123Seguro

What 123Seguro does

123Seguro is a Latin American insurtech founded in 2010 in Argentina and operating across five countries (Argentina, Brazil, Chile, Colombia, and Mexico). The company runs a digital insurance marketplace that aggregates offerings from 60+ insurers, enabling individual consumers to compare, purchase, and manage auto, home, and commercial insurance policies entirely online. It also operates the +123 embedded insurance platform, an API-first B2B2C distribution layer that allows banks, fintechs, retailers, and mobility platforms to embed real-time insurance quoting, policy issuance, and claims management directly into their own digital experiences. The company is headquartered in Buenos Aires, operates under the legal entity Euro Security SA, and is registered with Argentina's Superintendencia de Seguros de la Nación.

The company's product surface spans core P&C insurance (auto, home, commerce), teleassistance services for seniors in partnership with Cruz Roja Argentina, and SME commercial insurance with Allianz Argentina. Named enterprise partners include Grupo Supervielle (banking, with reported 5x policy growth in 24 months), Prudential Financial (life/accident/health distribution since October 2024), YPF (fuel ecosystem), RecargaPay (fintech), El Cero KM (car marketplace), DeRentas (carsharing), Shell Box, Cencosud, Buquebus, Betterfly, and Tenpo. Distribution combines direct-to-consumer product-led growth (self-serve website/app) with channel-partner embedded insurance and human advisory support via WhatsApp and phone.

Revenue is generated primarily through commissions on insurance policies distributed via the platform (transaction-based), supplemented by recurring subscription revenue from B2B2C embedded partnerships and the teleassistance service. The company has raised $3M in disclosed equity funding (December 2017, from Alaya Capital, Mercado Libre Fund, and NXTP Ventures) and completed one acquisition — Seguro Com Voce in January 2021 — to support Brazil expansion. Management is led by CEO and co-founder Martín Ferrari, alongside COO Bruno Ferrari, CGO Patrick Summers, CFO Ariel Trzewik, CTO Pablo Roca, and Commercial Manager Carlos Bouquet.

Name

123Seguro

Legal name

Euro Security SA

Website

https://123seguro.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

123Seguro is a Latin American insurtech, founded in 2010 in Argentina and operating across Argentina, Brazil, Chile, Colombia, and Mexico. It offers a digital insurance marketplace for consumers and an embedded insurance API platform (+123) for banks, fintechs, retailers, and mobility partners.

Ownership category

akta.pro rank

Product category

Digital Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)

akta.pro secondary industries

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK)

Keywords

• Digital insurance brokerage
• Embedded insurance platform
• Insurance comparison engine
• Teleassistance services
• Insurtech Latin America

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Distribution Commission: Earn commissions from insurance carriers for policies sold through the platform. Acts as digital broker/marketplace connecting consumers with insurers.
2. B2B2C Embedded Insurance: Revenue from API integrations with partners who embed insurance products. Partners receive customized offerings; 123Seguro provides platform infrastructure, underwriting support, and claims management.
3. Teleasistencia Subscription: Monthly subscription service for teleassistance coverage for seniors, provided in partnership with Cruz Roja Argentina

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

123Seguro is a digital insurance broker and B2B2C embedded-insurance platform that lets consumers compare, purchase, and manage auto, home, and commercial insurance policies online from multiple carriers in Argentina, Brazil, Chile, Colombia, and Mexico. Through its +123 API product, the company enables banks, fintechs, retailers, and mobility platforms to embed real-time insurance quoting, policy issuance, and claims workflows directly into their own digital ecosystems.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Auto (Auto Insurance) Comprehensive auto insurance comparison and online purchase platform that lets users compare coverage options and prices from multiple insurers, purchase policies 100% online, and manage renewals and claims digitally across Latin America.
• Seguro de Hogar (Home Insurance) Home insurance coverage for unexpected events, allowing users in Latin America to compare options from multiple home insurance carriers and purchase coverage online through the 123Seguro platform.
• Seguro de Comercio (Commercial Insurance) Business insurance coverage targeted at small and medium enterprises (PyMEs) in Argentina, offered through a partnership with Allianz Argentina.
• Servicio de Teleasistencia (Teleassistance) 24/7 teleassistance subscription service provided in partnership with Cruz Roja Argentina, offering emergency response, medication reminders, medical appointment alerts, and GPS-enabled assistance for seniors and their families.
• +123 B2B2C Embedded Insurance Platform White-label API platform enabling banks, fintechs, retailers, and mobility platforms to embed real-time insurance quotes, policy issuance, and claims management directly into their own digital ecosystems, distributed to their end customers.

Quantifiable outcome

• Save up to 30% on insurance by choosing the right coverage
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• El Cero KMcoreStrategic or Co-development Partner · 16 June 2025First new car marketplace in Argentina integrating 123Seguro insurance quotes and contracting. Users can purchase and insure vehicles in one seamless digital experience without visiting a dealership.
• YPFcoreGTM or Marketing Partner · 22 April 2025Strategic alliance combining insurance with YPF's digital mobility ecosystem. YPF app users can now quote and contract auto insurance with 123Seguro, reaching millions of drivers in Argentina.
• Prudential Financial, Inc.flagshipStrategic or Co-development Partner · 24 October 2024Strategic partnership announced October 2024 combining 123Seguro's digital platform and customer service expertise with Prudential's 150 years of insurance experience. 123Seguro distributes Prudential accident, health, and life insurance products to mass-market customers through local operators across Latin America. Products are co-designed and distributed through 123Seguro's platform infrastructure, with partners able to customize offerings based on customer needs.
• Allianz ArgentinacoreStrategic or Co-development Partner · 22 July 2024Partnership to offer commercial insurance products for SMEs in Argentina. Combines 123Seguro's digital platform with Allianz's insurance products for small and medium businesses.
• Shell BoxminorGTM or Marketing Partner · 14 May 2024Partnership offering all-risk auto insurance with 30% discount to Shell Box fuel customers. Combines insurance protection with fuel ecosystem.
• Cruz Roja ArgentinacoreStrategic or Co-development Partner · 15 February 2024Teleasistencia service partnership providing 24/7 remote assistance for seniors and families. Includes emergency response, medication reminders, GPS tracking, and family monitoring. Leverages Cruz Roja's emergency response expertise.
• DeRentasminorStrategic or Co-development Partner · 22 January 2024Carsharing insurance partnership protecting vehicles kilometer by kilometer. Insurance coverage for DeRentas carsharing platform rentals.
• Grupo SupervielleflagshipTechnology or Integration · 18 October 2023+123 API integration enabling Grupo Supervielle to offer insurance quotes, purchase, and instant policy issuance through their banking platform. Resulted in 5x increase in auto insurance policies in 24 months. One of 20+ similar integrations 123Seguro has deployed across Latin America.
• Google DevelopersminorGTM or Marketing Partner · 25 September 2019Selected as one of 9 best startups in Latin America for Google's Launchpad Accelerator winter cohort. Received mentorship, training in AI/machine learning, Google products (Ads, Cloud, Android), and networking with Silicon Valley.
• RecargaPaycoreStrategic or Co-development PartnerEmbedded insurance partnership bringing financial protection accessible and seamless within RecargaPay's credit flow. Collaboration with Prudential to make insurance native to the credit experience.

Scale indicators6 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• EverQuote: US public online insurance marketplace connecting consumers with carriers and agents. Comparable to 123Seguro on the marketplace/comparison model and carrier-monetized distribution.
• SelectQuote: US public insurance distribution platform focused on life, auto, and home. Comparable to 123Seguro on multi-carrier comparison and commission-based insurance distribution, but at much larger scale.
• Hippo Insurance: US digital home insurance company with embedded partnerships. Comparable to 123Seguro on digital-first insurance distribution and embedded insurance partnerships, though US-focused.
• Lemonade: Public US/global digital insurer using AI-driven underwriting and embedded partnerships. Comparable to 123Seguro on digital-first insurance model and embedded distribution, though Lemonade is a risk-bearing carrier rather than a broker.

Emerging players

• Justos: Brazil-based insurtech using AI-driven pricing for auto insurance. Comparable to 123Seguro on regional LatAm focus, digital-first auto insurance distribution, and tech-led underwriting/pricing approach.
• Pier: Brazilian digital insurance platform offering auto and other personal lines with embedded distribution and API integrations. Comparable to 123Seguro on B2C + B2B2C digital insurance model in LatAm.

Direct peers

• Policygenius: US digital insurance comparison and brokerage marketplace for life, home, and auto. Comparable to 123Seguro on multi-carrier comparison, digital purchase flow, and embedded life/insurance distribution.
• ComparaOnline: Chile-founded digital insurance comparison and broker platform operating across multiple LatAm markets (including Brazil, Colombia). Directly comparable to 123Seguro as a regional multi-country insurance marketplace and broker.
• Wibe (Wibe Latam): LatAm digital insurance brokerage and embedded insurance platform serving Spanish-speaking markets. Closely comparable to 123Seguro on digital multi-carrier distribution and B2B2C embedded partnerships in the region.
• 180 Seguros: Brazilian digital insurance broker focused on auto and personal lines. Closely comparable to 123Seguro's core auto-insurance brokerage and comparison offering in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/123seguro
• YouTubeyoutube.com/user/123SEGUROcom
• Facebookfacebook.com/123seguro
• LinkedInlinkedin.com/company/123seguro
• Instagraminstagram.com/123seguro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123Seguro