Softpay
Softpay is a Denmark-based SoftPOS provider that enables NFC-enabled Android and iOS devices to function as contactless payment terminals without dedicated hardware, distributing its technology through 100+ European partners including acquirers, ISVs, and OEMs serving retail, transportation, and hospitality merchants across nine countries.
- Company typePrivate
- Founded2020
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Softpay does
Softpay is a Denmark-headquartered SoftPOS (Software Point-of-Sale) provider founded in 2020 that transforms NFC-enabled Android and iOS consumer devices into contactless payment terminals, eliminating the need for dedicated hardware. The company's core technology stack includes an SDK client library (Kotlin-based) supporting AppSwitch app-to-app integration, CloudSwitch REST API for backend-centric integration, and Deep Linking for basic transaction initiation, all backed by cloud-hosted attestation services and PCI-compliant security infrastructure. Its product portfolio comprises three interconnected offerings: the standalone Softpay App for direct merchant use, a White-label Solution enabling partners to deploy branded payment apps, and a SoftPOS SDK for ISVs and acquirers to build custom payment applications.
The company monetizes through software licensing to channel partners (ISOs, ISVs, PSPs, Acquirers, Banks), transaction processing fees, and white-label/SDK deployment fees, with pricing determined by distribution partners rather than published directly. Its go-to-market is channel-first, leveraging 100+ European partners including major acquirers (Nets, Elavon, Worldline, Fiserv, Nexi, Chase Paymenttech) and OEMs (Sunmi, Zebra, Honeywell), complemented by app store distribution for end merchants and enterprise field sales targeting large retailers. Notable enterprise customers span retail (Coop Danmark, Matas, Salling Group, 7-Eleven Denmark, OK), transportation (DSB, SJ AB, Onnibus), and hospitality (Sovino Group, Hemglass) verticals across at least nine European countries.
Softpay differentiates on transaction speed (sub-2-second processing), an unscrambled PIN pad addressing consumer UX issues common to competitor offerings, and comprehensive PCI certifications (PCI MPoC, PCI DSS, PCI PIN, PCI SSLC). The company raised $5M from Heartland in April 2022 and was admitted to Mastercard's Global StartPath program in 2025, signaling its ambition to scale beyond its European stronghold. Strategic priorities evident from recent moves include iOS expansion via Tap to Pay on iPhone (2025), DCC feature rollout, and US market entry signals via NRF 2025 partnerships.
Softpay firmographics
Firmographics- Name
- Softpay
- Legal name
- Softpay ApS
- Website
- https://softpay.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Softpay is a Denmark-based SoftPOS provider that enables NFC-enabled Android and iOS devices to function as contactless payment terminals without dedicated hardware, distributing its technology through 100+ European partners including acquirers, ISVs, and OEMs serving retail, transportation, and hospitality merchants across nine countries.
- Ownership category
- akta.pro rank
Softpay industry classification
Industry- Product category
- Mobile Payment Software
- akta.pro primary industry
- mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB)
- akta.pro secondary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Softpay is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Softpay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licensing: SoftPOS software licenses sold through sales partners (ISOs, ISVs, PSPs, Acquirers) who distribute the solution to merchants. Pricing determined by sales partners.
- Transaction Processing: Revenue generated from transaction fees processed through the SoftPOS solution. Transaction flow under 2 seconds enables high-volume processing.
- White-Label Solution: Full Softpay functionality branded under partner's name, logos, typography and color schemes. Partners benefit from quick deployment and continuous updates at no extra cost.
- SoftPOS SDK Licensing: SDK sold to ISOs, ISVs, Payment Facilitators and Acquirers for building their own mobile payment acceptance applications with Softpay's certified features and infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Partner-distributed pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Softpay product offering
Product offeringCore offering
Softpay provides a SoftPOS (Software Point-of-Sale) platform that transforms NFC-enabled Android and iOS devices into contactless payment terminals without dedicated hardware. The offering includes a standalone mobile terminal app, white-label solutions, and an SDK that lets partners build their own branded tap-to-phone payment applications with PCI-certified security and integration via AppSwitch, CloudSwitch, or Deep Linking.
Product overview
Softpay offers a unified SoftPOS (Software Point-of-Sale) platform that transforms consumer mobile devices into payment terminals. The portfolio consists of three interconnected products: the Softpay App as the core standalone mobile payment application; the White-label Solution for partners seeking branded deployments; and the SoftPOS SDK enabling third-party developers to build custom payment apps. All three leverage shared infrastructure including AppSwitch/CloudSwitch integration APIs, cloud-hosted attestation services, and pre-certified PCI compliance, allowing partners to choose between white-glove app deployment, SDK-based custom development, or standalone usage.
Differentiator
Problem solved
Functional benefit
Products and services
- Softpay App Standalone SoftPOS mobile terminal application that enables contactless payment acceptance on NFC-enabled Android (8+) and iOS devices, functioning as a full payment terminal without dedicated hardware.
- Tap to Pay on iPhone Capability enabling any iPhone to accept contactless payments as a payment terminal supporting physical debit/credit cards, Apple Pay, and other digital wallets, with no additional hardware required.
- White-label Solution
Quantifiable outcome
- 30% increase in average transaction size compared to traditional checkout when using Softpay for on-floor assisted sales
- +4 more outcomes
Companies that use Softpay
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles5 records
Softpay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature11 records
Softpay partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- MastercardflagshipStrategic collaboration in the Nordics to accelerate enablement of simple and secure card payment acceptance. Mastercard and Softpay jointly unlock payment use cases through SoftPOS enabling contactless payments without additional hardware. In 2025, Softpay was admitted to Mastercard's Global StartPath program with opportunities to expand globally through Mastercard's partner network.
- NetscoreNets' payment infrastructure enables the Softpay mobile payment application to conduct in-store payments as if it were a physical payment terminal. Nets implements payment transaction functions for partner applications, powered by Softpay SoftPOS solution.
- ElavoncoreAgreement with leading Nordic technology company to benefit merchants across Europe. Elavon offers SoftPOS solution to their technology partners and resellers.
- Sunmi EuropecoreSunmi partners with Softpay to bring SoftPOS not only on mobile devices but also with their new range of desktop devices, opening new opportunities for merchants to leverage SoftPOS.
- HoneywellminorCollaboration at NRF 2025 emphasizing integration of AI, automation, and strategic partnerships to improve retail operations. Honeywell showcased Softpay as part of their retail technology ecosystem.
- VerizonminorStrategic partnership highlighted at NRF 2025 for retail technology integration.
- DirectSourceminorDirectSource mentioned as a strategic partner at NRF 2025.
- PusateccorePublic transport payment solution provider responsible for Onnibus driver app with SoftPOS payment integration.
- DigmiminorDigital solutions provider for hair salons announcing strategic partnership with Softpay to scale up.
- YonotoncorePOS solution provider that partnered with Softpay for Dyreparken payment operations, streamlining mobile workforce capabilities.
- Delfi TechnologiescoreProvider of self-service and MobilePOS solutions (Zebra KC50, Zebra TC27) integrated with Softpay for OK motorway stores.
- FiftytwocorePOS software provider for OK motorway stores, integrating with Softpay for payments on both self-service and MobilePOS.
- Extenda RetailcoreSwedish retail technology provider selected by SJ AB along with Softpay to streamline payment processes.
- Visit GroupminorStrategic partnership to digitize payments in the travel and hospitality industry.
- DotykackaminorStrategic partnership to introduce tap-to-phone payment solution in Czech Republic and Slovakia using Nexi as acquirer.
- SnabblecoreMobile POS integration at Copenhagen Airport with Gebr. Heinemann using Softpay for deployment.
- PayntminorStrategic partnership to unveil next-generation solutions for the expanding SoftPOS market.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Softpay competitors and assessment
Company assessmentDirect peers
- myPOS: myPOS provides mobile POS terminals and a SoftPOS / tap-to-phone solution for European SMBs and ISVs, with comparable Android app, acquirer integration and channel-led distribution. Direct competitor to Softpay in the European SMB and ISV segment.
- SumUp: SumUp offers a Tap to Pay on Phone product alongside its iconic mPOS hardware, targeting SMBs across Europe with very similar SoftPOS functionality, partner distribution and merchant onboarding flow. It is Softpay's closest direct competitor in European tap-to-phone.
- Mypinpad: Mypinpad provides PIN-on-glass and SoftPOS components, often licensed to acquirers and payment apps - similar technology layer (secure PIN entry on COTS devices) that Softpay packages into a full solution. Comparable technology peer at the PIN-entry/security layer.
- Zettle by PayPal: Zettle offers a Tap to Pay on Phone product alongside its card-reader hardware, distributed through PayPal's merchant base across Europe. Highly comparable offering, target customer and channel model to Softpay's SMB / ISV focus.
- Phos by Netcetera: Phos is a European SoftPOS specialist offering SDK and white-label tap-to-phone solutions to acquirers, ISVs and PSPs - effectively the same partner-channel go-to-market as Softpay and a direct peer in PCI MPoC-certified SoftPOS software.
- Block (Square) Tap to Pay: Square's Tap to Pay on iPhone and Android product competes head-to-head with Softpay's standalone app and SDK, especially in markets where Square has launched across Europe. Closest large-scale direct peer in product and developer tooling.
- Stripe Terminal Tap to Pay: Stripe's Tap to Pay on iPhone/Android extends its developer-led payments platform into in-person acceptance, competing with Softpay's API-first integrations and SDK. Comparable in target developer / platform customer base and payment infrastructure scope.
Broad incumbents
- Visa Tap to Phone: Visa operates a scheme-level Tap to Phone program (formerly Visa Ready) that onboards acquirers and SoftPOS vendors to its rails, effectively setting standards Softpay must comply with. Broad incumbent competitor shaping the SoftPOS ecosystem Softpay sells into.
- Adyen Tap to Pay: Adyen is a global payments platform offering Tap to Pay as part of its broader in-person payment suite for enterprise merchants. Not a pure-play SoftPOS specialist, but a competitor for enterprise tap-to-phone contracts, especially with acquirer-led distribution.
- Mastercard Tap on Phone: Mastercard runs its own Tap on Phone partner program and is also a strategic investor/partner of Softpay via StartPath. As the scheme operator, it is both an enabler and a broad competitive force in the SoftPOS space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Softpay social profiles
Digital presenceSoftpay compliance and trust
Trust signalCompliance5 records
Softpay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softpay leadership team
Management profileNumber of profiles
Profiles5 records
Softpay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softpay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softpay
What does Softpay do?
Softpay provides a SoftPOS (Software Point-of-Sale) platform that transforms NFC-enabled Android and iOS devices into contactless payment terminals without dedicated hardware. The offering includes a standalone mobile terminal app, white-label solutions, and an SDK that lets partners build their own branded tap-to-phone payment applications with PCI-certified security and integration via AppSwitch, CloudSwitch, or Deep Linking.
Is Softpay a public or private company?
Softpay is a private company. It is classified as venture growth investor backed and is currently operating.
When was Softpay founded?
Softpay was founded in 2020. It employs 11 to 50 people.
Where is Softpay based?
Softpay is headquartered in Copenhagen, Denmark, in the Europe region.
How does Softpay make money?
Four revenue lines are on record. Software Licensing is the primary driver. The others are transaction Processing, white-Label Solution and softPOS SDK Licensing.
Who are Softpay's main competitors?
Direct peers on record are myPOS, SumUp, Mypinpad, Zettle by PayPal, Phos by Netcetera, Block (Square) Tap to Pay and Stripe Terminal Tap to Pay. Broad incumbents are Visa Tap to Phone, Adyen Tap to Pay and Mastercard Tap on Phone.
Does Softpay have an API?
Yes. Softpay offers three integration APIs: AppSwitch SDK provides app-to-app integration on the same device with contactless kernels, secure PIN pad, and attestation components, written in Kotlin with support for Flutter, React Native, Ionic, Capacitor, and Apache Cordova; CloudSwitch REST API enables backend-centric integration with webhooks for event notifications; and Deep Linking enables 1-way payment transaction initiation. The Cloud API provides access to data for all terminals and devices. The SDK client library can be included in POS applications, and Softpay runs cloud-hosted attestation and backend services. Developer documentation is at developer.softpay.io.
What industry is Softpay in?
Softpay's product category is Mobile Payment Software. Its primary akta.pro industry code is FSAMADAB, mPOS & SoftPOS (Tap-to-Phone) Solutions, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure.