Webpushr
Webpushr is a self-serve web push notification platform that enables publishers and e-commerce operators to send browser push notifications across Chrome, Firefox, Safari, and Edge, serving 20,000+ websites and 400M+ subscribers worldwide via a freemium and API-first model.
- Company typePrivate
- Founded2019
- HeadquartersSan Jose, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Webpushr does
Webpushr Inc. is a privately held, bootstrapped web push notification platform founded in 2019 and headquartered in San Jose, California. The company enables website owners, publishers, and e-commerce operators to send browser-based push notifications across Chrome, Firefox, Safari, and Edge to opted-in subscribers, and reports usage across more than 20,000 websites and 400 million end subscribers. Its product surface spans a self-serve web dashboard, a REST API with playground, and native plugins for WordPress, WooCommerce, Shopify, Magento, and other CMS and commerce platforms, supported by 1,000+ integrations.
The underlying platform is cloud-based and emphasizes ease of setup (under five minutes) without technical skills, differentiated in part by proprietary non-HTTPS support technology that bypasses a limitation of the standard web push protocol, and by an opt-in funnel visualization the company claims is unique. A proprietary AI model produces dollar-denominated ROI estimates for campaigns, and the feature set includes segmentation, journey automation, in-browser messaging for non-subscribers, uptime monitoring, and customizable prompts in 100+ languages.
Webpushr operates a freemium, product-led growth model: the platform is free for publishers with fewer than 10,000 subscribers, with paid tiers (publicly undisclosed in pricing) targeting medium and large publishers, where the company asserts a 60-80% cost advantage and approximately 500% ROI versus competitors. Distribution is exclusively digital and self-serve via direct website sign-up, the WordPress plugin repository, and the REST API, with no sales-led motion identified.
Webpushr firmographics
Firmographics- Name
- Webpushr
- Legal name
- Webpushr Inc.
- Website
- https://webpushr.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Webpushr is a self-serve web push notification platform that enables publishers and e-commerce operators to send browser push notifications across Chrome, Firefox, Safari, and Edge, serving 20,000+ websites and 400M+ subscribers worldwide via a freemium and API-first model.
- Ownership category
- akta.pro rank
Webpushr industry classification
Industry- Product category
- Web Push Notification Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Webhooks, Eventing & Message Streaming (BPAMAOAE)
- akta.pro secondary industry
- Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)
Keywords
Where Webpushr is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Markets served
Webpushr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Subscriber-Based Tiers: Pricing based on subscriber count with free tier for small publishers (under 10,000 subscribers). Provides 60-80% better value than competitors for medium and large publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small publishers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Webpushr product offering
Product offeringCore offering
Webpushr is a cloud-based web push notification platform that enables website owners, marketers, and developers to send browser push notifications to subscribers across Chrome, Firefox, Safari, Edge, and AMP sites. It provides a self-serve Dashboard, a REST API for programmatic delivery, and native WordPress/WooCommerce integrations, with a free tier for publishers under 10,000 subscribers and paid plans scaled by subscriber count.
Product overview
Webpushr is a unified web push notifications platform with a core platform, REST API, and multiple CMS/e-commerce integrations. The product portfolio includes: the Webpushr Platform (core web push notification service serving 20,000+ websites and 400M+ subscribers), Webpushr Dashboard (manual campaign management with multi-device preview and real-time analytics), Webpushr REST API (programmatic notification sending), Webpushr WordPress Plugin and WooCommerce extension (CMS-specific integrations), and the API Playground (testing environment). Key features include In-browser Messaging, Customizable Prompts (100+ languages), Segmentation, Custom Attributes, Journey Builder, Uptime Monitoring, Welcome Push, Customizable Topics, and Push Delivery Stats with real-time CTR monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Webpushr Platform Core cloud-based web push notification service for website owners, marketers, and developers to send browser push notifications across Chrome, Firefox, Safari, Edge, and AMP sites. Used by 20,000+ websites and 400M+ subscribers worldwide.
- Webpushr Dashboard Web-based console that lets marketers manually compose and send browser push notifications, with multi-device preview, segmentation, scheduled delivery, large image and emoji support, and real-time reporting.
- Webpushr REST API REST API enabling developers to send web push notifications programmatically to all subscribers, individual subscribers, segments, or custom attributes; supports scheduled delivery, action buttons, auto-hide, and push expiration with under-5-minute integration.
- Webpushr WordPress Plugin WordPress plugin for one-click integration of web push notifications, automatically sending pushes when new posts are published or existing posts are updated.
- Webpushr for WooCommerce WooCommerce extension that automatically triggers web push notifications for new posts and abandoned cart events to recover lost sales.
- Webpushr API Playground Interactive testing environment that lets developers try API calls with their own data before implementing them.
Quantifiable outcome
- 30% increase in return visitors for news publishers
- +4 more outcomes
Companies that use Webpushr
Customer profileSegments4 records
Ideal customer profiles4 records
Webpushr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature10 records
Webpushr partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Webpushr competitors and assessment
Company assessmentDirect peers
- OneSignal: OneSignal is the largest direct competitor in web and mobile push notifications, offering a multi-channel messaging platform with segmentation, journeys, and a freemium model closely comparable to Webpushr. They are explicitly referenced as a comparison point in Webpushr's own blog content.
- Pushwoosh: Pushwoosh provides multi-channel push notifications (web, mobile, in-app, email) and is frequently compared to Webpushr in customer evaluation bake-offs. Same core product category, same SMB/publisher target market.
- SendPulse: SendPulse is a multi-channel marketing platform that bundles web push notifications alongside email, SMS, and chatbots. Overlaps with Webpushr on web push delivery and SMB/mid-market publisher GTM.
- PushEngage: PushEngage is a direct web push notification competitor with strong positioning in WordPress and e-commerce, overlapping almost perfectly with Webpushr's primary use cases (new post alerts, abandoned cart recovery). Comparable feature set including segmentation and personalization.
Broad incumbents
- Klaviyo: Klaviyo is a dominant e-commerce-focused marketing automation platform that increasingly bundles push notifications alongside email and SMS. Competes with Webpushr for the same e-commerce customers using WooCommerce and Shopify.
- Iterable: Iterable is a cross-channel marketing platform supporting push, email, in-app, and SMS at enterprise scale. Overlaps with Webpushr on the push notification channel, particularly for mid-market and enterprise publishers and e-commerce brands.
- Airship: Airship (formerly Urban Airship) is an established customer engagement platform serving mobile-first push, in-app messaging, and journey orchestration for enterprise brands. Webpushr competes at the SMB end of the same messaging category.
- Firebase Cloud Messaging (FCM): FCM is Google's developer infrastructure for sending push notifications at scale. Many Webpushr-adjacent developer teams compose notifications directly on FCM; it represents the underlying platform layer that Webpushr abstracts for non-technical users.
- Braze: Braze is a broad enterprise customer engagement platform with cross-channel messaging capabilities including push notifications. While focused on enterprise, its push channel competes architecturally with Webpushr's core offering for larger publishers.
Emerging players
- iZooto: iZooto is a niche web push notification platform targeting publishers and SMBs with segmentation, automation, and monetization tools. Closely comparable use-case alignment to Webpushr, especially for news publishers and content sites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Webpushr social profiles
Digital presenceWebpushr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webpushr leadership team
Management profileNumber of profiles
Profiles1 record
Webpushr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webpushr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webpushr
What does Webpushr do?
Webpushr is a cloud-based web push notification platform that enables website owners, marketers, and developers to send browser push notifications to subscribers across Chrome, Firefox, Safari, Edge, and AMP sites. It provides a self-serve Dashboard, a REST API for programmatic delivery, and native WordPress/WooCommerce integrations, with a free tier for publishers under 10,000 subscribers and paid plans scaled by subscriber count.
Is Webpushr a public or private company?
Webpushr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webpushr founded?
Webpushr was founded in 2019. It employs 1 to 10 people.
Where is Webpushr based?
Webpushr is headquartered in San Jose, United States, in the North America region.
How does Webpushr make money?
One revenue line is on record: subscription - Subscriber-Based Tiers.
Who are Webpushr's main competitors?
Direct peers on record are OneSignal, Pushwoosh, SendPulse and PushEngage. Broad incumbents are Klaviyo, Iterable, Airship, Firebase Cloud Messaging (FCM) and Braze. iZooto is listed as an emerging player.
Does Webpushr have an API?
Yes. Webpushr REST API enables programmatic sending of web push notifications. The API supports sending notifications to all subscribers, individual subscribers by ID, segments, or custom attributes. Features include authentication via webpushrKey and webpushrAuthToken headers, scheduled delivery, action buttons, auto-hide settings, and push expiration. Available at https://api.webpushr.com/v1/ endpoints. An API Playground is available for testing. Developer documentation is at www.webpushr.com/docs.
What industry is Webpushr in?
Webpushr's product category is Web Push Notification Platform. Its primary akta.pro industry code is BPAMAOAE, Webhooks, Eventing & Message Streaming, with a secondary code of BPAMALAC, Supply-Side Platforms (SSP) & Publisher Monetization. Its NAICS code is 5182 and its SIC code is 7372.