Sobot

What Sobot does

Sobot is a Singapore-headquartered SaaS provider of AI-powered contact center solutions, founded circa 2014 and serving 100,000+ companies globally across retail/e-commerce, financial services, gaming, education, and enterprise segments. The company's platform unifies Live Chat, Chatbot, Voice, Ticketing, WhatsApp Business API, and Voicebot products around its proprietary "Five-AI" architecture (Omnichannel AI, Scenario-based AI, Multi-faceted AI including AI Agent/Copilot/Insight, Generative AI powered by OpenAI, Amazon Bedrock, Anthropic Claude, and DeepSeek, and Secure AI for ISO/GDPR compliance). Named enterprise customers include J&T Express, SHEIN, Michael Kors, OPPO, Samsung, OnePlus, Transsion, Renogy, DFS Group, OPay, Luckin Coffee, and Lilith, with claimed customer outcomes of up to 93% CSAT, 62-73% autonomous resolution, and 234% ROI improvement.

The business model combines subscription pricing for core products (Live Chat, Chatbot, Voice, Ticketing, WhatsApp API) with usage-based billing for WhatsApp API and professional services for knowledge operations. Sobot employs a hybrid go-to-market spanning product-led growth (15-day free trial with no credit card, Shopify App Store listing, no-code flow builder, single-seat purchases) and enterprise field sales (dedicated KA teams, pre-sales, and product management). Pricing is reportedly approximately 50% below competitors with no minimum purchase. Geographic GTM varies: Voice and WhatsApp API dominate in Southeast Asia, Asia Pacific, and Middle East, while Live Chat and Ticketing dominate in the US and Europe. The company is an authorized WhatsApp Business Solution Provider, received Meta's 2025 Partner Recognition Award, and earned multiple G2 2026 analyst rankings (Top 5 Conversational Commerce, Top 10 AI Chatbots, Top 6 AI Agents).

Name

Sobot

Legal name

Sobot

Website

https://sobot.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sobot is a Singapore-based AI contact center SaaS provider offering an omnichannel platform built on its proprietary Five-AI system, powered by OpenAI, Anthropic, DeepSeek, and Amazon Bedrock. It serves 100,000+ companies across retail, e-commerce, financial services, gaming, and enterprise sectors globally with chat, voice, ticketing, and WhatsApp solutions.

Ownership category

akta.pro rank

Product category

AI Contact Center Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)

Keywords

• AI contact center
• Omnichannel customer service
• Conversational AI platform
• Cloud call center software
• Customer experience automation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Core Platform Products: Sobot charges subscription fees for its core contact center products including Live Chat, Chatbot, Voice, Ticketing, and WhatsApp Business API. Pricing varies by product, version, volume of customer conversations, and geographic region of calls. This is the primary recurring revenue stream.
2. Usage-Based - WhatsApp Business API: WhatsApp Business API is charged based on traffic usage (message volume), making it a consumption/usage-based revenue component.
3. Professional Services - Knowledge Operations: Sobot offers paid value-added services where their knowledge operation team helps customers build initial knowledge bases and workflows, and provides periodic diagnosis and advice. This includes training the chatbot and optimizing workflows.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sobot provides an all-in-one AI-powered contact center (AICC) SaaS platform that unifies customer engagement across chat, voice, messaging, social media, and e-commerce channels. Its product suite includes Chatbot, Live Chat, Voice, Ticketing System, WhatsApp API, Voicebot, and AI Agent, all built on a proprietary Five-AI system and designed to automate and assist customer service, marketing, and sales workflows for businesses. The platform targets enterprises, SMBs, and startups across more than 20 industries including retail and e-commerce, financial services, gaming, education, and life services.

Product overview

Sobot offers an all-in-one AI contact center platform built around its Five-AI system (Omnichannel AI, Scenario-based AI, Multi-faceted AI including AI Agent/Copilot/Insight, Generative AI powered by multiple LLMs, and Secure AI). The platform integrates all customer engagement channels — Sobot Chatbot, Sobot AI Agent, Sobot Live Chat, Sobot Voice, Sobot Ticketing System, Sobot WhatsApp API, Sobot Voice for Sales, and Sobot Voicebot — into a single unified workspace, replacing the need for multiple disconnected systems. The platform serves retail and e-commerce, financial services, gaming, education, and enterprise services, positioning itself against point solutions like Zendesk (ticketing), Intercom (intelligence), Genesys (call center), and Gorgias (Shopify-specific) by offering comprehensive integration, AI-powered automation with 80% resolution rates, and a lower price point as a SaaS solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Sobot Chatbot No-code AI chatbot builder that automates customer service, marketing, and sales conversations across websites and messaging channels; targets SMBs, startups, and enterprises.
• Sobot Live Chat Real-time live chat application with AI Copilot agent assistance, ticketing, visitor insights, and routing for customer support and sales teams.
• Sobot Voice Cloud-based inbound and outbound voice contact center with IVR, ACD routing, call recording, and AI agent assist for sales and support teams.
• Sobot Ticketing System Omnichannel ticketing and helpdesk system that consolidates customer inquiries from chat, voice, email, social, and messaging into a unified agent workspace.
• Sobot WhatsApp API Official WhatsApp Business API solution enabling businesses to send notifications, run marketing campaigns, and provide conversational customer support on WhatsApp.
• Sobot Voicebot AI-powered voicebot that automates inbound and outbound phone conversations using natural language understanding and speech synthesis.
• Sobot AI Agent Autonomous AI agent that handles end-to-end customer service tasks across chat and voice channels, powered by the Five-AI system and configurable via no-code flows.
• Sobot Voice for Sales Sales-focused cloud voice solution combining outbound dialer, AI voicebot, and analytics to support telesales and revenue teams.

Quantifiable outcome

• ROI improvement of 234%
• +14 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability12 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• Meta (Facebook/WhatsApp)flagshipGTM or Marketing Partner · 24 March 2026Sobot is an authorized WhatsApp Business Solution Provider (BSP), integrating WhatsApp Business API into its contact center platform. At Meta Partner Summit 2026, Sobot won the '2025 Partner Recognition Award' for its WhatsApp customer contact solutions that have driven significant engagement and operational improvements for businesses including J&T Express. This is Sobot's flagship messaging channel partnership.
• ShopifycoreTechnology or IntegrationSobot offers a native app integration with Shopify, available for download in the Shopify App Store. The integration allows Shopify merchants to display customer and order information directly in agents' workbenches, enabling unified omnichannel customer service.
• AmazoncoreTechnology or IntegrationSobot integrates with Amazon email and Amazon seller platforms, allowing agents to handle Amazon customer inquiries within the unified Sobot workspace alongside other customer channels.
• OpenAIcoreTechnology or IntegrationSobot integrates OpenAI's LLMs (GPT models) into its AI-powered contact center capabilities, enabling human-like conversational AI, generative AI chatbot responses, and advanced automation within the platform.
• Amazon BedrockcoreTechnology or IntegrationSobot leverages Amazon Bedrock as one of its AI infrastructure providers for LLM capabilities within its Five-AI system, providing cloud-based generative AI functionality.
• Anthropic (Claude)coreTechnology or IntegrationSobot integrates Anthropic's Claude LLM as part of its multi-LLM architecture, providing additional conversational AI capabilities within its contact center platform.
• DeepSeekcoreTechnology or IntegrationDeepSeek LLM is integrated as one of the multiple advanced LLMs powering Sobot's Generative AI capabilities, enabling cost-effective and high-quality conversational AI.
• WalmartcoreTechnology or IntegrationSobot integrates with Walmart email and seller platform, allowing agents to manage Walmart customer inquiries alongside other communication channels in a unified contact center environment.
• ShopeecoreTechnology or IntegrationSobot integrates with Shopee e-commerce platform as part of its omnichannel offering, enabling merchants to unify customer service across Shopee and other sales channels.
• LazadacoreTechnology or IntegrationSobot integrates with Lazada marketplace, supporting Southeast Asian e-commerce merchants with unified customer service across Lazada and other omnichannel touchpoints.
• J&T ExpressflagshipStrategic or Co-development PartnerJ&T Express is a flagship customer case study where Sobot's WhatsApp Business solutions increased delivery success rate by 35% and COD collection rate by 40%. J&T Express participated alongside Sobot at Meta Partner Summit 2026, validating the partnership's strategic importance and mutual success.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Tidio: Tidio offers AI-powered live chat and chatbot solutions for SMB e-commerce merchants. It is listed alongside Sobot in G2's Top 10 AI Chatbots 2026 and competes with Sobot's Chatbot and Live Chat products in the SMB segment.
• Gorgias: Gorgias is an e-commerce-focused helpdesk with deep Shopify, BigCommerce, and Magento integrations. It competes with Sobot in the Shopify-anchored retail and e-commerce vertical where Sobot has positioned its Scenario-Based AI for retail.

Broad incumbents

• Genesys: Genesys is an enterprise contact center platform with cloud, voice, and workforce engagement capabilities. It competes with Sobot's Voice, Voicebot, and Voice for Sales products in large enterprise deals, particularly in financial services and large BPOs globally.
• Five9: Five9 is a cloud contact center provider specializing in voice, IVR, and workforce optimization for enterprise. It competes with Sobot's Voice and Voicebot products in larger enterprise voice-heavy deployments.

Direct peers

• Freshworks (Freshdesk): Freshworks offers Freshdesk as an omnichannel customer support suite with Freddy AI for automation. It competes with Sobot across SMB and mid-market segments with a similar value-based pricing proposition and PLG-friendly onboarding.
• LivePerson: LivePerson provides conversational AI and messaging platforms for enterprise customer service. It competes with Sobot's chatbot, live chat, and WhatsApp API capabilities, and is similarly listed in G2's Top 5 Conversational Commerce Platforms.
• Sprinklr: Sprinklr offers unified customer experience management across social, messaging, voice, and email. It directly competes with Sobot's Omnichannel AI offering and is named alongside Sobot in G2's Top 5 Conversational Commerce Platforms in 2026.
• Intercom: Intercom provides AI-first customer service platform combining live chat, chatbots (Fin AI Agent), ticketing, and product tours. It directly competes with Sobot's AI Copilot, AI Agent, and Live Chat offerings, targeting SaaS and digital-first SMB and mid-market customers with similar PLG motion.
• Talkdesk: Talkdesk is an AI-powered cloud contact center platform with voice, digital, and workforce engagement offerings. It directly competes with Sobot's all-in-one AI contact center positioning in mid-market and enterprise deals.
• Zendesk: Zendesk is a global leader in customer service and ticketing software, offering omnichannel support, AI agents, and a marketplace of CX apps. It directly competes with Sobot's Live Chat and Ticketing products, particularly in US/European markets where Sobot concedes these are the dominant buyer preferences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Sobot_Official
• Xx.com/Sobot_Official
• Facebookfacebook.com/SobotTechnology

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sobot