LogicMark
LogicMark (NASDAQ: LGMK) is a publicly traded medical alert device company serving the U.S. Department of Veterans Affairs, seniors, and home healthcare providers with cellular and landline-based PERS devices featuring patented fall detection, GPS, geofencing, and 24/7 U.S.-based monitoring.
- Company typePublic
- Founded2006
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What LogicMark does
LogicMark, Inc. (NASDAQ: LGMK) is a publicly traded medical alert device company founded in 2006 and headquartered in Louisville, Kentucky. The company designs, manufactures, and distributes Personal Emergency Response System (PERS) hardware and companion software for the U.S. Department of Veterans Affairs, home healthcare providers, senior living facilities, and individual aging consumers. Its product portfolio spans four core devices — Freedom Alert (landline-based, $299 one-time), Guardian Alert 911 Plus (4G LTE mobile with fall detection, $399 one-time), Freedom Alert Mini (4G LTE cellular with GPS, geofencing, and 24/7 monitoring, ~$90/month all-in), and Freedom Alert Max (full 4G LTE cell phone with emergency caregiver video and 988 Crisis Lifeline integration, ~$110/month all-in) — supported by iOS and Android companion apps, accessories, and the 2024-launched Aster personal safety software application.
The technology stack combines patented fall detection algorithms, GPS location services, geofencing, two-way voice, 4G LTE cellular connectivity, and a proprietary Blume OS device operating system. Automated Decision-Making Technology (ADMT) executes anomaly detection and predictive analytics locally on-device, transmitting data to servers only on qualifying fall or geofence-breach events. LogicMark holds FCC Part 15 Class B compliance on all devices, is GSA-approved under federal contract 47QSWA21D005Z (July 2021 through July 2031), and is BBB A+ accredited.
Revenue is generated through three streams: one-time hardware sales ($299-$399 for unmonitored devices), recurring subscription monitoring services ($34.99/month base plus optional $9.99/month fall detection and geofencing add-ons, plus a $20/month cellular service fee on Max), and institutional sales to VA hospitals, outpatient clinics, community living centers, and home-based primary care programs under the GSA contract. Go-to-market is multi-channel, combining direct-to-consumer e-commerce, a wholesale dealer recruitment program, senior living and home healthcare channel partnerships, and federal procurement. The company has cumulatively shipped over 850,000 devices, primarily to veterans and individual consumers, since its founding.
LogicMark firmographics
Firmographics- Name
- LogicMark
- Legal name
- LogicMark, Inc.
- Website
- https://logicmark.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LogicMark (NASDAQ: LGMK) is a publicly traded medical alert device company serving the U.S. Department of Veterans Affairs, seniors, and home healthcare providers with cellular and landline-based PERS devices featuring patented fall detection, GPS, geofencing, and 24/7 U.S.-based monitoring.
- Ownership category
- akta.pro rank
LogicMark industry classification
Industry- Product category
- Medical Alert Devices
- NAICS
- Security Systems Services (56162), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)
- akta.pro secondary industries
- Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC), Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL), Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF), Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE)
Keywords
Where LogicMark is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LogicMark business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Hardware Sales — One-Time Purchase: Freedom Alert ($299) and Guardian Alert 911 Plus ($399) are sold as one-time hardware purchases with no monthly monitoring fees. Accessories (charging bases, lanyards, batteries, wall communicators) are sold as one-time purchases.
- Subscription Monitoring Services: Freedom Alert Mini ($34.99/month for U.S.-based monitoring) and Freedom Alert Max ($34.99/month for U.S.-based monitoring) require monthly subscription fees for 24/7 professional monitoring services. Fall detection ($9.99/month) and geofencing ($9.99/month) are optional add-on subscriptions. Freedom Alert Max also includes a $20/month cellular service fee.
- VA / Government Contract Revenue: As a GSA-approved supplier and federal contract holder (Contract 47QSWA21D005Z), LogicMark supplies medical alert devices to VA hospitals, outpatient clinics, community living centers, and home-based primary care programs. Veterans may qualify for free devices through VA coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Freedom Alert — Landline-based home device, no monthly fees |
| One time/ perpetual license | Pay-as-you-go | Guardian Alert 911 Plus — 4G LTE mobile device, no monthly fees |
| Hybrid | Monthly | Freedom Alert Mini — Mobile device with monthly monitoring |
| Hybrid | Monthly | Freedom Alert Max — Cellular phone with comprehensive monitoring |
| Unit Pricing | Pay-as-you-go | LockBox — Emergency access for first responders |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
LogicMark product offering
Product offeringCore offering
LogicMark designs, manufactures, and sells medical alert devices and Personal Emergency Response Systems (PERS) for seniors, veterans, and individuals with chronic conditions. The portfolio includes landline and 4G LTE cellular pendants and phones featuring patented fall detection, GPS tracking, geofencing, optional 24/7 U.S.-based monitoring, and direct-to-911 calling, supported by iOS/Android caregiver companion apps and a wholesale dealer channel.
Product overview
LogicMark offers a portfolio of medical alert devices and personal safety solutions designed for independent living, primarily serving veterans, seniors, and healthcare providers. The core product lineup includes the Freedom Alert (landline-based, no monthly fees), Guardian Alert 911 Plus (4G LTE mobile with fall detection), Freedom Alert Mini (cellular with GPS/geofencing and 24/7 monitoring), and Freedom Alert Max (cellular phone with video calling and crisis lifeline). These devices are supported by the Connected Care companion app for caregivers. The company recently launched Aster, its first standalone personal safety software application. Accessories include wall communicators, charging bases, lanyards, and lockboxes. As a GSA-approved supplier and federal contract holder, LogicMark serves VA hospitals, outpatient clinics, community living centers, senior living facilities, and home healthcare providers.
Differentiator
Problem solved
Functional benefit
Brands
- Guardian Alert 911 Plus: 4G LTE mobile medical alert device with built-in fall detection, water-resistant for shower use, two-way voice communication, no monthly fees.
- Freedom Alert
- Freedom Alert Mini
- Freedom Alert Max
- Aster
Products and services
- Freedom Alert A landline-based two-way voice medical alert pendant with 600ft range from base unit, programmable contacts to call friends/family/caregivers directly, and 24-hour rechargeable battery backup. Sells for $299 one-time with no monthly fees and is unmonitored.
- Guardian Alert 911 Plus A 4G LTE mobile medical alert pendant with built-in patented fall detection, IP67 water resistance, two-way voice communication, and direct-to-911 calling. Priced at $399 one-time with no monthly monitoring fees; unmonitored.
- Freedom Alert Mini A 4G LTE on-the-go medical alert device offering proprietary fall detection, GPS location tracking, geofencing, two-way voice, and 24/7 U.S.-based professional monitoring. Device $54.99 plus $34.99/month monitoring; fall detection and geofencing are optional $9.99/month add-ons.
- Freedom Alert Max A 4G LTE cellular phone medical alert device with proprietary fall detection, GPS tracking, geofencing, emergency caregiver video calling, unlimited minutes, and pre-programmed 988 Suicide & Crisis Lifeline. Runs on proprietary Blume OS. Device $54.99 plus $20/month cellular, $34.99/month monitoring, $9.99/month fall detection, $9.99/month geofencing, and $4.99/month LGMK Service Plan.
- Aster LogicMark's first personal safety software application, providing innovation in personal safety and peace-of-mind features for users on their smartphones.
- LockBox A secure lockbox that allows emergency responders access to the home during an emergency. Sold at $34.95 per unit as a standalone accessory.
- Freedom Alert Emergency Wall Communicator A wall-mountable one-button emergency communicator designed for vulnerable areas of the home and used alongside the Freedom Alert system.
- Freedom Alert Pendant A one-button landline-based pendant accessory for the Freedom Alert system that connects directly to friends and family.
- Stainless Steel Chain Lanyard A silver metal chain lanyard with breakaway magnetic clasp designed for wearing LogicMark medical alert devices around the neck.
Quantifiable outcome
- 850,000+ medical alert devices sold to date
- +3 more outcomes
Companies that use LogicMark
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
LogicMark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
LogicMark partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- U.S. Department of Veterans Affairs (VA)coreLogicMark has been a trusted provider of medical alert devices for the VA for more than 18 years. As a GSA-approved supplier and federal contract holder (Contract 47QSWA21D005Z), LogicMark partners with VA hospitals, outpatient clinics, and community living centers to provide veterans with free qualifying medical alert devices. The partnership supports veterans' unique safety needs across independent living and clinical care environments.
- 988 Suicide and Crisis Prevention LifelineminorThe 988 Suicide and Crisis Prevention hotline is integrated directly into the Freedom Alert Max device, providing immediate emotional support access for veterans and individuals experiencing mental health crises, depression, PTSD, or suicidal ideation. This is a critical safety feature for the veteran population.
- JAMS (Judicial Arbitration and Mediation Services)minorPer the LogicMark Terms & Conditions, binding arbitration for disputes is administered by JAMS in accordance with either the JAMS Streamlined Arbitration Procedure Rules (for claims under $250,000) or JAMS Comprehensive Arbitration Rules and Procedures (for claims exceeding $250,000).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
LogicMark competitors and assessment
Company assessmentDirect peers
- Bay Alarm Medical: Bay Alarm Medical sells in-home and mobile PERS devices with optional fall detection and GPS, serving a similar senior consumer base as LogicMark with comparable subscription-based monitoring.
- Philips Lifeline: Philips Lifeline is a long-established PERS provider with home and mobile medical alert systems and AutoAlert fall detection, making it a close incumbent comparable to LogicMark in both technology and target market.
- MobileHelp: MobileHelp offers cellular PERS devices, mobile GPS systems, and fall detection for active seniors—directly comparable to LogicMark's Freedom Alert Mini/Max cellular lineup.
- Connect America: Connect America is a large PERS provider serving both consumer and institutional markets (senior living, home healthcare)—directly comparable to LogicMark across both B2C and B2B segments.
- Life Alert: Life Alert is a pioneering PERS brand offering monitored home and mobile medical alert systems; it competes directly with LogicMark in the core senior emergency-response category.
- Lively (formerly GreatCall): Lively (formerly GreatCall, now part of Best Buy) sells senior-focused cellular PERS devices with urgent-response services, overlapping LogicMark's mobile medical alert value proposition.
- Medical Guardian: Medical Guardian is one of the largest U.S. direct-to-consumer PERS brands offering home and mobile medical alert systems with fall detection, GPS, and 24/7 monitoring—directly overlapping LogicMark's Freedom Alert Mini/Max value proposition.
Regional players
- VRI (Valued Relationships Inc.): VRI provides PERS, remote patient monitoring, and medication management solutions primarily across U.S. healthcare and senior-living channels—comparable institutional PERS play with regional go-to-market depth.
Broad incumbents
- ADT Health: ADT's medical alert unit (formerly Medical Alert) is a broad incumbent offering PERS as part of a wider home security portfolio, directly competing with LogicMark on monitored emergency response for seniors.
Emerging players
- Apple (Apple Watch): Apple Watch now includes fall detection and Emergency SOS that competes with LogicMark's core fall-detection feature on consumer wrists—a category-expanding threat that competes for the same end-user safety occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LogicMark social profiles
Digital presenceLogicMark compliance and trust
Trust signalCompliance2 records
LogicMark financial estimates
Financial estimateRevenue estimate
Valuation estimate
LogicMark leadership team
Management profileNumber of profiles
Profiles10 records
LogicMark funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LogicMark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LogicMark
What does LogicMark do?
LogicMark designs, manufactures, and sells medical alert devices and Personal Emergency Response Systems (PERS) for seniors, veterans, and individuals with chronic conditions. The portfolio includes landline and 4G LTE cellular pendants and phones featuring patented fall detection, GPS tracking, geofencing, optional 24/7 U.S.-based monitoring, and direct-to-911 calling, supported by iOS/Android caregiver companion apps and a wholesale dealer channel.
Is LogicMark a public or private company?
LogicMark is a public company. It is classified as public and is currently operating.
When was LogicMark founded?
LogicMark was founded in 2006. It employs 11 to 50 people.
Where is LogicMark based?
LogicMark is headquartered in Louisville, United States, in the North America region.
How does LogicMark make money?
Three revenue lines are on record. Hardware Sales — One-Time Purchase is the primary driver. The others are subscription Monitoring Services and VA / Government Contract Revenue.
Who are LogicMark's main competitors?
Direct peers on record are Bay Alarm Medical, Philips Lifeline, MobileHelp, Connect America, Life Alert, Lively (formerly GreatCall) and Medical Guardian. VRI (Valued Relationships Inc.) is listed as a regional player. ADT Health is listed as a broad incumbent. Apple (Apple Watch) is listed as an emerging player.
Does LogicMark have an API?
No public API is recorded for LogicMark.
What industry is LogicMark in?
LogicMark's product category is Medical Alert Devices. Its primary akta.pro industry code is HSAHAHAI, Wearable Medical Alert Devices (Pendants, Watches, Bands), with a secondary code of HSAHAHAC, Fall Detection & Automatic Alert Monitoring Services. Its NAICS code is 56162 and its SIC code is 3841.