What REVU Corporation does

REVU Corporation (주식회사 레뷰코퍼레이션, KOSDAQ: 443250) is a Korea-based influencer marketing company founded in 2014 (originally as YellowStory) and rebranded to REVU in 2019. It operates a two-sided marketplace platform connecting advertisers with influencers, described as Korea's largest influencer marketing platform by campaign volume with 18,000+ monthly campaigns and a cumulative base of 1,649,963+ influencers, 79,963+ client companies, 1,189,963+ campaigns, and 10,379,963+ content pieces. The company serves brands/advertisers, small business owners, agencies, and government/local authorities in Korea, and extends to global advertisers through country-branded REVU platforms in Thailand, Vietnam, Taiwan, Indonesia, China, the US, Japan, Europe, and the Philippines.

REVU's product portfolio is a platform-plus-modules architecture: REVU (open-recruitment platform for nano/micro influencers), REVU Select (search/proposal service for macro and category-specialist influencers), REVU Partners, REVU Search (launched 2023), REVU LINK (launched 2024), and the SHORTT Co., Ltd. short-form marketing subsidiary (54% acquired in 2024 for KRW 8.1B). Underlying technology includes an end-to-end influencer marketing automation system protected by Korean Patent No. 10-2497809 and a big-data-based influencer recommendation algorithm co-developed with KAIST researchers, processing structured data, text, images, and video across nine social platforms (Naver blog, Instagram, YouTube, Facebook, TikTok, Weibo, WeChat, Douyin, Xiaohongshu).

The business model combines transaction-based platform fees (across 18,000+ monthly marketplace campaigns), professional services revenue from the REVU Select casting/matchmaking platform (biz.casting.revu.net), short-form marketing revenue through SHORTT, and country-level REVU Global operations. Go-to-market is multi-motion: product-led growth via the self-serve revu.net platform, inside sales through biz.revu.net funnels (phone 1544-9851), enterprise/field sales for government and large accounts, channel/agency partners via REVU Select, and direct-to-consumer country-branded sites in each global market. REVU is led by CEO Kim Ju-o (김주오), became the first influencer-marketing specialist to list on KOSDAQ in 2023, and continues to expand via branch openings, M&A (MateIm in Taiwan 2021, PT. David Bintang Jaya in Indonesia 2022, SHORTT in 2024), and ongoing product development.

Name

REVU Corporation

Legal name

주식회사 레뷰코퍼레이션 (REVU Corporation)

Website

https://corp.revu.net

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

REVU Corporation is a Korea-based, KOSDAQ-listed influencer marketing company operating Korea's largest such platform by campaign volume, connecting advertisers with nano, micro, and macro influencers across 9 social channels and 8+ global markets via country-branded REVU platforms, supported by patented AI-driven automation and the SHORTT short-form subsidiary.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Marketing Agencies (BPAFAHAA), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)

Keywords

• Influencer marketing platform
• Advertising agency services
• Influencer matchmaking platform
• Short-form video marketing
• Global influencer services

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices20 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Influencer marketing platform (REVU): Self-serve platform where advertisers open campaigns and influencers apply, then advertisers select participants; platform monetizes across the 18,000+ monthly campaigns run through the marketplace. Revenue mechanics appear transaction/take-rate based on campaign participation.
2. Influencer agency service (REVU Select): Search, matching and proposal-based service for macro and category-specialist influencers, operated via the casting platform biz.casting.revu.net — generates professional services revenue for curated campaigns.
3. Short-form marketing services (SHORTT subsidiary): Short-form video marketing services offered through ㈜숏뜨, which became a subsidiary in 2024 via a 54% stake acquisition for KRW 8.1 billion, with a performance-based price increase clause and a call option for further acquisitions.
4. Global influencer marketing services (REVU Global): Country-branded platforms and operations in China, Taiwan, Vietnam, Indonesia, Thailand, the Philippines, the United States, and Japan connecting local influencers and clients — likely transaction/commission based on locally run campaigns.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels7 records

Core offering

REVU Corporation operates Korea's largest influencer marketing platform, where advertisers open campaigns and influencers apply and are selected by the advertisers, supporting more than 18,000 monthly campaigns. Around this core platform it offers curated macro-influencer matchmaking (REVU Select), localized country-branded services across Thailand, Vietnam, Taiwan, Indonesia, China, the Philippines, the US, Europe, and Japan (REVU Global), plus short-form video marketing through its 54%-owned SHORTT subsidiary. Revenue is generated via transaction/take-rate fees on platform campaigns and professional-services fees for curated influencer engagements.

Product overview

REVU Corporation (레뷰코퍼레이션) operates a platform-plus-modules influencer marketing architecture rather than a single unified product. The core platform is REVU, a Korea-located open-recruitment influencer marketing platform for nano and micro influencers that handles approximately 18,000+ monthly campaigns. Around it sit several complementary services: REVU SELECT (a search/proposal service for macro and category-specialized influencers), REVU Partners, REVU Search, and REVU LINK, each addressing a different influencer-marketing workflow (open recruitment, curated search, link-based, etc.). The platform is extended globally via REVU Global, which runs country-specific REVU brands in Thailand, Vietnam, Taiwan, Indonesia, and China, and via the Taiwan influencer agency MateIm acquired in 2021. Short-form video marketing is delivered through SHORTT Co., Ltd. (주식회사 숏뜨), a 54%-owned subsidiary acquired in 2024. Underpinning the portfolio is an in-house AI and big-data stack, including a KAIST-collaborated influencer recommendation algorithm and a full-process automation system for influencer marketing (Korean Patent No. 10-2497809).

Differentiator

Problem solved

Functional benefit

Brands

• REVU: Korea's largest influencer marketing platform; open-recruitment format platform for nano/micro influencers, hosting over ~18,000 campaigns monthly.
• REVU Select
• REVU Partners
• REVU Global
• REVU Search
• REVU LINK
• SHORTT (숏뜨)

Products and services

• REVU REVU is REVU Corporation's flagship open-recruitment influencer marketing platform focused on nano and micro influencers. Advertisers open campaigns on the platform, interested influencers apply, and the advertiser directly selects participants. It is described as Korea's largest influencer marketing platform, with approximately 18,000+ campaigns running monthly.
• REVU Select REVU Select is REVU Corporation's search-and-proposal service platform centered on macro and category-specialized professional influencers. It enables advertisers to search, match, and propose collaborations with professional influencers through the casting platform at biz.casting.revu.net.
• REVU Global REVU Global is REVU Corporation's global influencer marketing service that connects advertisers with local influencers across China, Taiwan, Vietnam, Indonesia, Thailand, the Philippines, the United States, Japan, and Europe under country-specific REVU brands (REVU TH, REVU VN, REVU TW, REVU ID, REVU CN).
• REVU Search REVU Search is a search-focused service launched in 2023 that complements the REVU and REVU Select offerings, supporting influencer discovery within REVU Corporation's influencer marketing platform.
• REVU LINK REVU LINK is a service launched in 2024 that extends REVU Corporation's influencer marketing offerings by linking businesses with influencers across the marketing workflow.
• SHORTT Co., Ltd. (주식회사 숏뜨) SHORTT Co., Ltd. is a Korea-based short-form (short-video) content marketing company that became a 54%-owned subsidiary of REVU Corporation in 2024. It extends REVU's business lines to include short-form video marketing services alongside influencer marketing and influencer agency services.

Quantifiable outcome

• 18,000+ campaigns run per month on the REVU platform
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core / flagship and core.

• SHORTT Co., Ltd. (㈜숏뜨)core / flagshipStrategic or Co-development Partner · 1 August 2024REVU agreed to acquire a 54% stake in SHORTT Co., Ltd. from founders Yoon Sang Soo, Park O O, and Joe O O for KRW 8.1 billion. SHORTT became a consolidated subsidiary in 2024 (incorporated as 자회사 편입 in the company timeline). The deal includes a performance-based price increase clause and REVU holds a call option for further share acquisitions. SHORTT is a Korea-based short-form company, extending REVU's short-form marketing business line.
• PT. David Bintang JayacoreStrategic or Co-development Partner · 1 January 2022REVU acquired a stake in PT. David Bintang Jaya, an Indonesia-based distribution and promotion company, in 2022 to support its Indonesia market expansion.
• MateImcoreStrategic or Co-development Partner · 1 January 2021REVU acquired MateIm, a Taiwan-based influencer agency, in 2021, supporting the Taiwan REVU TW platform launched in 2018.
• KAIST (Korea Advanced Institute of Science and Technology)coreStrategic or Co-development Partner · 1 January 2020REVU collaborates with KAIST researchers to co-develop a big-data-based influencer recommendation algorithm. Highlighted on the company website under 산·학 (industry–academia) partnerships and as a technology differentiator.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Aspire (formerly AspireIQ): US-headquartered influencer marketing platform serving enterprise brands with creator discovery, campaign management, and marketplace tools. Directly comparable to REVU's platform-plus-services model and increasingly competing for the same global advertiser wallet.
• CreatorIQ: Enterprise influencer marketing platform with global creator marketplace and analytics capabilities. Comparable to REVU's REVU Select offering for macro/enterprise influencers and a direct competitor as it expands into Asia-Pacific.
• IZEA Worldwide: Publicly listed influencer marketing technology provider offering a creator marketplace plus managed services. Comparable to REVU's two-sided marketplace plus agency model, and a like-for-like KOSDAQ/Nasdaq-listed benchmark.
• Grin: Influencer marketing platform focused on direct-to-consumer brands with creator discovery, CRM, and ROI analytics. Comparable to REVU in product functionality and mid-market brand advertiser focus.
• Upfluence: Influencer marketing platform combining a creator marketplace with e-commerce and affiliate integrations. Comparable to REVU's two-sided marketplace, particularly relevant for SMB and DTC advertisers REVU serves via biz.revu.net.
• Traackr: Influencer marketing platform specializing in creator discovery, vetting and performance analytics for enterprise brands. Comparable to REVU's REVU Select and the KAIST-developed recommendation capabilities.

Regional players

• Brandi: Korea-native influencer marketing platform serving Korean brands and creators. The most direct domestic peer to REVU in Korea and the most relevant benchmark for REVU's home-market campaign volume and pricing dynamics.

Broad incumbents

• AnyMind Group: Asia-headquartered digital marketing and influencer marketing platform operating across multiple APAC markets. Comparable to REVU Global given overlapping APAC footprint and creator commerce model.
• Publicis Groupe (Publicis Media / Influential): Global advertising holding group with influencer marketing capabilities through Influential and other units. Comparable to REVU Select and REVU Global for enterprise clients seeking agency-led influencer execution at global scale.
• Later (formerly Mavrck): Social media and influencer marketing platform combining creator marketplace, scheduling, and analytics for brands. Comparable to REVU's broader platform play across multiple social channels and a credible competitor for SMB and mid-market advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REVU Corporation