Cure Media
Cure Media is a Stockholm-based creator marketing agency serving enterprise consumer brands across 15+ European markets. It combines full-service creator marketing and always-on UGC programs with its proprietary ME platform for end-to-end campaign management.
- Company typePrivate
- Founded2014
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Cure Media does
Cure Media is a Stockholm-headquartered creator marketing agency operating a platform-plus-services model across 15+ European markets. Founded in 2014 (legal entity Online Media Sweden AB), the company serves enterprise consumer brands across beauty, fashion, FMCG, lifestyle, consumer tech, and retail with named clients including L'Oréal, Philips, Sephora, Colgate-Palmolive, Klarna, Wolt, Storytel, Intersport, and Bosch. Cure Media combines agency services (strategy, creator selection, content production, campaign execution) with always-on UGC programs and a dedicated micro-creator module, positioning creator marketing as recurring performance infrastructure rather than one-off campaigns.
At the core of the offering is ME, a proprietary end-to-end creator marketing platform launched in 2018 and ranked top 3 globally. ME connects briefing, creator selection (via AI-powered intelligence using performance, audience behavior, and cultural signals), approvals, publishing, and real-time reporting in one unified system, with built-in support for multi-market compliance, legal, and brand safety workflows. The platform powers four product modules: creator-led marketing services, always-on UGC programs, micro-creator programs, and an influencer/creator marketing agency offering, supplemented by an insights/research content engine (reports, webinars, the 'Inside the Creator Economy' podcast).
Cure Media monetizes primarily through custom-priced enterprise agency engagements with multi-year contracts, layered with subscription-style platform access via ME. Revenue mix blends professional-services fees and recurring platform revenue. Distribution is direct enterprise sales targeting brand managers and CMOs, complemented by the Building Bonds community ecosystem (The Bond C-level forum, Creator Labs, Cure Sessions). The company is privately held, with Norwegian growth investor Equip Capital owning a 50% stake acquired in November 2021 for over 200M SEK, implying a then-valuation exceeding 400M SEK. Co-founders Sam Foroozesh (CEO), Kristian Melå (CBDO), and Babak Faramarzian (CPO) continue to lead alongside COO Emma Lundsten and CMO Sanna Ödmark.
Cure Media firmographics
Firmographics- Name
- Cure Media
- Legal name
- Online Media Sweden AB
- Website
- https://curemedia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cure Media is a Stockholm-based creator marketing agency serving enterprise consumer brands across 15+ European markets. It combines full-service creator marketing and always-on UGC programs with its proprietary ME platform for end-to-end campaign management.
- Ownership category
- akta.pro rank
Cure Media industry classification
Industry- Product category
- Creator Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Buying Agencies (54183), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Cure Media is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Cure Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creator Marketing Agency Services: Full-service creator marketing agency fees including strategy, creator selection and management, content production, campaign execution, and performance measurement across multiple markets for enterprise consumer brands.
- UGC Programme Management: Always-on UGC (User-Generated Content) programmes built as performance infrastructure, integrated with creator marketing ecosystems for measurable commercial outcomes.
- ME Platform Access: Proprietary platform access for clients providing end-to-end campaign management, creator intelligence, and performance tracking capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on scope and markets |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Cure Media product offering
Product offeringCore offering
Cure Media is a full-service creator marketing agency that plans, executes, and measures creator-led and influencer marketing campaigns for enterprise consumer brands across beauty, fashion, FMCG, and lifestyle. Its services span insights, strategy, creative, impact, and scale, all powered by its proprietary ME platform that handles creator selection, campaign workflows, content production, and real-time performance tracking across 15+ European markets.
Product overview
Cure Media is a leading creator marketing agency operating a platform-plus-services model. At its core is the proprietary ME platform — an end-to-end creator marketing system ranked top 3 globally, connecting creator selection, campaign management, content workflow, and real-time performance tracking in one unified interface. ME powers Cure Media's service offerings: creator-led marketing strategy (insights, strategy, creative, impact, scale), UGC programs (always-on, performance-connected user-generated content for owned brand deployment), micro-creator programs (strategic tier using niche creators for authenticity and volume), and influencer/creator marketing campaign management. The company also publishes insights, research reports, webinars, and the 'Inside the Creator Economy' podcast. All capabilities are delivered across 15+ European markets.
Differentiator
Problem solved
Functional benefit
Brands
- ME: Cure Media's proprietary end-to-end creator marketing platform that connects brands, creators and teams, powering campaign execution, optimisation and scaling across markets.
Products and services
- ME (Creator Marketing Platform) Proprietary end-to-end creator marketing platform that connects brands, creators, and teams in one unified system. ME handles creator selection, campaign management, content workflow, real-time performance tracking, and multi-market compliance — ranked top 3 globally as a creator marketing platform.
- Creator Marketing Agency Services Full-service creator marketing across five disciplines: insights (audience behavior and cultural mapping), strategy (where to play and how to win), creative (content and storytelling), impact (activated, measured, and optimized campaigns), and scale (cross-market, cross-channel distribution). Covers always-on creator partnerships, seeding, events, and campaign rollouts for enterprise brands in beauty, fashion, lifestyle, health, FMCG, and technology.
- UGC (User-Generated Content) Programs Always-on, data-connected UGC programs that function as performance infrastructure. Produces platform-native short-form video and photo content (TikTok, Reels, YouTube Shorts) that the brand owns and deploys across paid and organic channels. Connected to the ME platform for continuous testing, measurement, and iteration.
- Micro-Creator Programs Strategic tier of creator partnerships using creators with typically 10,000–100,000 followers, selected for authenticity and cultural fit rather than follower count. Part of a tiered creator ecosystem alongside mid-tier and macro creators, delivering higher brand attitude impact (~24%) and purchase intent (~23%) compared to larger-creator-only campaigns.
Quantifiable outcome
- 150,000+ campaigns executed across markets
- +5 more outcomes
Companies that use Cure Media
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Cure Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Cure Media partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Cure Media competitors and assessment
Company assessmentDirect peers
- Billion Dollar Boy: Billion Dollar Boy is a global creator marketing agency offering strategy, campaign execution and measurement for brands — directly comparable to Cure Media as a full-service influencer/creator agency competing for the same enterprise brand budgets across multiple markets.
- Whalar Group: Whalar is a creator-marketing agency and network (including Whalar, House of Whalar, The Lighthouse) offering creator management, branded content and measurement — a direct competitor with a comparable services-plus-talent model targeting global brands.
- Obviously: Obviously is a global creator marketing agency known for large-scale influencer campaigns with enterprise brands — directly comparable to Cure Media's full-service creator/influencer agency offering and similar customer profile.
- Influencer.com: Influencer (formerly The Influencer Marketing Group) is a global creator marketing agency with proprietary technology for campaign management — a direct peer combining an agency layer with a creator-marketing platform, similar to Cure Media's ME-platform-plus-services model.
- CreatorIQ: CreatorIQ is an enterprise creator-marketing platform for creator discovery, workflow and analytics — competing head-on with Cure Media's ME platform on the technology layer, often used by enterprise brands that might otherwise partner with a full-service agency.
- Aspire (formerly AspireIQ): Aspire is an end-to-end creator marketing platform offering creator marketplace, workflow and analytics — competing directly with ME on the platform side, often delivered alongside agency services to enterprise consumer brands.
- Later (formerly Mavrck): Later acquired Mavrck and now offers an influencer marketing platform integrated with its social media management suite — competing with ME for enterprise creator-marketing software budgets.
- IZEA Worldwide: IZEA is a creator marketing platform and services provider for branded content campaigns — a comparable services-plus-software player targeting similar enterprise brand customers.
- Captiv8: Captiv8 is an influencer marketing platform with creator discovery, campaign management and analytics — directly comparable to Cure Media's ME platform on the creator-marketing technology stack.
Regional players
- Kolsquare: Kolsquare is a European influencer-marketing platform focused on the EMEA market — comparable to ME as a regional creator-marketing technology competitor, often overlapping with Cure Media in continental European accounts.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cure Media social profiles
Digital presenceCure Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cure Media leadership team
Management profileNumber of profiles
Profiles5 records
Cure Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cure Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cure Media
What does Cure Media do?
Cure Media is a full-service creator marketing agency that plans, executes, and measures creator-led and influencer marketing campaigns for enterprise consumer brands across beauty, fashion, FMCG, and lifestyle. Its services span insights, strategy, creative, impact, and scale, all powered by its proprietary ME platform that handles creator selection, campaign workflows, content production, and real-time performance tracking across 15+ European markets.
Is Cure Media a public or private company?
Cure Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cure Media founded?
Cure Media was founded in 2014. It employs 51 to 100 people.
Where is Cure Media based?
Cure Media is headquartered in Stockholm, Sweden, in the Europe region.
How does Cure Media make money?
Three revenue lines are on record. Creator Marketing Agency Services are the primary driver. The others are UGC Programme Management and ME Platform Access.
Who are Cure Media's main competitors?
Direct peers on record are Billion Dollar Boy, Whalar Group, Obviously, Influencer.com, CreatorIQ, Aspire (formerly AspireIQ), Later (formerly Mavrck), IZEA Worldwide and Captiv8. Kolsquare is listed as a regional player.
Does Cure Media have an API?
No public API is recorded for Cure Media.
What industry is Cure Media in?
Cure Media's product category is Creator Marketing Services. Its primary akta.pro industry code is MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits), with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 5418 and its SIC code is 7311.