Superfone

What Superfone does

Superfone, operated by Truegrit Technologies Private Limited, is a Bengaluru-based AI-powered business phone and customer relationship management (CRM) platform targeting small and medium businesses (SMBs) in India. Founded in 2020, the company positions its offering as India's first AI-ready business phone number service, providing a professional virtual number that multiple team members can share with up to 10 concurrent calls, replacing personal mobile numbers for business communication. The core product suite includes a Business Phone Number with AI-powered caller tunes, call recording, interactive voice response (IVR), call transfer, and number masking; an All-in-One CRM combining telephony, lead management, and WhatsApp Business API; an AI Receptionist that autonomously handles 24x7 calls, WhatsApp inquiries, and appointments in 10 languages with Google Calendar/Sheets synchronization; an AI Sales Agent performing outbound calls, lead qualification, and CRM updates; and a Voice Platform API for developer integration. The platform operates under a Department of Telecommunications (DoT) license and is compliant with Telecom Regulatory Authority of India (TRAI) regulations.

Superfone generates revenue primarily through recurring subscriptions starting at ₹599/month for the base business phone plan with three users, plus usage-based charges for AI call minutes (₹15/hour) and WhatsApp AI session top-ups (₹300 per 500 sessions), with add-ons for Lead Integration, Automations, WhatsApp Business API, and AI agents. The go-to-market is a hybrid product-led growth motion — free trials, 50% first-purchase discounts, and self-serve sign-up via website and mobile apps (Google Play and iOS) — combined with a sales-assisted motion for mid-market and enterprise customers via live demos, plus an API channel targeting developers. As of 2025, the company reports 10,000+ customers, $4.7 million in annual recurring revenue (ARR), a 43-person team led by CEO Arie Trabelsi, and a $14.2 million valuation following a $1.9 million pre-Series A round led by YourNest Venture Capital in December 2024.

Name

Superfone

Legal name

TRUEGRIT TECHNOLOGIES PRIVATE LIMITED

Website

https://superfone.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Superfone is a Bengaluru-based AI-powered business phone and CRM platform serving Indian SMBs, providing shared virtual numbers, AI receptionist and sales agents, WhatsApp integration, and telephony under a DoT license, with 10,000+ customers and $4.7M ARR.

Ownership category

akta.pro rank

Product category

Cloud Telephony and CRM Software

NAICS

Wired Telecommunications Carriers (517111), Software Publishers (51321), Computer Systems Design and Related Services (5415)

SIC

Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)

akta.pro primary industry

Voice Calling (VoIP) Apps (BPAMACAC)

akta.pro secondary industries

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Business phone service
• Cloud telephony platform
• AI customer communication
• CRM telephony integration
• WhatsApp Business API

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Business Phone Subscription: Recurring subscription revenue from business phone plans. Plans start at ₹599/month with annual and half-yearly billing options. Base plan includes 3 users with extra user charges applicable. Includes core telephony features like shared numbers, call handling, and basic CRM.
2. Add-ons and Extensions: Additional revenue from optional add-ons including Lead Integration, CRM features, WhatsApp Business API, Automations, AI Agents. Pricing available on app post-subscription. AI WhatsApp sessions top-up at ₹300 for 500 sessions.
3. AI Agent Services: AI Receptionist and AI Sales Agent add-on services with AI call minutes. Outgoing call top-up at ₹15/hr. Topped up AI minutes do not expire as long as AI agent plan is active.
4. Voice Platform API: API-based telephony services for businesses and developers looking to integrate business phone functionality into their own applications and systems.
5. WhatsApp Business API: Revenue from WhatsApp Business API integration for automated customer messaging. Separate Meta messaging fees apply per WhatsApp Business platform pricing guidelines.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Superfone provides SMBs in India with a shared business phone number that an entire team can use simultaneously, combined with an All-in-One CRM, WhatsApp Business API, AI Receptionist, AI Sales Agent, and AI Caller Tunes. The platform replaces separate telephony, CRM, and WhatsApp tools with a single licensed telecom-compliant service, offering 10-language AI-driven call handling, lead management, call recording, IVR, and number masking. A Voice Platform API enables developers and enterprises to embed Superfone's telephony into their own applications.

Product overview

Superfone is an AI-ready business phone and CRM platform for Indian SMBs, positioned as India's first AI-powered business phone number service. The product portfolio is built as a unified platform combining a Business Phone Number (core product) with an All-in-One CRM, AI Receptionist, AI Sales Agents, and a Voice Platform API. The Business Phone Number serves as the foundational offering, providing professional virtual numbers with shared team access, AI Caller Tunes, call recording, IVR, and number masking. The All-in-One CRM (India's only combined CRM + Telephony + WhatsApp API solution) extends capabilities with lead management, AI Sales Agents, automations, and integration with WhatsApp Business API. The AI Receptionist operates as a standalone 24×7 autonomous agent handling calls, WhatsApp chats, and appointments. Add-ons include Lead Integration, WhatsApp API, and Automations. All services are licensed by DoT and operated through Truegrit Technologies Pvt. Ltd. headquartered in Bengaluru.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Phone Number India's first AI-ready shared business phone number for SMBs, allowing an entire team to receive and make calls using a single business number with up to 10 concurrent calls. Includes AI caller tunes, festival tunes, IVR and call transfer, number masking, call recording, CRM integration, and is licensed by India's Department of Telecommunications with TRAI-compliant eKYC and business verification.
• All-in-One CRM Unified CRM platform that combines lead management, auto call-recording, tags, notes, reminders, quick messages, automations, and lead source tracking with built-in telephony and WhatsApp Business API. Powers the AI Sales Agent and is used by 10,000+ growing businesses.
• AI Receptionist 24x7 autonomous AI receptionist that answers incoming calls, replies to WhatsApp inquiries, takes appointments synced to Google Calendar and Google Sheets, sends reminders and follow-ups, and transfers to human team members when needed. Speaks 10 languages with natural human-like voices, runs on the business's existing SIM number, and is used by 1,000+ businesses.
• Superfone Voice Platform (API) Programmatic voice API that gives developers and businesses access to Superfone's telephony and voice/speech processing capabilities for embedding business phone functionality into their own applications and systems.
• AI Caller Tunes AI-generated custom business caller tunes including professional greetings, out-of-office messages, festival-specific branded greetings, and an AI Missed Call Agent that automatically handles calls the team misses.
• AI Sales Agent Autonomous AI sales agent that makes outbound calls to fresh leads, sends WhatsApp messages with business/product information, qualifies leads based on conversation, updates CRM with lead stages, tags, and AI-generated summaries, and assigns leads to human team members.
• WhatsApp Business API Integration WhatsApp Business API add-on for Superfone that powers automated messaging, AI-driven customer inquiry responses, catalogue and pricing sharing, and chat transfer within the Superfone platform. Additional Meta messaging fees apply per Meta guidelines.

Quantifiable outcome

• 10,000+ growing businesses using the platform
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature9 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Exotel: India's largest cloud telephony platform offering virtual numbers, IVR, cloud contact center, and AI agents for SMBs and enterprises. Closest direct competitor to Superfone, with deeper enterprise penetration and a broader product portfolio (Exotel AI, Ameyo contact center).
• MyOperator: Indian cloud-based business telephony and IVR platform serving SMBs and mid-market with virtual numbers, call tracking, and CRM integration. Direct competitor in the shared business number / cloud telephony category targeting Indian SMBs.
• Knowlarity (Verloop.io): Cloud telephony and AI customer engagement platform serving Indian and SEA businesses with virtual numbers, IVR, outbound calling, and now conversational AI under the Verloop brand. Highly comparable product surface and target market.
• Ozonetel: Cloud contact center and telephony provider for Indian enterprises with inbound/outbound voice, IVR, and AI-driven customer engagement. Comparable voice/AI platform though more focused on enterprise call centers than SMBs.
• TeleCMI: India-based cloud telephony platform offering virtual numbers, cloud contact center, and AI voice agents with global reach. Directly comparable VoIP + AI agent stack, serving both Indian SMBs and international customers.
• JustCall: Cloud-based business phone system with AI voice agents, CRM integration, and global numbers. Comparable product (shared numbers, AI agents, CRM integration) but serves a more global mid-market audience rather than India-only SMBs.

Broad incumbents

• Freshcaller (Freshworks): Cloud-based phone system from Freshworks, an Indian-origin SaaS incumbent, offering virtual numbers, IVR, and integration with the broader Freshworks CRM suite. Comparable telephony + CRM bundle but part of a much larger, multi-product portfolio.
• RingCentral: Global UCaaS leader providing cloud business phone, contact center, and now AI-powered features. Competes in the same broad category as Superfone (business telephony + AI) but as a much larger, public-company incumbent with global reach and enterprise focus.
• Aircall: Cloud-based business phone and contact center platform with strong CRM/workflow integrations, expanding into AI voice agents. Comparable 'modern cloud PBX for SMBs' positioning, though serving primarily Western SMB/mid-market customers.

Emerging players

• OpenPhone: US-based modern business phone SaaS with shared numbers, AI call summaries, and CRM integrations. Comparable SMB-focused product-led growth motion and modern UI, though focused on North American market rather than India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/superfoneapp
• LinkedInlinkedin.com/company/superfoneapp
• Instagraminstagram.com/superfone.app/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superfone