The Self Space
The Self Space is a London-headquartered mental health services company operating five physical therapy studios and a virtual therapy platform, delivering individual, couples, family, and corporate therapy through a 127-therapist network to both consumers and 250+ organisational clients across the UK.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Self Space does
The Self Space is a UK-based mental health services company that operates both physical therapy studios and a virtual therapy platform, with five retail locations across London (Soho, Kings Cross, Spitalfields, Borough, Greenwich) and online availability worldwide. Founded by therapist Jodie Cariss, the company delivers individual, couples, family, group, and student therapy, alongside MOT check-ins, deep-dive sessions, therapeutic coaching, reduced-rate therapy provided by supervised trainees, and a Psychiatry Pathway delivered in partnership with London Psychiatry Clinic. A curated network of 127 HCPC-, BACP-, or UKCP-registered therapists covering 16+ languages and 50+ modalities is matched to clients by a human team rather than an algorithm, and same-day appointments are a core differentiator against traditional UK providers.
The underlying technology is a web- and app-based booking platform (iOS and Android, the latter built on Mindbody Online infrastructure) supporting therapist browsing, matching requests, same-day scheduling across multiple London studios and virtual channels, and corporate programme management. On the enterprise side, the platform supports a dedicated partnerships workflow covering therapy bundles, the Mental Health Champions CPD-accredited training programme, the Tools for Leaders CPD-certified manager programme, workplace mental health consultancy, and anonymised usage reporting. Distribution spans a self-serve DTC consumer motion (website, app, free 20-minute introductory sessions), a B2B enterprise field-sales motion targeting HR leaders, and a community programme (Self Space Society) that anchors mid-funnel B2B engagement.
The business model combines transactional per-session revenue from individuals (sessions priced £35-£220 depending on duration and modality, with bundle discounts available) with recurring subscription-like revenue from corporate contracts covering employee therapy bundles, training programmes, and consultancy. The company has reached 100,000+ cumulative therapy sessions, 15,000+ individual customers, and 250+ organisational partners with a 96% partner renewal rate, and in January 2024 raised a £2.25 million seed round led by Redrice Ventures to fund UK-wide expansion including two new studio locations and 75 additional therapist hires.
The Self Space firmographics
Firmographics- Name
- The Self Space
- Legal name
- The Self Space LTD
- Website
- https://theselfspace.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Self Space is a London-headquartered mental health services company operating five physical therapy studios and a virtual therapy platform, delivering individual, couples, family, and corporate therapy through a 127-therapist network to both consumers and 250+ organisational clients across the UK.
- Ownership category
- akta.pro rank
The Self Space industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where The Self Space is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
The Self Space business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual and Couples Therapy Sessions: Pay-per-session model for individual, couples, and family therapy. Session durations range from 30 to 90 minutes at price points from £35 to £220. Bundle discounts available for multi-session packages. Supports same-day booking.
- Corporate Mental Health Programmes: B2B contracts with organisations providing therapy bundles, Mental Health Champions training, Tools for Leaders CPD, and workplace consultancy. Companies purchase session bundles to distribute to employees. 250+ organisational partnerships.
- Therapeutic Coaching: 6-session structured coaching packages delivered by dual-trained therapist-coaches for individuals and teams. Standalone sessions also available at £90 each or £500 for a 6-session bundle.
- Events and Community: Community events including Walk Club, Supper for the Soul, Self Space Social, book clubs, and short courses. Revenue from event tickets and merchandise from the online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Therapy 30-min session |
| Unit Pricing | Pay-as-you-go | Individual Therapy 50-min session |
| Unit Pricing | Pay-as-you-go | Student Therapy 50-min session |
| Unit Pricing | Pay-as-you-go | Individual 4-session bundle |
| Unit Pricing | Pay-as-you-go | Individual 6-session bundle |
| Unit Pricing | Pay-as-you-go | Couples Therapy 50-min session |
| Unit Pricing | Pay-as-you-go | Family Therapy 50-min session |
| Unit Pricing | Pay-as-you-go | Family Therapy 90-min consultation |
| Unit Pricing | Pay-as-you-go | Family Therapy 8-session bundle |
| Unit Pricing | Pay-as-you-go | MOT: Check-In 50-min session |
| Unit Pricing | Pay-as-you-go | MOT: Deep Dive 90-min session |
| Unit Pricing | Pay-as-you-go | Group Therapy - Attachment-Focused 6-week programme |
| Freemium | Pay-as-you-go | Free Introductory Session |
| Unit Pricing | Pay-as-you-go | Reduced Rate Therapy 50-min session |
| Unit Pricing | Pay-as-you-go | Therapeutic Coaching pay-as-you-go |
| Unit Pricing | Pay-as-you-go | Therapeutic Coaching 6-session bundle |
| Unit Pricing | Pay-as-you-go | Couples Escape Reconnection Package |
| Unit Pricing | Pay-as-you-go | Psychiatry Pathway - initial therapy consultation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
The Self Space product offering
Product offeringCore offering
The Self Space provides on-demand mental health therapy services delivered by a network of registered therapists (HCPC, BACP, UKCP) through five London physical studios and worldwide online sessions. Offerings span individual, couples, family, student, and group therapy alongside therapeutic coaching and a Psychiatry Pathway. Corporate clients access therapy bundles, Mental Health Champions training, Tools for Leaders CPD programmes, and Workplace Mental Health Consultancy.
Product overview
Self Space is a mental health service offering therapy to individuals, couples, and families alongside workplace mental health support for organisations. The core portfolio includes individual therapy sessions (including MOT check-ins and coaching), couples therapy, family therapy, and group therapy programmes. The company operates physical locations in London (Borough, Kings Cross, Soho, Spitalfields, Greenwich) plus online sessions, with therapist matching and same-day booking available via their platform. Enterprise offerings include therapy access programmes, Workplace Mental Health Consultancy, Mental Health Champions and Tools for Leaders training programmes, and psychiatric diagnostic pathways in partnership with London Psychiatry Clinic. Additional services include reduced-rate therapy for students, psychiatry referrals, couples retreats with Unplugged, and community initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Self In The City: Corporate wellness program offering therapy and mental health support to employees through workplace partnerships.
- Mental Health Champions
- Tools for Leaders
- Self Space Social
Products and services
- Individual Therapy Flexible, confidential 1:1 therapy sessions available both in-person and online, covering issues including anxiety, depression, relationships, burnout, and trauma. Targeted at adults seeking self-referred mental health support.
- Couples Therapy Therapy sessions for couples to improve communication, rebuild connection, and navigate relationship challenges together.
- Family Therapy Family therapy sessions addressing communication, blended families, generational dynamics, and relational patterns.
- Group Therapy Attachment-focused group therapy delivered in 6-week programmes for individuals exploring relational patterns.
- Student Therapy Discounted therapy sessions at £65 for 50 minutes, addressing academic pressure, identity, relationships, and student-specific mental health concerns.
- MOT: Check-In 50-minute mental maintenance session providing space to talk through concerns and gain clarity with practical next steps.
- MOT: Deep Dive 90-minute extended session for deeper exploration of patterns and developing long-term plans.
- Therapeutic Coaching Goal-oriented coaching delivered by qualified therapists, combining psychological depth with practical coaching strategies in 6-session packages.
- Reduced Rate Therapy Lower-cost therapy at £35 per 50-minute session provided by therapists in training under clinical supervision.
- Psychiatry Pathway Diagnostic psychiatric assessments in partnership with London Psychiatry Clinic, including ADHD and autism evaluations.
- Couples Escape with Unplugged 3-night tech-free couples retreat combining relationship therapy with nature-based immersion at Unplugged locations.
- Therapy & Coaching for Business Corporate mental health support providing 1:1 therapy and coaching access for employees with fast booking and flexible delivery.
- Workplace Mental Health Consultancy Therapist-led training programmes including Company on the Couch diagnostics, workshops, and bespoke culture solutions for organisations.
- Diagnostic Psychiatric Insight Organisational pathway for employees requiring specialist psychiatric assessment and ongoing support coordination.
- Mental Health Champions Programme One-year CPD-accredited programme with in-person training and monthly workshops to develop employee mental health advocates within client organisations.
- Tools for Leaders CPD-certified year-long programme training managers in mental health awareness, emotional fluency, and supportive leadership.
Quantifiable outcome
- 40-50% engagement rate vs 3-7% for traditional EAPs
- +4 more outcomes
Companies that use The Self Space
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
The Self Space technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Self Space partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- London Psychiatry CliniccoreJoint Psychiatry Pathway combining Self Space therapy with expert psychiatric assessments from London Psychiatry Clinic. Enables diagnostic assessments for ADHD, autism, mood disorders, and anxiety, with fast 48-hour access. Post-assessment, clients return to Self Space for ongoing therapy support.
- UnpluggedminorPartnership offering a tech-free couples escape experience combining relationship therapy with nature-based retreats. Self Space provides pre- and post-escape couples therapy sessions; Unplugged provides 3-night cabin stays. Reconnection Package priced at £300 plus stay cost.
- LIMITLESSminorPay It Forward initiative partner for 2023/2024. Self Space partnered with LIMITLESS to provide free mental health workshops to 400+ young people, addressing cost barriers to therapy access.
Scale indicators9 records
Recent moves8 records
Expansion highlights7 records
The Self Space competitors and assessment
Company assessmentDirect peers
- Modern Health: Global B2B mental health platform providing therapy, coaching, meditation and crisis support across employers. Direct competitor in the corporate wellbeing and EAP displacement segment.
- BetterHelp: Largest online therapy marketplace globally, offering individual, couples and teen therapy on demand via subscription. Direct competitor to Self Space's individual and couples therapy products, competing primarily on access, price and therapist breadth.
- Talkspace: Online therapy and psychiatry platform serving both consumers and B2B employer clients. Closely comparable to Self Space's hybrid B2C/B2B therapy model with messaging, live video and psychiatry options.
- Lyra Health: B2B mental health benefits platform combining therapy, coaching, medication management and EAP replacement. Directly comparable to Self Space's corporate programme proposition and EAP displacement thesis.
- Spring Health: Enterprise mental health benefits provider offering therapy, coaching, medication and crisis support to employees. Closely aligned with Self Space's 'therapy-first, EAP-replacement' approach targeting HR leaders.
- Alma: Therapist-network platform providing matching, billing and practice support to licensed clinicians. Comparable marketplace infrastructure to Self Space's therapist supply and matching service.
Broad incumbents
- Headspace Health: Combined Headspace + Ginger platform offering meditation content and on-demand therapy/coaching through B2B partners. Incumbent broad competitor covering both consumer mental wellness and clinical care, with strong enterprise distribution.
Regional players
- Mindler: Digital mental health provider originating in Sweden with UK operations, delivering video therapy and psychiatry via NHS-referred and private pathways. Closest UK-active online therapy peer to Self Space's virtual offering.
- Push Doctor: UK-based digital health platform providing GP and mental health appointments online. Adjacent UK telehealth competitor operating in the same UK employer/payor channels as Self Space's corporate business.
Emerging players
- ieso: UK digital mental health provider delivering evidence-based online cognitive behavioural therapy, including NHS partnerships. Comparable as a UK-rooted, therapy-led digital mental health company with similar target end-user.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Self Space social profiles
Digital presenceThe Self Space financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Self Space leadership team
Management profileNumber of profiles
Profiles2 records
The Self Space funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Self Space M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Self Space
What does The Self Space do?
The Self Space provides on-demand mental health therapy services delivered by a network of registered therapists (HCPC, BACP, UKCP) through five London physical studios and worldwide online sessions. Offerings span individual, couples, family, student, and group therapy alongside therapeutic coaching and a Psychiatry Pathway. Corporate clients access therapy bundles, Mental Health Champions training, Tools for Leaders CPD programmes, and Workplace Mental Health Consultancy.
Is The Self Space a public or private company?
The Self Space is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Self Space founded?
The Self Space was founded in 2017. It employs 11 to 50 people.
Where is The Self Space based?
The Self Space is headquartered in London, United Kingdom, in the Europe region.
How does The Self Space make money?
Four revenue lines are on record. Individual and Couples Therapy Sessions are the primary driver. The others are corporate Mental Health Programmes, therapeutic Coaching and events and Community.
Who are The Self Space's main competitors?
Direct peers on record are Modern Health, BetterHelp, Talkspace, Lyra Health, Spring Health and Alma. Headspace Health is listed as a broad incumbent. Regional players are Mindler and Push Doctor. ieso is listed as an emerging player.
Does The Self Space have an API?
No public API is recorded for The Self Space.
What industry is The Self Space in?
The Self Space's product category is Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 621330 and its SIC code is 8093.