Astrid
Astrid is a Stockholm-based AI company founded in 2020 that builds voice-intelligence software for sales and customer-service teams, analyzing spoken conversations to deliver automated coaching, quality assurance, and real-time business insights for enterprise customers.
- Company typePrivate
- Founded2020
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Astrid does
Astrid is a Stockholm-based AI company founded in 2020 that builds voice-AI technology for spoken communication, self-described as 'the Grammarly for spoken communication.' The company's platform applies advanced voice intelligence to analyze the full corpus of agent-customer conversations, extracting nuanced signals beyond transcription — including energy, confidence, buying-intent, sentiment, and tone — and converts those signals into real-time coaching, automated quality assurance, and natural-language business insights for sales and customer service teams.
The product is delivered as an enterprise SaaS platform that integrates with existing customer infrastructure including dialers, CRMs, Microsoft Teams, Slack, and email. It is sold through an enterprise field-sales motion targeting sales leaders, customer-service leaders, and team managers at large organizations, with a 'Book a Demo' funnel and direct sales outreach. Proprietary components include the Voice AI analysis engine, an AI-powered PII redaction tool branded as 'Privacy Guard,' and an autonomous agent layer that automates coaching delivery and QA workflows. The platform is GDPR compliant and ISO 27001 certified, with SOC 2 Type 2 explicitly listed as in progress.
The company operates with a lean team of 1-10 employees and has raised approximately $5.3 million across two funding rounds ($1.3M in January 2020 and $4.0M in April 2021). Named enterprise customers include Telenor (telecommunications), Foundever (multinational BPO), Impressive Relations, and CallMaker (dialer platform partner). Leadership includes founder and CEO Andreas Kullberg, founder/COO/CFO John Kristensen, CTO Andrii Sydorchuk, and Chief Academic Officer Rachel Baker.
Astrid firmographics
Firmographics- Name
- Astrid
- Legal name
- Agaton
- Website
- https://withastrid.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Astrid is a Stockholm-based AI company founded in 2020 that builds voice-intelligence software for sales and customer-service teams, analyzing spoken conversations to deliver automated coaching, quality assurance, and real-time business insights for enterprise customers.
- Ownership category
- akta.pro rank
Astrid industry classification
Industry- Product category
- Conversation Intelligence / Sales AI Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Astrid is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Astrid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- AI Sales Agent Subscription: Subscription-based AI agent services for sales and customer service teams, providing automated coaching, quality assurance, and analytics on a recurring basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Astrid product offering
Product offeringCore offering
Agaton builds secure, domain-specific AI agents for sales and customer service teams that function as autonomous co-workers. The platform analyzes 100% of agent-customer voice interactions to deliver automated, personalized coaching, real-time customer insights, buy-signal identification, and quality assurance. It integrates with existing dialers, CRMs, and communication tools (Teams, Slack, Email) to automate complex sales workflows and transform cost centers into profit-generating units.
Product overview
Agaton is a unified AI platform for sales and customer service teams. The platform centers on AI-powered voice intelligence that analyzes 100% of agent-customer calls to provide real-time coaching, quality assurance, and business insights. The system functions as an autonomous AI co-worker that automates complex sales workflows and delivers personalized guidance directly in the flow of work.
Differentiator
Problem solved
Functional benefit
Products and services
- Agaton AI Sales Agent Platform Unified AI platform with autonomous AI agents that analyze 100% of agent-customer voice interactions, providing automated coaching, real-time insights, buy-signal identification, auto-tailored sales strategies, and quality assurance for enterprise sales and customer service teams.
- Agaton Privacy Guard Proprietary AI-powered tool for automatically redacting personally identifiable information (PII) from voice interactions to protect privacy. Functions as a digital shield within the Agaton platform.
Quantifiable outcome
- 64% increase in Sales Conversion rate for Global mobile Telecom leader
- +3 more outcomes
Companies that use Astrid
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Astrid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Astrid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CallMakercoreCallMaker is a dialer platform partner that has integrated Agaton's AI solution into their dialer system. The partnership provides CallMaker's customers with automated sales coaching, quality assurance and in-depth call analysis capabilities, extending CallMaker's core value proposition to include AI-powered sales intelligence.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Astrid competitors and assessment
Company assessmentBroad incumbents
- Outreach: Outreach is a leading sales execution platform that has expanded into conversation intelligence and AI-driven rep coaching, competing with Agaton at the overlap between sales engagement and call analytics.
- Salesloft: Salesloft is a sales engagement platform with growing conversation intelligence (Drift acquired) and coaching capabilities, overlapping Agaton's sales workflow automation and rep coaching positioning.
- Chorus.ai (ZoomInfo): Chorus, now part of ZoomInfo, is a sales conversation intelligence platform recording and analyzing meetings; it overlaps Agaton's sales-call analytics but is bundled within a much broader go-to-market intelligence suite.
Direct peers
- Balto: Balto delivers real-time AI guidance and coaching to contact center agents during live calls, directly comparable to Agaton's in-flow coaching and buying-signal alert features for sales and service reps.
- Cogito: Cogito applies real-time AI to analyze voice signals (energy, pace, empathy) during customer calls and coach agents — the same nuanced signal-extraction approach Agaton uses to differentiate from transcription-only competitors.
- Cresta: Cresta provides real-time AI agent assistance and coaching for contact center and sales teams, directly overlapping Agaton's real-time voice intelligence and coaching value proposition for customer service and sales organizations.
- Observe.AI: Observe.AI is a conversation intelligence platform purpose-built for contact centers, offering 100% call analysis, QA automation, and agent coaching — the same core use cases Agaton targets for customer service and BPO buyers.
- Gong: Gong is the category-defining revenue intelligence platform that records, transcribes, and analyzes sales calls to surface deal insights and coach reps. It directly overlaps Agaton's conversation intelligence and coaching use case for sales teams, though Gong's analytics layer is broader than Agaton's real-time agent-coaching focus.
Emerging players
- Watto AI: Watto AI is an emerging sales-AI platform that combines conversation intelligence and AI-generated training/coaching content for sales teams, an adjacent but smaller-scale player pursuing similar in-call coaching outcomes.
- Tymely: Tymely is an emerging AI agent platform for customer service that autonomously handles and resolves customer conversations, sharing Agaton's vertical focus on AI agents for service teams but with an autonomous-resolution orientation rather than rep coaching.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Astrid social profiles
Digital presenceAstrid compliance and trust
Trust signalCompliance3 records
Astrid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astrid leadership team
Management profileNumber of profiles
Profiles4 records
Astrid funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astrid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astrid
What does Astrid do?
Agaton builds secure, domain-specific AI agents for sales and customer service teams that function as autonomous co-workers. The platform analyzes 100% of agent-customer voice interactions to deliver automated, personalized coaching, real-time customer insights, buy-signal identification, and quality assurance. It integrates with existing dialers, CRMs, and communication tools (Teams, Slack, Email) to automate complex sales workflows and transform cost centers into profit-generating units.
Is Astrid a public or private company?
Astrid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Astrid founded?
Astrid was founded in 2020. It employs 1 to 10 people.
Where is Astrid based?
Astrid is headquartered in Stockholm, Sweden, in the Europe region.
How does Astrid make money?
One revenue line is on record: AI Sales Agent Subscription.
Who are Astrid's main competitors?
Broad incumbents on record are Outreach, Salesloft and Chorus.ai (ZoomInfo). Direct peers are Balto, Cogito, Cresta, Observe.AI and Gong. Emerging players are Watto AI and Tymely.
Does Astrid have an API?
No public API is recorded for Astrid.
What industry is Astrid in?
Astrid's product category is Conversation Intelligence / Sales AI Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 5132 and its SIC code is 7372.