EasyPicky
- Company typePrivate
- Founded2017
- HeadquartersMontpellier, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
EasyPicky firmographics
Firmographics- Name
- EasyPicky
- Legal name
- EASYPICKY
- Website
- https://easypicky.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EasyPicky industry classification
Industry- Product category
- Retail Execution Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
Keywords
Where EasyPicky is headquartered
LocationHeadquarters
- HQ city
- Montpellier
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
EasyPicky business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (EasyApp + EasyPlatform): B2B SaaS subscription model providing access to the EasyApp field data collection application and the EasyPlatform web analytics platform. Sold to CPG field sales organizations on a per-seat or enterprise-wide basis. Professional services for onboarding and deployment are offered as an add-on.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
EasyPicky product offering
Product offeringCore offering
EasyPicky provides an AI-powered video image recognition platform for retail execution, combining a mobile field application (EasyApp) with a web-based data analytics platform (EasyPlatform) and an integrated AI agent (EasyAgent). Sales representatives film store shelves with a smartphone or tablet and the AI instantly recognizes products, generates KPIs (numeric distribution, share of shelf, planogram compliance, out-of-stocks, competitor data), and synchronizes results to headquarters dashboards — all working 100% offline.
Product overview
EasyPicky is a unified retail execution platform consisting of two core products: EasyApp (field application) and EasyPlatform (web data platform), connected through an integrated AI Agent (EasyAgent). EasyApp captures shelf data via 100% offline video recognition, generating KPIs instantly. EasyPlatform consolidates this field data with other retail data sources for real-time 360° visibility and strategic decision-making. The AI Agent provides personalized recommendations and accelerates decision-making. The ecosystem serves multiple industries including Food & Beverage, Pharmacy, and Luxury & Cosmetics.
Differentiator
Problem solved
Functional benefit
Brands
- EasyApp: Field application for collecting and activating retail data using video recognition technology. Enables field teams to capture shelf data and generate KPIs in seconds.
- EasyPlatform
- EasyAgent
Products and services
- EasyPicky Ecosystem Unified retail execution platform combining EasyApp, EasyPlatform, and EasyAgent into a continuous data chain from store floor to headquarters, designed for enterprise CPG manufacturers' field sales and trade marketing teams.
- EasyApp Mobile field application that lets sales representatives film store shelves with a smartphone or tablet; AI recognizes products and generates KPIs (numeric distribution, shelf share, planogram compliance, out-of-stocks) in seconds, working 100% offline. Designed for CPG/FMCG field sales teams conducting in-store audits.
- EasyPlatform Web-based data platform that aggregates, visualizes, and exploits retail intelligence from field teams, panels, internal systems, and external sources. Provides real-time KPI dashboards, 360° visibility by store, region, and category, and AI-driven insights for sales management and HQ.
- EasyAgent Integrated AI agent that analyzes retail data, answers business questions in natural language, and delivers personalized recommendations to accelerate decision-making at field and headquarters levels.
Quantifiable outcome
- 99% shelf data recognition accuracy across thousands of SKUs
- +4 more outcomes
Companies that use EasyPicky
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles3 records
EasyPicky technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature8 records
EasyPicky partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PitchercoreStrategic partnership integrating EasyPicky's AI-powered shelf data collection via smartphone video directly into Pitcher's commercial workflows for enterprise sales teams. Enables field reps to record store shelf videos offline, analyze product availability and merchandising compliance through image recognition, and receive Next Best Action recommendations and prioritized visit planning based on real-time shelf conditions. Both companies target CPG brands, with Mondelez International cited as a user of the integrated technologies.
- ChapsVisioncoreTechnology partnership through the EasyPicky connector for ChapsVision's Nomad CRM platform. The connector enriches Nomad CRM with EasyPicky's field data collection and shelf recognition capabilities, enabling sales reps to focus on essential actions for achieving objectives and effectively managing their sectors.
- NomadiacorePartnership combining EasyPicky's shelf recognition technology with Nomadia Sales CRM to offer retail expert customers an innovative experience for collecting and processing field data. The integration allows field data to flow directly into Nomadia's sales workflow for real-time commercial guidance.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
EasyPicky competitors and assessment
Company assessmentDirect peers
- Trax: Trax is the closest direct competitor, providing AI-driven image recognition and retail-execution analytics for CPG manufacturers and retailers globally — directly overlapping with EasyPicky's shelf-recognition and in-store analytics value proposition.
- Salesfloor: Salesfloor provides retail execution, task management, and clienteling solutions; it overlaps with EasyPicky's EasyApp field tasks, visits, and in-store corrective actions use cases.
- Repsly: Repsly is a mobile retail-execution and field-activity management platform for CPG brands, competing with EasyPicky's EasyApp for in-store audit, merchandising, and field-sales workflows.
- AFS Technologies (Vusion): AFS/Vusion provides retail execution, trade promotion management, and store-level execution software for CPG manufacturers, directly comparable to EasyPicky's enterprise field-sales enablement stack.
- Planorama: Planorama offers image-recognition-based shelf intelligence and retail execution tools for FMCG brands, competing head-to-head with EasyPicky's EasyApp/EasyPlatform in-store audit capabilities.
Emerging players
- Pensa Systems: Pensa uses computer vision and autonomous drones for shelf intelligence in retail, addressing the same CPG retail-execution problem as EasyPicky but with a different hardware/capture approach.
- Neurolabs: Neurolabs provides synthetic-image-based product recognition for retail execution, a technology-adjacent competitor to EasyPicky's video recognition in shelf-audit scenarios.
- Visualfabriq: Visualfabriq focuses on trade promotion and category-management analytics for CPG brands, addressing an adjacent (and overlapping) retail-execution decision-support layer.
Broad incumbents
- Salesforce Consumer Goods Cloud: Salesforce's Consumer Goods Cloud and Field Service offerings provide enterprise retail-execution and field-sales capabilities to large CPG manufacturers, representing a broad incumbent alternative to EasyPicky's specialized offering.
- Scandit: Scandit is a broader smart-data-capture platform (barcode, ID, AR) widely used in retail and logistics, overlapping with EasyPicky's smartphone-based in-store data capture for CPG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EasyPicky social profiles
Digital presenceEasyPicky compliance and trust
Trust signalCompliance2 records
EasyPicky financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyPicky leadership team
Management profileNumber of profiles
Profiles2 records
EasyPicky subsidiaries and ownership
Company hierarchySubsidiaries1 record
EasyPicky funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyPicky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyPicky
What does EasyPicky do?
EasyPicky provides an AI-powered video image recognition platform for retail execution, combining a mobile field application (EasyApp) with a web-based data analytics platform (EasyPlatform) and an integrated AI agent (EasyAgent). Sales representatives film store shelves with a smartphone or tablet and the AI instantly recognizes products, generates KPIs (numeric distribution, share of shelf, planogram compliance, out-of-stocks, competitor data), and synchronizes results to headquarters dashboards — all working 100% offline.
Is EasyPicky a public or private company?
EasyPicky is a private company. It is classified as venture growth investor backed and is currently operating.
When was EasyPicky founded?
EasyPicky was founded in 2017. It employs 11 to 50 people.
Where is EasyPicky based?
EasyPicky is headquartered in Montpellier, France, in the Europe region.
How does EasyPicky make money?
One revenue line is on record: saaS Subscription (EasyApp + EasyPlatform).
Who are EasyPicky's main competitors?
Direct peers on record are Trax, Salesfloor, Repsly, AFS Technologies (Vusion) and Planorama. Emerging players are Pensa Systems, Neurolabs and Visualfabriq. Broad incumbents are Salesforce Consumer Goods Cloud and Scandit.
Does EasyPicky have an API?
Yes. EasyPicky integrates data collected from field operations into customer tools via native communication or API. APIs are used to feed dashboards with reliable, real-time field data, connect to CRM, ERP, BI tools, Data Lakes, and proprietary systems. The company also mentions integration methods including App2App, Bluetooth, and API for connecting the solution to client tools. Developer documentation is at Not specified.
What industry is EasyPicky in?
EasyPicky's product category is Retail Execution Software. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition). Its NAICS code is 5132.