DataBlend
DataBlend is a finance-focused integration platform-as-a-service (iPaaS) that connects 200+ financial and accounting applications via no-code workflows for CFOs, controllers, and finance teams at mid-market and enterprise companies.
- Company typePrivate
- Founded2017
- HeadquartersWoburn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DataBlend does
DataBlend is a finance-focused Integration Platform-as-a-Service (iPaaS) that enables CFOs, controllers, and finance teams to build secure, no-code/low-code integrations across more than 200 applications spanning ERP, CRM, HR/payroll, FP&A, financial close, payments, and BI/data warehouse systems. Founded in 2017 by Ethan Carlson and headquartered in Stowe, Vermont, the platform is purpose-built for finance and accounting workflows (GL structures, journal entries, payroll, financial close) rather than serving as a general-purpose iPaaS.
The product portfolio centers on the core DataBlend iPaaS, supplemented by the Sage Intacct Data Flows module (built on DataBlend's platform and embedded natively in Sage Intacct, with over 600 units sold in under two years), the Popdock virtual integration sub-brand that provides real-time data visibility without traditional ETL overhead, the PopdockAI layer powered by Claude (Anthropic) for anomaly detection, expense policy creation, and account reconciliation, the DataBlend Google Sheets App for spreadsheet-based integrations, and Data Migration services for Sage Intacct implementations. Underlying capabilities include a no-code Workflow Wizard, a Template Library of pre-built collectors and queries, Data Validation and Quality Reports, an Agent component for on-premise connectivity, embedded SFTP, and a Scripting Plug-in for bespoke systems.
DataBlend operates a tiered annual subscription model (Starter $6,000/yr, Select $12,000/yr, Enterprise from $20,000/yr, Custom quote-based) with per-unit add-ons for additional applications and workflows. Distribution is channel-first through more than 40 Sage Intacct VAR and SIAP partners serving over 800 joint customers, augmented by direct enterprise sales, embedded distribution via Sage Intacct, and marketplace listings on Sage Intacct Marketplace and QuickBooks App Store. The company was acquired by eOne Solutions in April 2025 and operates as a subsidiary, serving over 1,200 finance and accounting departments with a 4.8/5 G2 rating and recognition as a Sage Platinum Club winner.
DataBlend firmographics
Firmographics- Name
- DataBlend
- Legal name
- DataBlend, inc.
- Website
- https://datablend.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataBlend is a finance-focused integration platform-as-a-service (iPaaS) that connects 200+ financial and accounting applications via no-code workflows for CFOs, controllers, and finance teams at mid-market and enterprise companies.
- Ownership category
- akta.pro rank
DataBlend industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS) for Finance
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
Keywords
Where DataBlend is headquartered
LocationHeadquarters
- HQ city
- Woburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DataBlend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Annual subscription tiers (Starter $6,000/yr, Select $12,000/yr, Enterprise starting at $20,000/yr) with bundled application/workflow allocations. Additional applications and workflows charged at per-unit rates. Revenue is recurring in nature with annual billing implied.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: 2 applications, up to 3 workflows, 2 admin users at $6,000/year |
| Subscription | Annual | Select: 5 applications, up to 10 workflows at $12,000/year |
| Subscription | Annual | Enterprise: 5 apps for $20,000/yr + PSP $5,000/yr; 10 apps for $35,000/yr + PSP $10,000/yr; 5 admin users included |
| Subscription | Annual | Custom: 5+ applications, call for pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
DataBlend product offering
Product offeringCore offering
DataBlend provides a cloud-based, finance-focused Integration Platform-as-a-Service (iPaaS) that enables CFOs, controllers, and finance teams to build secure, no-code/low-code data integrations across 200+ applications including ERP, CRM, HR/payroll, and financial reporting systems. Its offerings include the core DataBlend platform, the Popdock virtual integration product, the PopdockAI assistant powered by Claude, and Sage Intacct Data Flows embedded natively in Sage Intacct. The company also offers Data Migration services for Sage Intacct implementations.
Product overview
DataBlend is a finance-focused Integration Platform-as-a-Service (iPaaS) provider offering a unified platform for connecting financial and accounting applications. The core DataBlend platform connects to 200+ applications including ERPs (Sage Intacct, NetSuite, QuickBooks, Acumatica, Dynamics), CRMs (Salesforce, HubSpot), payroll systems (ADP, UKG, Paylocity), budgeting tools (Workday Adaptive Planning, Vena, Anaplan), and business intelligence platforms. The product portfolio includes the core DataBlend iPaaS, the Sage Intacct Data Flows module built on the platform, the Popdock virtual integration sub-brand with its PopdockAI AI assistant, the DataBlend Google Sheets App for spreadsheet integration, and Data Migration services for Sage Intacct implementations. DataBlend was acquired by eOne Solutions in April 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- DataBlend (Core iPaaS Platform) Finance-focused Integration Platform-as-a-Service (iPaaS) that enables CFOs, controllers, and finance teams to create secure, no-code/low-code data integrations across 200+ applications including ERP, CRM, HR/payroll, and financial reporting systems.
- Sage Intacct Data Flows Pre-configured integrations built on DataBlend's iPaaS platform, enabling finance teams to connect critical applications like budgeting, CRM, payroll, and operational systems to Sage Intacct with ease.
- Popdock Virtual integration solution that provides real-time, operational and historical data from across the business, viewable directly within Sage Intacct without requiring a data warehouse or complex mapping. Supports database, data lake, CRM, and more.
- PopdockAI AI-powered feature (powered by Claude from Anthropic) that connects Sage Intacct to over 200 systems, automating expense policy file creation, anomaly detection, missing accruals identification, and account reconciliation.
- Data Migration for Sage Intacct Migration service that helps organizations transition from Great Plains or other systems to Sage Intacct, extracting data from source systems, transforming it with mapping tables, and loading it into the Sage Intacct environment.
Quantifiable outcome
- 120% decreased data entry time; 6 saved hours per task; what used to take 8 hours now takes a couple of hours
- +6 more outcomes
Companies that use DataBlend
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles4 records
DataBlend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration67 records
AI capability5 records
Feature11 records
DataBlend partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- eOne SolutionsflagshipeOne Solutions acquired DataBlend in April 2025. DataBlend operates as a subsidiary of eOne Solutions (Fargo, North Dakota). The acquisition strengthened eOne's integration and automation offerings for finance and accounting teams.
- WipflicoreWipfli is DataBlend's VAR Partner of the Year (2025), achieving 6x business growth and record-breaking deal closings. Wipfli resells and implements DataBlend integrations to its gaming, nonprofit, and government client base. Strong collaborative partnership with co-sponsored events like Stronger to Serve.
- Sage IntacctflagshipSage Intacct is DataBlend's Publisher Partner of the Year (2025). Sage built Data Flows on DataBlend's iPaaS platform, embedding it natively in Sage Intacct. The Sage Data Flow Program surpassed 600 units sold in under two years. DataBlend is also a Sage Platinum Club 2025 winner and UKI Tech Partner of the Year.
- RSMcoreRSM received DataBlend's Accelerator Award in 2025 for demonstrating continuous dedication to partnership and supporting accelerated momentum to bring DataBlend to market. RSM is a major accounting and consulting firm implementing DataBlend for clients.
- ADPcoreADP is a Gold ADP Marketplace Partner. DataBlend delivers integrations for ADP API Central clients using ADP Workforce Now and ADP Workforce Now Next Generation. Key use cases include automated payroll journal entries, employee master data sync, and labor cost reporting to FP&A tools. Joint customer testimonials emphasize data cleanup between ADP and accounting systems.
- ProcorecoreDataBlend sponsors Procore Innovation Summit London 2026. DataBlend's Procore connector enables bi-directional data flow between Procore and Sage Intacct, NetSuite, Acumatica, and Dynamics GP. Use cases include project-ERP financial sync, budget change distribution, subcontract PO matching, and monthly client valuations for construction companies.
- WorkdaycoreDataBlend's Workday Adaptive Planning connection is listed on the Sage Intacct Marketplace. DataBlend provides turnkey integrations between Workday Adaptive Planning and Sage Intacct, Google Sheets, and other finance applications. Supports automated data pulls, GL data imports, and FP&A workflows.
- Sage Intacct MarketplacecoreSage Intacct Marketplace lists DataBlend integrations for Sage Intacct customers. DataBlend powers Sage Intacct Data Flows natively embedded in the platform, enabling seamless discovery and installation.
- G2minorG2 is the world's largest software marketplace where DataBlend maintains an active profile with 66 reviews and a 4.8/5 rating. G2 badges are prominently displayed on DataBlend's website and marketing materials, serving as social proof for demand generation.
- A-LIGNminorA-LIGN is the cybersecurity compliance firm that conducted DataBlend's SOC 2 audit. A-LIGN is the leading issuer of SOC 2 reports and works with over 4,000 global organizations.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
DataBlend competitors and assessment
Company assessmentDirect peers
- Celigo: Celigo is a direct iPaaS competitor focused on ERP and finance integrations (NetSuite, Salesforce, Shopify, etc.) with a strong mid-market go-to-market and pre-built integrator.io flows. Closely comparable to DataBlend in target buyer (CFOs, controllers) and finance vertical specialization.
- Workato: Workato is an enterprise iPaaS with deep finance and ERP integration recipes and an active partner-led motion. Highly comparable to DataBlend on iPaaS core technology, though it serves a more enterprise customer base and broader functional scope.
- Jitterbit: Jitterbit is an iPaaS with strong ERP integration depth (NetSuite, SAP, Salesforce) and a similar SMB/mid-market positioning. Comparable to DataBlend in customer profile and integration-led value proposition.
- Tray.io: Tray.io (now Tray AI) is a modern iPaaS targeting business technologists with general-purpose API integration capabilities. Comparable to DataBlend on platform architecture and integration use cases, though less finance-vertical specialized.
Broad incumbents
- Boomi: Boomi (now part of Dell) is a broad incumbent iPaaS serving enterprise customers across many verticals. Overlaps with DataBlend on core iPaaS capabilities but is a much larger, general-purpose platform rather than finance-vertical specialist.
- MuleSoft (Salesforce): MuleSoft, owned by Salesforce, is the largest enterprise iPaaS with broad API management and integration capabilities. Comparable as a top-tier iPaaS alternative for DataBlend's enterprise prospects, though positioned for IT-led enterprise integration rather than finance-led SMB use cases.
- SnapLogic: SnapLogic is an enterprise iPaaS with strong data and application integration capabilities. Comparable to DataBlend on the iPaaS core, but positions more broadly across enterprise data engineering use cases rather than finance-vertical workflows.
Emerging players
- Make (formerly Integromat): Make is a workflow automation platform popular with SMBs and citizen integrators, increasingly used for finance and SaaS-to-SaaS integrations. Comparable as an alternative to DataBlend for small finance teams doing simpler automations.
- Zapier: Zapier is the leading SMB-focused automation platform with thousands of pre-built app connectors. Comparable to DataBlend at the low-end of the integration market, particularly for QuickBooks/SMB customers, though it lacks DataBlend's finance-domain depth.
Others
- eOne Solutions: eOne Solutions is DataBlend's parent company and a long-time publisher of integration and productivity tools for the Sage ecosystem (SmartConnect, Popdock). Highly relevant as the acquirer and adjacent technology provider within the Sage Intacct stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DataBlend social profiles
Digital presenceDataBlend compliance and trust
Trust signalCompliance4 records
DataBlend financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataBlend leadership team
Management profileNumber of profiles
Profiles18 records
DataBlend funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataBlend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataBlend
What does DataBlend do?
DataBlend provides a cloud-based, finance-focused Integration Platform-as-a-Service (iPaaS) that enables CFOs, controllers, and finance teams to build secure, no-code/low-code data integrations across 200+ applications including ERP, CRM, HR/payroll, and financial reporting systems. Its offerings include the core DataBlend platform, the Popdock virtual integration product, the PopdockAI assistant powered by Claude, and Sage Intacct Data Flows embedded natively in Sage Intacct. The company also offers Data Migration services for Sage Intacct implementations.
Is DataBlend a public or private company?
DataBlend is a private company. It is classified as corporate owned and is currently operating.
When was DataBlend founded?
DataBlend was founded in 2017. It employs 11 to 50 people.
Where is DataBlend based?
DataBlend is headquartered in Woburn, United States, in the North America region.
How does DataBlend make money?
One revenue line is on record: subscription Licensing.
Who are DataBlend's main competitors?
Direct peers on record are Celigo, Workato, Jitterbit and Tray.io. Broad incumbents are Boomi, MuleSoft (Salesforce) and SnapLogic. Emerging players are Make (formerly Integromat) and Zapier. eOne Solutions is listed as an others.
Does DataBlend have an API?
Yes. DataBlend offers API-based integrations to 200+ finance and accounting applications. The platform connects via REST APIs to systems including Sage Intacct (all objects), Salesforce (all objects), Workday Adaptive Planning, NetSuite, QuickBooks Online, HubSpot, and many others. Integration types include API connections, SFTP/Flat file, Data Agent, and DataBlend API connections for tools like Power BI and Tableau.
What industry is DataBlend in?
DataBlend's product category is Integration Platform as a Service (iPaaS) for Finance. Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 51821 and its SIC code is 7370.