ProfitMetrics.io

What ProfitMetrics.io does

ProfitMetrics.io (legal entity ProfitMetrics ApS, headquartered in Lyngby, Denmark) is a bootstrapped cloud-based SaaS platform founded in 2019 that delivers profit-based marketing measurement and optimization for e-commerce businesses and the digital agencies that serve them. The company's core proposition is replacing revenue-centric ROAS reporting with POAS® (Profit on Ad Spend), a trademarked proprietary KPI calculated as Gross Profit divided by Ad Spend, in which break-even is always 1. The platform integrates natively with major e-commerce backends (Shopify, WooCommerce, Magento, PrestaShop, BigCommerce, Shopware, plus the DanDomain family) and pulls ad-spend and conversion data from Google Ads, Meta, Microsoft Bing, TikTok, and Pinterest, then reconciles costs (COGS, shipping, payment fees, packaging, discounts, returns) to produce a real-time profit dashboard. Feature modules include Conversion Booster V2 for Google Ads and Conversion Booster for Meta (both leveraging server-side APIs for accurate conversion capture in a cookie-deprecation environment) and Shopping Booster, which segments products into profit-based Custom Labels (Highly Profitable, Profitable, Unprofitable, No Traffic) for Google Shopping and Performance Max campaigns.

The product surface is sold through two distinct go-to-market tracks — "For E-commerce" (direct self-serve via the Shopify App Store and direct website, with a no-credit-card free trial and onboarding completable in under an hour) and "For Agencies" (multi-client account structures with agency certification). Distribution additionally includes an iOS app, a Google Workspace Marketplace add-on, and a public REST API (export/v2 and data/reports endpoints, with a Google Sheets extension) that enable programmatic reporting, BigQuery/Looker Studio pipelines, and white-label use cases. Partnerships with Google (Premier Partner), Meta (Business Partner), and Facebook (Marketing Partner) provide ecosystem positioning and access to direct ad-platform APIs.

The company is bootstrapped with no external venture capital, reports $4.7M in ARR as of 2025 against a $14.2M valuation, and employs 11–50 people. Revenue is generated via SaaS subscription (monthly billing, with order-usage-based charges on Shopify, processed via Shopify's billing system). Named customers include enterprise accounts (Liberty London, Intersport, BEAUTYCOS operating 17 European markets) and SMB retailers across fashion, beauty, home, gardening, and sporting goods; an agency partner channel (e.g., Evensen Marketing) extends reach into smaller e-commerce operators. Primary markets served are European (Denmark, Sweden, Norway, Germany, UK), with a documented global SaaS delivery footprint.

Name

ProfitMetrics.io

Legal name

ProfitMetrics ApS

Website

https://profitmetrics.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ProfitMetrics.io is a bootstrapped Danish SaaS platform that provides e-commerce businesses and digital agencies with real-time profit tracking and POAS®-based marketing optimization across major ad channels and storefronts.

Ownership category

akta.pro rank

Product category

E-commerce marketing analytics software

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• E-commerce profit tracking
• POAS marketing software
• Ad spend optimization
• Server-side conversion tracking
• Marketing analytics platform

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: ProfitMetrics operates as a subscription-based SaaS platform charging e-commerce businesses for access to their profit tracking and optimization software. The platform offers free onboarding assistance and free email support. Billing is processed through Chargebee with separate monthly fees and order usage charges for Shopify customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ProfitMetrics.io sells a cloud-based SaaS platform that integrates with e-commerce backends (Shopify, WooCommerce, Magento, PrestaShop, BigCommerce, Shopware) and ad channels (Google Ads, Meta, Microsoft Bing, TikTok, Pinterest) to track orders, costs, and profit in real time. The platform centers on its proprietary POAS® metric (Gross Profit divided by Ad Spend) and includes server-side conversion tracking, a real-time dashboard, and profit-based bidding modules. It is sold in two tracks: For E-commerce merchants and For Agencies, with billing processed via Stripe/Chargebee for most customers and via Shopify for Shopify merchants.

Product overview

ProfitMetrics.io is a unified profit-tracking and POAS®-based marketing optimization SaaS platform for e-commerce businesses and agencies. The core portfolio consists of three integrated pillars: POAS® (the proprietary Profit on Ad Spend KPI), Server-side Tracking (accurate cross-channel conversion capture), and the Real-time Dashboard (24/7 visibility into profitability). These are extended by three feature modules — Conversion Booster V2 for Google Ads, Conversion Booster for Meta, and Shopping Booster for Google Ads — which use server-side and supplemental-feed mechanisms to improve conversion accuracy and enable profit-based product segmentation in Google Shopping campaigns. The platform is sold in two tracks: For E-commerce (direct retail integration) and For Agencies (multi-client management). An API enables programmatic data export, and a Knowledge Base provides self-service documentation across all product areas.

Differentiator

Problem solved

Functional benefit

Brands

• POAS®: A marketing KPI (Profit on Ad Spend) created by ProfitMetrics that divides Gross Profit by Ad spend to ensure Break-even is always 1.

Products and services

• POAS® (Profit on Ad Spend) Trademarked marketing KPI calculated as Gross Profit divided by Ad Spend, providing a profit-based alternative to ROAS where break-even is always 1; used as the foundation for the platform's bidding optimization and reporting.
• Server-side Tracking Server-side conversion tracking for Google Ads, Meta, and GA4 that reduces lost conversions from ad blockers and client-side tracking failures while maintaining GDPR consent-mode compliance.
• Real-time Dashboard Live profit overview that pulls data 24/7 directly from e-commerce backends and all connected marketing channels, with customizable KPI graphs for daily and hourly profitability monitoring.
• For Agencies (agency product track) Agency-facing offering providing multi-client account management, agency-specific onboarding, certification, and dashboards that allow partners to demonstrate profit-based performance across their e-commerce client portfolios.
• For E-commerce (merchant product track) Direct e-commerce merchant offering that integrates online stores with the platform, providing real-time profit tracking and POAS-based advertising optimization for online retailers.
• Conversion Booster V2 for Google Ads Conversion tracking module for Google Ads that sends conversions server-side directly through Google's API, improving tracking accuracy over client-side pixel tracking.
• Conversion Booster for Meta Conversion tracking module for Meta (Facebook and Instagram) that uses server-side tracking to capture conversions more accurately and consistently.
• Shopping Booster for Google Ads Google Shopping optimization module that segments products into profit-based Custom Labels (Highly Profitable, Profitable, Unprofitable, No Traffic) and delivers supplemental feeds to Google Merchant Center for Performance Max and standard Shopping campaigns.
• ProfitMetrics API Public JSON REST API exposing export/v2 and data/reports endpoints for programmatically fetching revenue, profit, ad spend, POAS, ROAS, customer counts, and per-channel breakdowns, with code examples in cURL, Python, and JavaScript.
• ProfitMetrics Google Sheets Extension Google Sheets add-on that pulls ProfitMetrics dashboard metrics on scheduled intervals (hourly, daily, weekly, monthly) into spreadsheets, supporting multi-sheet setups, multiple websites per spreadsheet, configurable date windows, and append or replace modes.

Quantifiable outcome

• BEAUTYCOS expanded from 5 to 17 markets with +51% blended POAS, -21% avg order ad spend, +18% first order gross profit
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationDeep integration with Google's advertising ecosystem including Google Ads (conversions, bidding, POAS optimization), Google Analytics 4 (properties for revenue and gross profit tracking), Google Merchant Center (supplemental feeds from Shopping Booster), Google Tag Manager (consent mode implementation), Google BigQuery (data export for reporting), and Looker Studio (reporting dashboards). Certified Premier Partner status.
• Meta (Facebook/Instagram)coreTechnology or IntegrationIntegration for Meta Ads conversion tracking and Conversion Booster functionality. Listed as Meta Business Partner and Facebook Marketing Partner for offline conversion capabilities.
• ShopifycoreTechnology or IntegrationNative Shopify app with deep platform integration. Shopify processes billing on behalf of ProfitMetrics with separate line items for monthly fees and order usage. Supports Shopify's native consent handling for GDPR compliance.
• WooCommercecoreTechnology or IntegrationNative plugin integration for WooCommerce e-commerce platform, enabling order data import and profit calculation for WordPress-based online stores.
• Magento (Adobe Commerce)coreTechnology or IntegrationNative module integration for Magento e-commerce platform, enabling enterprise-scale order import and profit tracking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northbeam: Northbeam is a multi-channel marketing attribution platform purpose-built for e-commerce, providing cross-channel ad spend, profit, and cohort analytics. It competes head-to-head with ProfitMetrics on profit-based ad measurement for Shopify and DTC brands.
• Glew.io: Glew is a multi-channel e-commerce analytics platform serving mid-market and enterprise retailers with profit, customer LTV, and marketing performance dashboards. It overlaps with ProfitMetrics on profitability reporting and channel-level ad performance for online retailers.
• BeProfit: BeProfit is a profit analytics app built specifically for Shopify merchants, providing cost tracking, POAS/profit dashboards, and ad spend analysis. It targets the same Shopify-first SMB customer with a comparable profit-tracking value proposition.
• Triple Whale: Triple Whale is the leading venture-funded e-commerce analytics and attribution platform, offering profit dashboards, ad attribution, and post-purchase analytics for DTC brands. It directly competes for the same SMB and mid-market e-commerce customers as ProfitMetrics with overlapping POAS-style profit reporting.

Emerging players

• Polar Analytics: Polar Analytics is a Shopify-focused analytics and attribution tool for DTC brands offering profit dashboards and ad performance tracking. It serves a similar buyer profile but with a narrower Shopify-only footprint compared to ProfitMetrics' multi-platform integrations.
• Lifetimely: Lifetimely provides LTV and profit analytics specifically for Shopify merchants, with cohort analysis and ad spend optimization. It overlaps with ProfitMetrics on profitability insight for Shopify SMBs but is narrower in scope and integration breadth.

Broad incumbents

• Supermetrics: Supermetrics is a marketing data pipeline that pipes ad and analytics data into spreadsheets, BI tools, and warehouses. It is a broader incumbent that overlaps with ProfitMetrics' data export and Google Sheets use cases but does not provide native profit dashboards.
• Databox: Databox is a broader business analytics and KPI dashboarding platform used by marketers and e-commerce teams. It competes with ProfitMetrics on dashboarding and KPI reporting but does not provide the deep native ad-cost integrations or POAS bidding functionality.
• Google Analytics 4: Google Analytics 4 is a free web analytics platform from Google that increasingly includes revenue, cost, and conversion-value reporting. It is the most-used alternative for basic profit/revenue measurement and competes with ProfitMetrics especially in the SMB segment.
• Looker Studio (Google): Looker Studio is Google's free BI and dashboarding tool, often used as a free alternative to ProfitMetrics' real-time dashboard for e-commerce profitability reporting. It overlaps on visualization but lacks ProfitMetrics' native cost/profit integrations and POAS bidding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@profitmetricsio
• LinkedInlinkedin.com/company/profitmetrics-io
• Xx.com/profitmetrics
• Facebookfacebook.com/ProfitMetrics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProfitMetrics.io