Tillo

What Tillo does

Tillo operates a B2B gift card and rewards network that connects consumer brands with buyer platforms — fintechs, loyalty programmes, corporate gifting platforms, banks, BNPL providers, crypto platforms, and HR/benefits systems — through a single API integration. Founded in 2016 and headquartered in Austin, Texas (US) with operational bases in Brighton & Hove, London, Sydney, and Cape Town, Tillo's network spans 4,000+ brands across 40 markets, has processed more than $4 billion in cumulative digital gift card volume, and supports 25 currencies.

The product portfolio is built on a platform-plus-modules architecture. The Gift Card API is the core integration layer, supplemented by a low-code white-label StoreFront, Buyer Hub and Brand Hub dashboards for network management, multi-brand ChoicePlus cards, and a PrepaidPass suite covering Virtual Mastercard and Virtual Visa variants (with RewardPass, LoyaltyPass, and IncentivePass sub-brands). The International Payments feature (launched April 2024) provides real-time FX conversion refreshed every 10 minutes. Brand-side services include Gift Card Program Management, Gift Card Processing, Gift Card eCommerce Solutions, and Bulk Buy. The March 2024 acquisition of Jigsaw Business Solutions for £3.6 million added dedicated gift card management capability to the platform.

Tillo generates revenue through transaction fees on gift card processing and usage-based or subscription API fees, with custom quote-based enterprise pricing. The go-to-market is API-first, targeting fintech, loyalty, corporate gifting, banking, BNPL, crypto, gaming, and HR/benefits verticals globally. Named enterprise customers include Nike, Ticketmaster, Tide, Reward Gateway, TopCashback, Quidco, Bitrefill, Virgin Incentives, Reachdesk, and lastminute.com. The company is privately held and venture-backed by Passion Capital, Conviction VC, and Tenzing, and holds ISO 27001, Cyber Essentials Plus, and the Customer Service Excellence (CSE) accreditation — the latter being unique among global gift card providers.

Name

Tillo

Legal name

Tillo Inc

Website

https://tillo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Tillo is a B2B gift card network platform connecting 4,000+ brands with fintechs, loyalty programmes, corporate gifting platforms, and banks via a single API across 40 markets, processing over $4 billion in cumulative digital gift card volume.

Ownership category

akta.pro rank

Product category

Digital Gift Card API Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)

akta.pro secondary industries

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)

Keywords

• Digital gift cards
• Rewards platform
• Incentives API
• Gift card network
• Corporate gifting

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gift Card Transaction Fees: Revenue generated from transaction fees on gift card purchases processed through the platform API and StoreFront solutions
2. API Service Fees: Usage-based or subscription fees for API access and integration services connecting brands to the gift card network

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tillo operates a B2B digital gift card network and API platform that connects 4,000+ brands in 40 markets with business buyers, enabling real-time issuance, processing, and redemption of digital gift cards and prepaid card rewards for incentives, loyalty, employee benefits, and corporate gifting programs. The platform is delivered through a single Gift Card API integration, a white-label StoreFront solution, Buyer/Brand Hub dashboards, and product variants including Digital Gift Cards, ChoicePlus multi-brand cards, and PrepaidPass (Virtual Mastercard/Visa) prepaid solutions.

Product overview

Tillo is an embedded rewards and incentives platform operating as a platform-plus-modules architecture. The core platform consists of the Gift Card API and StoreFront (a white-label storefront solution), supported by the Buyer Hub and Brand Hub dashboards for network management. The product portfolio spans digital gift cards (single-brand Digital Gift Cards and multi-brand ChoicePlus), prepaid card solutions (PrepaidPass including Virtual Mastercard and Virtual Visa variants, with RewardPass, LoyaltyPass, and IncentivePass sub-brands), and brand-side programme services (Gift Card Program Management, Gift Card Processing, Gift Card eCommerce Solutions, and Bulk Buy). An acquired brand — Jigsaw Business Solutions — expands Tillo's gift card management capabilities. The platform connects over 4,000 brands in 40 markets, has processed over $4 billion in digital gift cards, and supports 25 currencies with real-time FX conversion through its International Payments feature.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $4 billion+ processed gift card volume

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• Flight Centre CanadacoreTechnology or Integration · 17 June 2026Integration partnership bringing gift card capabilities to Flight Centre Canada's travel rewards and incentive programs in Canada.
• PaacecoreTechnology or Integration · 28 May 2026Partnership integrating Tillo's gift card network into Paace's platform for reward and incentive solutions.
• GOVXcoreTechnology or Integration · 27 May 2026Integration partnership enabling GOVX to offer gift card rewards through Tillo's API network.
• Core RewardscoreTechnology or Integration · 19 May 2026Partnership integrating gift card capabilities into Core Rewards' employee benefits and rewards platform.
• Jat LinkcoreTechnology or Integration · 12 May 2026Integration partnership connecting Jat Link's platform to Tillo's gift card network.
• DID Card LtdcoreTechnology or Integration · 7 May 2026Partnership enabling DID Card Ltd to access Tillo's gift card distribution capabilities.
• TreatwellcoreTechnology or Integration · 25 March 2026Integration partnership bringing gift card rewards to Treatwell's beauty and wellness platform.
• ChestcoreTechnology or Integration · 18 March 2026Partnership integrating gift card solutions into Chest's rewards platform.
• JoyogramcoreTechnology or Integration · 11 March 2026Integration partnership enabling Joyogram to offer gift card rewards through Tillo's API.
• KindocoreTechnology or Integration · 23 February 2026Partnership integrating Tillo's gift card network into Kindo's platform.
• Optimus FintechcoreTechnology or Integration · 25 January 2026Integration partnership connecting Optimus Fintech to Tillo's global gift card network.
• MiconexcoreTechnology or Integration · 27 November 2025Partnership enabling Miconex to leverage Tillo's gift card distribution capabilities.
• KamelioncoreTechnology or Integration · 28 October 2025Integration partnership connecting Kamelion to Tillo's gift card API network.
• Group CardscoreTechnology or Integration · 14 October 2025Partnership integrating gift card capabilities into Group Cards' corporate gifting platform.
• Jigsaw Business SolutionsflagshipStrategic or Co-development Partner · 5 March 2024Strategic acquisition of Jigsaw Business Solutions valued at £3.6 million, expanding Tillo's gift card distribution capabilities and market position in the UK market.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Giftbit: Giftbit is a digital gift card API and bulk-send platform focused on SMB and enterprise incentive programs — competing head-to-head with Tillo's Gift Card API and Bulk Buy offerings in North America.
• Tremendous: Tremendous is a digital rewards and incentives platform offering an API for sending gift cards, prepaid cards and payouts globally — directly competing with Tillo for the same fintech, HR and research buyer segments.
• Blackhawk Network: Blackhawk Network is the largest global gift card and prepaid payments distributor, offering a multi-brand gift card marketplace, prepaid card programs and an incentives API — the closest direct competitor to Tillo's network-plus-API model.
• InComm Payments: InComm Payments is a leading prepaid and gift card processor/distributor that issues closed-loop and open-loop cards via APIs and integrations to retailers and incentive platforms — directly comparable to Tillo's gift card processing and issuance capabilities.
• Tango Card (a Blackhawk Network company): Tango Card operates a rewards and incentives API platform for businesses to send gift cards and prepaid cards — overlapping almost entirely with Tillo's gift card API, white-label storefront and rewards catalog offering.
• Reloadly (now Recharge): Reloadly (merged into Recharge) provides a global gift card and mobile top-up API for developers and platforms — directly comparable to Tillo's API-first model, especially across emerging markets and digital goods.

Others

• Reward Gateway: Reward Gateway is an enterprise employee engagement and rewards platform that uses Tillo (per Tillo's customer list) — a buyer-side customer and channel partner rather than direct competitor, comparable on reward-program technology stack.

Broad incumbents

• Edenred: Edenred is a global incumbent in employee benefits, prepaid corporate solutions and gift/incentive cards across 40+ countries — competing with Tillo in the employee benefits and corporate gifting segments as a much larger incumbent.
• PayPal (Honey/rewards): PayPal/Honey operates a broad rewards, cashback and digital gift card distribution capability — adjacent incumbent with overlapping buyer use cases (cashback and consumer incentives) where it competes with Tillo's API-driven buyer integrations.

Emerging players

• Rybbon (by Marigold Engage): Rybbon offers a digital rewards and gift card API integrated into marketing and research platforms — overlapping with Tillo's buyer-side incentives use cases (market research, customer feedback, marketing) as a more focused emerging player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rewardcloudhq
• YouTubeyoutube.com/channel/UCTs8fiP7JknF-_QXbmj1Ibg
• Facebookfacebook.com/Tillo.team
• LinkedInlinkedin.com/company/tillo
• Instagraminstagram.com/tillohq

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tillo