WISESIGHT
WISESIGHT is a Bangkok-based social media analytics and consumer intelligence company founded in 2007, serving 300+ brands, agencies, and government entities across Thailand and Southeast Asia via an AI-powered platform spanning social listening, influencer analytics, brand tracking, and synthetic consumer research.
- Company typePrivate
- Founded2007
- HeadquartersBangkok, Thailand
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What WISESIGHT does
WISESIGHT (Thailand) Co., Ltd. is a Bangkok-headquartered social media analytics and consumer intelligence company founded in 2007 that operates an integrated platform of ten products across three layers: Insight (Zocial Eye social listening, Influencer Directory, Brand Scan competitive tracking, Virtual Persona synthetic research, and Research expert reports); Integrated Service (Omnichannel Solution combining CDP/CRM/Ticket Management, and Warroom Chatbot); and Monitoring and Alert (a managed monitoring service and Command Center real-time visualization ingesting 20M+ data points daily). The technology stack combines proprietary Thai-language NLP sentiment classification (Wisesight AI), computer vision (Logo Recognition, OCR, Object Recognition), and generative AI for synthetic personas, trained on a proprietary data corpus of 15M+ daily Thai social messages across Facebook, Instagram, TikTok, YouTube, Twitter, Pantip, and major news/blog sites, with 5 years of historical depth and 80,000+ Thai influencer profiles.
The company serves brands, advertising agencies, and government/public sector entities primarily in Thailand, with research-based services extended into Vietnam, Philippines, Indonesia, and Malaysia through local social listening resellers. Revenue is generated primarily through annual SaaS subscriptions with disclosed budget tiers ranging from less than 100,000 THB (~$2,800) to more than 1,000,000 THB (~$28,000), supplemented by professional services and data consulting. The GTM motion combines enterprise field sales (Calendly-enabled 'Book a Meeting' and 'Plan Your Solution' CTAs) with self-serve login portals for mid-market customers, and the company is backed by a $7M Series B in August 2021 from Krungsri Finnovate and TechMatrix (Japan), with NVEST VENTURE participating. Operational certifications include ISO 29110 and Thailand PDPA compliance.
WISESIGHT firmographics
Firmographics- Name
- WISESIGHT
- Legal name
- WISESIGHT (THAILAND) CO., LTD.
- Website
- https://wisesight.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WISESIGHT is a Bangkok-based social media analytics and consumer intelligence company founded in 2007, serving 300+ brands, agencies, and government entities across Thailand and Southeast Asia via an AI-powered platform spanning social listening, influencer analytics, brand tracking, and synthetic consumer research.
- Ownership category
- akta.pro rank
WISESIGHT industry classification
Industry- Product category
- Social Media Analytics and Consumer Insights
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)
- akta.pro secondary industries
- Topic/Interest-Based Content Discovery Apps (MPACAKAB), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where WISESIGHT is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
WISESIGHT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Social Listening and Analytics Subscriptions: SaaS platform subscriptions for tools including Zocial Eye, Brand Scan, Influencer Directory, and Research reports. Pricing tiers based on annual budgets from less than 100,000 THB to more than 1,000,000 THB.
- Professional Services and Consulting: Data consulting, strategic communication planning, dashboard automation, and communication strategy plan services provided by Wisesight's expert teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for large brands and agencies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WISESIGHT product offering
Product offeringCore offering
WISESIGHT provides an AI-powered social media analytics and consumer insights platform that collects and analyzes Thai-language social conversations across Facebook, Instagram, TikTok, YouTube, Twitter, Pantip, and major news platforms. Its Insight suite includes Zocial Eye for social listening, Influencer Directory for influencer discovery, Brand Scan for competitive benchmarking, Virtual Persona for AI-driven synthetic consumer research, and Research reports. Integrated Service products (Omnichannel Solution, Warroom Chatbot) and Monitoring and Alert services (Monitoring and Alert, Command Center) round out the portfolio for brands, agencies, and government entities.
Product overview
WISESIGHT offers a comprehensive social media analytics and consumer insights platform with a portfolio of 10 integrated products. The core Insight suite includes Zocial Eye (social listening), Influencer Directory (influencer discovery), Brand Scan (competitive tracking), Virtual Persona (AI-powered synthetic research), and Research (expert analysis reports). The Integrated Service layer provides Omnichannel Solution and Warroom Chatbot for customer engagement management. The Monitoring and Alert category includes Monitoring and Alert service plus Command Center for real-time data visualization. All products leverage Wisesight AI for natural language processing, computer vision, and predictive analytics capabilities across social media data from platforms including Facebook, Instagram, TikTok, YouTube, Twitter, Pantip, and major news websites.
Differentiator
Problem solved
Functional benefit
Brands
- Zocial Eye: Social listening tool that collects and analyzes consumer conversations, feelings, and behaviors across various social media channels.
- Influencer Directory
- Brand Scan
- Virtual Persona
- Research
- Omnichannel Solution
- Warroom Chatbot
- Monitoring and Alert
- Command Center
Products and services
- Zocial Eye Social listening tool that collects and analyzes consumer conversations, feelings, and behaviors across social media channels including Facebook, Twitter, Instagram, Pantip, YouTube, TikTok, and major news and blog websites, powered by Wisesight AI for Thai sentiment analysis and image-based logo, OCR, and object recognition.
- Influencer Directory Platform for searching and analyzing over 80,000 Thai influencer profiles across Facebook, Instagram, TikTok, and YouTube, helping brands discover and evaluate influencers for marketing campaigns.
- Brand Scan Brand tracking platform that monitors Paid, Owned, Earned, and Influencer performance in one place, benchmarks competitors, identifies top-performing patterns across 3,200+ brands, and integrates with Meta Ad Library, Google Ads Transparency Center, and TikTok Ads Library for ad analysis.
- Virtual Persona Synthetic research platform that uses AI to simulate virtual consumers with real demographics and behaviors, enabling brands to test ideas, products, and campaigns in a predictive, risk-free environment with reported pattern recognition accuracy up to 80%.
- Research Comprehensive research solution providing analytical reports and summaries from social media data by WISESIGHT data specialists, covering Brand Analysis, Campaign Analysis, Trend Analysis, and Consumer Insight Discovery.
- Omnichannel Solution Integrated customer engagement solution combining Customer Data Platform (CDP), Customer Relationship Management (CRM), and Ticket Management into one platform for managing customer interactions across channels.
- Warroom Chatbot Professional ticket management tool that centralizes social media touchpoints including Facebook Page, Instagram, Pantip, LINE Official Account, TikTok, and Email into a single platform for enterprise customer engagement.
- Monitoring and Alert Social monitoring service providing real-time alerts and updates from a professional team, tracking popular trends or potential crises that may impact business image.
- Command Center Real-time data visualization tool displaying data from social media and internal organizational data streams, collecting 20M+ data points daily for swift monitoring and effective decision-making.
- Social Metric Analytics platform that helps visualize brand performance on social media using key metrics, based on the Thailand Social Awards scoring standards.
Quantifiable outcome
- Over 15 million social media messages collected daily
- +3 more outcomes
Companies that use WISESIGHT
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
WISESIGHT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature8 records
WISESIGHT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Regional Partners in Vietnam, Philippines, Indonesia, and MalaysiacoreWisesight is actively expanding its presence across key Southeast Asian markets by collaborating with leading local social listening companies. These partnerships leverage unparalleled local knowledge and robust data networks, providing culturally relevant and comprehensive insights from Vietnam, Philippines, Indonesia, and Malaysia.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
WISESIGHT competitors and assessment
Company assessmentDirect peers
- Meltwater: Meltwater is a global leader in media intelligence and social listening, offering consumer insights, brand monitoring, and influencer analytics across markets. Closely comparable to Wisesight's Zocial Eye and Research products, with a similar enterprise SaaS plus services model.
- Brandwatch (Cision): Brandwatch, now part of Cision, is a direct social listening and consumer intelligence competitor covering brand monitoring, sentiment analysis, and AI-powered insights. Operates a comparable SaaS analytics model targeting enterprise brands and agencies globally.
- Talkwalker: Talkwalker is an AI-powered social listening and analytics platform with strong visual analytics (image and video recognition) capabilities—directly paralleling Wisesight's logo recognition, OCR, and object recognition features. Targets enterprise brands globally.
- HypeAuditor: HypeAuditor is an AI-driven influencer analytics and fraud-detection platform serving brands and agencies globally. Directly comparable to Wisesight's Influencer Directory product (80,000+ Thai influencer profiles) with similar discovery, vetting, and benchmarking functionality.
- Modash: Modash is an influencer discovery and analytics platform with a global creator database and audience-quality scoring. Directly comparable to Wisesight's influencer discovery capabilities, targeting brands and agencies running influencer campaigns.
- Synthesio (Ipsos): Synthesio, owned by Ipsos, is an enterprise social listening and consumer intelligence platform with audience insights and campaign measurement. Comparable to Wisesight's brand tracking, sentiment analysis, and Research services for global enterprise customers.
- NetBase Quid: NetBase Quid delivers AI-powered social media analytics, consumer insights, and trend analysis for enterprise brands. Closely comparable to Wisesight's Zocial Eye and Virtual Persona offerings with overlapping NLP and predictive analytics capabilities.
- YouScan: YouScan is an AI-powered social listening platform specializing in visual insights (image recognition) and consumer analytics, with presence across emerging and developed markets. Directly comparable to Wisesight's logo/OCR/object recognition and sentiment analysis stack.
Broad incumbents
- Sprinklr: Sprinklr is a publicly-traded enterprise customer experience platform with unified social media management, analytics, and listening. Operates a broader CXM suite than Wisesight but overlaps heavily on social analytics and AI-powered insights for large enterprise brands.
- Sprout Social: Sprout Social is a publicly-traded social media management platform with built-in analytics, listening, and reporting. Competes with Wisesight's enterprise offerings across social analytics but with a broader SMB-to-mid-market social publishing focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
WISESIGHT social profiles
Digital presenceWISESIGHT compliance and trust
Trust signalCompliance2 records
WISESIGHT financial estimates
Financial estimateRevenue estimate
Valuation estimate
WISESIGHT leadership team
Management profileNumber of profiles
Profiles10 records
WISESIGHT funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WISESIGHT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WISESIGHT
What does WISESIGHT do?
WISESIGHT provides an AI-powered social media analytics and consumer insights platform that collects and analyzes Thai-language social conversations across Facebook, Instagram, TikTok, YouTube, Twitter, Pantip, and major news platforms. Its Insight suite includes Zocial Eye for social listening, Influencer Directory for influencer discovery, Brand Scan for competitive benchmarking, Virtual Persona for AI-driven synthetic consumer research, and Research reports. Integrated Service products (Omnichannel Solution, Warroom Chatbot) and Monitoring and Alert services (Monitoring and Alert, Command Center) round out the portfolio for brands, agencies, and government entities.
Is WISESIGHT a public or private company?
WISESIGHT is a private company. It is classified as venture growth investor backed and is currently operating.
When was WISESIGHT founded?
WISESIGHT was founded in 2007. It employs 101 to 250 people.
Where is WISESIGHT based?
WISESIGHT is headquartered in Bangkok, Thailand, in the Asia region.
How does WISESIGHT make money?
Two revenue lines are on record. Social Listening and Analytics Subscriptions are the primary driver. The others are professional Services and Consulting.
Who are WISESIGHT's main competitors?
Direct peers on record are Meltwater, Brandwatch (Cision), Talkwalker, HypeAuditor, Modash, Synthesio (Ipsos), NetBase Quid and YouScan. Broad incumbents are Sprinklr and Sprout Social.
Does WISESIGHT have an API?
No public API is recorded for WISESIGHT.
What industry is WISESIGHT in?
WISESIGHT's product category is Social Media Analytics and Consumer Insights. Its primary akta.pro industry code is BPAFAHAE, Influencer Discovery, Vetting & Due Diligence Services, with a secondary code of MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 541910 and its SIC code is 7372.