Affable
Affable is a Singapore-based B2B SaaS platform that uses AI and machine learning to help enterprise brands discover influencers, manage creator campaigns, detect fake followers, and measure marketing performance across social media.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Affable does
Affable is a Singapore-headquartered B2B SaaS company that builds an AI-driven influencer marketing platform for enterprise brands. Its platform enables brands to discover relevant influencers, manage large-scale creator collaborations, detect fraudulent followers, classify social media audiences, and measure campaign performance in real time. The company's stated customer base at its 2021 seed round included 45 enterprise clients such as Wipro and Huawei, and its technology now reaches a broader market through integration with Bazaarvoice's creator marketing suite.
The platform is built on machine learning, big data analytics, and natural language processing applied to a proprietary dataset of over 3 million influencers tracked across multiple social media networks. Core technical capabilities include fake follower anomaly detection, social media user classification, predictive influencer analytics, and a Generative AI discovery layer offering text search, mood boards, conversational chat, and lookalike creator recommendations. The product is organized into four modules — Find Creators, Manage Collaborations, Track Campaigns, and Measure Performance — supplemented by automated affiliate recruitment and payment, influencer gifting and product seeding workflows, and competitor trend monitoring. The architecture is delivered as cloud-based SaaS with integrations to brands' communication, e-commerce, and social media applications.
Affable operates a subscription-based B2B enterprise sales model, selling directly to global brands and agencies via a sales-led go-to-market motion. The company raised approximately US$2.74 million across pre-seed and seed rounds between 2018 and 2021, led by Prime Venture Partners with participation from Decacorn Capital, SGInnovate, BANSEA, and Entrepreneurs First, deploying capital toward US market expansion from its Singapore base. Its platform assets have subsequently been commercialized through Bazaarvoice's broader creator commerce suite, extending distribution into Bazaarvoice's installed base of brands and retailers.
Affable firmographics
Firmographics- Name
- Affable
- Legal name
- Affable.ai
- Website
- https://affable.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Affable is a Singapore-based B2B SaaS platform that uses AI and machine learning to help enterprise brands discover influencers, manage creator campaigns, detect fake followers, and measure marketing performance across social media.
- Ownership category
- akta.pro rank
Affable industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Creator Analytics, Measurement & Attribution Platforms (MPACABAJ), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer Measurement, Attribution & Analytics (BPAFAHAI)
Keywords
Where Affable is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Affable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Affable.ai operates as a B2B SaaS platform providing AI-powered influencer marketing analytics and campaign management tools to brand clients on a subscription basis.
Go-to-market motion2 records
Distribution channels1 record
Affable product offering
Product offeringCore offering
Affable provides an AI-driven influencer marketing platform that helps brands discover relevant creators, manage influencer campaigns at scale, and measure campaign ROI across social media channels such as Instagram, YouTube, TikTok, and Twitter. The platform indexes more than 3 million influencers and applies machine learning to detect fake followers, classify audience demographics, and surface authentic creators. Capabilities are exposed through Affable's own product and via Bazaarvoice Creator Marketing modules covering creator discovery, collaboration management, campaign tracking, and performance measurement.
Product overview
Affable offers an AI-driven influencer marketing platform that uses machine learning and big data analytics to help brands run influencer marketing campaigns. The platform tracks over three million influencers across multiple social media platforms and provides capabilities including fake follower detection, social media user classification, and influencer analytics. The product architecture includes four core modules: Find Creators (discovery with Generative AI), Manage Collaborations (campaign management), Track Campaigns (monitoring), and Measure Performance (analytics and reporting). Additional features include automated gifting and product seeding, affiliate recruitment, tracking and payment automation, and competitor trend monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Affable AI-Driven Influencer Marketing Platform AI-powered SaaS platform that enables brands and agencies to discover, manage, and measure influencer marketing campaigns across Instagram, YouTube, TikTok, and Twitter, using machine learning to detect fake followers and classify audience demographics across a database of more than 3 million influencers.
- Bazaarvoice Creator Marketing (powered by Affable) End-to-end creator marketing platform from Bazaarvoice that uses Affable's AI technology to help brands and agencies find creators, manage collaborations, track campaigns, and measure performance across the creator commerce lifecycle.
Quantifiable outcome
- Tracking over 3 million influencers across multiple social media platforms
- +1 more outcomes
Companies that use Affable
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Affable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Affable partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Affable competitors and assessment
Company assessmentEmerging players
- Influencity: AI-driven influencer marketing platform offering discovery, campaign management, and analytics; a smaller but directly overlapping competitor to Affable in the AI-discovery niche.
Direct peers
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, CRM, campaign management, and analytics. Closest direct competitor to Affable in serving global brand clients with an AI-augmented workflow.
- Aspire (formerly AspireIQ): End-to-end influencer marketing platform focused on creator marketplace, campaign management, and ROI measurement for mid-market and enterprise brands — overlapping squarely with Affable's workflow.
- Traackr: Influencer marketing platform specializing in creator discovery, vetting, and performance analytics for global brands, directly comparable to Affable's discovery-and-measurement proposition.
- Upfluence: Influencer marketing and affiliate platform providing creator discovery, outreach, and campaign analytics to e-commerce brands — comparable workflow to Affable's manage-and-track modules.
- IZEA: Public influencer marketing technology and services company offering creator discovery, campaign management, and content amplification — overlapping Affable's full-stack platform approach.
- Grin: Creator marketing platform purpose-built for DTC e-commerce, covering discovery, gifting, affiliate, and ROI measurement — directly comparable to Affable's modules including gifting and affiliate automation.
Broad incumbents
- Klear (Meltwater): Influencer discovery and analytics platform now part of Meltwater's broader media intelligence suite; overlaps Affable's discovery and classification capabilities while offering a much wider analytics portfolio.
- Bazaarvoice: Parent platform and broader UGC suite (ratings, reviews, syndication, creator marketing). Now hosts Affable's capabilities, so it functions as both an acquirer/incumbent and the channel through which Affable reaches the market.
Others
- LTK (formerly rewardStyle): Creator monetization and influencer marketing platform focused on shoppable content and affiliate performance; adjacent rather than directly competing, but operates in the same creator economy category as Affable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Affable social profiles
Digital presenceAffable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affable leadership team
Management profileNumber of profiles
Profiles2 records
Affable funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affable
What does Affable do?
Affable provides an AI-driven influencer marketing platform that helps brands discover relevant creators, manage influencer campaigns at scale, and measure campaign ROI across social media channels such as Instagram, YouTube, TikTok, and Twitter. The platform indexes more than 3 million influencers and applies machine learning to detect fake followers, classify audience demographics, and surface authentic creators. Capabilities are exposed through Affable's own product and via Bazaarvoice Creator Marketing modules covering creator discovery, collaboration management, campaign tracking, and performance measurement.
Is Affable a public or private company?
Affable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Affable founded?
Affable was founded in 2019. It employs 51 to 100 people.
Where is Affable based?
Affable is headquartered in Singapore, Singapore, in the Asia region.
How does Affable make money?
One revenue line is on record: saaS Platform Subscription.
Who are Affable's main competitors?
Influencity is listed as an emerging player. Direct peers are CreatorIQ, Aspire (formerly AspireIQ), Traackr, Upfluence, IZEA and Grin. Broad incumbents are Klear (Meltwater) and Bazaarvoice. LTK (formerly rewardStyle) is listed as an others.
Does Affable have an API?
No public API is recorded for Affable.
What industry is Affable in?
Affable's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACABAJ, Creator Analytics, Measurement & Attribution Platforms. Its NAICS code is 541810 and its SIC code is 7311.