Nurihaus
Nurihaus operates a Global Creator OS connecting K-beauty brands to 1.5M+ creators across 100+ countries through Nurilounge (creator matching) and Nuriglow (cross-border commerce). Founded 2020 in Seoul, serving enterprise and mid-market brands expanding into North America.
- Company typePrivate
- Founded2020
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nurihaus does
Nurihaus (누리하우스) is a Seoul-headquartered, venture-backed creator-economy infrastructure company founded in July 2020 that operates a Global Creator OS for K-beauty brands expanding globally. The platform consists of two integrated layers: Nurilounge, a Global Creator Intelligence OS that matches K-beauty brands with a 1.5M+ verified creator network spanning 100+ countries across TikTok, Instagram, and YouTube using campaign-performance data; and Nuriglow, a cross-border commerce platform launched in August 2025 that converts creator-driven demand into actual sales through Amazon and TikTok Shop listings, managed logistics, advertising operations, and proprietary U.S. payment and shipping infrastructure. The company serves more than 400 brands — ranging from large enterprises (Amorepacific, COSRX, Clio) to mid-market and indie labels (Anua, Klairs, beauty of joseon) — and has executed 2,500+ cumulative campaigns generating 8–10B+ content views since founding. Revenue is generated through custom multi-year enterprise service contracts for creator campaign planning, matching, and execution; transaction fees and commissions on cross-border commerce GMV through Nuriglow; and B2B distribution/wholesale into U.S. retailers including Sephora, Macy's, and Walmart.
The business model combines professional services, marketplace commissions, and cross-border export solutions, with go-to-market executed through a hybrid of self-serve platform access (Nurilounge), enterprise field sales out of Seoul HQ and an LA operations team, and large-scale B2B matchmaking events (SEOULCON, K-Beauty Boost NYC) co-hosted with the Seoul Metropolitan Government and the Korean Cultural Center. To date the company has raised approximately 40 billion KRW (~$5.5M USD) across seed (2021), Series A (January 2024, led by Regent Partners), and two bridge rounds in 2025 (led by Hashed), with Hashed as the most consistent investor across rounds. Key strategic extensions include a 2026 co-investment with Hashed in Concept B (a Korea-born beauty brand accelerator targeting U.S. and Middle East markets) and a planned push of Nurilounge into Tokyo and New York.
Nurihaus firmographics
Firmographics- Name
- Nurihaus
- Legal name
- 주식회사 누리하우스
- Website
- https://nurihaus.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nurihaus operates a Global Creator OS connecting K-beauty brands to 1.5M+ creators across 100+ countries through Nurilounge (creator matching) and Nuriglow (cross-border commerce). Founded 2020 in Seoul, serving enterprise and mid-market brands expanding into North America.
- Ownership category
- akta.pro rank
Nurihaus industry classification
Industry- Product category
- Creator Marketing Platform
- NAICS
- Independent Artists, Writers, and Performers (71151), Graphic Design Services (541430)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
- akta.pro secondary industries
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Creator Commerce & Merch Platforms (Shops, Drops, Print-on-Demand) (MPACABAG)
Keywords
Where Nurihaus is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Nurihaus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Creator Campaign Services: Full-service campaign planning, creator matching, and execution for K-beauty brands seeking global marketing. Brands are matched with global creators through Nurilounge for content campaigns across TikTok, Instagram, and YouTube.
- Creator-driven Commerce / Nuriglow Platform: Cross-border commerce platform converting creator-driven demand into actual sales. Includes brand listings on Amazon and TikTok Shop, managed logistics and advertising, with Nuriglow taking a commission on GMV. Supports creator participation in product selection and promotional video creation.
- Cross-border Export Solutions: Integrated export infrastructure covering B2B distribution, overseas retail partnerships, and logistics for K-beauty brands entering global markets.
- NuriGlow Retail Platform Commission: Own retail commerce platform NuriGlow drives direct sales of K-beauty brands in the U.S. market, generating platform take-rate revenue from product sales fulfilled through the Nurihaus infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on campaign scope |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Nurihaus product offering
Product offeringCore offering
Nurihaus operates a Global Creator OS that connects K-beauty brands with 1.5M+ global creators across 100+ countries. Its two core platforms are Nurilounge, a data-driven creator matching and campaign execution system, and Nuriglow, a creator-participatory cross-border commerce layer integrated with Amazon and TikTok Shop that converts creator-driven demand into actual sales.
Product overview
Nurihaus operates as a unified Global Creator OS platform for K-beauty brands, consisting of two core integrated services: Nurilounge (Global Creator Intelligence OS) for creator campaign planning, matching, and execution across multi-platform social media; and Nuriglow (creator-participatory commerce platform) for converting creator-driven demand into actual sales through cross-border commerce and global B2B distribution. The platform connects brands with 1.5 million+ global creators across TikTok, Instagram, YouTube and other major social media platforms, facilitating online campaigns, offline events, and direct commerce in a single integrated flow.
Differentiator
Problem solved
Functional benefit
Brands
- NuriLounge (누리라운지): The Global Creator Intelligence OS — a data-driven creator matching platform that connects multi-platform global creators with brands for campaign planning, matching, and execution.
- NuriGlow (누리글로우)
Products and services
- Nurilounge Global Creator Intelligence OS that data-driven matches brands with multi-platform global creators (TikTok, Instagram, YouTube) for marketing campaigns. Acts as a living OS that learns from campaign performance data to continuously improve creator-brand matching accuracy over time.
- Nuriglow Creator-participatory cross-border commerce platform that converts creator-driven demand into actual sales. Integrates with Amazon and TikTok Shop for brand listings, managed logistics, advertising operations, and includes proprietary U.S. payment and shipping infrastructure for direct brand-to-consumer sales in North America.
- Nurihaus Global Creator OS Integrated infrastructure platform combining Nurilounge for creator campaign planning, matching, and execution across multi-platform social media with Nuriglow for cross-border commerce, Amazon/TikTok Shop entry, logistics, and ad operations. Connects K-beauty brands with 1.5M+ global creators.
- Creator Campaign Services Full-service creator campaign planning, matching, and execution for K-beauty brands seeking global marketing across TikTok, Instagram, and YouTube. Includes end-to-end campaign management, content production oversight, and performance reporting.
Quantifiable outcome
- 2,600+ campaigns executed since 2020, serving 500+ brands with 10B+ cumulative content views
- +4 more outcomes
Companies that use Nurihaus
Customer profileNamed customers45 records
Segments3 records
Ideal customer profiles3 records
Nurihaus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nurihaus partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Concept BcoreCo-investment partnership with Hashed in Concept B, a Korea-born global beauty brand accelerator. Nurihaus contributes its global creator network (1.5M+ creators across 100+ countries) and NuriGlow retail platform to support Concept B's brand portfolio (including fvrts and DERMA APOTHEKO) in U.S. and Middle East markets, leveraging Hashed's ADGM financial license.
- Beauty Creative Force (뷰티 크리에이티브포스)majorOngoing annual partnership with Seoul Metropolitan Government and SBA's beauty creator cultivation program. Nurihaus supports program operations, hosts Nuriday networking events, and collaborates with selected beauty creators to promote K-beauty globally. 5 top creator teams selected in 2025.
- HwaHae (화해 / Birdview)majorKorean beauty platform and co-host of K-Beauty Boost in NYC 2024, alongside Nurihaus and SBA. Jointly organized the NYC event with 11 K-beauty brands, 500+ attendees including global influencers and beauty industry professionals.
- Seoul Metropolitan Government / Seoul Economic Development Agency (SBA)coreAnnual co-host of SEOULCON and K-Beauty Boost events with Seoul Metropolitan Government and SBA. Nurihaus serves as co-organizer, providing the creator platform, brand matching, and operational execution for Korea's largest K-beauty creator festival.
- Korean Cultural Center in New York (뉴욕한국문화원)majorCo-host of K-Beauty Boost in NYC 2025 event, providing venue and cultural programming. Nurihaus managed creator recruitment and brand matching for the event which drew 5,000+ attendees.
- AmazonmajorAmazon is used as a sales channel for K-beauty brands through Nuriglow platform. Nurihaus manages brand listings, logistics, and advertising operations on Amazon as part of its cross-border commerce infrastructure.
- TikTok ShopmajorTikTok Shop is used as a sales channel for K-beauty brands through Nuriglow platform. Nurihaus manages brand presence and operations on TikTok Shop as part of its creator-driven commerce ecosystem.
Scale indicators19 records
Recent moves9 records
Expansion highlights6 records
Nurihaus competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Creator marketplace and campaign management platform serving mid-market and enterprise brands. Directly overlaps with Nurilounge's creator matching and campaign execution capabilities, with established presence in beauty and lifestyle verticals.
- Collabstr: Self-serve creator marketplace where brands can directly discover and book influencers. Comparable to the self-serve/PLG side of Nurilounge, particularly for small and mid-market brand customers.
- Traackr: Influencer marketing platform focused on brand safety, creator vetting, and campaign analytics. Comparable to Nurilounge for the brand-side discovery and measurement workflow, with strong presence among global enterprise brands.
- ShopMy: Creator-led commerce and affiliate platform enabling influencers to monetize recommendations through shoppable storefronts. Closely mirrors Nuriglow's creator-participatory commerce model, with strong positioning in US beauty and fashion categories.
- LTK (formerly rewardStyle): Global creator commerce platform connecting influencers with brands and shoppers via trackable affiliate links and shoppable content. The most analogous competitor for Nuriglow's commerce layer, with deep US retail relationships and significantly more capital.
- CreatorIQ: Enterprise-grade creator marketing platform used by global brands. Comparable to Nurilounge for creator discovery, workflow, and analytics, and increasingly adding commerce integrations — competing with Nurihaus for enterprise K-beauty and lifestyle brand budgets.
- Grin: Creator marketing platform providing influencer discovery, campaign management, and ROI tracking for consumer brands. Most directly comparable to Nurilounge as a SaaS-based creator intelligence and campaign management solution, though without the integrated cross-border commerce layer Nuriglow provides.
- IZEA: Long-standing influencer marketing marketplace and platform serving brands with sponsored content campaigns. Overlaps with Nurilounge's creator matching and campaign services, with established relationships in beauty and consumer brands.
Emerging players
- HypeAuditor: Creator analytics and fraud detection platform serving brands and agencies. Adjacent to Nurilounge's data-driven matching capabilities, providing the creator quality and audience verification layer that Nurihaus bundles into its OS.
Broad incumbents
- Tagger by Sprout Social: Influencer marketing platform owned by Sprout Social, offering social listening plus creator discovery and campaign management. Broader incumbent with cross-channel social tooling, competing indirectly for the same brand marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nurihaus social profiles
Digital presenceNurihaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nurihaus leadership team
Management profileNumber of profiles
Profiles1 record
Nurihaus funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nurihaus M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nurihaus
What does Nurihaus do?
Nurihaus operates a Global Creator OS that connects K-beauty brands with 1.5M+ global creators across 100+ countries. Its two core platforms are Nurilounge, a data-driven creator matching and campaign execution system, and Nuriglow, a creator-participatory cross-border commerce layer integrated with Amazon and TikTok Shop that converts creator-driven demand into actual sales.
Is Nurihaus a public or private company?
Nurihaus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nurihaus founded?
Nurihaus was founded in 2020. It employs 11 to 50 people.
Where is Nurihaus based?
Nurihaus is headquartered in Seoul, South Korea, in the Asia region.
How does Nurihaus make money?
Four revenue lines are on record. Creator Campaign Services are the primary driver. The others are creator-driven Commerce / Nuriglow Platform, cross-border Export Solutions and nuriGlow Retail Platform Commission.
Who are Nurihaus's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), Collabstr, Traackr, ShopMy, LTK (formerly rewardStyle), CreatorIQ, Grin and IZEA. HypeAuditor is listed as an emerging player. Tagger by Sprout Social is listed as a broad incumbent.
Does Nurihaus have an API?
No public API is recorded for Nurihaus.
What industry is Nurihaus in?
Nurihaus's product category is Creator Marketing Platform. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch), with a secondary code of BPAFAHAL, Live Commerce & Shoppable Creator Campaigns. Its NAICS code is 71151.