What Pace Revenue does

Pace Revenue, doing business as FLYR Hospitality, is an AI-first revenue strategy platform serving the hospitality industry. Founded in 2016 and headquartered in London, with its legal entity FLYR, Inc. domiciled in Delaware, the company provides an integrated commercial operating system that replaces fragmented rules-based revenue management systems (RMS), spreadsheets, and disconnected BI stacks. The platform is deployed across 2,300+ properties globally, serving a customer base spanning enterprise hotel groups (Premier Inn, Best Western, Ennismore, Pandox, EVENT Hotels, Lark Hotels, Hotel Sacher, Beaverbrook), mid-market operators (Bob W, easyHotel, Time Hotels, Charles Hope), luxury resorts (Boca Raton Resort, Grand Hotel Excelsior), hostels (Hostelling International, YHA, Generator), and serviced apartments (Smartments, Outsite). The company sells primarily via a direct enterprise field-sales motion targeting revenue managers, finance, and operations leadership through consultative demo bookings, and prices on an annual subscription basis tied to property/room licensing.

The platform comprises four integrated modules: Optimize (hourly AI-powered pricing, restrictions, and group optimization with a disclosed 98% AI acceptance rate), Insights (real-time business intelligence with natural-language AI chat, custom dashboards, and scheduled reports), Planning (rolling and locked forecasts with versioning and accuracy scoring for cross-functional collaboration), and Groups (segment optimization across transient, corporate, and group segments with displacement analysis). Underlying capabilities span predictive analytics, NLP-driven BI queries, recommendation engines, multi-segment optimization, and an emerging autonomous-agent layer. The stack is built on a unified data governance layer and integrates with 23+ PMS, CRS, and market-intelligence providers, including Oracle OPERA Cloud, Mews, Cloudbeds, Apaleo, Shiji Daylight, Stayntouch, Amadeus Demand360, CoStar STR, RateGain, and Triptease.

FLYR has raised approximately $5.9M across disclosed funding events between 2017 and 2021, with named investors including Amadeus Capital Partners, Salica, InterGlobe Technology Quotient, Seedcamp, Speedinvest, Impact X Capital Partners, Google for Startups, and Cur8 Capital. Headcount is stated at 11-50 employees. The company operates a 4.6/5-rated profile on HotelTechReport and has disclosed customer outcomes including 22% average RevPAR uplift, 60% reduction in reporting time, 30% faster budget cycles, and 40% faster group enquiry-to-conversion. Decision Intelligence—the broader category in which FLYR competes—is projected to grow from $15.74B in 2024 to $88.33B by 2034 (18.83% CAGR) per third-party market sizing.

Name

Pace Revenue

Legal name

FLYR, Inc.

Website

https://pacerevenue.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pace Revenue (FLYR Hospitality) is an AI-native revenue strategy platform for the hospitality industry, offering pricing optimization, forecasting, and business intelligence modules to 2,300+ properties globally, including enterprise hotel groups, boutique hotels, hostels, and serviced apartments.

Ownership category

akta.pro rank

Product category

Hospitality Revenue Management

akta.pro primary industry

AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)

akta.pro secondary industries

Revenue Management & Dynamic Pricing (THALACAE), Hotel Revenue Management Systems (RMS) (THALAOAB), Price Intelligence & Competitive Rate Shopping for RM (THALAOAI)

Keywords

• Revenue management software
• Hospitality pricing platform
• AI revenue optimization
• Hotel revenue strategy
• Demand forecasting software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Annual subscription model for AI-first revenue strategy platform providing pricing optimization, insights, planning, and group optimization modules. Revenue derived from property/room-based licensing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pace Revenue (FLYR Hospitality) sells a SaaS revenue strategy platform for hotels and hospitality groups. The platform provides real-time AI-powered pricing optimization, business intelligence, forecasting, and group displacement analysis through four modules (Optimize, Insights, Planning, Groups), replacing spreadsheets, rules-based RMS, and BI stacks with a single AI-native commercial operating system licensed on an annual subscription basis per property/room.

Product overview

FLYR Hospitality offers a unified AI-first commercial operating system for hospitality revenue strategy, consisting of four integrated modules: Optimize (AI-powered pricing and restrictions), Insights (natural-language BI and reporting), Planning (forecasting with versioning), and Groups (segment optimization). The platform replaces fragmented spreadsheets, rules-based RMS, and BI stacks with a single AI-native solution providing one data layer, one AI engine, and one source of truth for commercial teams.

Differentiator

Problem solved

Functional benefit

Brands

• Optimize: AI-powered pricing, restrictions and group optimization platform that reacts to demand in real time with 98% AI acceptance rate.
• Insights
• Planning
• Groups

Products and services

• FLYR Hospitality Platform Unified AI-first commercial operating system for hospitality revenue and commercial teams, providing one data layer, one AI engine and one source of truth across portfolio optimization, pricing, business intelligence, forecasting and group optimization. Sold on annual subscription to hotel groups, chains, luxury properties, boutique hotels, hostels and resorts worldwide.
• Optimize Module that delivers hourly AI-powered pricing, restrictions and group optimization recommendations with explainable decision lineage, targeting hotel revenue managers and commercial teams that need real-time (not overnight) pricing reactions.
• Insights Real-time business intelligence module offering natural-language AI chat, custom dashboards and scheduled reports for commercial and operational hotel teams, reducing reporting time by 60% through live connections across PMS, rate shopper and market data.
• Planning Forecasting and budgeting module providing rolling and locked forecasts with versioning and accuracy scoring, enabling revenue, finance and operations teams to collaborate on a single number via AI-driven baseline forecasts and scenario comparison; reported to deliver 30% faster budget cycles.
• Groups Segment optimization module that maximizes total revenue contribution across transient (58%), corporate (26%) and groups (16%) bookings, featuring AI-powered group displacement analysis, blended rate optimization and pre-commitment forecast impact assessment; reported to deliver 40% faster enquiry-to-conversion for group bookings.

Quantifiable outcome

• 22% average RevPAR uplift across customer base
• +5 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Amadeus Demand360coreTechnology or IntegrationBusiness intelligence integration providing competitive demand data and market benchmarking within the FLYR Hospitality platform.
• ApaleocoreTechnology or IntegrationPMS integration enabling data connectivity and operational synchronization for Apaleo-connected properties.
• CloudbedscoreTechnology or IntegrationPMS integration connecting Cloudbeds property management data to FLYR's revenue optimization platform.
• CoStar STRcoreTechnology or IntegrationIndustry benchmark data integration providing competitive set performance data and market intelligence.
• MewscoreTechnology or IntegrationPMS integration with cloud-based Mews hospitality system enabling real-time data exchange.
• Oracle OPERA CloudcoreTechnology or IntegrationEnterprise-grade PMS integration with Oracle's hospitality property management system.
• RateGainsupportingTechnology or IntegrationRate shopping intelligence integration providing competitive pricing data.
• Shiji DaylightsupportingTechnology or IntegrationPMS integration with Shiji's Daylight property management solution.
• StayntouchsupportingTechnology or IntegrationPMS integration with Stayntouch cloud hotel property management system.
• TripteasesupportingTechnology or IntegrationMarketing technology integration for direct booking and guest engagement optimization.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duetto: Duetto is a leading cloud-based revenue strategy platform for hotels offering dynamic pricing, forecasting, and BI capabilities. It is the most direct competitor to Pace Revenue/FLYR Hospitality in the AI-driven hotel RMS space, targeting similar enterprise hotel groups with comparable SaaS pricing and a unified commercial operating system approach.
• IDeaS (SAS): IDeaS is one of the longest-established hotel revenue management software providers, now part of SAS, serving global hotel chains and independents. It competes head-to-head with Pace Revenue on pricing optimization, forecasting, and group optimization, especially within large enterprise hotel groups.
• Atomize: Atomize is a next-generation hotel RMS using AI and real-time data for dynamic pricing and revenue optimization. It is a direct competitor to FLYR Hospitality, targeting similar hotel groups with cloud-native, AI-driven pricing and integrates with many of the same PMS systems.
• PriceLabs: PriceLabs is a dynamic pricing and revenue management platform primarily for vacation and short-term rentals, with a growing presence in hotels. It is comparable to Pace Revenue's pricing optimization and segment optimization modules and increasingly overlaps in the broader hospitality pricing space.
• Beyond Pricing: Beyond Pricing is a dynamic pricing solution for short-term rental hosts and property managers. It competes with Pace Revenue in the short-term rental and extended stay segments of Pace's customer base, offering automated price recommendations and market data integration.
• Wheelhouse: Wheelhouse is an AI-powered dynamic pricing platform for vacation rentals and short-term stays. It directly parallels Pace Revenue's Optimize module for the rental and hybrid accommodation segments, including hostels and serviced apartments.

Broad incumbents

• Oracle OPERA Cloud (Hospitality): Oracle OPERA Cloud is the dominant enterprise PMS used by large hotel chains and includes adjacent revenue management functionality. While not a direct RMS competitor, its broad hospitality footprint and bundled capabilities make it a structural competitor and integration partner for Pace Revenue.
• Amadeus Hospitality: Amadeus provides hospitality technology including demand360 business intelligence and the HotSOS hotel operations suite. It competes with FLYR's BI/Insights module and is also a strategic data partner, making it both a competitor and ecosystem player.

Emerging players

• Cloudbeds: Cloudbeds is a fast-growing cloud PMS targeting independent hotels and hostels, with growing revenue management capabilities. It is both a PMS integration partner and an emerging competitor to Pace Revenue in the limited-service and hostel segments.
• ProfitBaron: ProfitBaron is an AI-driven revenue management system for small and mid-sized hotels and vacation rentals. It parallels Pace Revenue's pricing optimization for boutique and smaller properties, though with a narrower feature set than the full FLYR platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PaceRevenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pace Revenue