WeArisma

What WeArisma does

WeArisma (legal entity: Wearisma Limited) is a London-headquartered, UK-incorporated AI-powered influencer and social intelligence platform founded in 2015 by Jenny Tsai. The company sells to three distinct customer segments — consumer brands, marketing agencies, and financial institutions — via a global office network covering London (Global HQ), New York (Americas), Paris (Europe), and Singapore (APAC). WeArisma targets the measurement gap in creator marketing, claiming that traditional tagged-mention tools capture only ~10% of brand conversations and that its platform surfaces the remaining ~90% including untagged, unmentioned, and organic appearances in image and video content.

The platform is organized around three core solution modules — Total Impact Measurement (AI Visual & Video Recognition over 8+ years of historical data), Productivity (AI-powered creator discovery, natural-language and visual search, automated outreach and seeding across a 130M-creator database), and Active Intelligence (real-time multilingual sentiment, competitive benchmarking, and trend recognition across 20B+ conversations) — packaged into three go-to-market solutions: WeArisma for Brands, WeArisma for Agencies, and WeArisma for Financial Services. Underlying technology includes proprietary AI Visual & Video Recognition, multilingual NLP across 70+ countries, bot and spam filtering, natural-language search, and an API delivery channel for institutional investors that maps social signals to 500+ tickers on a weekly refresh. The company also publishes annual flagship research products (the State of Influence Index) covering Beauty, Sports & Athleisure, Media & Entertainment, and Fashion.

WeArisma makes money through recurring SaaS subscriptions to its platform sold via demo-led enterprise sales, an API-based alternative-data product for financial institutions on a weekly refresh cadence, and a managed-services layer where agencies use the platform to deliver branded reporting to their brand clients. Pricing is not publicly disclosed; all buyer journeys route to a "Book a Demo" or "Book a Call" CTA, indicating quote-based enterprise contracts. As of the most recent disclosed funding (June 2023), the company had raised approximately £3.5M in cumulative venture funding from Adjuvo, Morgan Stanley's Multicultural Innovation Lab / Inclusive Ventures Lab, and is described as venture-backed and privately held. Named enterprise customers span global luxury houses (Hermès, Dior, Louis Vuitton, Balenciaga, Bottega Veneta, Dolce & Gabbana, Cartier, Fendi), beauty conglomerates (L'Oréal, Coty, Unilever, Clarins, Shiseido, NARS), fashion retail (Primark, H&M, Calvin Klein, SHEIN), media (Spotify), and sports properties (UEFA Champions League, NBA).

Name

WeArisma

Legal name

Wearisma Limited

Website

http://www.wearisma.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

WeArisma is a London-based AI-powered influencer and social intelligence platform serving global brands, marketing agencies, and financial institutions. Its proprietary AI Visual & Video Recognition, 130M-creator database, and 20B-conversation dataset uncover untagged brand mentions for measurement, discovery, and alternative-data use cases.

Ownership category

akta.pro rank

Product category

Influencer Marketing & Social Intelligence Analytics

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Employment Agencies (7361), Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)

akta.pro secondary industry

Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)

Keywords

• Influencer marketing analytics
• Social media intelligence
• Creator discovery platform
• Earned media measurement
• Alternative data API

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription to WeArisma Platform: Recurring subscription-based access to the WeArisma User Interface, Content, Publisher Information, and User Search Function (Terms of Service describe a user subscription model). Sold to brands and agencies via demo-led enterprise sales.
2. API-based Alternative Data for Financial Institutions: Weekly API delivery of cleaned social-signals data (20B+ conversations, 130M voices, 500+ tickers) to investors, hedge funds, and other financial institutions. Subscription / data-licensing style contract with API delivery.
3. Agency & Brand Reporting / Insights (Managed Services Layer): Platform used by agencies to deliver one-click branded reports and campaign management to their brand clients — driving upsell and expansion of seat-based subscriptions inside partner agencies.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels10 records

Core offering

WeArisma is a social and influencer intelligence SaaS platform that helps brands, agencies, and financial institutions measure the full impact of creator marketing and analyze social conversations. It combines a 130M creator database with 20B+ indexed social conversations and 8+ years of historical data, using AI Visual & Video Recognition and multilingual text analysis to deliver Total Impact Measurement, Productivity (creator discovery, vetting, and audience analysis), and Active Intelligence (real-time alerts and trend recognition). The platform is sold via enterprise subscriptions, an API for alternative data, and agency managed services.

Product overview

WeArisma is a unified platform-plus-modules architecture. The core WeArisma Platform is built on a 130M verified-influencer database, 20B+ online conversations, and 8+ years of historical data, and is organized around three core solution modules: Total Impact Measurement (AI Visual and Video Recognition for uncovering untagged brand mentions), Productivity (AI-powered creator discovery, automated outreach, and seeding), and Active Intelligence (real-time sentiment, competitive benchmarking, and trend recognition). These modules are packaged for three target segments: WeArisma for Brands, WeArisma for Agencies, and WeArisma for Financial Services (an alternative-data product delivering bot-filtered social signals to investors via API). Layered on top of the platform are research products — the State of Influence Index 2026 (cross-industry flagship) and its four vertical reports (Beauty, Sports & Athleisure, Media & Entertainment, Fashion) — plus the WeArisma Intelligence monthly subscription insights.

Differentiator

Problem solved

Functional benefit

Products and services

• WeArisma Platform (Enterprise SaaS) Core AI-powered social and influencer intelligence platform combining a 130M creator database, 20B+ indexed conversations, and 8+ years of historical data with three modules: Total Impact Measurement (Earned Media Value, brand recall, share of voice), Productivity (AI-driven creator discovery, vetting, audience and brand-safety analysis), and Active Intelligence (real-time alerts, trend recognition, and competitive benchmarking). Used by global brands, agencies, and financial institutions.
• WeArisma for Brands
• WeArisma for Agencies Solution package for marketing and influencer agencies that supports creator discovery, vetting, campaign tracking, and consolidated client-ready reporting across multiple brand accounts, including brand-safety and audience-authenticity checks. Targeted at agencies such as Ogilvy.
• WeArisma for Financial Services API-based alternative-data product that delivers WeArisma's social conversation and creator intelligence to hedge funds, asset managers, and research firms as non-traditional data signals for investment and research decisions, supported by 8+ years of longitudinal data and multilingual coverage across 70+ countries.

Quantifiable outcome

• Captures up to 90% of brand conversations versus ~10% for traditional tools
• +4 more outcomes

Named customers27 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship, core and core (data-sourcing layer).

• NIQ (NielsenIQ)flagshipStrategic or Co-development Partner · 1 June 2025NIQ, the leading consumer intelligence company, announced a strategic global collaboration with WeArisma to measure the impact of creator marketing on sales and brand perception. The collaboration is described as the first of its kind to measure sales impact from WeArisma's industry-leading influencer marketing data.
• Jing DailycoreGTM or Marketing Partner · 1 May 2024WeArisma partnered with Jing Daily to publish a monthly beauty leaderboard on how global vs. local beauty brands perform in China (March, May, and June 2024 editions surfaced), highlighting brands like Proya, SK-II, Shiseido, La Mer, Pat McGrath Labs, and NARS Cosmetics.
• Major social platforms (Instagram, Facebook, Twitter, Weibo, TikTok, YouTube, Twitch)core (data-sourcing layer)Technology or IntegrationWeArisma's platform is built on a verified database of 130M influential accounts across 8 platforms (including in Asia) such as Instagram, Facebook, Twitter, Weibo, TikTok, YouTube, and Twitch — serving as the underlying data source for creator discovery, monitoring, and measurement.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Klear: Influencer marketing platform offering creator discovery, campaign management, and analytics to enterprise brands, with category overlap in fashion and beauty.
• CreatorIQ: Enterprise influencer marketing platform serving global brands and agencies with creator discovery, workflow, and measurement. Closest direct competitor to WeArisma's brand and agency offering.
• Traackr: Influencer marketing platform focused on brand performance, creator discovery, and competitive benchmarking across beauty and lifestyle verticals — directly overlapping with WeArisma's brand customers and Total Impact Measurement thesis.
• Influencer.com (formerly IZEA): Creator marketplace and managed-services platform for brands running influencer campaigns, overlapping with WeArisma's productivity and brand-measurement modules.
• HypeAuditor: AI-powered influencer analytics and fraud-detection platform with a global creator database; competes head-on with WeArisma's bot-filtering and creator-discovery capabilities.
• ListenFirst: Earned-media and influencer analytics platform used by major brands and agencies for performance measurement, directly comparable to WeArisma's Total Impact Measurement and State of Influence Index.

Broad incumbents

• Meltwater: Public media and social-intelligence incumbent offering consumer intelligence and influencer analytics at enterprise scale, with overlapping alt-data and brand-listening use cases versus WeArisma's Financial Services and Active Intelligence modules.
• Brandwatch: Established social-listening and consumer-intelligence platform owned by Cision, with overlapping brand-monitoring and trend-detection capabilities versus WeArisma's Total Impact Measurement and Active Intelligence.
• Sprout Social: Public social-media management suite with influencer-marketing capabilities via Trellis; competes for brand budgets but does not specialize in creator measurement to WeArisma's depth.

Emerging players

• Tagger (by Sprout Social): Influencer-marketing and social-listening platform acquired by Sprout Social, offering creator discovery, campaign analytics, and competitive benchmarks — an emerging but well-funded competitor to WeArisma's brand and agency stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearisma
• Instagraminstagram.com/wearisma
• Xx.com/Wearisma
• Facebookfacebook.com/WearismaApp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeArisma