Sirge
Sirge is a Fort Worth, Texas-based SaaS platform that provides Shopify merchants with AI-assisted ad tracking, attribution, link tracking, and CRO services, monetized via tiered app subscriptions and a $2,500 done-for-you redesign offering.
- Company typePrivate
- Founded2023
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sirge does
Sirge is a Fort Worth, Texas-based private company (Sirge LLC) that builds a consumer data and growth platform for Shopify e-commerce merchants. Its flagship product is the "Your E-Comm Growth Partner" app on the Shopify App Store, launched April 10, 2023, which combines ad tracking, multi-touch attribution, link tracking, customer behavior analytics (heatmaps, session replay, segmentation), forecasting, and AI-driven recommendations, and integrates with Facebook, Google, Meta, TikTok, and Instagram ad platforms. The platform is "Built for Shopify" certified and includes the Sirge Multi-Store, ReEngage, and Sirge Recommendations modules, plus a free Business Owner Toolbox of calculators and scanners.
The business operates a hybrid revenue model. Primary recurring revenue comes from tiered Shopify app subscriptions priced by order volume (Free for 0-50 orders, $29/month for 51-250, $99/month for 251-1,000, and $250/month for 1,001-10,000). Secondary revenue streams include a $99 one-time Optimization Action Plan audit, a $2,500 Complete Store Optimization done-for-you service that bundles professional redesign, Rebuy cart optimization, Replo-based implementation, and 60 days of expert support, and affiliate-referral revenue via a Tolt.io-powered program. Go-to-market is product-led for the SaaS (free audit, free tier, SEO content) and sales-assisted for the higher-ticket $2,500 service (15-minute free strategy calls).
The company is founder-led (Chase Chappell) with 11-50 employees and claims to be trusted by over 7,000 Shopify stores across primarily SMB merchants (0-10,000 orders/month), with notable logo placements including Scrub Daddy and Rothy's. Two funding rounds are recorded in the input ($300K in June 2021 and $2.5M in May 2022), though investor identities and Sirge's own financial disclosures are not provided. Key technology partners include Shopify (flagship), Replo, Rebuy, Tolt.io, and Cookiebot.
Sirge firmographics
Firmographics- Name
- Sirge
- Legal name
- Sirge LLC
- Website
- https://sirge.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sirge is a Fort Worth, Texas-based SaaS platform that provides Shopify merchants with AI-assisted ad tracking, attribution, link tracking, and CRO services, monetized via tiered app subscriptions and a $2,500 done-for-you redesign offering.
- Ownership category
- akta.pro rank
Sirge industry classification
Industry- Product category
- E-commerce Marketing Analytics
- NAICS
- Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- E-commerce & Retail Recommendation Engines (HDAAAGAA)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Search, Discovery & Ranking Personalization (HDAAAGAE), Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Sirge is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sirge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Shopify App Subscription: Tiered SaaS subscription billed every 30 days in USD, priced by order volume: Free (0-50 orders), $29/mo (51-250 orders), $99/mo (251-1,000 orders), $250/mo (1,001-10,000 orders), with a 21-day free trial on Tier 2.
- Optimization Action Plan (Audit): One-time $99 audit delivering in-depth website analysis, expert observations, recommended conversion-boosting changes, app recommendations, and a step-by-step action plan.
- Complete Store Optimization (CRO Redesign Service): One-time $2,500 professional redesign service including homepage redesign, product page optimization, collection page enhancement, cart optimization with Rebuy, implementation through Replo, and 60 days of ongoing support.
- Affiliate Referral Revenue: Recurring commissions paid to affiliates (via Tolt.io) for every successful Sirge signup generated through their referral links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier (Tier 1) - 0-50 orders/month |
| Subscription | Monthly | Tier 2 - 51-250 orders/month |
| Subscription | Monthly | Tier 3 - 251-1,000 orders/month |
| Subscription | Monthly | Tier 4 - 1,001-10,000 orders/month |
| One time/ perpetual license | Pay-as-you-go | Optimization Action Plan (Website Audit) |
| One time/ perpetual license | Pay-as-you-go | Complete Store Optimization |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Sirge product offering
Product offeringCore offering
Sirge is an AI-powered ad tracking, attribution, and conversion rate optimization platform built natively for Shopify merchants. The flagship product is the Sirge Shopify App ("Your E-Comm Growth Partner"), which combines ad tracking across Facebook, Google, Meta, and TikTok, customer behavior analytics, link tracking, session replay, heatmaps, and AI-driven recommendations. The platform is extended by a free website audit, a $99 one-time Optimization Action Plan, a $2,500 Complete Store Optimization (done-for-you CRO redesign) service, and a free Business Owner Toolbox of calculators.
Product overview
Sirge operates a platform-plus-modules architecture built around its flagship Sirge Shopify App — "Your E-Comm Growth Partner" (launched on the Shopify App Store on April 10, 2023) which packages four core modules — Growth Hub, Link Tracking, Ad Tracking, and Report Card — together with analytics features such as session replay, heatmaps, attribution, and AI insights. The platform is offered in tiered pricing (Free, $29, $99, $250) on Shopify and is extended by service offerings including a Free Website Audit, the $99 Optimization Action Plan, and the $2,500 Complete Store Optimization done-for-you package (built on Rebuy and Replo). Add-on modules expand the platform's reach: Sirge Multi-Store for multi-brand management, the ReEngage Customers module for repeat-customer campaigns, the AI-powered Sirge Recommendations engine, and the free Sirge Business Owner Toolbox (Goal Setter, ROAS Calculator, Profit Margin Calculator, Inspiration stores, and Alt-Text Scanner). Together, these products form an end-to-end "AI-powered growth engine" for Shopify brands covering auditing, marketing optimization, link/ad tracking, conversion-rate redesign, and ongoing customer re-engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Sirge Shopify App — Your E-Comm Growth Partner Flagship Shopify App Store app ("Built by Experts, Refined by AI") that combines Growth Hub, Link Tracking, Ad Tracking, and Report Card with customer-behavior analytics, session replay, heatmaps, attribution, ROAS, profit insights, and AI insights across Facebook, Google, Meta, and TikTok ad platforms. Generally available with Free, $29, $99, and $250 monthly tiers, with a 21-day free trial on the $29 tier.
- Free Website Audit Free AI-driven audit of a Shopify homepage that surfaces Site Performance, Homepage Redesign recommendations, Expert Tips, and Hidden Revenue opportunities, with over 10,000+ store audits completed to date. Used as a lead-generation funnel that captures merchant email addresses.
- Optimization Action Plan Paid $99 one-time optimization report covering an in-depth audit of the entire website, expert observations, recommended changes to boost conversions, recommended apps, and a clear step-by-step action plan.
- Complete Store Optimization $2,500 done-for-you service that delivers a professional homepage redesign, custom product page optimization, collection page enhancement, cart optimization with Rebuy, implementation through Replo, and 60 days of ongoing support, typically achieving a 20–30% conversion-rate lift within 30 days.
- Sirge Business Owner Toolbox Free toolbox of calculators and scanners for Shopify merchants, including Goal Setter, ROAS Calculator, Profit Margin Calculator, Inspiration stores, and Alt-Text Scanner (ADA compliance), with additional tools in development.
Companies that use Sirge
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Sirge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability11 records
Feature8 records
Sirge partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- ShopifyflagshipSirge is built natively for Shopify and listed on the Shopify App Store as "Your E‑Comm Growth Partner." The app is "Built for Shopify" certified and integrates with Shopify store data, checkout, customers, and orders to deliver analytics, ad tracking, and CRO recommendations.
- Facebook (Meta)coreSirge integrates with Facebook ads as part of its ad-tracking and attribution platform, pulling in ad-platform data to combine with on-site interaction tracking for complete attribution insights.
- Google AdscoreListed as a "Works With" integration. Sirge uses Google APIs (and adheres to Google API Services User Data Policy, including Limited Use requirements) to pull ad-platform data for cross-channel attribution.
- TikTokcoreListed as a "Works With" integration on the Sirge Shopify app; enables ad tracking and attribution across TikTok ad campaigns.
- ReploflagshipReplo is used as the implementation platform for Sirge's Complete Store Optimization ($2,500) redesigns — Sirge builds optimized pages in Replo, tests thoroughly, then implements on the store with zero disruption to the live site.
- RebuycoreRebuy is used by Sirge for cart optimization as part of the Complete Store Optimization package.
- Tolt.iocoreTolt.io powers the Sirge Affiliate / Ambassador Program (sirge.tolt.io), handling affiliate signup, tracking, and recurring commission payouts.
- Shopify App Store (Distribution)flagshipThe Shopify App Store acts as the primary marketplace distribution partner for the Sirge app, handling listing, discovery, installation, and tier-based billing for merchants worldwide.
- Sirge Affiliate Network (Affiliates / Ambassadors)coreSirge runs an ambassador/affiliate program offering recurring revenue commissions for every successful Sirge signup, providing marketing materials, training, and a community of fellow affiliates via Tolt.io.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Sirge competitors and assessment
Company assessmentDirect peers
- Triple Whale: Triple Whale is the leading Shopify-native ad-attribution and analytics platform offering a comparable suite of dashboards, attribution, and creative insights. It directly competes with Sirge for Shopify merchants in the same SMB-to-mid-market segment.
- Northbeam: Northbeam provides multi-channel attribution and marketing analytics for ecommerce brands, overlapping with Sirge's ad-tracking and attribution capabilities. It serves a similar Shopify/DTC customer base with a comparable product surface.
- Hyros: Hyros is an ad-attribution and tracking platform for direct-to-consumer brands; Sirge customers explicitly compare it to Hyros in App Store reviews. It targets the same attribution pain points — over-attribution and pixel inaccuracy — that Sirge positions against.
- Glew.io: Glew.io is a multichannel ecommerce analytics and reporting platform that aggregates data from Shopify and ad platforms. It competes with Sirge on dashboards, reporting, and cross-channel performance insights for Shopify merchants.
- Wicked Reports: Wicked Reports offers multichannel attribution and ad tracking for DTC and ecommerce brands. It competes with Sirge's ad-tracking and attribution modules for Shopify brands running paid acquisition on Facebook, Google, and TikTok.
Emerging players
- Polar Analytics: Polar Analytics is a Shopify-focused BI/analytics platform that provides unified dashboards, attribution, and LTV reporting for DTC brands. It overlaps with Sirge's Growth Hub and Report Card modules while competing more on the BI/aggregation layer than CRO services.
- Lifetimely: Lifetimely is a Shopify-app that specializes in LTV, cohort, and retention analytics. It overlaps with Sirge's LTV and cohort analysis features within the customer behavior analytics module for a similar Shopify-merchant buyer.
- Peel (peel.co): Peel provides ecommerce analytics, LTV, and cohort analysis for Shopify and DTC brands. It overlaps with Sirge's customer behavior and LTV analytics capabilities in a similar buyer segment.
Others
- Replo: Replo is a no-code landing-page builder for Shopify that Sirge uses as an implementation partner for its $2,500 Complete Store Optimization service. They are an ecosystem partner, but Replo is increasingly adjacent as a CRO/landing-page tool that could compete for the same merchant budget.
Broad incumbents
- Google Analytics 4: Google Analytics 4 is the default free web analytics offering that Sirge's content references as a complementary tool. As a broad incumbent, it sets the floor for free analytics expectations and constrains pricing power for paid Shopify-specific analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Sirge social profiles
Digital presenceSirge compliance and trust
Trust signalCompliance3 records
Sirge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sirge leadership team
Management profileNumber of profiles
Profiles2 records
Sirge funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sirge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sirge
What does Sirge do?
Sirge is an AI-powered ad tracking, attribution, and conversion rate optimization platform built natively for Shopify merchants. The flagship product is the Sirge Shopify App ("Your E-Comm Growth Partner"), which combines ad tracking across Facebook, Google, Meta, and TikTok, customer behavior analytics, link tracking, session replay, heatmaps, and AI-driven recommendations. The platform is extended by a free website audit, a $99 one-time Optimization Action Plan, a $2,500 Complete Store Optimization (done-for-you CRO redesign) service, and a free Business Owner Toolbox of calculators.
Is Sirge a public or private company?
Sirge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sirge founded?
Sirge was founded in 2023. It employs 11 to 50 people.
Where is Sirge based?
Sirge is headquartered in Fort Worth, United States, in the North America region.
How does Sirge make money?
Four revenue lines are on record. Shopify App Subscription is the primary driver. The others are optimization Action Plan (Audit), complete Store Optimization (CRO Redesign Service) and affiliate Referral Revenue.
Who are Sirge's main competitors?
Direct peers on record are Triple Whale, Northbeam, Hyros, Glew.io and Wicked Reports. Emerging players are Polar Analytics, Lifetimely and Peel (peel.co). Replo is listed as an others. Google Analytics 4 is listed as a broad incumbent.
Does Sirge have an API?
No public API is recorded for Sirge.
What industry is Sirge in?
Sirge's product category is E-commerce Marketing Analytics. Its primary akta.pro industry code is HDAAAGAA, E-commerce & Retail Recommendation Engines, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 519290 and its SIC code is 7372.