xiQ
xiQ is an AI-powered B2B sales and marketing SaaS platform that combines behavioral psychology and generative AI to help enterprise sales and marketing teams personalize buyer engagement, with flagship products including the Gilroy AI sales assistant and Sales Xelerator.
- Company typePrivate
- Founded2016
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What xiQ does
xiQ, Inc. is a Redwood City, California-based B2B sales and marketing software company that combines neuroscience, behavioral psychology, and AI to help enterprise sales and marketing teams personalize buyer engagement at the individual level. Founded in 2016 by former SAP executive Usman Sheikh, the company operates a unified SaaS platform organized around four proprietary knowledge bases and offers roughly a dozen integrated products including the Gilroy AI Sales Assistant (launched May 2023), Sales Xelerator, xiQ Workbench for marketing, Buyer Relationship Management (BRM) that classifies committee members as Doers/Coaches/Blockers, xiQ Profiles for personality-driven ABM, 1:Many Emails, SmartSourced Content, xAnalytics, and a mobile app on iOS and Android. The platform indexes 13M+ public and private company accounts and ingests first-party intent data to generate DISC personality insights, real-time sales triggers, SWOT analyses, and personalized outreach content.
The technology stack pairs generative AI (Gilroy's conversational assistant) with proprietary behavioral-sci
xiQ firmographics
Firmographics- Name
- xiQ
- Legal name
- xiQ, Inc.
- Website
- https://xiqinc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- xiQ is an AI-powered B2B sales and marketing SaaS platform that combines behavioral psychology and generative AI to help enterprise sales and marketing teams personalize buyer engagement, with flagship products including the Gilroy AI sales assistant and Sales Xelerator.
- Ownership category
- akta.pro rank
xiQ industry classification
Industry- Product category
- B2B Sales and Marketing Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where xiQ is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
xiQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: xiQ operates as a unified SaaS platform providing subscription-based access to its personality-driven sales and marketing platform. Pricing includes freemium tier (up to 3 companies) with premium enterprise tiers for full access.
- Freemium Model: Users can look up 13M+ public and private accounts and subscribe up to 3 companies as a freemium user. Premium user access requires contacting sales for enterprise pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium - Up to 3 companies |
| Subscription | Annual | Enterprise/Premium - Full Platform Access |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels11 records
xiQ product offering
Product offeringCore offering
xiQ sells a Personality-driven Sales and Marketing Platform that combines neuroscience, psychology, and AI to individualize B2B buyer engagement. The unified SaaS product delivers DISC personality insights, real-time sales triggers, AI-generated personalized content (Gilroy assistant), and account intelligence, with modules spanning sales acceleration, marketing automation, and account-based marketing. Customers access the platform via web, iOS, Android, and integrations with Microsoft Outlook, Salesforce, Teams, and Dynamics 365.
Product overview
xiQ is a Personality-driven Sales and Marketing Platform that combines neuroscience, psychology, and AI to understand the buyers' mindset. The platform operates as a unified SaaS architecture consisting of several integrated components: Gilroy (AI-powered sales assistant), Sales Xelerator (sales acceleration with DISC insights, SWOT analysis, and sales triggers), xiQ Workbench (marketing automation with 1:Many Emails, SmartSourced Content, and xAnalytics), and xiQ Profiles (personality-driven ABM). These modules share a common knowledge base and behavioral insights engine, enabling full-funnel coverage from prospecting through close. The platform also offers integrations with Microsoft Outlook, Salesforce, Microsoft Teams, and Microsoft Dynamics 365.
Differentiator
Problem solved
Functional benefit
Brands
- Gilroy: AI-powered sales assistant that conducts strategic account analysis, gathers sales insights, prepares for meetings, and crafts personalized emails
- Sales Xelerator
- Workbench
- xAnalytics
- SmartSourced Content
- Buyer Relationship Management (BRM)
- Sales Sigma
- 1:Many Emails
Products and services
- Gilroy AI Sales Assistant AI-powered sales assistant that combines roles of researcher, sales assistant, copywriter, and solution engineer to conduct strategic account analysis, gather sales insights, prepare for meetings, and craft highly personalized emails for B2B sales teams.
- Sales Xelerator Sales acceleration platform providing personality-driven insights, DISC personality analysis, SWOT analysis, sales triggers, account intelligence, and Buyer Relationship Management to help B2B sales teams understand buyers and close deals faster.
- xiQ Workbench AI-driven B2B marketing platform that organizes content, drives personalization, and increases engagement through 1:Many Emails, Outreach Workflows, Content Explorer, and xAnalytics for marketing teams.
- xiQ Mobile App Native mobile applications for iOS and Android that enable sales professionals to access xiQ's personality insights, account intelligence, sales triggers, and engagement tools on-the-go.
- xiQ for Account-Based Marketing Account-based marketing solution that delivers personality-driven profiles, precision targeting, and 1:Many campaign execution enabling ABM teams to move beyond broad personas to distinct personality types for individual-level engagement at scale.
- xiQurate Your News Curated news and content digest service that delivers relevant industry news, trends, and content from thousands of sources tailored to selected topics and delivered to the user's inbox.
- Gen AI Certification for Sales Training and certification program that educates sales professionals on AI-powered selling techniques and how to leverage the xiQ platform to accelerate, optimize, and scale sales.
Quantifiable outcome
- 4x higher win rate with xiQ's platform
- +13 more outcomes
Companies that use xiQ
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles3 records
xiQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature10 records
xiQ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Carbon DesigncoreStrategic partnership around Personality-Driven Engagement (PDE). xiQ and Carbon Design announced partnership to advance personality-driven engagement solutions for B2B sales and marketing.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
xiQ competitors and assessment
Company assessmentDirect peers
- Bombora: Bombora provides B2B intent data and Company Surge analytics that power ABM programs — directly comparable to xiQ's first-party intent and sales-trigger functionality for sales and marketing teams.
- 6sense: 6sense is a direct ABM and sales-intelligence competitor, applying AI-driven intent data and predictive analytics to B2B buyer engagement — the same core use case xiQ targets with its personality-driven platform.
- Lusha: Lusha provides B2B contact and company data with a freemium browser-extension model, comparable to xiQ's freemium tier and account/contact intelligence use cases for individual sales reps.
- Apollo.io: Apollo.io is a direct competitor combining a B2B contact database, sales intelligence, and AI-assisted outreach — overlapping xiQ's account intelligence, 1:Many email personalization, and PLG-style freemium motion.
- Demandbase: Demandbase is a leading ABM platform combining account identification, intent data, and sales/marketing engagement — directly overlapping xiQ's ABM, Sales Xelerator, and Workbench offerings.
- Cognism: Cognism is a B2B sales intelligence and revenue-generating platform with contact/account data and sales triggers — closely comparable to xiQ's account intelligence, personality insights, and trigger-based engagement features.
Broad incumbents
- Salesloft: Salesloft (now part of Clari) is a sales engagement platform that competes with xiQ on workflow automation, AI-assisted outreach, and revenue intelligence for B2B sales teams.
- HubSpot: HubSpot is a broad CRM, sales-hub, and marketing-hub incumbent whose AI-powered sales and marketing features overlap xiQ's broader platform positioning for mid-market and enterprise B2B teams.
- ZoomInfo: ZoomInfo is a much larger incumbent in B2B sales intelligence and contact data, overlapping with xiQ's account intelligence, sales triggers, and account dossier features, while also offering its own engagement and intent layers.
- Outreach: Outreach is a sales engagement platform with AI-driven sequence and workflow automation that competes with xiQ's process-automation, Gilroy assistant, and sales-cycle acceleration capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
xiQ social profiles
Digital presencexiQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
xiQ leadership team
Management profileNumber of profiles
Profiles2 records
xiQ funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
xiQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about xiQ
What does xiQ do?
xiQ sells a Personality-driven Sales and Marketing Platform that combines neuroscience, psychology, and AI to individualize B2B buyer engagement. The unified SaaS product delivers DISC personality insights, real-time sales triggers, AI-generated personalized content (Gilroy assistant), and account intelligence, with modules spanning sales acceleration, marketing automation, and account-based marketing. Customers access the platform via web, iOS, Android, and integrations with Microsoft Outlook, Salesforce, Teams, and Dynamics 365.
Is xiQ a public or private company?
xiQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was xiQ founded?
xiQ was founded in 2016. It employs 101 to 250 people.
Where is xiQ based?
xiQ is headquartered in Redwood City, United States, in the North America region.
How does xiQ make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are freemium Model.
Who are xiQ's main competitors?
Direct peers on record are Bombora, 6sense, Lusha, Apollo.io, Demandbase and Cognism. Broad incumbents are Salesloft, HubSpot, ZoomInfo and Outreach.
Does xiQ have an API?
No public API is recorded for xiQ.
What industry is xiQ in?
xiQ's product category is B2B Sales and Marketing Intelligence Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7370.