Sobot
Sobot is a Singapore-based AI contact center SaaS provider offering an omnichannel platform built on its proprietary Five-AI system, powered by OpenAI, Anthropic, DeepSeek, and Amazon Bedrock. It serves 100,000+ companies across retail, e-commerce, financial services, gaming, and enterprise sectors globally with chat, voice, ticketing, and WhatsApp solutions.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Sobot does
Sobot is a Singapore-headquartered SaaS provider of AI-powered contact center solutions, founded circa 2014 and serving 100,000+ companies globally across retail/e-commerce, financial services, gaming, education, and enterprise segments. The company's platform unifies Live Chat, Chatbot, Voice, Ticketing, WhatsApp Business API, and Voicebot products around its proprietary "Five-AI" architecture (Omnichannel AI, Scenario-based AI, Multi-faceted AI including AI Agent/Copilot/Insight, Generative AI powered by OpenAI, Amazon Bedrock, Anthropic Claude, and DeepSeek, and Secure AI for ISO/GDPR compliance). Named enterprise customers include J&T Express, SHEIN, Michael Kors, OPPO, Samsung, OnePlus, Transsion, Renogy, DFS Group, OPay, Luckin Coffee, and Lilith, with claimed customer outcomes of up to 93% CSAT, 62-73% autonomous resolution, and 234% ROI improvement.
The business model combines subscription pricing for core products (Live Chat, Chatbot, Voice, Ticketing, WhatsApp API) with usage-based billing for WhatsApp API and professional services for knowledge operations. Sobot employs a hybrid go-to-market spanning product-led growth (15-day free trial with no credit card, Shopify App Store listing, no-code flow builder, single-seat purchases) and enterprise field sales (dedicated KA teams, pre-sales, and product management). Pricing is reportedly approximately 50% below competitors with no minimum purchase. Geographic GTM varies: Voice and WhatsApp API dominate in Southeast Asia, Asia Pacific, and Middle East, while Live Chat and Ticketing dominate in the US and Europe. The company is an authorized WhatsApp Business Solution Provider, received Meta's 2025 Partner Recognition Award, and earned multiple G2 2026 analyst rankings (Top 5 Conversational Commerce, Top 10 AI Chatbots, Top 6 AI Agents).
Sobot firmographics
Firmographics- Name
- Sobot
- Legal name
- Sobot
- Website
- https://sobot.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sobot is a Singapore-based AI contact center SaaS provider offering an omnichannel platform built on its proprietary Five-AI system, powered by OpenAI, Anthropic, DeepSeek, and Amazon Bedrock. It serves 100,000+ companies across retail, e-commerce, financial services, gaming, and enterprise sectors globally with chat, voice, ticketing, and WhatsApp solutions.
- Ownership category
- akta.pro rank
Sobot industry classification
Industry- Product category
- AI Contact Center Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)
Keywords
Where Sobot is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Sobot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Core Platform Products: Sobot charges subscription fees for its core contact center products including Live Chat, Chatbot, Voice, Ticketing, and WhatsApp Business API. Pricing varies by product, version, volume of customer conversations, and geographic region of calls. This is the primary recurring revenue stream.
- Usage-Based - WhatsApp Business API: WhatsApp Business API is charged based on traffic usage (message volume), making it a consumption/usage-based revenue component.
- Professional Services - Knowledge Operations: Sobot offers paid value-added services where their knowledge operation team helps customers build initial knowledge bases and workflows, and provides periodic diagnosis and advice. This includes training the chatbot and optimizing workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Product-based subscription tiers (Live Chat, Chatbot, Voice, Ticketing, WhatsApp API) with version differentiation, conversation volume tiers, and regional call pricing |
| Usage-based | Pay-as-you-go | WhatsApp Business API charged per traffic usage |
| Freemium | Pay-as-you-go | 15-day free trial available for all products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Sobot product offering
Product offeringCore offering
Sobot provides an all-in-one AI-powered contact center (AICC) SaaS platform that unifies customer engagement across chat, voice, messaging, social media, and e-commerce channels. Its product suite includes Chatbot, Live Chat, Voice, Ticketing System, WhatsApp API, Voicebot, and AI Agent, all built on a proprietary Five-AI system and designed to automate and assist customer service, marketing, and sales workflows for businesses. The platform targets enterprises, SMBs, and startups across more than 20 industries including retail and e-commerce, financial services, gaming, education, and life services.
Product overview
Sobot offers an all-in-one AI contact center platform built around its Five-AI system (Omnichannel AI, Scenario-based AI, Multi-faceted AI including AI Agent/Copilot/Insight, Generative AI powered by multiple LLMs, and Secure AI). The platform integrates all customer engagement channels — Sobot Chatbot, Sobot AI Agent, Sobot Live Chat, Sobot Voice, Sobot Ticketing System, Sobot WhatsApp API, Sobot Voice for Sales, and Sobot Voicebot — into a single unified workspace, replacing the need for multiple disconnected systems. The platform serves retail and e-commerce, financial services, gaming, education, and enterprise services, positioning itself against point solutions like Zendesk (ticketing), Intercom (intelligence), Genesys (call center), and Gorgias (Shopify-specific) by offering comprehensive integration, AI-powered automation with 80% resolution rates, and a lower price point as a SaaS solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Sobot Chatbot No-code AI chatbot builder that automates customer service, marketing, and sales conversations across websites and messaging channels; targets SMBs, startups, and enterprises.
- Sobot Live Chat Real-time live chat application with AI Copilot agent assistance, ticketing, visitor insights, and routing for customer support and sales teams.
- Sobot Voice Cloud-based inbound and outbound voice contact center with IVR, ACD routing, call recording, and AI agent assist for sales and support teams.
- Sobot Ticketing System Omnichannel ticketing and helpdesk system that consolidates customer inquiries from chat, voice, email, social, and messaging into a unified agent workspace.
- Sobot WhatsApp API Official WhatsApp Business API solution enabling businesses to send notifications, run marketing campaigns, and provide conversational customer support on WhatsApp.
- Sobot Voicebot AI-powered voicebot that automates inbound and outbound phone conversations using natural language understanding and speech synthesis.
- Sobot AI Agent Autonomous AI agent that handles end-to-end customer service tasks across chat and voice channels, powered by the Five-AI system and configurable via no-code flows.
- Sobot Voice for Sales Sales-focused cloud voice solution combining outbound dialer, AI voicebot, and analytics to support telesales and revenue teams.
Quantifiable outcome
- ROI improvement of 234%
- +14 more outcomes
Companies that use Sobot
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles3 records
Sobot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability12 records
Feature11 records
Sobot partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- Meta (Facebook/WhatsApp)flagshipSobot is an authorized WhatsApp Business Solution Provider (BSP), integrating WhatsApp Business API into its contact center platform. At Meta Partner Summit 2026, Sobot won the '2025 Partner Recognition Award' for its WhatsApp customer contact solutions that have driven significant engagement and operational improvements for businesses including J&T Express. This is Sobot's flagship messaging channel partnership.
- ShopifycoreSobot offers a native app integration with Shopify, available for download in the Shopify App Store. The integration allows Shopify merchants to display customer and order information directly in agents' workbenches, enabling unified omnichannel customer service.
- AmazoncoreSobot integrates with Amazon email and Amazon seller platforms, allowing agents to handle Amazon customer inquiries within the unified Sobot workspace alongside other customer channels.
- OpenAIcoreSobot integrates OpenAI's LLMs (GPT models) into its AI-powered contact center capabilities, enabling human-like conversational AI, generative AI chatbot responses, and advanced automation within the platform.
- Amazon BedrockcoreSobot leverages Amazon Bedrock as one of its AI infrastructure providers for LLM capabilities within its Five-AI system, providing cloud-based generative AI functionality.
- Anthropic (Claude)coreSobot integrates Anthropic's Claude LLM as part of its multi-LLM architecture, providing additional conversational AI capabilities within its contact center platform.
- DeepSeekcoreDeepSeek LLM is integrated as one of the multiple advanced LLMs powering Sobot's Generative AI capabilities, enabling cost-effective and high-quality conversational AI.
- WalmartcoreSobot integrates with Walmart email and seller platform, allowing agents to manage Walmart customer inquiries alongside other communication channels in a unified contact center environment.
- ShopeecoreSobot integrates with Shopee e-commerce platform as part of its omnichannel offering, enabling merchants to unify customer service across Shopee and other sales channels.
- LazadacoreSobot integrates with Lazada marketplace, supporting Southeast Asian e-commerce merchants with unified customer service across Lazada and other omnichannel touchpoints.
- J&T ExpressflagshipJ&T Express is a flagship customer case study where Sobot's WhatsApp Business solutions increased delivery success rate by 35% and COD collection rate by 40%. J&T Express participated alongside Sobot at Meta Partner Summit 2026, validating the partnership's strategic importance and mutual success.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Sobot competitors and assessment
Company assessmentEmerging players
- Tidio: Tidio offers AI-powered live chat and chatbot solutions for SMB e-commerce merchants. It is listed alongside Sobot in G2's Top 10 AI Chatbots 2026 and competes with Sobot's Chatbot and Live Chat products in the SMB segment.
- Gorgias: Gorgias is an e-commerce-focused helpdesk with deep Shopify, BigCommerce, and Magento integrations. It competes with Sobot in the Shopify-anchored retail and e-commerce vertical where Sobot has positioned its Scenario-Based AI for retail.
Broad incumbents
- Genesys: Genesys is an enterprise contact center platform with cloud, voice, and workforce engagement capabilities. It competes with Sobot's Voice, Voicebot, and Voice for Sales products in large enterprise deals, particularly in financial services and large BPOs globally.
- Five9: Five9 is a cloud contact center provider specializing in voice, IVR, and workforce optimization for enterprise. It competes with Sobot's Voice and Voicebot products in larger enterprise voice-heavy deployments.
Direct peers
- Freshworks (Freshdesk): Freshworks offers Freshdesk as an omnichannel customer support suite with Freddy AI for automation. It competes with Sobot across SMB and mid-market segments with a similar value-based pricing proposition and PLG-friendly onboarding.
- LivePerson: LivePerson provides conversational AI and messaging platforms for enterprise customer service. It competes with Sobot's chatbot, live chat, and WhatsApp API capabilities, and is similarly listed in G2's Top 5 Conversational Commerce Platforms.
- Sprinklr: Sprinklr offers unified customer experience management across social, messaging, voice, and email. It directly competes with Sobot's Omnichannel AI offering and is named alongside Sobot in G2's Top 5 Conversational Commerce Platforms in 2026.
- Intercom: Intercom provides AI-first customer service platform combining live chat, chatbots (Fin AI Agent), ticketing, and product tours. It directly competes with Sobot's AI Copilot, AI Agent, and Live Chat offerings, targeting SaaS and digital-first SMB and mid-market customers with similar PLG motion.
- Talkdesk: Talkdesk is an AI-powered cloud contact center platform with voice, digital, and workforce engagement offerings. It directly competes with Sobot's all-in-one AI contact center positioning in mid-market and enterprise deals.
- Zendesk: Zendesk is a global leader in customer service and ticketing software, offering omnichannel support, AI agents, and a marketplace of CX apps. It directly competes with Sobot's Live Chat and Ticketing products, particularly in US/European markets where Sobot concedes these are the dominant buyer preferences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sobot social profiles
Digital presenceSobot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sobot leadership team
Management profileNumber of profiles
Sobot funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sobot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sobot
What does Sobot do?
Sobot provides an all-in-one AI-powered contact center (AICC) SaaS platform that unifies customer engagement across chat, voice, messaging, social media, and e-commerce channels. Its product suite includes Chatbot, Live Chat, Voice, Ticketing System, WhatsApp API, Voicebot, and AI Agent, all built on a proprietary Five-AI system and designed to automate and assist customer service, marketing, and sales workflows for businesses. The platform targets enterprises, SMBs, and startups across more than 20 industries including retail and e-commerce, financial services, gaming, education, and life services.
Is Sobot a public or private company?
Sobot is a private company. It is classified as unknown and is currently operating.
When was Sobot founded?
Sobot was founded in 2014. It employs 501 to 1,000 people.
Where is Sobot based?
Sobot is headquartered in Singapore, Singapore, in the Asia region.
How does Sobot make money?
Three revenue lines are on record. Subscription - Core Platform Products are the primary driver. The others are usage-Based - WhatsApp Business API and professional Services - Knowledge Operations.
Who are Sobot's main competitors?
Emerging players on record are Tidio and Gorgias. Broad incumbents are Genesys and Five9. Direct peers are Freshworks (Freshdesk), LivePerson, Sprinklr, Intercom, Talkdesk and Zendesk.
Does Sobot have an API?
Yes. Sobot provides APIs for flexible and easy integration, enabling businesses to connect with their entire tech stack and extend/customize the platform. The API supports integrations with popular systems including Amazon, Walmart, Shopify, and Salesforce. Sobot also helps businesses with system development based on their specific needs. Developer documentation is at www.sobot.io/developer.
What industry is Sobot in?
Sobot's product category is AI Contact Center Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 518210 and its SIC code is 7372.