PlanSource
PlanSource is a cloud-based benefits administration platform serving employers, HR leaders, brokers, and insurance carriers with AI-powered enrollment, compliance, and carrier integration tools. Backed by Vista Equity Partners, it serves enterprise and mid-market customers through direct sales, a reseller network, and an embedded partnership with HiBob.
- Company typePrivate
- Founded2008
- HeadquartersOrlando, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What PlanSource does
PlanSource is a cloud-based benefits administration technology and services company that automates employee benefits programs for employers, HR teams, and their ecosystem partners. Founded in 2008 and headquartered in Orlando, Florida, with offices in Salt Lake City and Bengaluru, the company operates as PlanSource Holdings Inc. and is a portfolio company of Vista Equity Partners. Its unified Benefits Administration Platform handles enrollment, ACA compliance, COBRA, carrier billing, QMCSO administration, consumer health accounts (HSAs, FSAs, HRAs, LSAs), dependent verification, and total rewards statements, with service modules covering ACA, COBRA, advocacy, and a 24/7 employee service center.
The platform architecture combines a configuration and enrollment core with the Boost Carrier Integration Program, which exposes modern APIs (Plan Configuration, Enrollment, EOI, Provider Directory, Member Portal SSO) to 80+ carriers and HCM partners including UKG, BambooHR, HiBob, Paylocity, SAP, and Sage. AI capabilities are embedded across the stack: the Delivery Hub automates implementation and configuration, the Virtual Assistant provides 24/7 conversational support in multiple languages within Microsoft Teams, the KESA Knowledge Engine codifies DOL/ERISA compliance and institutional SOPs, computer vision powers dependent verification, and generative AI produces tailored employee communications. A Partner Marketplace adds curated point-solutions across women's health, financial wellness, legal services, and healthcare navigation.
PlanSource monetizes primarily through annual subscriptions to its benefits administration platform, with extended revenue from ACA, COBRA, carrier billing, consumer health account administration, verification, advocacy, and total rewards services. Go-to-market combines direct enterprise sales with a national reseller network of benefits brokers and consultants (Marsh McLennan Agency, One Digital, Assured Partners, Corporate Synergies, 4myBenefits), an OEM/embedded relationship with HiBob for SMB reach, and technology partnerships with carriers (Symetra, Guardian, MetLife, Aflac, The Hartford, UHC, Prudential) and HCM platforms. The company serves employer customers across retail, insurance, education, semiconductors, and chemicals, with quote-based enterprise pricing and no publicly disclosed rates.
PlanSource firmographics
Firmographics- Name
- PlanSource
- Legal name
- PlanSource Holdings Inc.
- Website
- http://www.plansource.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PlanSource is a cloud-based benefits administration platform serving employers, HR leaders, brokers, and insurance carriers with AI-powered enrollment, compliance, and carrier integration tools. Backed by Vista Equity Partners, it serves enterprise and mid-market customers through direct sales, a reseller network, and an embedded partnership with HiBob.
- Ownership category
- akta.pro rank
PlanSource industry classification
Industry- Product category
- Benefits Administration Software
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Payroll Services (541214)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)
- akta.pro secondary industry
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
Keywords
Where PlanSource is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PlanSource business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Benefits Administration Platform Subscription: PlanSource operates as a benefits administration technology and services company, providing a cloud-based platform for HR teams and employers to manage benefits. The primary revenue model is subscription-based access to their unified benefits administration platform, likely priced per employee or per employer organization.
- Extended Services: Additional revenue from extended services including ACA administration, COBRA administration, carrier billing, consumer health account administration, QMCSO administration, verification services, advocacy services, and total rewards statements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | No public pricing tiers disclosed |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
PlanSource product offering
Product offeringCore offering
PlanSource provides a cloud-based benefits administration platform that helps HR teams and employers manage employee benefits end-to-end, including enrollment, ACA and COBRA compliance, carrier billing, dependent verification, and employee engagement. The platform combines AI-powered automation with human service delivery and integrates with 80+ insurance carriers, HCM systems, and point-solution partners through modern APIs.
Product overview
PlanSource is a cloud-based benefits administration technology and services company offering a unified platform combined with expert service delivery. The core offering is the PlanSource Benefits Administration Platform (including the newly launched Delivery Hub AI-powered configuration tool) that brings together HR experience controls with employee-facing benefits management. Supporting the platform are multiple service modules: ACA Administration, COBRA Administration, Carrier Billing & Payment, Consumer Health Account Administration (HSAs, FSAs, HRAs, LSAs), Advocacy Services, Custom Communications, Employee Service Center, QMCSO Administration, Total Rewards statements, and Verification Services. The Boost Carrier Integration Program provides APIs for Plan Configuration, Enrollment, EOI, Provider Directory, and Member Portal SSO connecting to 80+ ecosystem partners. The Partner Marketplace adds curated add-on benefits across women's health, financial wellness, and legal services. The Virtual Assistant provides AI-powered 24/7 support for both employees and HR teams.
Differentiator
Problem solved
Functional benefit
Products and services
- PlanSource Benefits Administration Platform Cloud-based unified benefits administration platform combining purpose-built technology with human guidance, supporting HR experience for control and flexibility while providing employees a personalized, guided enrollment and benefits management experience.
- Delivery Hub AI-powered implementation and configuration tool that transforms the implementation and ongoing configuration process into a single, step-by-step experience, automating and de-risking benefits administration configuration.
- PlanSource Virtual Assistant AI-powered virtual assistance available 24/7 for employees and HR administrators that helps with routine questions, platform navigation, and benefits guidance; converses in native language and can take action within Microsoft Teams.
- Boost Carrier Integration Program Modern APIs for carrier connectivity including Plan Configuration API, Enrollment API, EOI API and SSO, Provider Directory API, and Member Portal SSO, enabling faster, more accurate setup and real-time data synchronization between PlanSource and insurance carriers.
- Partner Marketplace Curated ecosystem of high-value add-on benefits across women's health, financial wellness, legal services, healthcare navigation, and more, enabling employers to offer a more complete, modern benefits experience without adding administrative complexity.
Quantifiable outcome
- Platform achieves 100% uptime during annual enrollment
- +6 more outcomes
Companies that use PlanSource
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
PlanSource technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration89 records
AI capability12 records
Feature12 records
PlanSource partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core.
- SymetracoreIntegration of Symetra's full suite of workforce benefits products including group life, AD&D, group disability, and group supplemental health coverage into PlanSource's benefits administration platform. PlanSource manages plan configuration and ongoing administration for Symetra customers through a dedicated team.
- HiBobcoreHiBob's native US Payroll and Benefits Administration solution is powered by PlanSource technology, integrating payroll with benefits administration for SMB customers.
- UKGcorePartnership within UKG Partner Network, with PlanSource recognized as 2025 Innovator of the Year. Deep HCM integration connecting benefits administration with UKG's HR, pay, and workforce management platform.
- SAVVI FinancialcorePartnership to advance a more human-centered benefits experience, delivering a revolutionary approach to enrollment that combines PlanSource's administration platform with SAVVI's healthcare navigation and financial decision support.
- GuardiancoreLive carrier integration through Boost program including Plan Configuration API, Enrollment API, EOI API & SSO, Provider Directory, and Member Portal SSO.
- MetLifecoreLive carrier integration through Boost program including Plan Configuration API, Enrollment API, EOI API & SSO, Provider Directory, and Member Portal SSO.
- Mutual of OmahacoreLive carrier integration through Boost program including Plan Configuration API and EOI SSO & Decision Notification.
- AflaccoreLive enrollment API and EOI SSO integration enabling real-time enrollment updates and streamlined insurance processing.
- The HartfordcoreLive enrollment API and EOI SSO integration, with customer achieving 87% EOI completion rate vs 27% previously.
- UnitedHealthcare (UHC)coreLive enrollment API and EOI SSO & Decision Notification integration.
- UnumcoreLive enrollment API and EOI SSO & Decision Notification integration.
- PrudentialcoreLive enrollment API, EOI SSO & Decision Notification, and Member Portal SSO integration.
- Sun LifecoreLive EOI SSO & Decision Notification integration.
- Lincoln Financial GroupcoreLive EOI SSO & Decision Notification integration.
- New York LifecoreLive EOI SSO & Decision Notification integration.
- VoyacoreLive enrollment API integration.
- AmeritascoreLive enrollment API integration.
- Reliance MatrixcoreEOI Submission & Decision Notification integration.
- The StandardcoreEOI SSO Only integration.
- AetnacoreCarrier integration partner in the Boost network.
- CignacoreCarrier integration partner in the Boost network.
- Health AdvocatecorePartnership connecting employees directly to clinicians and claims experts when moments demand human support, announced at Eclipse 2026.
- BambooHRcoreHCM integration partner with bi-directional data synchronization.
- PaylocitycoreHCM integration partner with bi-directional data synchronization.
- PaycorcoreHCM integration partner with bi-directional data synchronization.
- ProliantcoreHCM integration partner with bi-directional data synchronization.
- SagecoreHCM integration partner with bi-directional data synchronization.
- SAPcoreHCM integration partner with bi-directional data synchronization.
- 4myBenefitscoreReseller partner that migrated a large, diverse book of business to PlanSource with speed and confidence.
- Assured PartnerscoreReseller partner in the PlanSource reseller network.
- Marsh McLennan AgencycoreMajor reseller partner in the PlanSource reseller network.
- Corporate SynergiescoreReseller partner in the PlanSource reseller network.
- One DigitalcoreReseller partner in the PlanSource reseller network.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
PlanSource competitors and assessment
Company assessmentEmerging players
- HiBob: Fast-growing mid-market HCM platform that embeds PlanSource technology in its native US Payroll and Benefits Administration solution. The relationship is both partnership (PlanSource powering HiBob's ben admin) and competitive (HiBob's broader HCM suite competes for the same buyer).
- BambooHR: SMB-focused HCM platform with bi-directional integration to PlanSource. BambooHR is increasingly adding native benefits capabilities that may overlap with PlanSource's SMB tier, particularly for smaller employer customers.
Broad incumbents
- ADP Workforce Now: ADP's mid-market platform includes benefits administration as part of its integrated HCM/payroll suite. ADP is a frequent default for SMB and mid-market employers evaluating benefits alongside payroll, putting it in competition with PlanSource for similar deals.
- Paycor: SMB/mid-market HCM and payroll vendor with integrated benefits administration. PlanSource maintains a bi-directional integration with Paycor, while Paycor's own ben admin functionality is positioned similarly to PlanSource for mid-market employers.
- UKG (Ultimate Kronos Group): Major HCM/workforce management vendor that partners with PlanSource but also offers its own benefits functionality. PlanSource is named 2025 UKG Innovator of the Year, reflecting the dual relationship of partner and competitor for shared HCM customers.
- Workday Benefits: Large enterprise HCM/HRIS vendor with a native benefits administration module tightly integrated into its core platform. While not a standalone ben admin specialist, Workday competes head-on for mid-market and enterprise HR buyers and is a major threat to dedicated ben admin platforms.
- Paylocity: Mid-market HCM/payroll platform with embedded benefits administration. PlanSource has a bi-directional HCM integration with Paylocity, but Paylocity's native ben admin functionality competes for the same employer IT budget.
Direct peers
- Benefitfocus (Voya Financial): Direct competitor in benefits administration platforms serving employers and carriers; acquired by Voya Financial in 2023. Operates a similar benefits marketplace, enrollment, and carrier integration model, with overlapping customer segments and several shared former PlanSource executives.
- Empyrean Benefit Solutions: Benefits administration technology provider serving mid-market and enterprise employers with enrollment, ACA, and carrier integration capabilities. Directly comparable to PlanSource on product offering, customer segment, and go-to-market approach.
- Businessolver Benefits Administration: Long-standing benefits administration platform with comparable employer-facing and consumer-facing experiences, plus carrier integration capabilities. Closest direct peer to PlanSource in mid-market and enterprise benefits administration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PlanSource social profiles
Digital presencePlanSource compliance and trust
Trust signalCompliance9 records
PlanSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanSource leadership team
Management profileNumber of profiles
Profiles11 records
PlanSource funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanSource M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanSource
What does PlanSource do?
PlanSource provides a cloud-based benefits administration platform that helps HR teams and employers manage employee benefits end-to-end, including enrollment, ACA and COBRA compliance, carrier billing, dependent verification, and employee engagement. The platform combines AI-powered automation with human service delivery and integrates with 80+ insurance carriers, HCM systems, and point-solution partners through modern APIs.
Is PlanSource a public or private company?
PlanSource is a private company. It is classified as private equity controlled and is currently operating.
When was PlanSource founded?
PlanSource was founded in 2008. It employs 501 to 1,000 people.
Where is PlanSource based?
PlanSource is headquartered in Orlando, United States, in the North America region.
How does PlanSource make money?
Two revenue lines are on record. Benefits Administration Platform Subscription is the primary driver. The others are extended Services.
Who are PlanSource's main competitors?
Emerging players on record are HiBob and BambooHR. Broad incumbents are ADP Workforce Now, Paycor, UKG (Ultimate Kronos Group), Workday Benefits and Paylocity. Direct peers are Benefitfocus (Voya Financial), Empyrean Benefit Solutions and Businessolver Benefits Administration.
Does PlanSource have an API?
Yes. PlanSource offers multiple API products as part of its Boost Carrier Integration Program. The platform provides: (1) Plan Configuration API - automatically pulls plans, rates, and rules into PlanSource with built-in validation, enabling setup and renewals in minutes; (2) Enrollment API - sends real-time enrollment and life event updates to carriers with built-in error handling and audit trail; (3) Evidence of Insurability (EOI) API & SSO - collects EOI within enrollment experience and returns decisions automatically; (4) Provider Directory API - enables employees to search for in-network providers by ZIP code and specialty during enrollment; (5) Member Portal SSO - enables single sign-on to carrier portals for coverage details, ID cards, and claims access. APIs are described as 'modern APIs' with carrier connectivity enabling faster, more accurate setup and real-time data synchronization. Developer documentation is at plansource.com/carriers-and-partners.
What industry is PlanSource in?
PlanSource's product category is Benefits Administration Software. Its primary akta.pro industry code is BPACAIAF, Workforce Benefits Administration (Enrollment & Deductions), with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 524292 and its SIC code is 7372.