Swingvy

What Swingvy does

Swingvy is a Singapore-based cloud HRMS provider founded in 2016 that targets small and medium-sized businesses in Southeast Asia and East Asia. The platform offers an integrated suite of HR modules—HR Hub, Leave, Time, Claims, Payroll, Mobile, and Insights—plus an AI-powered assistant (Swingvy Stella) for recruitment tasks. The company reports serving 10,000+ customer companies with approximately 200,000 active employees across Singapore, Malaysia, Taiwan, and Korea, with localized statutory compliance built into the payroll engine for each market (CPF/MOM/IRAS for Singapore, Malaysian statutory requirements, and Taiwan labor and health insurance regulations).

The technology stack is hosted on AWS infrastructure with ISO 27001:2022 certified security, AES-256 encryption at rest, and 256-bit SSL in transit. Native integrations span Xero (accounting), StaffAny (shift-worker rostering), and the three major calendar platforms (Google Calendar, Outlook, iCal). The business model is a per-seat SaaS subscription at S$5/employee/month for the Premium plan with a Time module add-on at S$3/employee/month, plus payroll outsourcing and recruiting services as managed offerings. Pricing for Singapore customers is materially subsidized by PSG grants covering 50-70% of cost under the IMDA SMEs Go Digital programme, which doubles as a go-to-market channel.

The company has raised approximately $9.5M across funding rounds since 2016, with notable institutional investors including Samsung Ventures, Aviva Ventures, Walden International, Big Basin Capital, BASS, and SparkLabs, plus a 2023 strategic investment from Hancom. Go-to-market combines product-led growth (free mobile app, self-serve onboarding, PSG grant eligibility) with field sales for accounts above 100 employees, and is supplemented by a partner/reseller channel through the published partner directory and review platforms (Capterra, GetApp, Xero App Marketplace). Reported customer outcomes—94% recommendation rate, 90% ease-of-switching, 95%+ renewal in Taiwan, and 42%+ HR efficiency improvement—indicate strong product-market fit at the SME tier across multiple regional segments.

Name

Swingvy

Legal name

星緯股份有限公司

Website

https://swingvy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Swingvy is a Singapore-based cloud HRMS platform founded in 2016 that provides integrated payroll, leave, time tracking, claims, and HR management tools to 10,000+ SMEs across Singapore, Malaysia, Taiwan, and Korea, with localized statutory compliance and an AI recruitment assistant.

Ownership category

akta.pro rank

Product category

Cloud HR Management Software (HRMS)

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industry

Employee Lifecycle Transactions (Transfers, Promotions, Job Changes) (BPAAAIAE)

Keywords

• Cloud HRMS software
• Payroll management software
• Employee benefits platform
• Leave management system
• HR automation tools

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS - Premium Plan: Monthly or annual subscription pricing per employee for access to HRMS platform including HR Hub, Leave, Claims, and core modules. Premium plan priced at S$5.00 per employee per month.
2. Subscription SaaS - Time Add-on: Additional module subscription for Time & Attendance tracking as add-on to Premium plan. Priced at S$3.00 per employee per month.
3. Payroll Outsourcing Service: Full payroll outsourcing service with all-in-one HR platform for companies preferring managed services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Swingvy sells a cloud-based, all-in-one HRMS (Human Resource Management System) platform for small and medium-sized businesses, centered on a modular suite including HR Hub (central employee database), Leave Management, Time & Attendance, Expense Claims, Payroll, Mobile App, Insights analytics, and an AI assistant called Swingvy Stella. The platform is offered primarily on a per-employee SaaS subscription basis, with local statutory compliance built in for Singapore, Malaysia, and Taiwan, and is supplemented by a full Payroll Outsourcing service.

Product overview

Swingvy is a full-suite people operations platform designed for SMEs, offering a modular cloud-based HRMS architecture. The core platform consists of the HR Hub (central employee management module) that connects and syncs data across multiple HR modules including Leave Management, Time & Attendance Tracking, Expense Claims, and Payroll. Additional add-on modules include Insights (HR analytics) and Swingvy Stella (AI-powered recruitment assistant). The platform also offers integrated services for payroll outsourcing and recruiting, plus Xero accounting integration for seamless payroll-to-accounting workflows. All core modules are accessible via a free mobile app (iOS/Android), with the platform supporting companies in Singapore, Malaysia, and Taiwan with local statutory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Swingvy Stella: AI-powered HR assistant feature that helps accelerate job posting and HR tasks using artificial intelligence
• Shiftee

Quantifiable outcome

• 94% of customers would recommend Swingvy HR software
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationIntegration partnership with Xero cloud accounting software. Swingvy payroll data syncs directly to Xero for streamlined accounting processes. Available through Xero app marketplace with 5-star integration rating.
• StaffAnycoreTechnology or IntegrationAPI integration connecting StaffAny rostering and time tracking system with Swingvy Payroll. Shift worker timesheets pull directly into Swingvy for unified payroll processing. Joint go-to-market offering at S$8.50/RM10 per employee per month.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HR.my: HR.my is a Malaysia-focused online payroll and HR software targeting SMEs, directly comparable on geography, target customer, and product scope.
• Kakitangan: Kakitangan is a Malaysia-based HR, payroll, and benefits SaaS platform targeting SMEs, directly comparable to Swingvy's Malaysia operations, pricing model (per-employee subscription), and SME customer profile.
• Talenox: Talenox is a Singapore/Malaysia HR and payroll SaaS for SMEs, offering cloud-based people operations across SEA — closely overlapping Swingvy's core HRMS scope and customer segment.
• BrioHR: BrioHR is an Asia-focused HR SaaS (Hong Kong headquarters) serving SMEs with leave, attendance, payroll and HR modules — a direct horizontal peer in the same per-employee subscription, multi-country SME HRMS category.
• Justlogin: Justlogin is a Singapore-founded HR, payroll, and benefits SaaS for SMEs across SEA — overlapping with Swingvy's HRMS suite, Singapore/Malaysia footprint, and SME pricing model.

Broad incumbents

• Rippling: Rippling is a US-headquartered HR, IT, and finance platform that has expanded into Singapore and other Asian markets. It is a broad incumbent offering overlapping HRMS functionality as part of a much wider HR+IT+finance suite targeting SMB to enterprise.
• Deel: Deel is a global HR and payroll platform strong in employer-of-record services. While its primary wedge is global hiring, it overlaps with Swingvy's payroll + HR scope and increasingly targets SEA markets with regional compliance.
• BambooHR: BambooHR is a leading global HRIS SaaS for SMBs. Although it has not deeply localized for SEA statutory compliance, it competes with Swingvy for the same small-business HR buyer and is expanding internationally.
• Gusto: Gusto is a US SMB payroll, HR, and benefits platform. While its primary market is the US, it serves as the comparable global benchmark for the SME payroll + HR SaaS business model Swingvy operates in Asia.

Emerging players

• StaffAny: StaffAny is a Singapore-based shift-worker rostering and time-tracking SaaS that has a formal integration partnership with Swingvy (joint S$8.50/RM10 bundle). It is an emerging player in adjacent shift-management workflows with partial functional overlap on Time & Attendance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swingvyofficial
• Facebookfacebook.com/swingvy
• LinkedInlinkedin.com/company/swingvy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swingvy