SimplyCast

What SimplyCast does

SimplyCast Interactive Marketing Ltd. is a privately held Canadian software company founded in 2009 by Saeed El-Darahali in Dartmouth, Nova Scotia, that builds a no-code hyperautomation platform for organizations of varying sizes. The platform centralizes more than 20 digital automation tools, including email marketing, SMS (with A2P 10DLC and CTIA compliance), voice broadcasting, fax broadcasting, surveys, event management, online signup forms, blacklist monitoring, list management, autoresponders, link tracking, social media marketing, and press release distribution, alongside a Contact Manager and the SimplyCast 360 workflow engine. A library of more than 300 use case frameworks is organized into industry-specific Smart Sites vertical solutions (Smart City, Smart Government, Smart Healthcare, Smart Hospital, Smart Clinic, Smart Education, Smart Recruitment, Smart Restaurant, Smart Food Bank, and Smart Nonprofit), and an HTTP-based REST API with HMAC-authenticated Push notifications supports developer and reseller integrations.

The company operates with approximately 50 employees, holds ISO 27001:2022, ISO 27017, ISO 27018, and TX-RAMP Level 2 certifications, and maintains data centers in both Canada and the United States to support data sovereignty. Revenue is generated primarily through recurring SaaS subscriptions and usage-based charges for messaging (credits for SMS, voice minutes, fax pages) and email contact-based plans, with additional revenue from a multi-tier white-label reseller program (Free, Basic, Professional, Enterprise) and agency/enterprise packages. Distribution combines direct enterprise sales (demo-led, with North American and international sales lines) and a global non-exclusive reseller channel, while an eight-year partnership with ICTC's WIL Digital program subsidizes student salaries and feeds the talent pipeline. Recent capital inflows include $500,000 from the Atlantic Canada Opportunities Agency in March 2025, and the company launched a new Smart City product with the University of Regina in December 2025. Named customers span healthcare (IWK, NSCN), financial services (CUA), nonprofit (ISANS, St. Mary's Food Bank, Philabundance), education (Bow Valley College, Dalhousie, NSCC), social services (SKIP), events (Hal-Con), and supply/distribution (HD Supply).

Name

SimplyCast

Legal name

SimplyCast Interactive Marketing Ltd.

Website

https://simplycast.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

SimplyCast provides a no-code hyperautomation platform with 20+ digital automation tools and 300+ use case frameworks, serving mid-market organizations across healthcare, education, nonprofit, government, financial services, and other verticals globally.

Ownership category

akta.pro rank

Product category

Marketing Automation / Hyperautomation Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Marketing automation software
• Hyperautomation platform
• Communication automation tools
• Workflow automation software
• Multichannel messaging platform

Headquarters

HQ city

Dartmouth

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Fees: Monthly subscription fees for platform access with packages that renew on the same day each month. Accounts can choose 'pay as you go' or subscription-based models. Usage-based overages at 1.35x normal per contact/credit value.
2. Usage-based Messaging: Credit-based usage for SMS, Voice, and Fax applications. SMS deducts 1 credit per message attempted; Voice deducts per minute of transmission; Fax deducts per page or 120-second increment.
3. Contact-based Plans: Email application offers contact-based plans with unlimited emails to a limited number of contacts. Contact limits reset at each billing period.
4. Reseller Program: Monthly fees plus one-time setup fees from reseller partners at Basic, Professional, Enterprise, and Free tiers. Resellers receive percentage discounts below suggested retail prices on SMS, Voice, and Fax channels.
5. Agency/Enterprise Packages: Agency package allowing authorized resellers to create and manage multiple client accounts with dedicated support and branding capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SimplyCast sells a no-code hyperautomation SaaS platform that bundles 20+ digital automation tools (email marketing, SMS, voice broadcasting, fax, surveys, event management, online signup forms, autoresponders, contact management, list management, blacklist monitoring, link tracking, and social media marketing) into a single centralized dashboard, complemented by 300+ pre-built industry use case frameworks (Smart City, Smart Healthcare, Smart Hospital, Smart Clinic, Smart Education, Smart Government, Smart Recruitment, Smart Restaurant, Smart Food Bank, Smart Nonprofit). The platform is sold via subscription tiers, usage-based credits, lifetime plans, and a four-tier white-label reseller program, targeting organizations worldwide.

Product overview

SimplyCast is an all-in-one hyperautomation platform providing 20+ digital automation tools and a library of 300+ use case frameworks. The platform operates on a no-code basis, allowing organizations to streamline operations without technical expertise. The core platform includes Contact Manager and SimplyCast 360 for workflow automation, supplemented by industry-specific Smart Sites solutions (Smart City, Smart Government, Smart Healthcare, Smart Hospital, Smart Clinic, Smart Education, Smart Recruitment, Smart Restaurant, Smart Food Bank, Smart Nonprofit). Communication channels include Email Marketing, SMS Marketing (with A2P 10DLC support), Voice Broadcasting, Fax Broadcasting, Survey Marketing, Event Marketing, Online Signup Forms, Blacklist Monitoring, List Management, Autoresponder Marketing, Twitter Marketing, Facebook Marketing, Link Tracking, and Press Release Submission. Additional features include Autoresponder Marketing, Twitter Marketing, Facebook Marketing, Link Tracking, and Press Release Submission. The company also offers a Reseller Program for partners wanting to white-label the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SimplyCast Hyperautomation Platform

Quantifiable outcome

• ICTC WIL Digital program subsidized up to 50% of student salaries for talent development
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• University of ReginacoreStrategic or Co-development Partner · 22 December 2025Collaboration to launch a new smart city product specifically designed to improve garbage collection. Initiative aims to enhance urban waste management efficiency through automation.
• ICTC (Information and Communications Technology Council)coreStrategic or Co-development PartnerNearly eight-year partnership with ICTC's WIL Digital program which subsidizes up to 50% of student salaries. Program has facilitated over 23,000 placements across 4,000 employers. A student from this program is developing a use case to replicate SimplyCast's food bank automation model in Africa.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• HubSpot: HubSpot is a leading marketing automation and CRM platform serving SMB and mid-market customers with email, SMS, workflows, and a broad suite of marketing tools — directly competing with SimplyCast's core platform offering and target segments.
• Mailchimp: Mailchimp is a consumer and SMB-focused email and marketing automation platform with comparable email, landing page, and audience management features, positioning it as a direct competitor to SimplyCast in the lower-mid-market.
• ActiveCampaign: ActiveCampaign offers email marketing, automation workflows, and CRM capabilities to SMBs and mid-market firms, with a comparable no-code automation builder and use case approach to SimplyCast's hyperautomation platform.
• Klaviyo: Klaviyo is a marketing automation platform focused on email, SMS, and customer data, with strong workflow automation — a direct peer to SimplyCast's email, SMS, and 360 workflow automation capabilities.
• Brevo (formerly Sendinblue): Brevo is an all-in-one marketing platform offering email, SMS, automation, and CRM features for SMBs, directly overlapping with SimplyCast's email/SMS/automation stack and SMB target market.
• Constant Contact: Constant Contact is an SMB-focused email marketing and automation platform with comparable features and target customers, making it a direct competitor to SimplyCast in the small organization segment.
• GetResponse: GetResponse provides email marketing, marketing automation, webinars, and landing pages for SMBs — comparable functionality and customer profile to SimplyCast's platform.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise marketing automation suite offering email, SMS, journey builder, and analytics at much larger scale — a broad incumbent that competes for the upper end of SimplyCast's customer base.
• Adobe Marketo Engage: Marketo is an enterprise B2B marketing automation platform with deep workflow capabilities — a broad incumbent competing in mid-market and enterprise segments where SimplyCast also sells.

Emerging players

• Drip: Drip is an e-commerce-focused marketing automation platform with email, SMS, and workflow automation — an emerging player with partial overlap to SimplyCast's e-commerce and SMB marketing automation offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/simplycast
• Facebookfacebook.com/simplycast
• LinkedInlinkedin.com/company/simplycast

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds9 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimplyCast