connects to WiserNotify's cloud infrastructure, supporting 250+ direct integrations across e-commerce platforms (Shopify, WooCommerce, Wix, BigCommerce, Magento, PrestaShop, OpenCart, Ecwid), payment processors (Stripe, PayPal, Braintree, Chargebee, Recurly, Razorpay), email and CRM tools (Mailchimp, ConvertKit, Klaviyo, ActiveCampaign, HubSpot, Zoho, Pipedrive), course platforms (Thinkific, Kajabi, Teachable, Podia, LearnWorlds), and broader workflow coverage through Zapier. Core features include Sales Popups, Live Visitor Counters, Review Notifications aggregating Google, Facebook, Capterra, and G2 sources, Countdown Timers with behavioral targeting (exit intent, scroll percentage, time-on-page), Announcement Bars, Inline Social Proof, Agency-level white-label and sub-account dashboards, and built-in A/B testing with goal tracking. In 2024, the company launched WiserReview as a sub-brand focused on automated review collection and display, initially targeting Wix merchants.

WiserNotify operates a freemium SaaS model with a free tier, 7-day free trial on paid plans, monthly and annual billing options, and a 14-day money-back guarantee, with basic paid tiers starting at $48 per year. Distribution is entirely self-serve and product-led, spanning the WiserNotify website, the Shopify App Store, the WordPress Plugin Directory, the Wix App Market, and the BigCommerce Marketplace — no sales-led or channel-reseller motion is indicated. Funding history is limited: a single $30,000 round is the only disclosed capital event; the company otherwise appears bootstrapped. Headcount is 11–50 employees per firmographics, and the leadership team is anchored by founder Alpesh Vaghasiya as Founder & CEO and Krunal Vaghasiya as a Marketing Tech Expert. The company holds Capterra Shortlist 2023, GetApp Category Leaders 2023, and Capterra Best Ease of Use 2022 recognition, and is GDPR compliant with a published Data Processing Agreement.

Name

WiserNotify

Legal name

Tatvam Cloud Solutions lnc.

Website

https://wisernotify.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WiserNotify is a no-code SaaS social proof and FOMO marketing platform that helps e-commerce merchants, SaaS companies, and agencies increase conversions via real-time trust and urgency notifications. Its JavaScript pixel integrates with 250+ commerce, payment, email, and CRM platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Annual): Annual subscription model with monthly or annual billing. Automatic renewal at end of each subscription period unless canceled. 7-day free trial included with all new subscriptions. Pre-pay basis on sign-up day.
2. Plan Upgrades: Optional paid upgrades for extra features beyond the base plan. Upgrades are billed monthly or annually on pre-pay basis and can be canceled at any time through account settings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

WiserNotify is a no-code SaaS platform that displays real-time social proof and FOMO (Fear of Missing Out) notifications on customer websites to build trust and drive conversions. Its core offering includes sales popups, review widgets, live visitor counters, countdown timers, announcement bars, and inline social proof text, delivered via a JavaScript pixel that integrates with 250+ e-commerce, CRM, email, and payment platforms.

Product overview

WiserNotify is a unified SaaS social proof and FOMO marketing platform operated by Tatvam Cloud Solutions. The core product consists of the WiserNotify Platform, which provides a no-code notification system with 20+ social proof and FOMO notification types including Recent Sales Popups, Reviews Widgets, Live Visitor Counters, Countdown Timers, Announcement Bars, and Inline/Floating Social Proof. The platform integrates across 250+ tools including major e-commerce platforms (Shopify, WooCommerce, Wix, BigCommerce, Magento, PrestaShop, OpenCart, nopCommerce), email marketing services (Mailchimp, ConvertKit, Klaviyo, ActiveCampaign, GetResponse), payment processors (Stripe, PayPal, Braintree), and CRM systems (HubSpot, Zoho, Pipedrive). A companion sub-brand, WiserReview, provides dedicated product review management for Wix merchants. The platform includes built-in A/B testing, analytics dashboards, advanced behavioral targeting, and agency-level white-label features. Additionally, WiserNotify offers free marketing calculator tools (ROI, Churn Rate, CLV, Profit Margin, Marketing Budget) as lead generation resources.

Differentiator

Problem solved

Functional benefit

Brands

• WiserReview: Product reviews app for ecommerce stores that helps collect and display customer reviews, featuring automated review requests, photo/video reviews, wall of love, and Google integration.

Products and services

• WiserNotify Platform A no-code social proof and FOMO marketing SaaS platform that automates real-time notifications such as recent purchase alerts, review popups, countdown timers, and live visitor counters across 250+ integrations to build trust, create urgency, and increase conversions for e-commerce and SaaS businesses.
• WiserReview A dedicated product reviews application for ecommerce merchants that automates review collection via SMS, QR codes, and email, with display features including Wall of Love, Product Review Sections, Review Nudges, and Google Seller Ratings integration.

Quantifiable outcome

• Average 17% increase in conversion rate across all WiserNotify users
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration93 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• ShopifyflagshipTechnology or IntegrationNative Shopify app listed in the Shopify App Store. Provides social proof notifications, FOMO widgets, and sales popups specifically designed for Shopify merchants. Features include easy installation, pre-built templates, and Shopify-specific integration.
• WordPressflagshipTechnology or IntegrationOfficial WordPress plugin in the WordPress Plugin Directory. Allows WordPress site owners to embed social proof notifications, sales popups, and review displays via a plugin installation.
• WixcoreTechnology or IntegrationListed app in the Wix App Market enabling Wix store owners to add social proof widgets directly from their Wix editor.
• BigCommercecoreTechnology or IntegrationApp listed in BigCommerce Marketplace for BigCommerce merchants to integrate social proof and FOMO notifications on their storefronts.
• StripecoreTechnology or IntegrationDirect integration with Stripe enabling real-time display of recent Stripe purchases and subscription counts as social proof notifications on customer websites.
• PayPalcoreTechnology or IntegrationDirect integration with PayPal allowing WiserNotify to convert recent PayPal purchase activity into social proof popups on e-commerce sites.
• ActiveCampaigncoreTechnology or IntegrationIntegration with ActiveCampaign to display email subscription activity and newsletter sign-ups as social proof notifications, complementing ActiveCampaign's email automation.
• Google ReviewscoreTechnology or IntegrationIntegration to embed and display Google business reviews and star ratings on customer websites as social proof widgets.
• Facebook ReviewscoreTechnology or IntegrationFacebook review widget integration enabling businesses to display Facebook page reviews and ratings as social proof notifications on their websites.
• Magento 2coreTechnology or IntegrationSocial proof extension specifically built for Magento 2, enabling merchants on the Magento platform to display recent sales, reviews, and visitor counts.
• PrestaShopcoreTechnology or IntegrationSocial proof module for PrestaShop platform enabling PrestaShop merchants to display FOMO notifications, sales popups, and review widgets.
• ZapiercoreTechnology or IntegrationZapier integration enabling WiserNotify to connect with hundreds of third-party tools and automate social proof triggers from any app connected through Zapier workflows.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fomo: Original social proof notification widget for e-commerce sites showing recent customer activity; directly competes on the same FOMO/social-proof use case and SMB merchant base.
• Provely: Real-time social proof popup tool for funnels and landing pages, competing directly on conversion-focused notifications for online marketers.
• TrustPulse: Social proof app (by the OptinMonster/Awesome Motive team) showing live purchase and signup activity to lift conversions, targeting the same WordPress/WooCommerce and e-commerce buyers.
• ProveSource: Social proof platform delivering real-time recent-sales, review and visitor notifications via embeddable widgets — essentially the same product category and pricing model as WiserNotify.
• Nudgify: Social proof and FOMO notification tool with sales, review and scarcity nudges across e-commerce platforms; overlapping feature set and SMB target market.

Broad incumbents

• OptinMonster: Conversion optimization and lead-capture suite with popups, countdown timers and campaigns; addresses the same CRO goals for SMB websites as WiserNotify, with broader scope.
• Yotpo: Larger commerce marketing suite covering reviews, UGC, loyalty and SMS; overlaps with WiserNotify's reviews/social-proof functionality but as part of a broader platform for mid-market brands.

Others

• Nudgify: Adjacent CRO widget vendors and review platforms in the broader social-proof ecosystem that overlap on parts of WiserNotify's offering.

Emerging players

• Privy: E-commerce conversion and email tool with popups and onsite messaging for Shopify SMBs, overlapping WiserNotify's onsite conversion-nudge use case.
• Sales Pop / POP! by Beeketing: Shopify-focused recent-sales popup app providing social proof notifications to merchants, overlapping WiserNotify's core Shopify use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wisernotify
• YouTubeyoutube.com/channel/UCfQUL0aSu0SD1srzpO0YNeA
• Facebookfacebook.com/WiserNotify
• LinkedInlinkedin.com/company/wisernotify

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiserNotify