Name

iZooto

Legal name

Datability Technologies Private Limited

Website

https://izooto.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Push Notification Marketing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310)

akta.pro primary industry

Social, Community & Creator Platform Feeds (HDAAAGAD)

Keywords

• Push notification platform
• Audience engagement software
• Web push marketing
• Publisher marketing tools
• Audience monetization platform

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription Fees: Fee-bearing accounts with various feature enhancements. Fee structure is available on the pricing page and includes Platform Fee plans where customers pay for access to the platform's engagement features.
2. Advertisement Monetization: Publishers can monetize their audience through native and display ads served via the platform. Revenue is shared between iZooto and the publisher based on performance. iZooto runs 10 notifications and 3 advertisements per day for web/app push notifications.
3. Hybrid Plans: Combination of platform subscription fees and advertisement monetization, allowing publishers to both engage audiences and monetize through ads under a single arrangement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

iZooto is an audience marketing SaaS platform that enables digital publishers to engage and monetize audiences through Web Push Notifications, App Push Notifications, Facebook Messenger delivery, and on-site interactions. The platform provides audience segmentation, automated workflows, RSS-driven content distribution, and a revenue-share advertising arrangement so publishers can both retain users and earn income from owned channels.

Product overview

iZooto is a unified push notification marketing platform offering web push notifications, app push notifications, and related engagement tools. The core platform consists of Web Push Notifications and App Push Notifications, which work alongside add-on modules including News Hub (notification center with editor-curated stories) and On-Site Interactions (visitor conversion tools). The platform provides audience segmentation, automation workflows, personalization capabilities, and analytics reporting. Additional features like RSS Automation, Playbooks (automation templates), and Exit-Intent Recommendations complement the core notification products. The platform supports Facebook Messenger integration for multi-channel notification delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Flywheel: Audience engagement methodology that converts flyby visitors into repeat visitors, engaged readers, loyal readers, and customers through a systematic funnel approach

Products and services

• Web Push Notifications iZooto's core messaging channel that converts visitors from sources such as Google News, Facebook, and Discover into push notification subscribers, enabling publishers to engage audiences through browser-based web push notifications.
• App Push Notifications iZooto's mobile messaging channel that re-engages loyal mobile users with personalized push notifications and brings them back to the publisher's mobile app.

Quantifiable outcome

• Grow pageviews and revenue by up to 15%
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider hosting all user data on Microsoft Azure servers as stated in the data security section of the Privacy Policy.
• Android OEMscoreTechnology or IntegrationPartnership with Android Original Equipment Manufacturers to provide Power Delivery feature enabling 30% better notification reach across Android devices.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PushEngage: PushEngage is a web push notification SaaS that also targets publishers and e-commerce sites. It is explicitly named on iZooto's comparison pages as a competitor and offers comparable subscription-based push notification features for SMB and mid-market publishers.
• OneSignal: OneSignal is the leading horizontal push notification platform offering web push, app push, email, SMS and in-app messaging. It directly competes with iZooto across all of iZooto's core channels and is referenced by iZooto on its comparison pages; OneSignal has raised significant venture funding and serves a broader customer base.
• Pushly: Pushly is a push notification platform specifically built for news publishers and media companies. It competes head-to-head with iZooto in the publisher vertical and is named on iZooto's competitor comparison pages as a target for switching campaigns.
• SendPulse: SendPulse is a multi-channel marketing platform providing email, push, SMS and chatbot tools. It is named on iZooto's comparison pages and overlaps with iZooto on web/app push and Facebook Messenger channels, though with a broader horizontal scope.
• Aimtell: Aimtell is a web push notification platform focused on marketers and publishers. It is listed on iZooto's competitor comparison pages and offers similar web push, segmentation and automation features targeting the same publisher customer segment.
• Feedify: Feedify is a web push and customer engagement platform for publishers and online businesses. It is referenced in iZooto's comparison marketing and competes on the same push notification, segmentation and automation dimensions for SMB publishers.
• PushNami: PushNami is a subscriber engagement and push notification platform serving publishers and e-commerce. It is named on iZooto's comparison pages and overlaps on web push delivery, segmentation and monetization features.

Broad incumbents

• Braze: Braze is a large, public customer engagement platform offering push, email, in-app and SMS messaging as part of a broader marketing suite. It serves enterprise customers that overlap with iZooto's larger publishers and competes on cross-channel orchestration at the high end.
• Iterable: Iterable is a cross-channel marketing platform with push notification, email, SMS and in-app capabilities. It competes with iZooto for larger publisher and media clients seeking a broader marketing technology stack beyond push notifications.

Emerging players

• Webpushr: Webpushr is a focused web push notification service targeting SMB publishers and website owners. It overlaps with iZooto on core web push delivery but lacks iZooto's publisher-specific flywheel tooling, positioning it as a smaller niche competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/izoototeam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iZooto