Plum Research
Plum Research is an independent streaming audience measurement company whose Showlabs platform tracks viewership across 11 major streaming platforms via a 21-million-person panel in 75+ markets, serving major entertainment studios and streaming platforms through enterprise SaaS subscriptions.
- Company typePrivate
- Founded2015
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Plum Research does
Plum Research is an independent streaming audience measurement and analytics company that provides viewership data and behavioral insights across linear TV, SVOD, and AVOD platforms. Its flagship product, Showlabs, is a dashboard that consolidates data for 11 major streaming platforms — Netflix, HBO Max, Disney+, Amazon Prime, Apple TV+, Peacock, Hulu, Pluto, Tubi, Roku, and Crunchyroll — backed by a proprietary panel of 21 million panelists and 37 million monitored devices across 75+ global markets including the US, UK, Mexico, France, Germany, and Brazil. The platform surfaces metrics such as Unique Viewers, Total Hours Watched, Average Time Spent, Share of Viewing, Completion Rate, Binge Watching Index, and Reactivation Points, with profile-per-subscriber granularity and device-agnostic tracking to support content performance analysis.
The company operates a B2B enterprise SaaS model under annual subscription contracts with quote-based pricing, distributing through direct field sales and a white-glove client success approach. Its customer base is concentrated among major entertainment studios and streaming platforms, including Paramount, Hasbro, Lionsgate, Sony, NBCUniversal, CBS, and eOne. PlumResearch is headquartered in Warsaw (legal entity PlumResearch S.A.) with a distributed team of approximately 50 experts across the US, LATAM, and Europe.
In May 2026, PlumResearch was acquired by UK-based entertainment analysis firm Ampere Analysis in a transaction backed by a majority investment from private equity firm Goldenpeak — Goldenpeak's first institutional investment since its 2015 launch. The acquisition consolidates streaming audience measurement under Ampere's broader media, games, and sports analytics portfolio. Prior to the acquisition, PlumResearch had raised approximately $2.7 million in outside capital, led by Montis Capital Group with participation from Tar Heel Capital Pathfinder.
Plum Research firmographics
Firmographics- Name
- Plum Research
- Legal name
- PlumResearch S.A.
- Website
- https://PlumResearch.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Plum Research is an independent streaming audience measurement company whose Showlabs platform tracks viewership across 11 major streaming platforms via a 21-million-person panel in 75+ markets, serving major entertainment studios and streaming platforms through enterprise SaaS subscriptions.
- Ownership category
- akta.pro rank
Plum Research industry classification
Industry- Product category
- Streaming Audience Measurement Software
- NAICS
- Marketing Research and Public Opinion Polling (54191), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Plum Research is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Plum Research business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Analytics Subscription: Subscription-based access to Showlabs platform providing streaming audience measurement data and analytics. B2B model serving entertainment companies requiring viewing behavior insights across major streaming platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Plum Research product offering
Product offeringCore offering
Plum Research operates Showlabs, a SaaS streaming audience measurement and analytics platform that tracks viewer behavior across 11 major streaming platforms (Netflix, HBO Max, Disney+, Amazon Prime, Apple TV+, Peacock, Hulu, Pluto, Tubi, Roku, Crunchyroll) using a proprietary panel of 21 million monitored devices across 75+ global markets. The platform delivers metrics such as Unique Viewers, Total Hours Watched, Share of Viewing, Completion Rate, Binge Watching, and Reactivation Points Index to entertainment companies, studios, and streaming platforms for content performance, audience behavior, and competitive benchmarking.
Product overview
Plum Research is an entertainment industry data company specializing in audience insights for the streaming business. The company operates as a single unified platform called Showlabs, which provides streaming data dashboards and advanced analytics capabilities for measuring content performance across multiple streaming platforms. Showlabs tracks over 21 million panelists across more than 75 markets worldwide, monitoring viewing behavior on platforms including Netflix, HBO Max, Disney+, Amazon Prime, Apple TV+, Peacock, Hulu, Pluto, Tubi, Roku, and Crunchyroll. The platform offers metrics such as Unique Viewers, Total Hours Watched, Average Time Spent, Share of Viewing, Views, Completion Rate, Binge Watching, and Reactivation Points Index.
Differentiator
Problem solved
Functional benefit
Brands
- Showlabs: A streaming analytics platform providing audience measurement, behavioral metrics, and performance tracking for major streaming platforms including Netflix, HBO Max, Disney+, Amazon Prime, Apple TV+, Peacock, Hulu, Pluto, Tubi, Roku, and Crunchyroll. The product tracks over 21 million panelists across 75+ markets.
Products and services
- Showlabs Showlabs is a streaming audience measurement and analytics platform that tracks viewer behavior across 11 major streaming platforms (Netflix, HBO Max, Disney+, Amazon Prime, Apple TV+, Peacock, Hulu, Pluto, Tubi, Roku, Crunchyroll) using a proprietary panel of 21 million panelists across 75+ global markets. It provides metrics including Unique Viewers, Total Hours Watched, Average Time Spent, Share of Viewing, Views, Completion Rate, Binge Watching Index, Get Hooked, and Reactivation Points Index for entertainment companies, studios, and streaming platforms.
Quantifiable outcome
- Monitor 37 million devices for audience measurement
- +2 more outcomes
Companies that use Plum Research
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Plum Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature8 records
Plum Research partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ampere AnalysismajorAmpere Analysis, a UK-based entertainment analysis company serving media, games, and sports industries, acquired PlumResearch as part of the Goldenpeak investment deal. The acquisition aims to expand Ampere's data and analytics capabilities for the global media industry amid increasing data-driven nature of TV and film streaming.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Plum Research competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Nielsen is the dominant global audience measurement company and the primary incumbent Plum competes against for streaming viewership measurement budgets. Nielsen Streaming and Nielsen ONE directly overlap with Plum's Showlabs dashboard across cross-platform viewership, with substantially larger scale and agency relationships.
- Omdia: Omdia (formerly Ovum/IHS Markit technology group) provides research and analytics across media, entertainment, and telecom. It sells subscription-based intelligence to streaming platforms and studios that overlap with Plum's enterprise customer base.
- Ampere Analysis: Ampere Analysis is a UK-based entertainment, games, and sports analytics firm that acquired Plum in May 2026. Its research and subscription analytics to media companies overlap substantially with Plum's offering, making it both parent and overlapping peer in streaming audience analytics.
- Comscore: Comscore provides cross-platform audience measurement including streaming viewership through products like Comscore Streaming Intelligence. It directly competes with Plum for advertising and content-licensing measurement dollars among studios, agencies, and streaming platforms.
Direct peers
- Tubular Labs: Tubular Labs provides video audience intelligence across social video and streaming platforms, measuring viewership and engagement for content owners and advertisers. It overlaps with Plum on cross-platform video audience measurement and content performance benchmarking.
- Samba TV: Samba TV uses a panel of smart-TV opt-in devices to measure cross-platform TV and streaming viewership, competing directly with Plum's device-agnostic, panel-based measurement approach for advertisers, agencies, and content owners.
- Luminate: Luminate (formerly Nielsen Music/MRC Data) provides entertainment data and analytics spanning music, film, TV, and streaming. It serves similar entertainment industry buyers as Plum with comparable audience measurement and content performance analytics.
- Antenna: Antenna is a subscription analytics platform measuring subscriber behavior for SVOD services, with a comparable panel-based methodology and similar enterprise customer profile. It competes directly with Plum's profile-per-subscriber and engagement metrics in the streaming analytics category.
- Parrot Analytics: Parrot Analytics provides content demand and audience analytics for the entertainment industry, tracking TV, film, and streaming content performance globally. It is highly comparable to Plum's content performance and audience insights offerings to studios and streaming platforms.
Regional players
- Digital TV Research: Digital TV Research provides forecasts and analytics on the global TV and streaming market, primarily serving media industry subscribers with subscription research reports. It is comparable to Plum in serving streaming analytics to media executives but is more forecast- and report-focused than audience panel measurement.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Plum Research social profiles
Digital presencePlum Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plum Research leadership team
Management profileNumber of profiles
Profiles1 record
Plum Research funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plum Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plum Research
What does Plum Research do?
Plum Research operates Showlabs, a SaaS streaming audience measurement and analytics platform that tracks viewer behavior across 11 major streaming platforms (Netflix, HBO Max, Disney+, Amazon Prime, Apple TV+, Peacock, Hulu, Pluto, Tubi, Roku, Crunchyroll) using a proprietary panel of 21 million monitored devices across 75+ global markets. The platform delivers metrics such as Unique Viewers, Total Hours Watched, Share of Viewing, Completion Rate, Binge Watching, and Reactivation Points Index to entertainment companies, studios, and streaming platforms for content performance, audience behavior, and competitive benchmarking.
Is Plum Research a public or private company?
Plum Research is a private company. It is classified as corporate owned and is currently operating.
When was Plum Research founded?
Plum Research was founded in 2015. It employs 51 to 100 people.
Where is Plum Research based?
Plum Research is headquartered in Palo Alto, United States, in the North America region.
How does Plum Research make money?
One revenue line is on record: saaS Analytics Subscription.
Who are Plum Research's main competitors?
Broad incumbents on record are Nielsen, Omdia, Ampere Analysis and Comscore. Direct peers are Tubular Labs, Samba TV, Luminate, Antenna and Parrot Analytics. Digital TV Research is listed as a regional player.
Does Plum Research have an API?
No public API is recorded for Plum Research.
What industry is Plum Research in?
Plum Research's product category is Streaming Audience Measurement Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 54191 and its SIC code is 7311.