What Pistil Data does

Pistil Data is a B2B cannabis market intelligence platform headquartered in San Francisco and incorporated in Delaware. The company aggregates point-of-sale (POS) and menu data from licensed cannabis dispensaries, covering 10,000+ menus, 3,000+ retail connections, and 1,400+ stores with live inventory feeds. Its customer base is split between cannabis brands (e.g., Florist Farms, Jetty Extracts, Dime Industries, Level, CannaCraft) and retailers (e.g., Uncle Arnie's, PharmaCann), positioning it as a vertical data intermediary between operators on both sides of the wholesale-retail split.

The product portfolio is structured as a stack. The core Pistil platform provides market intelligence. Pistil Edge layers AI-driven insights (generative AI, knowledge retrieval, predictive analytics, process automation) on top. Pistil Cloud exposes the dataset via API and data feed for programmatic integration. Pistil for Brands and Pistil for Retailers are workflow-tailored SKUs, and the VMIQ POS network is the data-acquisition backbone that feeds the entire stack. The architecture is a classic data-network play: the more dispensaries integrated into VMIQ, the richer the dataset, the stronger the derived products.

The business model is B2B SaaS data and analytics, monetized through subscriptions to the dashboard products, API access via Pistil Cloud, and likely tiered enterprise contracts. The company is backed by Casa Verde, a cannabis-focused fund affiliated with Snoop Dogg, alongside JW Asset Management and John Battelle, following a $6.5M seed round in November 2021. Customer logos suggest a mix of mid-market and SMB operators rather than enterprise anchors, with a 1-10 employee headcount consistent with early commercial stage.

Name

Pistil Data

Legal name

Pistil Data Co.

Website

https://pistildata.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pistil Data is a B2B cannabis market intelligence platform that aggregates POS data from 10,000+ menus and 1,400+ dispensaries to deliver real-time inventory analytics and AI-driven insights to cannabis brands and retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS subscriptions for cannabis brands and retailers: Recurring subscription revenue from cannabis brand and retailer customers accessing Pistil's analytics platform, secured through a demo-based sales motion with custom contract terms. Pricing is quote-based rather than publicly disclosed, consistent with B2B SaaS selling to mid-market and enterprise operators.
2. Pistil Cloud data feed / API access: Recurring or usage-based revenue from partners and customers consuming Pistil's normalized cannabis retail data programmatically through Pistil Cloud. Functions as an extension of the core subscription offering, monetizing the platform's aggregated retail dataset.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Pistil Data operates a cannabis market intelligence platform that aggregates point-of-sale (POS) menu, inventory, pricing, and sales data from thousands of cannabis dispensaries and applies AI to deliver insights on pricing, promotion, assortment, and inventory decisions for cannabis CPG brands and retailers. The platform consists of Pistil Cloud (data ingestion and feed layer) and Pistil Edge (AI-driven insight engine), packaged into role-specific solutions (Pistil for Brands and Pistil for Retailers) and exposed as a data feed/API for partner integrations.

Product overview

Pistil Data offers a unified cannabis market intelligence platform consisting of a core product (Pistil) augmented by several integrated modules and sub-products. The core Pistil platform aggregates data from 10,000+ menus, 3,000+ retail connections, and 1,400+ stores with live inventory to power the role-specific Pistil for Brands and Pistil for Retailers solution packages. On top of this data layer sits Pistil Edge, the AI-driven insight delivery module that pushes customized answers to team members' inboxes, and Pistil Cloud, a data feed product that exposes Pistil's market data to customers' own analytics stacks. The VMIQ POS network and Pistil Portal provide the underlying live-inventory data pipeline and authenticated access surface, respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Pistil Edge: AI-driven insight solution that delivers customized, AI-driven insights to team members via email without requiring login to an analytics interface.
• Pistil Cloud

Products and services

• Pistil Core cannabis market intelligence platform that aggregates menus, live POS inventory, pricing, and sales data from thousands of cannabis retailers to provide data-driven insights for cannabis CPG brands and retailers.
• Pistil for Brands
• Pistil for Retailers Solution package tailored for cannabis retailers and dispensaries, enabling comparison of pricing and assortment to local competitors, identification of unique offerings, evaluation of top-performing brands, and optimization of promotions using local market data.
• Pistil Cloud Data integration offering that provides customers with a direct data feed of Pistil's market data so they can plug it into their own analytics infrastructure, augmenting existing analytics with Pistil's aggregated cannabis retail data.
• Pistil Edge

Quantifiable outcome

• 81% average sales increase after 30 days on the platform
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core infrastructure partner and core marketing partner.

• HubSpotcore infrastructure partnerTechnology or IntegrationHubSpot is integrated into Pistil's website for CRM, lead capture forms, and email workflows. Pistil references HubSpot cookies/tracking on its Privacy Notice, indicating ongoing integration for marketing automation.
• LinkedIn (Insight Tag)core marketing partnerGTM or Marketing PartnerLinkedIn's Insight Tag is deployed on Pistil's website for advertising targeting and audience analytics, indicating an active paid-social and analytics relationship. Pistil uses LinkedIn to reach cannabis brand and retailer buyers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Headset: Headset is a cannabis retail analytics platform offering POS-based market intelligence for brands and retailers. It is the closest direct competitor to Pistil Data, operating a similar sales-led motion and productized retail data dashboards across the US and Canada.
• LeafLink: LeafLink is a B2B wholesale cannabis marketplace that has expanded into brand analytics, payments, and logistics. It competes with Pistil for the brand-operator wallet, particularly around distribution analytics and sales enablement.
• Jane Technologies: Jane is a cannabis eCommerce and menu discovery platform with deep retailer integrations and emerging analytics offerings. It overlaps with Pistil's brand-and-retailer market intelligence use cases, especially around menus and pricing visibility.

Broad incumbents

• Weedmaps: Weedmaps is a cannabis marketplace that also surfaces menu, pricing, and retail intelligence to brands and consumers. It overlaps with Pistil's brand-facing market intelligence use cases at much larger scale and broader consumer reach.
• Flowhub: Flowhub is a leading cannabis POS and inventory platform. Pistil depends on Flowhub-style POS integrations for its data layer; Flowhub also surfaces native retail analytics, making it both a critical upstream dependency and a downstream competitor.
• Treez: Treez is a cannabis POS and retail ERP platform offering integrated analytics, eCommerce, and payments. It competes with Pistil's retailer-facing solutions and is one of the major POS systems Pistil integrates with.
• Dutchie: Dutchie is a leading cannabis POS and eCommerce platform serving dispensaries nationwide. As a dominant POS data source for Pistil, Dutchie also has the scale and product surface to compete in retail analytics.
• Springbig: Springbig provides cannabis CRM, loyalty, and marketing automation. It sits in Pistil's marketer and retailer personas and is a relevant comparable for brand-facing SaaS monetization in cannabis.
• Canopy (formerly Baker): Canopy (formerly Baker Technologies) is a cannabis CRM, ERP, and data platform serving retailers and brands. It is comparable to Pistil through its CRO Taylor Jones's prior role there and its broader operational analytics footprint.
• Akerna: Akerna (now part of NewLake Capital) provides cannabis compliance, inventory tracking, and analytics software for operators and governments. It is an incumbent in cannabis data with regulatory and reporting adjacencies relevant to Pistil's market intelligence layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pistil Data