VictorOps
VictorOps, now Splunk On-Call, is a cloud-native incident management and on-call alerting platform serving DevOps, SRE, and enterprise operations teams. Acquired by Splunk in 2018 (and now part of Cisco via Splunk), it offers context-rich alerting, escalation policies, and 100+ monitoring, ITSM, and communication integrations.
- Company typePrivate
- Founded2012
- HeadquartersBoulder, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What VictorOps does
VictorOps, founded in 2012 in Boulder, Colorado, is an incident management and on-call alerting platform designed for DevOps, Site Reliability Engineering (SRE), and enterprise operations teams. The company was acquired by Splunk in 2018 and rebranded as Splunk On-Call, integrating the product into the Splunk Observability Cloud portfolio; following Cisco's 2023 acquisition of Splunk, the product now operates within Cisco's broader technology portfolio. The core offering is a cloud-native SaaS platform that delivers context-rich alert notifications, configurable escalation policies, on-call scheduling with automatic rotations and shift management, cross-functional War Room collaboration features, and incident reporting with mean time to acknowledge (MTTA) and mean time to restore (MTTR) metrics. The platform supports multi-channel notifications including SMS, voice, push, email, and WhatsApp, and exposes native iOS and Android mobile applications alongside a public REST API and webhook integrations.
The underlying architecture is API-first and integration-centric, with over 100 pre-built native integrations spanning monitoring tools (Datadog, New Relic, Dynatrace, AppDynamics, Prometheus, Grafana, AWS CloudWatch, Azure Monitor, GCP Monitoring, Nagios, Zabbix, Splunk), ITSM platforms (Jira, ServiceNow, Salesforce, Zendesk), communication platforms (Slack, Microsoft Teams, Webex), identity providers (Okta SSO and SCIM), and CI/CD tools (Jenkins, GitHub, Terraform, Puppet). The platform maintains 100% uptime over the past 90 days per its operational status page, indicating enterprise-grade reliability.
The business model is subscription SaaS sold on annual contracts with quote-based (non-publicly disclosed) enterprise pricing, plus a free trial self-service funnel for product-led acquisition. Go-to-market is hybrid: Splunk's enterprise field sales organization drives large-account sales, while the self-service portal at portal.victorops.com and integration with Splunk Observability Cloud enable mid-market and SMB adoption. Primary customer segments are DevOps and SRE teams, with secondary segments in enterprise operations and SRE-specific personas. Before its acquisition, the company raised approximately $33.7 million across seed and Series A-B rounds from Costanoa Ventures, Foundry Group, Shea Ventures, and Tango Ventures.
VictorOps firmographics
Firmographics- Name
- VictorOps
- Legal name
- VictorOps Inc.
- Website
- https://victorops.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- VictorOps, now Splunk On-Call, is a cloud-native incident management and on-call alerting platform serving DevOps, SRE, and enterprise operations teams. Acquired by Splunk in 2018 (and now part of Cisco via Splunk), it offers context-rich alerting, escalation policies, and 100+ monitoring, ITSM, and communication integrations.
- Ownership category
- akta.pro rank
VictorOps industry classification
Industry- Product category
- Incident Management Software
- NAICS
- Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Incident Management, On-Call & Alerting Workflow (HDABAJAI)
- akta.pro secondary industries
- Incident Response, On-Call & Operational Readiness (BPAEAKAL), AIOps, Event Correlation & Automated Remediation (HDABAJAG)
Keywords
Where VictorOps is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
VictorOps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Cloud-based incident management platform sold as a subscription service, typically on an annual contract basis as part of Splunk Observability Cloud
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with annual billing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
VictorOps product offering
Product offeringCore offering
VictorOps, now branded as Splunk On-Call, is a cloud-native incident management and on-call alerting SaaS platform that helps DevOps, SRE, and IT operations teams detect, route, and resolve production incidents. It provides real-time alert ingestion from over 100 monitoring tools, context-rich multi-channel notifications (SMS, voice, push, email, WhatsApp), on-call scheduling with rotations, configurable escalation policies, and war-room collaboration features to reduce mean time to acknowledge (MTTA) and mean time to restore (MTTR) outages.
Product overview
VictorOps operates as Splunk On-Call, a cloud-based incident management and on-call alerting platform under the Splunk Observability Cloud portfolio. The core offering is the Splunk On-Call platform itself, which provides real-time alert routing, multi-channel notifications (SMS, voice, push, email, WhatsApp), on-call scheduling with rotations and shifts, escalation policies, war room collaboration, and incident reporting with MTTA/MTTR metrics. The product is delivered as SaaS with native mobile applications for iOS and Android. Splunk On-Call integrates with over 100 monitoring, ITSM, communication, and DevOps tools through native integrations. The platform exposes a REST API and webhook capabilities for custom integration and automation. Since its acquisition by Splunk in 2018, VictorOps has been rebranded as Splunk On-Call but continues to operate as an incident management solution within the broader Splunk observability ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Splunk On-Call (formerly VictorOps) Cloud-native incident management platform that enables developers, DevOps, and operations teams to manage on-call rotations, receive context-rich alert notifications, collaborate on incident resolution, and reduce mean time to acknowledge and restore outages. Includes escalation policies, on-call scheduling, war rooms for collaboration, multi-channel notifications (SMS, voice, push, email, WhatsApp), and MTTA/MTTR reporting.
- Splunk On-Call REST API Public REST API that allows developers to programmatically integrate Splunk On-Call with custom systems, automate incident management workflows, and build custom integrations.
Quantifiable outcome
- Reduces mean time to acknowledge and restore outages
- +1 more outcomes
Companies that use VictorOps
Customer profileSegments3 records
Ideal customer profiles2 records
VictorOps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration105 records
Feature6 records
VictorOps partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and flagship.
- SlackcoreNative Slack integration allowing users to receive incident notifications, acknowledge alerts, and collaborate on incident resolution directly within Slack channels
- Microsoft TeamscoreMicrosoft Teams integration with dedicated app (Splunk>VictorOps app for Microsoft Teams) for incident notifications and collaboration
- JiracoreJira Cloud integration and Jira webhook integration allowing automatic ticket creation and bidirectional sync for incident management workflows
- PagerDutycoreIntegration with PagerDuty for organizations migrating from or supplementing PagerDuty with Splunk On-Call capabilities
- DatadogcoreDatadog integration for receiving alerts from Datadog monitoring into Splunk On-Call for incident management
- AWS (Amazon Web Services)coreAWS CloudWatch integration for routing AWS infrastructure alerts to Splunk On-Call incident management
- Microsoft AzurecoreAzure Monitor integration for routing Azure monitoring alerts to Splunk On-Call
- Google Cloud Platform (GCP)coreGCP Monitoring integration for routing Google Cloud alerts to Splunk On-Call
- New ReliccoreNew Relic integration for receiving application performance monitoring alerts into Splunk On-Call
- DynatracecoreDynatrace integration and Dynatrace Synthetic Monitoring integration for AI-powered observability alerting
- ServiceNowcoreServiceNow bidirectional integration allowing two-way sync between Splunk On-Call incidents and ServiceNow ITSM tickets
- SplunkcoreNative Splunk integration allowing Splunk alerts to trigger Splunk On-Call incidents and Splunk add-on for Splunk On-Call for enhanced visibility
- OktacoreOkta SCIM provisioning/de-provisioning integration for identity management and Okta SSO for single sign-on authentication
- NagioscoreNagios Core and Nagios XI integration for receiving infrastructure monitoring alerts with Ack-Back support for Nagios
- PrometheuscorePrometheus integration for receiving metrics-based alerts into Splunk On-Call incident management
- GrafanacoreGrafana integration for routing Grafana alerting to Splunk On-Call
- SplunkflagshipSplunk acquired VictorOps and rebranded the product as Splunk On-Call. VictorOps operates as a wholly-owned subsidiary product within Splunk's observability portfolio.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
VictorOps competitors and assessment
Company assessmentDirect peers
- PagerDuty: PagerDuty is the leading standalone incident response and on-call management platform, directly competing with Splunk On-Call (VictorOps) across on-call scheduling, alerting, escalation, and AIOps. It is the closest head-to-head competitor and the dominant independent brand in this category.
- Opsgenie (Atlassian): Opsgenie is Atlassian's incident alerting and on-call management product, offering nearly identical functionality to VictorOps — on-call schedules, escalation policies, and alerting. Acquired by Atlassian in 2018, it competes directly inside the same DevOps/SRE buyer profile.
Broad incumbents
- Datadog: Datadog is a broad cloud observability platform that has added native incident management/on-call capabilities (Datadog On-Call) inside its unified APM/infrastructure/logs suite, directly overlapping with Splunk On-Call for customers standardizing on Datadog.
- ServiceNow Incident Response: ServiceNow offers ITSM and incident response modules (ServiceNow Incident Management, AIOps) that compete with Splunk On-Call inside large enterprises that standardize on ServiceNow for IT workflows. Its bidirectional ServiceNow integration is also a distribution channel for Splunk On-Call.
- New Relic: New Relic is a broad observability platform with built-in alerting and incident response capabilities that overlap with Splunk On-Call. New Relic integrates with Splunk On-Call but also competes for the incident response budget inside its unified observability bundle.
Emerging players
- Squadcast: Squadcast is an emerging SaaS incident response and on-call platform targeting DevOps and SRE teams with a similar feature set (scheduling, escalation, runbooks, post-mortems). It is a credible standalone alternative to Splunk On-Call for mid-market customers.
- incident.io: incident.io is a fast-growing incident management platform built natively for Slack, offering on-call, incident response, and post-mortem workflows. It targets the same SRE persona as Splunk On-Call but with a more modern, Slack-centric UX.
- FireHydrant: FireHydrant is an incident response and on-call management platform with strong runbook automation and retrospectives features, competing directly with Splunk On-Call for DevOps/SRE buyers, particularly in mid-market and engineering-led organizations.
- Grafana IRM (Grafana Labs): Grafana Labs offers Grafana Incident Response & Management (IRM, formerly Amixr/OnCall) bundled with its observability stack, directly competing with Splunk On-Call for Prometheus/Grafana-native SRE teams and OSS-driven enterprises.
- Better Stack: Better Stack combines uptime monitoring with an incident on-call product (Better Uptime, Better Stack Logs), targeting developer-led and SMB-to-mid-market customers with bundled pricing — a growing alternative to Splunk On-Call for cost-conscious teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VictorOps social profiles
Digital presenceVictorOps financial estimates
Financial estimateRevenue estimate
Valuation estimate
VictorOps leadership team
Management profileNumber of profiles
Profiles2 records
VictorOps funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VictorOps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VictorOps
What does VictorOps do?
VictorOps, now branded as Splunk On-Call, is a cloud-native incident management and on-call alerting SaaS platform that helps DevOps, SRE, and IT operations teams detect, route, and resolve production incidents. It provides real-time alert ingestion from over 100 monitoring tools, context-rich multi-channel notifications (SMS, voice, push, email, WhatsApp), on-call scheduling with rotations, configurable escalation policies, and war-room collaboration features to reduce mean time to acknowledge (MTTA) and mean time to restore (MTTR) outages.
Is VictorOps a public or private company?
VictorOps is a private company. It is classified as corporate owned and is currently acquired.
When was VictorOps founded?
VictorOps was founded in 2012. It employs 101 to 250 people.
Where is VictorOps based?
VictorOps is headquartered in Boulder, United States, in the North America region.
How does VictorOps make money?
One revenue line is on record: subscription SaaS.
Who are VictorOps's main competitors?
Direct peers on record are PagerDuty and Opsgenie (Atlassian). Broad incumbents are Datadog, ServiceNow Incident Response and New Relic. Emerging players are Squadcast, incident.io, FireHydrant, Grafana IRM (Grafana Labs) and Better Stack.
Does VictorOps have an API?
Yes. VictorOps provides a public REST API for developers to build custom integrations and automate incident management workflows. The API documentation is available at portal.victorops.com/public/api-docs.html. The platform also supports webhook integrations for custom outbound notifications and incident event notifications. Developer documentation is at portal.victorops.com/public/api-docs.html.
What industry is VictorOps in?
VictorOps's product category is Incident Management Software. Its primary akta.pro industry code is HDABAJAI, Incident Management, On-Call & Alerting Workflow, with a secondary code of BPAEAKAL, Incident Response, On-Call & Operational Readiness. Its NAICS code is 5415 and its SIC code is 7372.