Synatic
Synatic is a cloud-native, low-code Hybrid Integration Platform combining ETL, API management, data warehousing, and integration capabilities, primarily serving insurance agencies, carriers, MGAs, and insurtechs via its AgencyFuse vertical suite.
- Company typePrivate
- Founded2018
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Synatic does
Synatic is a cloud-native data integration and automation company that operates a Hybrid Integration Platform (HIP) combining ETL, integration, API management, and data warehousing into a single low-code SaaS solution. Its core Synatic Core platform provides a drag-and-drop graphical interface, 100+ pre-built connectors (including Salesforce, HubSpot, Nintex/K2, and insurance-specific AMS systems), and support for no-code, low-code, or custom-code integration development. The platform is differentiated by seamless on-premises connectivity without firewall or SSL configuration, and the ability to process billions of rows per month.
The company's primary vertical is insurance, where it sells a dedicated product suite — AgencyFuse Correct (data quality and cleansing), AgencyFuse Match (commission calculation automation), and AgencyFuse Connect (AMS-CRM integration) — alongside complementary modules such as CommRecon, CrossRev IQ, MatchX, and a COI Solution. Customer evidence spans insurance carriers and agencies (Tokio Marine HCC, LWCC, Hummel Group, Hilb Group, PSA Insurance), fintechs (Merchant Capital, Easy Equities, Lendistry), and global enterprises (Wunderman Thompson), with secondary verticals targeted in credit unions, real estate, and wealth management. Synatic originated in South Africa, is incorporated in Delaware, and is expanding into the United States market following a $2.5M seed extension in December 2022.
Synatic operates a tiered annual SaaS subscription model with automatic 5% annual fee escalators and usage-based overage pricing tied to licensing tiers, supplemented by professional services revenue from its delivery and implementation teams. The go-to-market motion combines direct enterprise field sales (Contact Sales / Request a Demo CTAs) with a channel partner ecosystem that includes implementation partners (JAAM Automation, Silversoft, Cloud Orca, Strategic Growth) and technology partners (Salesforce, Nintex/K2). Distribution is supported by content marketing, a community forum, an engineering blog, case studies, and a referral program.
Synatic firmographics
Firmographics- Name
- Synatic
- Legal name
- Synatic Inc.
- Website
- https://synatic.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synatic is a cloud-native, low-code Hybrid Integration Platform combining ETL, API management, data warehousing, and integration capabilities, primarily serving insurance agencies, carriers, MGAs, and insurtechs via its AgencyFuse vertical suite.
- Ownership category
- akta.pro rank
Synatic industry classification
Industry- Product category
- Data Integration Platform (Hybrid Integration Platform / iPaaS)
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- API-Led Integration Middleware (Integration Gateways) (HDAEACAL)
- akta.pro secondary industries
- Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ), System Integration & Connectors (BPAMAOAC), Hybrid Cloud Migration, Modernization & Integration (HDABAMAH), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
Keywords
Where Synatic is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Synatic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (Platform Access): Synatic operates as a SaaS platform with subscription fees based on licensing tiers and user counts defined in Order Forms. Fees are subject to automatic 5% annual increases. Subscription fees are invoiced annually in advance on the Effective Date and each anniversary.
- Professional Services: Implementation and consulting services provided to customers as described in Order Forms, performed in accordance with industry standards. Synatic's delivery and implementation teams assist with solution building and integration deployment.
- AgencyFuse Product Suite: Vertical-specific products (AgencyFuse Correct, Match, Connect) sold as part of the overall platform subscription to insurance agencies, carriers, MGAs, and insurtechs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered subscription based on licensing limits and user counts |
| Usage-based | Annual | Usage-based overage pricing |
| Other | Annual | Demo and free consultation available |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Synatic product offering
Product offeringCore offering
Synatic sells a Hybrid Integration Platform (HIP) delivered as a cloud-native SaaS that combines four capabilities — ETL, Integration, API Management, and Data Warehousing — into a single low-code environment with drag-and-drop flow building and 100+ pre-built connectors. The platform is sold primarily to insurance agencies, carriers, MGAs, and insurtechs through the AgencyFuse product family (data quality, commission reconciliation, AMS-CRM integration), with additional adoption in financial services, credit unions, real estate, wealth management, and general enterprise data integration use cases.
Product overview
Synatic is a Hybrid Integration Platform (HIP) that combines four core capabilities—ETL, Integration, API Management, and Data Warehousing—into a single unified SaaS solution. The platform is built around Synatic Core as the central engine, supplemented by a suite of insurance-focused solutions under the AgencyFuse brand (AgencyFuse Connect, AgencyFuse Correct, AgencyFuse Match), along with data management tools (CommRecon, Data Warehouse, CrossRev IQ, MatchX, COI Solution). Platform-specific integrations for Nintex/K2 and Salesforce extend functionality for business process automation and CRM use cases. The platform supports no-code, low-code, and code-based integration approaches, enabling both citizen developers and technical users to build integrations with pre-built connectors and drag-and-drop tools.
Differentiator
Problem solved
Functional benefit
Brands
- AgencyFuse: Insurance-focused data quality and integration solutions including AgencyFuse Correct (data cleansing), AgencyFuse Match (commission calculation), and AgencyFuse Connect (AMS integration).
- Synatic Core
- CommRecon
- Data Warehouse
- CrossRev IQ
- MatchX
Products and services
- Synatic Core — Hybrid Integration Platform (HIP) Cloud-native SaaS Hybrid Integration Platform that combines ETL, Integration, API Management, and Data Warehousing in a single solution. Delivered with a drag-and-drop graphical interface, robust data mapping tools, and pre-built connectors; supports no-code, low-code, and code-based integration approaches for enterprise customers across insurance, financial services, and general enterprise data integration use cases.
- AgencyFuse Insurance Suite Vertical-specific product suite for the insurance industry combining AgencyFuse Connect (AMS integration and AMS-CRM data flow), AgencyFuse Correct (AMS data cleansing, email/phone standardization, and post-merger field mapping), and AgencyFuse Match (commission calculation automation). Sold to insurance agencies, carriers, MGAs, and insurtechs as part of the Synatic platform subscription.
Quantifiable outcome
- Eliminates dual data entry between CRM and AMS systems, removing human error
- +5 more outcomes
Companies that use Synatic
Customer profileNamed customers33 records
Segments5 records
Ideal customer profiles3 records
Synatic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature13 records
Synatic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- JAAM AutomationcoreBusiness automation provider and Synatic partner that builds solutions for clients using Synatic's Hybrid Integration Platform. JAAM uses Synatic for legacy system modernization, Nintex/K2 data integration, and custom API development. The partnership enables JAAM to offer end-to-end automation without investing in multiple technologies.
- SilversoftcoreSynatic's implementation partner in South Africa. Silversoft is the sole distributor and implementor of WorkBook (PSA tool) in South Africa. Together with Synatic, Silversoft delivers integration solutions — notably the WorkBook-Dynamics Nav integration for Wunderman Thompson.
- Cloud OrcacoreSalesforce Platinum Consulting Partner that collaborated with Synatic to deliver a complex Salesforce integration for a financial services client. Cloud Orca proposes Synatic as the integration layer when custom development is insufficient. The partnership demonstrates Synatic's ability to support Salesforce ecosystem partners.
- SalesforcecoreSalesforce is a key integration target for Synatic's platform. Synatic offers pre-built Salesforce connectors and has been validated through customer deployments where Synatic passed regulatory due diligence alongside Salesforce (e.g., Merchant Capital). Synatic is featured on Salesforce AppExchange integration ecosystem.
- Nintex / K2majorNintex is a leading low-code business process automation platform. Synatic provides Nintex/K2 customers with data integration capabilities, enabling them to collate and standardize data from multiple sources before pushing data into Nintex/K2 workflows and forms. The partnership eliminates the need for clients to build complex multi-API solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Synatic competitors and assessment
Company assessmentBroad incumbents
- Informatica: Enterprise data integration and data quality incumbent with broad ETL, data warehousing, and master data management. Overlaps with Synatic on the data integration, warehousing, and quality layer but at much larger scale and price points.
- MuleSoft (Salesforce): The leading iPaaS vendor, now part of Salesforce, offering Anypoint Platform for API-led connectivity, ETL, and integration. Directly comparable to Synatic on the integration/API management layer but operates at much larger scale with broader resources.
Direct peers
- Boomi: Cloud-native iPaaS offering integration, API management, data quality, and workflow automation. Closely comparable to Synatic's Hybrid Integration Platform on core capabilities and target mid-market/enterprise buyers.
- Workato: Enterprise iPaaS combining integration and automation with low-code tooling. Competes head-to-head with Synatic on the unified integration + automation platform pitch and the citizen-developer buying motion.
- Tray.io: General-purpose iPaaS focused on API integration and workflow automation for SaaS teams. Overlaps with Synatic on low-code integration and API management for cloud applications.
- Celigo: iPaaS purpose-built for business users with deep SaaS application integrations (Salesforce, NetSuite, etc.). Competes with Synatic in the same mid-market enterprise integration space with pre-built connectors.
- Zapier: Largest SMB-focused integration and automation platform. Comparable to Synatic on connector breadth and no-code workflows, though Zapier targets a lower-end buyer and lacks Synatic's enterprise ETL and warehousing capabilities.
- SnapLogic: Integration platform with AI-assisted data integration, ETL, and API management. Comparable to Synatic's HIP positioning with a focus on enterprise data pipelines and pre-built 'Snaps' (connectors).
- Make (formerly Integromat): Visual integration and automation platform with strong low-code/no-code UX. Overlaps with Synatic on drag-and-drop integration for SaaS applications and SMB/mid-market buyers.
Others
- Nintex: Process automation and workflow platform (with K2) that is a Synatic technology partner and integrator-target. Adjacent rather than direct competitor; together with Synatic they form complementary low-code and integration offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Synatic social profiles
Digital presenceSynatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synatic leadership team
Management profileNumber of profiles
Profiles6 records
Synatic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synatic
What does Synatic do?
Synatic sells a Hybrid Integration Platform (HIP) delivered as a cloud-native SaaS that combines four capabilities — ETL, Integration, API Management, and Data Warehousing — into a single low-code environment with drag-and-drop flow building and 100+ pre-built connectors. The platform is sold primarily to insurance agencies, carriers, MGAs, and insurtechs through the AgencyFuse product family (data quality, commission reconciliation, AMS-CRM integration), with additional adoption in financial services, credit unions, real estate, wealth management, and general enterprise data integration use cases.
Is Synatic a public or private company?
Synatic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Synatic founded?
Synatic was founded in 2018. It employs 11 to 50 people.
Where is Synatic based?
Synatic is headquartered in Newark, United States, in the North America region.
How does Synatic make money?
Three revenue lines are on record. Subscription SaaS (Platform Access) is the primary driver. The others are professional Services and agencyFuse Product Suite.
Who are Synatic's main competitors?
Broad incumbents on record are Informatica and MuleSoft (Salesforce). Direct peers are Boomi, Workato, Tray.io, Celigo, Zapier, SnapLogic and Make (formerly Integromat). Nintex is listed as an others.
Does Synatic have an API?
Yes. Synatic provides API Management tools that enable users to create, manage, and expose APIs using a no-code, low-code, or code-based approach to integration. The platform allows users to create API calls that trigger flows to extract data from various sources, manipulate and reformat the data, and expose it through e-commerce sites or other endpoints. Swagger documentation is created for API architecture and self-management. Developer documentation is at admin.synatic.com/app/account/login.
What industry is Synatic in?
Synatic's product category is Data Integration Platform (Hybrid Integration Platform / iPaaS). Its primary akta.pro industry code is HDAEACAL, API-Led Integration Middleware (Integration Gateways), with a secondary code of HDAEACAJ, Connector/Adapter Frameworks & Integration Runtimes. Its NAICS code is 5132 and its SIC code is 7372.